Replication 102 – Making Email Work for You

615960_email.jpgYahoo! Groups and many social networking sites offer the capability to receive email notifications of new messages to the group, as well as of private messages and other events of interests to you from the site. I can’t tell you how many people I’ve seen say that they were going to turn it off because they were getting too many emails.

Big mistake!

See, here’s a fundamental lesson of replication (and, by the way, one of the basic principles of David Allen’s Getting Things Done):

Consolidate your inboxes.

Almost every time I see someone move to web-only participation, guess what happens? They eventually trickle off to almost no participation. Sure, some stay engaged, but they’re doing so horribly inefficiently.

582774_circles_forever_2.jpgSee, it takes time to switch tasks. If you want to maintain some kind of presence in, say, 100 or more different groups (not sites, groups), you can’t be hopping around between them on the web. Logging into the different sites, going through your list of groups that you’re a member of, entering the group, scanning the topics, trying to determine stuff that’s interesting from stuff that’s a waste of your time — that’s all incredibly time-consuming.

What I’m going to do is show you how to consolidate everything into TWO inboxes: one for email and one for RSS. This week we’ll look at email and next week at RSS.

Step 1 – Turn ON all your email notifications. Yup, you read it right – turn everything on. New messages, friend requests, private messages, etc. – you want it all. You’re going to learn how to process it hyper-efficiently, so don’t sweat it.

Step 2 – Set up ONE folder for all your bulk mail and group notifications. Some people make the mistake of trying to create folders for each site, in the illusion that this somehow makes it more organized. Remember, we’re trying to consolidate inboxes here — creating separate folders isn’t consolidation — it’s just more fragmentation, more inefficiency.

Step 3 – Create an email rule to route all of the mail from your discussion groups and social networking into that folder. Now this may seem to violate the rule about not having more than one inbox, but there’s a difference here. See, you want to break things down into handling buckets, and you are going to process these messages differently than you do the rest of your email. You don’t want all of those discussion messages, most of which you’re going to delete, getting in the way of essential business correspondence. If you don’t know how to set up an email rule, find a tutorial online.

Step 4 – Separate the signal from the noise. Once, maybe twice, a day, you’re going to process these group messages. First, sort the folder by subject. Click on the first message and then scroll down using your scrollbar (not the arrow keys) until you find the first message with a subject line that sounds interesting to you. Press the shift key and click on the message just above the one you want to read, and then press Delete. See, it doesn’t take any longer to delete 100 messages than it does to delete just one or two, and it only takes a fraction of a second longer than it takes to scan through them. Do this all the way down the list. You should delete at least 85% of them on the first pass.

Step 5 – Read and select. Now you’re down to a much more manageable reading list. If there are several messages under the same subject, read the first message. Is it interesting and relevant? If not, then delete ALL the other messages with the same subject. Don’t read them — just delete them. If it’s interesting, now scan through the replies — is there someone you respect who has replied? Read their response. Is it still interesting? Did they thoroughly answer the question, such that no additional information is needed, or has it turned into an open-ended discussion. If you don’t have value to add, delete the rest of the discussion and move on. This process should delete about 80% of what was left after the first pass.

Step 6 – Read and reply. At this point you should only have a handful of discussion threads — maybe a dozen or so per day — that are interesting, relevant and open-ended, i.e., appropriate and valuable for you to reply to. NOW, read the whole thread — read what everybody had to so. There’s no point repeating what someone else has already said, and you want to be able to respond to multiple points in a single post, not make multiple individual replies (see 5 Ways to Act Like an Expert in Online Communities).

Using this approach, you should be able to write 8-10 posts a day in a fairly small amount of time — maybe an hour, tops. And just because of the nature of the system, you will end up spreading your presence around in proportion to the amount of value you have to contribute, i.e., places where your participation isn’t worthwhile won’t make it through the filtering process.

You don’t have to be engaged in a daily basis in a group in order to be thought of as an active member. It’s far more important that when you do participate, you create value, and preferably within the context of your expertise and your business.

