Twitter Addiction: Twitter Withdrawal @ the Beach (Pulp Fiction Style)

-

Bitten by the Twitter bug? Got Tweets running through your veins? Not able to go a few hours w/out knowing what your followers & friends are doing on Twitter?

Well, you’re not alone! @CoachDeb can’t even do it on the beach in Hawaii!

The social marketing and personal branding power of this New Media tool is truly addictive. Especially for the Courtier’ style who loves people!

Watch what happens to a Twitter addict caught on tape @ the beach – Pulp Fiction style.

*Warning*: if you’re used to Twitter, this WILL mess with your time line.

Watch Now:
...
 previewImg 
.. ..
icon for podpress  Twitter Withdrawal @ the Beach Pulp Fiction Style: Play Now | Play in Popup | Download

Post to Twitter Tweet This Post

37 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


When Transparency Kills: A Marketing Lesson From Barrack Obama (video)

-

New Media transparency can kill your business, or boost it. And this week we got a great example from the world of politics.

Entrepreneurs can learn a LOT about marketing from politics. No matter what your political stripes, the Obama campaign holds a wealth of strategies you can use creating a Tribe of raving fans in your business.

Here’s a quick video analysis that will expose one thing you better have in your marketing if you want to WIN and KEEP raving fans.

Watch and see now!

So what do you think?

Does transparency only count for presidential candidates and corporate big wigs? Or could it hurt or help you too? Share your thoughts below.

Got an example of how transparency helped you make a sale? Share your win here too!


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.
Watch Now:
...
 previewImg 
.. ..
icon for podpress  When Transparency Kills: A New Media Marketing Lesson: Play Now | Play in Popup | Download

Post to Twitter Tweet This Post

11 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Why Hope is a Seduction You Can’t Afford

We’ve all been told the virtues of having hope all our lives. God! We’ve bombarded with it this campaign season in the US. But hope is a scam. And it’s one you better understand if you’re going to succeed… in business and in life. Strap yourself in cause we’re going way beyond marketing today.

You’ve probably heard it said that hope is the only thing you can have when facing a crisis. I say BS! Yeah, yeah… blasphemy. I know, I know. Send your letters and emails to….

But follow me here for a minute. It WILL change your business…and your life!

What I just said flies in the face of all you hold as “true.” But where did that belief come from. You or someone else?

For example, over the last 6-months we’ve been bombarded through the media by a “message of hope” from one presidential candidate. The campaign has been a textbook application of Tribal Seduction principles magnified by mainstream media. Now many people think “hope” is the answer. And that is dangerous.

Obama the messiah and the message of hope

Dangerous! Hope!? Why?

Well, what is hope? Has it ever done one bit of good?

No! Hope is a “wish” for something. A wish that something will happen the way you want. But it could just as easily not. So hope is grounded in uncertainty, doubt, and fear.

Doubt me? Then “hope” the sun will come up tomorrow. “Hope” you’ll have enough money to pay your bills this month. “Hope” you’ll have good health tomorrow. “Hope” you don’t get hit by a car as you cross a street today.

How do you feel now? Like crap right?

Well, snap out of it…

Drop the hope and make it faith

Faith is grounded in absolute certainty. Faith is “knowing” that something is going to happen. You know it in your heart.

Hawaii sunrise, fatih in action

Look, as I sat here this morning watching the sun rise over the Pacific, I thought “what a difference from yesterday.” Yesterday started as a crappy day. As I started the day I was pounded by one problem after another. I was frustrated that we’re so close on a project, but yet there were seemingly insurmountable roadblocks in the way.

My focus was there, on my problems and frustration. All I could do is hope. And hope didn’t help me at all. Then Deb and I talked. As usual, spewing the crap that’s in my head out onto the floor acted like a mental diuretic. Only then was I able to drop the hope and muster up faith. And faith is what allowed me to take action.

It’s been said that faith as small as a mustard seed can move mountains. No prophet, no Scripture, and certainly God never said that about hope.

