Secrets of Online Persuasion – The Power of the “Long Tail”

Secrets of Online Persuasion Book

Since there are so many powerful and now proven concepts in my book, Secrets of Online Persuasion, I’ve decided to share more of it with you. Sometimes, as marketers, we need to be reminded of the basics. We are here to serve our clients as well as create income for ourselves.  This is why we are marketers, correct?

Here’s your excerpt….

Secrets of Online Persuasion – Where The Wealth And Power Are

The age of communication requires exchanges, but creation of all those comments, conversations and bits of information builds a tremendous volume of data.  Real wealth and power are not where you think.  It’s not necessarily reserved for the high-volume producers or high-traffic sites.

The greatest area of opportunity for many businesses lies in what’s called the “Long Tail.”

The Long Tail is a term coined by Chris Anderson in an article he wrote for “Wired” magazine in 2004. (Also the book of the same title, released in July 2006.)

It comes from a graphical representation that shows how the relatively few in any industry, market, or supply channel can appear to carry most of the momentum. They form what’s called the “head.”

All the smaller players or lower demand products trail off in a downward sloping curve.  They form what is called the “Long Tail.”

For a practical example of how this works, let’s take a look at a graph representing the sale of music.
Online Graphing
Graph
In the head, are the primarily off-line stores who look (at first glance) to be carrying the bulk of the volume in sales.

However, when you look closely, you’ll notice that the number of titles available is limited only to the most popular artists, and only when purchasing an entire CD. When you move into the Long Tail, you see the sale of many more obscure song titles with an appearance of decreasing volume.

But the fact is that Napster has gained the loyalty of customers who either purchase or “rent” access (through a $15/month membership) to the same high demand titles in the head, along with nearly two million lower demand individual songs in the tail.  The sum total of all the less popular titles in the Long Tail far outweighs the volume in the head.

By leveraging New Media delivery/consumption, and satisfying the desires of numerous musical micro-markets, Napster is able to compete with the big name stores via the Long Tail.

If you enjoyed this excerpt, you can get the rest of the book HERE.

Want more  Coach Deb books?  You can get Twitter Revolution HERE.

Did  you enjoy this except?  Please leave a comment below to let me know.  If  you want more, I’ll make it happen.  Please share with your Facebook and Twitter friends, using the buttons at the top of this post.  That will encourage me to post more info from my book, Secrets of Online Persuasion.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Secrets of Online Persuasion – Profits Love Speed

Secrets of Online Persuasion – Profits Love Speed

There is a new philosophy in the world of New Media: Profits love speed. What does this mean?

If you are promoting a product or your business, do it fast before the next big product comes out.  New products keep your tribe engaged. Deb and JP knew this already when they wrote the book, “Secrets of Online Persuasion” which was the first book published on New Media Marketing.

This is NancyLin, and I’m Coach Deb’s personal assistant who has access to the raw files of her NY Published book. Today, I thought I’d extend my access to you, her loyal blog readers so you can learn a few New Media Marketing Tips from the Pioneer herself in New Media by sharing brief chapters from her book.

Here’s an excerpt for you…

Secrets of Online Persuasion -  The Opportunity For Fast Acting Movers

The shakeout between the fast and the slow has already begun. The slow will fail in their feeble attempts at preserving the old ways.

It reminds me of Neo in The Matrix at the end of part one, where Neo gets on the phone and says to those controlling and manipulating what people see:

“I know now what you’re trying to do, and I’m going to let them all know.”

Now with the New Media, there is an army of Neos – hundreds of millions of change agents. They are passionate about participating in the marketplace conversation and transformation. And that strikes fear in the hearts of the entrenched institutions.

Secrets of Online Persuasion – What Does This Mean To You And Your Business?

It means it’s no longer “business as usual”. It means you can’t market, sell or manage the way you did even just three years ago.

It also means you can give yourself a tremendous competitive advantage when you understand the New Media Marketplace.

If you’re in business and you’re not already feeling these changes, you will soon enough. The New Media world of blogs, Podcasts, social networks, Wikis and more are enabling participation and connection like never before in history. If you want a head start on your competitors, it’s something you must get involved with now.

It’s not that you have to become a New Media expert. You don’t even need to blog or Podcast every day. What it does mean is that you need to be aware of the New Media Marketplace and keep track of it even if you’re not actively participating in it just yet.

Otherwise you can count on this – you will be pummeled by the whitewater of the tsunami when it hits you.

So, what makes the New Media Marketplace different? Is it really changing the way we do business from here on out?

You be the judge. Let’s check out this brave new world… shall we?

If you enjoyed this excerpt, you can get the rest of the book HERE.

Want more of Coach Deb’s books?  You can get Twitter Revolution HERE.