Next week we’ll look at how to apply the same techniques using RSS and blogs.

Scott Allen helps people turn virtual relationships into real business. He is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, an A-list blogger as the Entrepreneurs Guide for About.com, and a monthly columnist for FastCompany.com. He runs his latest project, Revenue River, on the BLOG i360 New Media Marketing system.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


How To MySpace for Fun and Profit (EPI 03 A and B) – Pimp Your PROFILE Page

Does your MySpace Profile reflect “the real you” and your business persona?

If you’re not quite clear what a brand is, or how to brand yourself on MySpace – you’re at the right place! In this video series, Coach Deb walks Coach Kathleen through the process of branding yourself on MySpace, from creating the perfect URL in the last episode, to finding the perfect layout in this 4-part video episode in this post.

WARNING about MySpace:

In addition to the “how-to pimp out your profile on MySpace” I also gave Coach Kathleen over a dozen coaching tips throughout the first two videos alone on what to do, and what NOT to do when branding yourself on MySpace – including a tip on how to avoid sites that have codes disguised as a layout but actually created by Hackers!

Enjoy this episode – it’s broken up into FOUR-PARTS over the next two blog posts!

The first two videos in this post will give you an overview of how to Pimp Your Space, give you warnings about places to go to find codes and avoid the hackers.

Part one (8min)

Here are just a few of the tips Coach Deb shared with her coaching client in this episode on how to pimp your profile on MySpace:

  • The answer to the famous question, “Who is TOM from MySpace?”
  • Branding Tip: How to stand out from the crowd on MySpace
  • How to create cool slide shows – where to go to find the best sites
  • How to save a ton of time using “right click” on your mouse
  • How to trigger the EMOTION of your visitor on your MySpace profile
  • Where to go to find cool, safe layouts for your MySpace page
  • Change your password often to avoid those nasty hackers using your site for evil
  • MySpace Organizational Tips to save yourself a TON of time in the future as your profile develops
  • Part two (4min)

    The second two videos in the next post will specifically go over how to select the perfect layout for your business and brand, grab coding, and embed it easily in your profile, with a few tricks and time saving tips when managing your profile.

    Coach Deb
    AKA: The Motivation MD on MySpace

    * NOTE – RE: The Organizational Table referenced in this video episode: Unless requested heavily here in the comments by MySpace fans to upload that tool to this post – the pdf will be uploaded to the Member’s section of The Business Owner’s Coaching Club for VIP coaching clients of RPM Success Group Inc.”>


    Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. You can reach Deborah at [MotivationMD@gmail.com]

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    Replication 101 – Why to Appear to Be Everywhere at Once

    Before we look at how to be everywhere at once, shouldn’t we ask ourselves why we would want to be?

    If you’re already famous outside the internet, people will come to you online. Guy Kawasaki, Bob Lutz and Tim Ferriss could just write their blogs and attract thousands of readers and hundreds of comments without spending any time participating in social networking sites, leaving comments on other blogs, doing social bookmarking, etc.

    peoplearrow.gifBut for the rest of us, we can start our own conversation — blogs, discussion forums, etc. — but if that’s all we do, it will likely be a field of dreams. You can’t build it and expect that the people will come — you have to go out into the virtual world and join the conversation where it is already taking place. Where are the people who are your target market talking about the things related to your expertise and your business? THAT is where you need to be.

    While I agree with J.P. that new media changes the rules of marketing, there are some things that remain the same. And one of them is the concept of “reach” and “frequency”. Simple enough — generally in marketing, you want to increase the number of people you reach and the frequency with which which they hear your message. The catch is that with constrained resources — your time and budget — there’s a trade-off between reach and frequency, i.e., increase one and the other goes down. For example, an ad that reaches more people costs more money, so you can’t afford to buy as many spots, so the frequency goes down.

    In the social media context, for the small business owner, the constraint is usually time, not money (since participation is usually either free or for a fixed monthly fee). You only have so many hours in the day you can spend participating in new media, and if you spread that across a large number of sites, you will increase your reach, but decrease your frequency.