If I stayed in the land of hope, I’d still be the same today. Sitting in the same state waiting for something magical to happen. Waiting for God, government or someone else to come and make something happen for me.

If you’re sitting there “hoping” for more business or a better life — it aint gonna happen.

No, the answer is faith in yourself. Faith in your family. Faith in your fellow citizens. Faith in God. These are the things that will give you the courage to act. And ACTION is the only thing that will change your life.

What will you choose?

I know the sun will come up tomorrow. I have faith in it. I know there will be enough money to pay the bills at the end of the month, because I have faith in my ability to give value and thereby generate cash. I have faith in it and can take it to the bank.

But I also have faith that most people are smart enough to make the shift from hope to faith, get the certainty they need, and take action to change their lives. Are you one of those people?


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

Post to Twitter Tweet This Post

18 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


How CHARM Builds Your Tribe; Street-Level Style

The very simple CHARM Formula of Tribal Seduction is a 165-degree twist on “old school” sales formulas. You know, things like “always be closing,” or AIDA et al. This video shows the CHARM Formula in real-life action. Watch and see if you agree that business people who adhere to the “old school” formulas come off as nothing but Marketplace Molesters.

This is one of the most viewed videos in the world today. And when you watch it, you’ll see why. On the surface it’s one man giving away hugs. But what the video really reveals is even more powerful for entrepreneurs, business owners, and even affiliate marketers.

It’s a perfect example of Tribal Seduction in real-world action.


As you watch the video observe how:

  • “free” to the general public is a tough sell
  • social proof of the first hug recipients spreads like wildfire
  • meeting the un-spoken needs, wants, and dreams of your Tribe is the key to success
  • the Tribe rallies to defend the leader when people try to stop him
  • and, the ultimate — – how AUTHENTIC emotional bonding is what creates power, profit, and raving fans

If you take the time to define who your Loyals really are. If you learn what their REAL wants, needs, and dreams are. And if you honestly take the time to develop a strategy for emotionally bonding with your Tribe while providing value — then you’ll see the CHARM Formula bring you success.


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

Post to Twitter Tweet This Post

8 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Boosting Traffic with Google Universal Search (New Media Marketing How-To Guide #02)

Video Summary: Google’s Universal Search is changing search engine results and the way you get traffic. Here’s how you can benefit from Google’s Universal Search and New Media Marketing to get more visitors and traffic to your site. Download the full PDF Guide New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

 

Sometimes we can feel like getting good rankings in Google search results is like climbing a huge un-scalable, insurmountable mountain. Google is always changing rules. It always seems like their out to get us; de-ranking sites, moving other people up, trying to figure it out.

And there’s something new that Google’s doing that means BIG changes and BIG opportunities when you market with New Media.

In today’s video and downloadable guide we’re going to take a look at:

  • What Universal Search is and why it’s changing the way your site gets ranked in Google
  • Who has an advantage in using Universal Search
  • And what actions you can take right now to start getting better rankings with Universal Search.
new media marketing with Google universal search Download the full PDF Guide here:
New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

 

What do you think?

Did you get some new ideas that will help you get more traffic to your site? Maybe even some foot traffic right into your physical office or store? Share your ideas and insights in a comment at the Universal Search post at Tribal Seduction.

Got some other ideas on how to use Google Universal Search to boost traffic and exposure? Share in a comment too. ;-)


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

Post to Twitter Tweet This Post

4 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Marketing in New Media Oz: Will the Wicked Witches Kill You Too?

Something has been bothering me for quite a while now. I’ve quietly watched entrepreneurs fall prey to the BS advice from off-line marketing “pros” and Internet Marketing “gurus.” But now, the same type of garbage is being pushed by New Media proselytizers too. I may not have all the answers. But I know that here and now, you and I can put a stop to it all.

Look, let’s face it. If you’re looking to use New Media to market it can feel like you’re Dorothy sucked up in a twister and dropped in Oz. And once you land in this majestic world of New Media Oz, how do you make heads or tails out of this fantasy land of reported fame and fortune? And what’s your yellow brick road?