If you’d like me to share more from her raw files, leave a comment below and I’ll make it happen. Oh, and to reinforce me for doing this, please share this post on your favorite social media channel: Facebook, Twitter, LinkedIn, etc using the big buttons at the top of this post.

Share when you care about your friends learning these tips!

NancyLin
Personal Assistant to Coach Deb
& The Ambassador of Quan

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


What Could be the Next Twitter Killer?

Deb talks Austin, Quansite, and Social Media in an interview with TechZulu at SXSW. She feels that Austin is a great place for start up companies and loves some of the new social media platforms.

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1 Comment

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Secrets of Online Persuasion — Marketplace Shift

Secrets of Online Persuasion — New Media Marketplace

What’s going on in the New Media Marketplace is a digital reflection of what’s going on in the real world. At the heart of this is an interactive, dynamic where insight and innovation are front and center. Creative ideas on how to develop new products, policies and services are what are driving the marketplace.

This new Marketplace can be summarized in one word, “caput.” That is Latin for “head.” From that word comes the word we know as capitalism. So, out of the head comes creation, information, education and wealth.

Capitalism is about private creation and ownership for the common good. It doesn’t work unless what you’re creating serves some kind of need or provides a solution. Thus, if you are not serving the greater good, you will fail. This is the opposite of a socialist system where everything is supported regardless of its validity.

Information, Education And Wealth

Anyone can create information. And if it’s valuable information and it makes an impact, it becomes education. But only if it solves problems, removes pain, or increases pleasure does it bring wealth.

Not everyone who recognizes the New Media Revolution will make money in the marketplace. Some will contribute information, some will educate, but a precious few – the ones who truly understand how the New Media Marketplace works – will be able to generate wealth from it. Only those who can create, converse, and deliver value will do profit from the marketplace.

That’s the main driver for you as an entrepreneur, business owner, sales professional or marketer entering into the New Media Marketplace. Create through participation, converse with your ideal audience, and deliver value.

Doing this successfully requires a shift in your mindset, but it can be done. If I can do it, anyone can. LOL! (That’s laughing out loud in “Internet speak”.)

To learn more…..

Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools

Here’s another business changing book by Coach Deb:

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


“Secrets of Online Persuasion” What Does New Media Mean for Your Business?

Enjoy this excerpt from Secrets of Online Persuasion by Deborah and JP Micek.

The shakeout between the fast and the slow has already begun. The slow will fail in their feeble attempts at preserving the old ways.

It reminds me of Neo in The Matrix at the end of part one, where Neo gets on the phone and says to those controlling and manipulating what people see:

“I know now what you’re trying to do, and I’m going to let them all know.”

Now with the New Media, there is an army of Neos – hundreds of millions of change agents. They are passionate about participating in the marketplace conversation and transformation. And that strikes fear in the hearts of the entrenched institutions.

What Does This Mean To You And Your Business?

It means it’s no longer “business as usual”. It means you can’t market, sell or manage the way you did even just three years ago.

It also means you can give yourself a tremendous competitive advantage when you understand the New Media Marketplace.

If you’re in business and you’re not already feeling these changes, you will soon enough. The New Media world of blogs, Podcasts, social networks, Wikis and more are enabling participation and connection like never before in history.  If you want a head start on your competitors, it’s something you must get involved with now.

Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools

Other books by Deborah Micek: Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Secrets Of Online Persusuasion: The New Media Revolution

A few years ago, Coach Deb and JP Micek teamed up to produce a book called Secrets of Online Persuasion.  Here is an excerpt for your enjoyment……

The New Media Revolution

The tidal wave of cultural transformation is not coming. It has already hit.

“They are the gatekeepers. They are guarding all the doors and they are holding all the keys, which means that sooner or later someone is going to have to fight them.

I won’t lie to you Neo. Every single man or woman who has stood their ground, everyone who has fought an agent has died. But where they have failed, you will succeed.

I’ve seen an agent punch through a concrete wall; men have emptied entire clips at them and hit nothing but air. Yet their strength and their power is still based in a world that is built on rules. Because of that they will never be as strong or as fast as you can be.”

- Morpheus to Neo in the movie, The Matrix

Most people are missing it, and that’s good … for you. Because now, with the help of what we’ll be sharing with you in this book, you’ll see opportunities where your competitors and peers feel confusion and frustration.

What’s the mistake?  What are people missing?  It’s the tidal wave of cultural transformation that’s sweeping the modern marketplace – a revolution that’s happening offline, online, and everywhere in between.

It’s easy to miss.  Since this reformation of the marketplace is being powered by the New Media, it looks like it’s all about technology. And that intimidates most people. But don’t allow yourself to be fooled. It’s not about the Internet, blogs, iPods, or any other cool new tool on its own.

People, participation and persuasion are generating the Revolution.

That’s so important to your business success in the marketplace of the new millennium that it bears repeating. The New Media Revolution is about people, participation, and persuasion.