    But in the social media context, it’s a little more complex than just that. For one thing, as J.P. alluded to in the article linked above, in new media, there is such a thing as too much frequency. This is true even when you have permission. For example, a group in which you participate regularly may be perfectly happy to have you announce that your new book has been published, or that you’re offering a teleclass that you only do once or twice a year, but start trying to announce something every month and your welcome will wear thin very quickly.

    For another, as he pointed out, the quality of those frequent interactions means everything. If those appearances consistently appear to be self-serving, every increase in frequency will actually hurt you, not help you. And if they are simply perceived as being low-value contributions (”me too”, “way to go”, etc.), then a high frequency will hurt you, as well. You may not be seen as a shameless self-promoter, just a boor.

    So now that we’ve established that there’s such a thing as too high a frequency, as well as too low, what we need to do is figure out the optimal frequency for participation and then maximize our reach within our resource constraints.

    everywhereonline.gifOr, in plain English, we want to be in as many places as possible, but with enough quality interaction in each place to actually accomplish something, and not just be a drive-by.

    As my coauthor and I wrote in one of our FastCompany.com columns, I Am Not a Number!:

    The first thing you have to do is get the right frame of mind about why you’re using technology to help you manage your relationships. It is not so you can pretend to a larger number of people that you care about them when you really don’t. It’s so you can treat more people who you really do care about as you would like to treat them, if only your brain were capable.

    Let’s extend that beyond individual people and let’s say communities. What you want to do with these new media tools isn’t to mine these communities to see what value you can extract; what you want to do is monitor these communities to see what value you can contribute. And when you consistently create value for other people, they will create value for you.

    Over the coming weeks I’m going to be showing you how to appear to be everywhere at once — specific strategies for effectively engaging in multiple communities with less effort. But for now, let’s start by getting in the right frame of mind.

    Scott Allen helps people turn virtual relationships into real business. He is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, an A-list blogger as the Entrepreneurs Guide for About.com, and a monthly columnist for FastCompany.com. He runs his latest project, Revenue River, on the BLOG i360 New Media Marketing system.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    Tribal Seduction Principle #05: Connect to Convert With New Media Marketing Reversals (Pt 1)

    Interruption. Abuse. Molestation. We don’t tolerate it face-to-face. So you’d think it would be common sense to avoid such things when marketing online. Sadly, many business owners and marketers still don’t get it. And New Media evangelists don’t help since most miss the mark with their advice too!

    online marketing abuser

    Rare thinking people like you already realize, the interactivity and illusional control of New Media require that your marketing methodology change.

    The toleration level for interruption marketing is getting lower and lower. Abuse of customers and molestation of prospects meets with retaliation by hordes of people rapidly spreading warnings across syndicated channels.

    Yet the typical old-school marketer reacts by showing you that you’re #1 in their unique way.

    Look around you. Locally or nationally, inside your industry or outside your niche, it’s the same. Online and off-line you see response rates for mainstream businesses and major online marketers alike plummeting.

    For example, have you heard that "the conversion rates for the top internet marketers in many cases are down as much as 40% over the last 24-months?" And "list churn" (the constant loss and replacement of new prospects) due to overly-aggressive marketing has turned from being an "equally balanced loss and gain" to a carnivorous cancer that is "slowly and consistently eating away at list size."

    Just imagine. If old-school interruption marketing methods are becoming less and less effective for the "big players," how much more of a negative impact do you think it has on the average small business owner, sales professional, or online marketer?

    Delusional comas, List Pimps and waves of persuasion

    If you’ve ever felt like you’re at a disadvantage to "more experienced" marketers — good news! There’s no need to worry!

    The less you know about old-school marketing time-lines and the thoughtless application of persuasion triggers, the better off you are. That’s because marketing with New Media is, in many ways, the reverse of traditional marketing. It’s easier to start out fresh in a new direction than to slow your momentum and do a complete 180-degree turn.

    Yet even if you are a more experienced marketer, there is not only hope — you can have an even greater advantage once you reverse your mindset.