Witches, flying monkeys, a yellow brick road… we’ve got it all

new media marketing oz - wicked witch of east

On the outskirts of Oz, the self-appointed elite of the mainstream media and Madison Avenue thumb their noses at New Media. Tucked away in their cold castles of incestuous iniquity they gaze into their crystal balls of packaged propaganda and pronounce New Media a fantasy land populated by “horny teenagers and political pundits.”

We know the New Media marketplace is much more than that. But it does have its share of pitfalls and traps.

For instance, when we were completing research for our book ‘Secrets of Online Persuasion’ we found many well-meaning fans of New Media misleading entrepreneurs who wanted to market with New Media.

Much of that misinformation comes from two camps within New Media itself. I like to think of them as the Wicked Witches of the East and West.

The Wicked Witches of the East

The Wicked Witches from the East should be easy for you to crush as an entrepreneur. These are the people who think “fame” equals profit. And just like in the movie Wizard of Oz Dorothy’s house crushes the Wicked Witch of the East; your house should crush these witches as you land in New Media Oz.

As a matter of fact, this group is so laughable that South Park did a full episode poking fun at the new breed of “Internet Stars” who think by getting hundreds of thousands of views they’ll get rich. Sadly this is a rabbit trail that many entrepreneurs get lured down.

This quick 3-minute mashup shows their skit that’s spot-on with the dollar value of what many people consider “New Media stars.” They spoof on many of the “stars” that have gone viral or gotten media accolades. (Warning: as usual for South Park, this is NOT kid friendly.)

<div><a href='http://www.omnisio.com' onclick="javascript:urchinTracker('/outbound/www.omnisio.com');">Share and annotate your videos</a> with Omnisio!</div> <p>

Fact #1: fame does NOT equal profit (especially when marketing with New Media.

OK… we all know the movie storyline. “Ding dong, the witch is dead.” But just when you think things are fine, along comes another witch. And we’ve got the same thing here in New Media Oz.

Enter – the Wicked Witches of the West

This group is much more dangerous for business owners, especially start-ups. This group of witches is made up of Social Media evangelists who think they run a business just because they use a communication channel.

Like the winged monkeys from the Land of Oz these

Read the rest of this entry »

Post to Twitter Tweet This Post

14 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


How to Use Google’s Website Optimizer: CHARM and New Media Marketing

I know, I know… testing and tracking! Uggghh. Without doubt, this topic can seem a little “techie.” But if you want to make winning raving fans and make making money easy and fun, here’s the key. You need to know EXACTLY what Captivates attention (the “C” in Tribal Seduction CHARM formula) and Motivates them to action (the “M” in CHARM) is critical.

A great free tool to make your testing and tracking easy is Google’s Website optimizer. But even with this Google powered tool, it can be a little imposing if you’ve never done testing and tracking to boost your traffic and sales conversions.

Well Google has done a full video walk-through of their free Website Optimizer service making it simple to get going. It’s 63-minutes on YouTube, but well worth the time. (Yes, no 10-minute video limit for Google since they own it. :) )

The video primarily addresses what to test on standard sales pages (and Marketing PRO pages if you’re using the BLOG i360 system.) But you’ll get some good ideas on how to use Google’s Website Optimizer with your regular blog too.

What’s covered?

  • A brief introduction to Website Optimizer for new users
  • Best testing practices
  • Top elements to test on any webpage
  • Top mistakes people make when developing new content to test

We’ll be doing testing and tracking using BLOG i360 sites over the next 60-days, with a more “New Media Marketing” focused test series. And we’ll share what we find with Tribal Seduction subscribers.

What will you test?

  • Did you get some interesting ideas from the video? What are they? Share em’ in a comment. Your ideas will help other readers spur their own new ideas.
  • What would you like to know about testing in general? And testing with New Media in particular?
  • Share your thoughts/questions below so we can focus on your interests in future updates here at Tribal Seduction. ;-)


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of theBLOG i360™ New Media Marketing hub.

Post to Twitter Tweet This Post

2 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.