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Canadian radio show host, Wayne Kelly (of the Wayne and Jayne Radio Show,) recently interviewed us on New Media Marketing for members of his On Air Publicity course. I thought you’d enjoy “listening in” as Wayne grilled us and kept us focused on the basics.

In this audio podcast we cover the basics of New Media Marketing including:

• An intro to the New Media Marketplace
• Simplifying your mastery of New Media with 5 Core Channels
• Building the hub of your New Media Marketing Matrix

The audio runs about 45-minutes, and listening in for the discussion on the 5 Core New Media Channels on it’s own is well worth it. With hundreds of New Media and Web 2.0 choices out there, knowing that it all filters down to just 5 channels is a BIG pressure relief!

Enjoy!

How to Stop Copyright Violators

When you’re out there in the New Media marketplace, working hard to grow your Tribe, you’re sharing a lot of valuable information. In some cases it’s free content you want passed along. In other cases it’s digital products that people have to pay to access.

In either case, there are morons out there who will try to steal your content. Some of these mental midgets will pass along part (or all) of your work and take full credit for it. Then there are thieves who will try to steal your product by repackaging and selling YOUR digital products.

The first is copyright infringement, intellectual theft. The second is online burgularly. It’s no different than stealing money out of your wallet.

Today we’re going to look at some very simple, very effective actions you can take to protect yourself against copyright infringement and online theft.

In this video report you’ll learn:

• What you can do to protect yourself against copyright infringement?
• Who is responsible for tracking it?
• How you can find if your material is being stolen?
• What to do if you find somebody stealing your material?

So that’s how you protect yourself against online theft and copyright infringement. It’s something that we all deal with, in new media marketing with blogs, podcasts, and online video. And you have to be especially diligent if you have digital products.

Protect yourself, take the basic steps covered in the video and “How To Stop Online Content Thieves” PDF Transcript. Put them into action today. Or at least have your assistant doing the monitoring on a daily or weekly basis, and you’ll be protected at least at a base level.

If you have additional resources to recommend, or a story about online content theft, share it in a comment below.

Resources mentioned in the video

DOWNLOAD
“How To Stop Online Content Thieves” PDF Transcript

DOWNLOAD
Word Template for Copyright Infringement letter to ISP:
http://tribalseduction.com/copyrightletter.php

ISP look-up service:
http://centralops.net/

The Digital Millennium Copyright Act of 1998:
http://www.copyright.gov/legislation/dmca.pdf

Service to help you search for copies of your page on the Web:
http://copyscape.com

Info on Ebay’s VeRO program:
http://pages.ebay.com/help/tp/programs-vero-ov.html

Google Alerts:
http://www.google.com/alerts

What makes a Marketplace Molester? And how do Tribal Seducers act in contrast? Knowing the difference can set you up to attract crowds of raving fans… or be scorned and hated by the masses.

Here we’ve got some examples of a Marketplace Molester, Physical Spammer, and a legendary Tribal Seducer in and about Sydney.

Now with New Media… it’s easier than ever to be a Tribal Seducer. Why would anyone want to take the Marketplace Molester approach?

Have you seen them?

So know that you know what a Marketplace Molester looks like in the real world, can you think of some that you’ve seen online?

What about Tribal Seducers — online or off-line? I bet they’re fewer you can think of. But the ones that do pop to mind, you’re probably a fan of (or at least respect.)