    Now — whether you are a New Media marketing newbie, experienced marketer, or even brand new to branding and business online — I would like to help you experience the growth and profits that can come from applying the right formula with the right mindset.

    The sharp decline in the effectiveness the traditional interruption style marketing has two root causes. Two causes that, with small actions on your part, can be reversed.

    Let’s take a look at both of these causes, and some New Media marketing and Tribal Seduction solutions you can use reverse both of them into advantage FOR you!

    Cause #1: The Delusional Coma

    When you look at the tactics of "marketing gurus" or online heavy hitters, anyone with common sense can see why their conversion rates are plummeting. Their mindset is to think of people as a "herd."

    Now, there is validity to the idea that "group think" and emotional triggers cause subconsciously automated reactions with groups. It’s true. (*Note: these psychological truths are used in New Media marketing to effectively persuade people into action. But it is done through seduction instead of coercion.)

    But that does not mean that you abuse those psychological loopholes solely for your advantage. And picturing your prospects and customers as a herd of unthinking cows is not going to break you out of a delusional coma.

    online marketing pimp

    That mindset is downright offensive. And marketers tactics spawned by this thinking are no different than pimps who exploit the base needs of teen runaways.

    Most valid persuasion triggers have been abused, overused, and perverted online into subversive tactics that are haphazardly tossed around like pixie dust. Like a soldier in battle who no longer flinches at gunfire, the average person becomes desensitized to the bombardment of manipulative methodology.

    The Reversal

    So how do you know if you’re living in a delusional coma? And how do you break out of it?

    It’s simple. If you continue to do things the way they’ve always been done, refusing to reverse course even in the face of a rapidly changing marketplace — you are in a coma!.

    And notice, we are talking about the ability to "reverse," not just adapt. That’s because the aggressive battlefield-like marketplace of the 20th Century has been replaced. Today’s marketplace has an environment more like a noble court structure, where courtesans and coquettes hold the real power.

    The battle for hearts and minds still rages on. Except now it requires a covert, seductive approach. Breaking free is a matter of reversing your mindset. And this my friend, is easier than you might think.

    Take for example the normal "relationship building" sequence of the typical online marketer.

    An old-school marketer manages to "capture" your attention and get you to subscribe to a "free" offer. Next, what follows week after week is a constant barrage of self-serving, contextually disconnected sales pitches.

    Remember, with their mindset, you’re assumed to just be another "cow" in the "herd." So if you liked free offer A, then just like all the other cows, you’ll moo for product B, C and D too.

    There’s no serious effort or energy dedicated to connecting with you and building a bridge of friendship, or likability. And there’s certainly no effort to win your trust, other than tricks and triggers and the stacking of dubious "proof."

    Instead as an active New Media marketer… you reverse your mindset, and not necessarily the delivery channel. Here’s what I mean.

    Email is not the problem in this example. It’s just a delivery channel. Blaming email is like blaming a gun for killing someone. It’s the person pulling the trigger that’s the problem, not the tool.

    The CHARM Formula

    The point is not to stop using email, as many New Media marketing "experts" would advise. What you need to do is to time your email offer based on C.H.A.R.M.™ That is the Tribal Seduction Formula of: Captivate – Hook – Advance – Reinforce – Motivate.

    In this example we’ll assume the email is to your own subscriber list. So we’ll assume that you’ve applied the formula at the first Seduction Level; converting a visitor into a friend (subscriber.)

    At this 1st level of list building, you are looking to gather members of your target Tribe from the open marketplace. To apply this Tribal Seduction formula you:

      1. Captivate attention
      2. Hook emotions
      3. Advance trust
      4. Radiate desire
      5. Motivate action… which in this case was joining your subscriber list.

    All this can be done in one single interaction at this initial level… IF, and ONLY IF you have an actual Web presence (not just a plain old Web site.)

    Now, let’s see how the CHARM™ formula works at the next seduction level. That is converting a friend to family (which means they become a customer or client.) People have become a subscriber, a friend, because they had a high enough level of trust to be moved to a 1st level action.