Grasp this one concept and you’ll quickly leapfrog your competitors to lead your niche in marketing, buzz, and branding.

As Seth Godin first forecasted in his 1999 book, Permission Marketing , traditional advertising and marketing through interruption is dead.  Today, despite the companies large and small who still blindly stumble along, following habitual patterns of the past, the new millennium consumer has proved Seth’s forecast to be true.

Will you follow in those same old footsteps until the reality of failure hits you? Or will you ignore the lie that others are telling themselves and profit from this exciting new marketplace?

Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools. Get it Now!

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


The Replay is Here for James Wedmore’s Sales Letter Webinar.

Aloha!  Here again is the link to the awesome webinar James did on Doubling Your Conversions with Video Sales Letters. Just click on the link below and get ready to take notes or fill in the ones you missed the first time around!

The webinar will only be up until Sunday evening, so hurry!

http://www.videosalesmagic.com/coachdeb/

Coach Deb

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Double Sales w/Video Salesletters– James Wedmore

Join Coach Deb and James Wedmore for an eye opening webinar all about Video Sales Letters. See the video:

Get the Flash Player to see this player.

Come join us THIS Wednesday as James reveals…

-EXACTLY how to create your own high-converting Video Salesletter!
-Insider, split-tested results to optimize your video for maximum
conversions!
-The Patented 10-Step Script Sequence that James follows
every single time!
-Tips & Tricks for crafting the Perfect Sales Page for your video!
-and much, much more!

Click here to reserve your spot now:
https://www3.gotomeeting.com/register/469727886

James is the man behind several Video Salesletters that have
produced six-figure launches & super-high conversions! He also
charges over +$7,000 just to do the copywriting for a single video.
You’re getting 60 minutes of eye-opening content from James for f.r.e.e!

Seating is limited, register now:
https://www3.gotomeeting.com/register/469727886

See you on the call!

Coach Deb

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2 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Video — Coach Deb Reveals What’s Bigger than Porn Online

“Coach Deb has a Special Valentine’s Day Video Just for You!”

In this video, CoachDeb gives you the update on what she’s been up to lately. She also shares some pretty cool Social Media Tips & Marketing secrets your competitors are dying to know!

She woke up after having a dream, figuring out a way to give away $100,000 in products today for Valentine’s Day as her way of motivating her clients and subscribers to invest in themselves and their business in 2011.

Warning: The following video is only for people who are ready to skyrocket their business in 2011 and increase their profits, taking advantage of Social Media and one of the most powerful weapons for business owners in this decade. If this describes you… hit the play button now. And get ready to skyrocket your business, your profits and your life!

In this video, CoachDeb talks about:

  • How To Make an extra $3K – $5,000 a week
  • What’s Bigger than Porn online?
  • How to NOT get “Google Slapped”
  • How to get Famous!
  • Google Domination
  • Ways to get free advertising in Social Media using the perfect keywords
  • Get High Value Traffic for Free!!!
  • How to make your competitor Disappear off the 1st page of Google!

Get the Flash Player to see this player.
Click here to view this video on your iPhone or to download to your computer.

NOTE: In this video, CoachDeb shares how you can get a private coaching session with her for free! But it’s not an “advertised special” — it’s not listed on any order form — it’s only available when making an order, following the link in this post. The first 10 Action takers who take advantage of this uber special Valentines Day Offer should immediately send an email to AskCoachDeb@gmail.com notifying us that you were one of the ones who watched the full video and will get the special unadvertised bonuses.

Happy Valentine’s Day!

Enjoy this personal message CoachDeb just put together — for you! :)

Your Ambassador of Quan Team RPM Success Group Inc.

Buy Now Button

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


YouTube Secret Weapon — Building Your List Using YouTube with Julie Perry

Hi! On this month’s  Secret Society of the Quan Round Table call, Julie Perry joined us and shared super cool YouTube intel! These are links to some of the useful tools Julie shared with us.

http://www.youtube.com/t/advertising_insight
http://www.youtube.com/t/annotations_about

This is Julie’s website: http://www.youtubesecretweapon.com/optin/

and her YouTube channels: http://www.youtube.com/ytsecretweapon and
http://youtube.com/blastmediapr

You can connect with Julie Perry at:
@JuliePerry on Twitter and
http://www.facebook.com/julie.perry

Click the audio below to hear a sample of our SSoQ call.   Please tell us in the comments what you thought of the audio.  If you would like to be able to have access to the rest of this call and to Coach Deb every month during our TOP SECRET SSoQ Round Table discussions, plus a CD of the call, plus the SECRET password to the after call blog posts, you can go HERE

Coach Deb’s twitter handle is @CoachDeb

And if you would like to pick up Julie’s YouTube Secret Weapon, Just click HERE.

Play Now:
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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.