    If you don’t apply the entire sequence of the Tribal Seduction Formula again at this 2nd level, you’ll be trying to Move them to action (the last step in the formula) based on the lower level of trust established in the Level 1 Seduction.

    Basically, it’s cheating.

    You’re cheating your Tribe, and you’re cheating yourself

    You can try to move people to hte next level without repeating the CHARM™ Formula, but count on your conversions being a fraction of what they could be if you applied the formula again. (Keep cheating like this over and over again and you’re smart enough to see how this approach quickly destroys even the largest of prospect lists.)

    We’ll be going into the CHARM™ Formula in much more depth here at TribalSeduction.com as time goes on, and showing how to apply it at all seduction levels.

    new media marketing bridge

    For now, just understand that every point where you are attempting to move a person to action is a gap. Picture a deep gorge or ravine. That gap must always be bridged with trust. The trust built at the 1st Seduction Level is just a rope bridge. You can’t drive a bike or car over it yet, and you certainly can’t cross with a tractor trailer full of products.

    By repeatedly applying the Tribal Seduction Formula you are nurturing relationships to turn visitors into friends, and friends into family. And all things being equal, people will always buy from friends and family. That is a an irrefutable and incontrovertible fact.

    Applying the CHARM™ Formula of "Captivate – Hook – Advance – Reinforce – Motivate" doesn’t mean more work. It just requires a little different strategy applied with the right mindset. Both of these are the opposite of the way most marketers think. Repeated testing shows the Tribal Seduction Formula yields an increase of 800% to 1000% higher response than old school online marketing methods!

    Wouldn’t you be willing to take a little different set of actions, to make a lot more money?

    In part 2 of this article, we’ll reveal how you can win more business with Reversal #2: The waves and the weather.



    John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact J.P. at [krazycapitalist@gmail.com]. Or, share your thoughts & comments below.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    The DCR Technique: Deflect, Connect, Redirect

    The fine art of turning spammers into prospects.

    If you’ve spent much time on MySpace, Facebook, Ryze, DirectMatches, et al., you’ve probably received dozens, if not hundreds, of messages from total strangers telling you about their product or program. In some cases, these are obvious automated spam — no real profile, photo that looks like a model, etc. In other cases, though, it’s pretty obviously a real person actually trying to make a living online… just like you.

    deleteduser.gifNow the ones that don’t seem to be real people, I just flag as spam and move on, but the others… well, if you are doing affiliate marketing, network marketing or any other kind of business opportunity, they are your prime audience. Think about it:

    1. You already know that they’re receptive to participating in business opportunities, which makes them more qualified than about 75% of the population.

    2. This is the important one… if they’re cold-calling you on MySpace with a full pitch on the first message, they’re probably not that successful at what they’re doing because it doesn’t work! That means they’re even more receptive to hearing about an approach that actually works.

    Even if they’re not a prospect, they will know and meet other people who are prospects for you, and who might be a better fit for your program than theirs. Build a relationship and they may provide referrals. And in the extremely unlikely event that they actually are successful with their current approach, they’re worth getting to know, because you might actually learn a thing or two from them.

    And besides, you’re not locked into just one opportunity, right? If you are, reconsider. And every opportunity you hear about, you learned about somewhere. What does it hurt to take a couple of minutes and see what they’re actually selling, if it opens up the door to developing a relationship with them?

    I have an approach that I use when I deal with people in this situation. For me, it’s what came naturally — I think that’s an important point. I didn’t dream up this formula and start practicing it — I analyzed what I was doing naturally and found that in almost every case, there was a consistent pattern. And I knew that to share it with others, I needed to be able to break it down into simple actionable steps.

    I call it the DCR Technique:

    1. Deflect

    2. Connect
    3. Redirect

    The first thing you have to do is deflect their pitch. Even if you might be interested in talking to them about it in more detail at some point, you have to get them out of selling mode and into connecting mode. Don’t just simply say “no” — explain to them why you’re not interested. Here are some examples of actual explanations I have used:

    • “I just don’t do health & wellness products. It’s not that I don’t ever take them — I just know that I’m terrible about taking things consistently. Every time I try to, I end up with a half-full bottle sitting on the counter forever once I fall out of the habit. So it would just be hypocritical of me to push people into taking something on a regular basis when I know I can’t even do it myself.”

    • “I think the network marketing travel business opportunities are pretty intriguing, but I know the founder of one of your company’s competitors (he’s a former client), and if I ever do decide to do that, I’ll sign up through him. For now, though, for the little amount of travel I do, the mainstream websites work just fine for me.”
    • “I’ve looked at that company before, and while I’m sure the products are great, I’ve just made a business decision not to work with any products that aren’t sufficiently distinguished from what I can go buy at GNC or Whole Foods. That’s an uphill battle I just don’t want to wage.”
    • “Actually, that sounds kind of intriguing. I would like to explore it more, but at the moment I’m swamped with various projects — too much on my plate to give it proper attention. Send me a link that I can look at and let’s touch base about it again in a couple of weeks once I’ve had a chance to look it over.”

    See, in every case, I’m not just saying “no” or “not now” — I’m giving them some insight into how I make decisions and helping them get to know me a little better. Maybe I’m even giving them a good business lesson without it coming across as preaching to them. In any case, I’ve deflected their pitch, but set up further conversation.

    Now that they’re out of selling mode, you can connect with them. Here are three key ways I’ve found to connect with people quickly. I generally do all three of them in my initial reply to them, right after I’ve deflected their pitch.

    1. Read their profile. Find something you have in common and mention that. Share your experience or perspective on it.

    2. Provide them a useful resource. I usually point people to one or more of my articles on internet entrepreneurship or network marketing, such as:

      I’m also now starting to refer network marketers to Ann Sieg’s excellent free e-book, The 7 Great Lies of Network Marketing (you can point people to mine, or for a small fee you can give it out with your own branding). Or write some articles of your own that would be useful in this situation. Or refer them to one or more of those above. (But you probably don’t want to refer them to this post just yet!)

    3. Ask them the magic question (in your own words, of course): “So now that you know that I’m not going to buy from you right now, tell me honestly… how’s this going for you?” You can expand on that with something like, “I ask because at one point I was cold-calling people via private messaging like you are, and it just wasn’t working for me.” 7 out of 10 people you ask this to will admit that it’s not going as well as they hoped. The other three will tell you it’s going great. Two of them are lying. ;-)

    What you have done is three of the key elements for building rapport: found a common tie and expanded on it, provided something of value to them (asking nothing in return) and broken down the facade — the “happy face” — that they put on when they were in selling mode with you.

    Now it’s time to redirect them. Do NOT at this point tell them about your program(s). Just open the door. Remember, the purpose of every communication is NOT to close the deal — it’s to move the relationship one step further along in the right direction.

    Hopefully, you’ve set up with something along the lines of saying how cold-calling didn’t work for you. At this point, what you say is something like this:

    If you ever want to know what’s working for me now, I’ll be happy to share it with you.

    Guess what… 90% of people want to know. They have now given you permission to tell them about your program and are receptive to hearing about it.

    Now personally, I’m involved in a number of different programs, but I have a couple I like to use as feeder programs. The first one I mentioned earlier: The 7 Great Lies of Network Marketing. It’s a great marketing tool for any network marketer, no matter what their business, and it’s a very inexpensive, one-time deal (there’s upsell potential on the back-end, but there’s a lot of value for the initial purchase price). But what’s key about this book is this: everyone who reads it relates to it. Most people who’ve been in network marketing, or even around it, for more than a month or two have experienced four or five of the lies she talks about in the book. And when people relate to the book, they relate to you who gave them the book.

    The other one I like to tell people about is MyPowerMall. It’s about the easiest thing in the world to get people to sign up for, because:

    • It’s 100% free, forever – it will never cost them a dime.

    • They will save money on products they already buy from stores they already buy them from, even over and above sale prices, credit card rebates, etc.
    • There’s no minimum participation in order to earn.

    Consistently, the only group of people I have found who won’t sign up for it are Quixtar IBO’s, because they have a similar capability within Quixtar (but of course, it’s not free to join). Once they’re in, MyPowerMall has a very family feel to it. That, plus you’re making money together. Again, you’re building the relationship.

    Those are the ones I use, but yours could be something else. It just has to be very low cost, or even free, to join, and should have a broad, universal appeal.

    So what’s the point of using these feeder programs instead of just pitching them right away on your main opportunity?

    Because you are building a relationship, not just selling them. You want to bring them into your sphere of influence — get them reading your blog and/or signing up for your newsletter, not just your downline communiques for one particular program. You want them to recognize your name, so that when they see a message or e-mail from you, they open it.

    Now I know there are some people who are going to read this whole thing and think it sounds manipulative. It’s not. This is about building real, authentic relationships and being of true service to people. You’re helping them, aren’t you? If you’re not, you need to rethink the whole thing.

    What this approach is doing is helping you maintain focus in your networking activities. Each individual relationship is not a means to an end, but the overall process of networking is not about building relationships just to build relationships, but about accomplishing your goals and helping others achieve theirs.

    Scott Allen helps people turn virtual relationships into real business. He is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, an A-list blogger as the Entrepreneurs Guide for About.com, and a monthly columnist for FastCompany.com. He runs his latest project, Revenue River, on the BLOG i360 New Media Marketing system.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    5 Ways to Act Like an Expert in Online Communities

    If you want to be perceived as an expert, act like the true experts act.

    One of the essential strategies of new media marketing is to position yourself as an expert on your topic. You can do this via a variety of methods: publishing articles, blogging, creating and posting video tutorials, podcasts or talk radio, webinars and so on.

    But one of the easiest and still most effective is by participating in a group. This can be a group within a modern social networking site like Facebook or MySpace, or it can be a community built on technologies that have been around for years, like Yahoo! Groups, Google Groups (the modern incarnation of Usenet), discussion forums or e-mail discussion lists. Let’s be perfectly clear that “new media” strategies can be applied to media that is “old”, at least in internet time.

    One of the things that I’ve been studying closely over the past five years is how exactly “real” experts behave in these settings. And when I say “real” experts, I mean the ones who have published books, speak at conferences, have peer-reviewed papers in trade journals, and so on. Are they necessarily the most knowledgeable on the topic? No. But they have the best reputations and are generally far more financially successful than the “wanna-be” experts.

    You know the wanna-be expert… you’ve seen them. They always have an opinion about everything posted in the group. They’ll ramble on for paragraph after paragraph, making their case ad nauseam. And it seems that whenever there’s a flame war, they’re right in the middle of it, even if it doesn’t look like they started it.

    If you want to be perceived as a real expert, not a wanna-be, you need to act like a real expert, not a wanna-be.

    So how do real experts act?

    In order to understand how real experts act, let’s look first at two key attributes of experts:

    1. They’re busy. They’re working — writing, traveling, speaking, consulting for a client, whatever… Point is, they have better things to do with their time than spend all day in a discussion forum.

    2. They’re extremely careful about what they say. They know that people are paying attention to them, and that has two consequences. First of all, they know that their reputation is on the line every time they open their mouth — that everything they say will be subject to scrutiny. Secondly, they also know that people will put a lot of weight into what they say and probably act upon it, so they feel a strong sense of responsibility to provide good information.

    When you understand those things, it’s easy to see why experts behave as they do in this context:

    • Experts post less frequently. They aren’t usually heavily, heavily engaged in the group unless it’s their own group or they have some kind of leadership role. Depending on the overall posting volume, anywhere from a couple of posts a week to just a couple per month is sufficient to keep their name out there.

    • Experts aren’t quick to reply. They usually aren’t the first ones to join in the conversation. Remember, they’re not sitting there watching for posts as they come in — they may only even read the group posts once or twice a week. Also, they read and reflect on the reactions of others before posting their own thoughts.
    • Experts consolidate the conversation, not fragment it. There’s a tendency in active groups for conversations to “fragment”, i.e., multiple people reply to the original post, then people create replies to the replies, and so on. Experts don’t typically reply to people individually, but rather create a single, longer post that addresses what several people have said all at once.
    • Experts substantiate what they say. Experts are researchers. Sure, they have opinions, but most of them didn’t earn their reputations based purely on their opinions. So when they make statements in these groups, they often back it up by citing sources, whether it’s something they’ve written themselves or that someone else wrote. It’s especially helpful if you link to the sources you’re citing. And if it’s yourself, that’s a great promotional tool at the same time.
    • Experts keep it professional. They certainly don’t participate in flame wars, and they rarely bring their personal issues into the group.

      Contrary to popular opinion, effective marketing in forums and discussion lists is not about volume, it’s about presence and positioning. Act like a real expert, not a wanna-be, and you will attract more business.

    Scott Allen helps people turn virtual relationships into real business. He is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, an A-list blogger as the Entrepreneurs Guide for About.com, and a monthly columnist for FastCompany.com. He runs his latest project, Revenue River, on the BLOG i360 New Media Marketing system.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    MySpace Marketing Guide, Episode 02: Branding yourself with a custom URL on MySpace

    Are you branded on MySpace yet?

    If you’re not quite clear on, “What is a brand?”, or how to brand yourself on MySpace – you’re at the right place! In this Episode, Coach Deb walks Coach Kathleen through the process of branding yourself on MySpace.

    Here’s where you’ll get to eavesdrop on a “live” coaching session as we walk her through the process of “branding yourself on MySpace” – and you’ll even see her persevere through challenges that come up.

    Creating your custom URL on MySpace is one of the most critical steps to take immediately after you sign up for a new MySpace profile.

    WARNING about MySpace:
    Once you create your custom URL on MySpace, you can NEVER change it. So you want to think long and hard about what you want Your Brand to be on MySpace, because it will be what people remember you by.

    In addition to the specific “how to create a custom URL on MySpace” I also gave her over a dozen coaching tips throughout the two videos on what to do, and what NOT to do when branding yourself on MySpace – and how to get through the challenges that come up.

    Enjoy this episode – it’s broken up into a TWO-PARTER!
    Here is the first part of this episode (EPI 02 A) hosted by YouTube
    8min each
    (part 02 B is listed at the top in the podcast player screen)

    Here are a few tips Coach Deb shared with her coaching client in this episode:

  • Branding tips – how to think in terms of benefits for your clients
  • Branding tips – how to discover your brand
  • Branding tips – how to incorporate your business tag line into your brand on MySpace
  • MySpace tips – how to get the perfect name for yourself – despite the fact that over 175 million names are already taken!
  • MySpace Tips on how to LOCK in your brand so no one else can pose as YOU
  • MySpace Tips on how to create a URL name
  • You’ll learn why it’s critical to set up your brand and profile on MySpace sooner rather than later
  • You’ll learn the difference between your DISPLAY name and your URL name on MySpace
  • The quick, little known secret to overcoming glitches on MySpace
  • MySpace Organizational Tips to save yourself a TON of time in the future as your profile develops
  • NOTE:
    This episode was delivered via LIVE Broadcast via HelloWorld TV – so you’ll see us multi-tasking throughout, sometimes talking to our fans LIVE in the laptop. Just wanted to let ya’ know – we’re NOT crazy – we do NOT just talk to our laptops unless there is actually somebody THERE looking right back at us. Okay?

    Coach Deb
    AKA: The Motivation MD on MySpace

    * NOTE – RE: The Organizational Table referenced in this video — Unless otherwise requested heavily here in the comments section by MySpace fans to upload that tool to this post – the pdf will be uploaded to the Member’s section of The Business Owner’s Coaching Club for VIP coaching clients of RPM Success Group Inc.


    Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. You can reach Deborah at [MotivationMD@gmail.com]

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.