Are YOU Marketing Like a Meatball?

Imagine the biggest, juiciest, most delicious meatball you can imagine. Now picture covering that meatball with caramel, hot fudge, whipped cream and colored sprinkles.

Pretty disgusting, huh?

That’s the picture that Seth Godin painted in his new that seller Meatball Sunday. He makes the case that new media marketing options like blogs, online video, social networks, and all of the Web 2.0 social media marketplace are like the toppings at an ice cream parlor.

If you start with ice cream, adding sprinkles, cherries, hot fudge and whip cream will make it tastes great. But if you start with a bowl of meatballs, it becomes messy, disgusting and ineffective.

Seth’s message is directed at corporations who sell basic staples like cereal, beer, cars and toys.

But this analogy is even more applicable to entrepreneurs and small-business owners.

Here’s why…

It’s OK to market like a meatball – IF…

Imagine again that same big, juicy, delicious meatball. Except now this time picture that meatball surrounded by fresh handmade spaghetti, covered with the tastiest tomato sauce you’ve ever had, dusted with freshly grated Parmesan cheese, and accompanied by a great glass of Chianti.

Quite a different experience now isn’t it?

You see, for the solo-preneur, start-up entrepreneur or small-business owner; the fact of the matter is YOU are the business. You are what you’re selling.

Why?

Because the fact is —

people by WHO you are before they buy WHAT you’re selling.

If you’re marketing in today’s new media marketplace, it doesn’t matter if you’re marketing as a meatball, tofu, or ice cream.

What needs to come first is you answering the following three questions:

    - What is my personal brand? (And how well is that packaged?)

    - How effective are you at gathering a Tribe that passionately connects with your style?

    - Have you chosen the right “toppings”?

Look – the bottom line is pretty simple. It’s human nature for you to want to hang out with people who are like you. The same is true in business. We want to do business with people who are like us… or at least people who we like.

How well you package and present yourself will have a major impact on your success in today’s New Media Marketplace.

What about you?

    What are your answers to the questions above?

    And what else do you think is crucial to persuade people to to buy WHO you are before they buy WHAT you’re selling?

Share it in some graffiti down below.


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


LIVE TeleSummit this week with 5 of the top influencers in Social Media (How 2 get in 4 free)

Aloha,

I’m about to show you how you can join me and 4 other top influencers in Social Media in a TeleSummit this week – completely free – if you act right now, and closely follow the instructions in this post.

By now, you’ve heard how popular Twitter has become for business owners and professionals around the world. You may have even seen my TwitAholic video. But you also may still be scratching your head wondering how you can take advantage of this hot social network for fun and profit.

This Tuesday, I’ll be revealing WHY Twitter has become my #1 new addiction & drug of choice.

I’ll reveal the 3-step formula on how to use Twitter to create good will with crowds of raving fans who eagerly put cash in your pockets.

We’ll also discuss how marketing on Twitter is radically different from other online marketing activities, and how marketers are sabotaging themselves when they use Twitter incorrectly.

You’ll also learn what “Brand Integrity” is and how entrepreneurs can use it on Twitter to outsmart and out-position their competitors using a few simple tools.

And this is just one of the calls for this week’s TeleSummit.

Shhhhh! I just got a hold of the questions Adam Urbanski is planning to ask the other 4 social media experts for the other 3 calls during this week’s TeleSummit – and they’re good ones! I’m curious how some of the women will be answering some of these questions, because they normally sell these secrets in their $2K private courses – just as you know we do in our Tribal Seduction course.

Can you join me and the other social media mavens this week?

The topics covered during this week’s TeleSummit are:

Blogging
Twitter
Facebook
Social Media

Here’s how you can join in and participate on all of these calls – free of charge:

Immediately register for this TeleSummit here:

http://snipurl.com/0624

(Feel free to use this link to post on your social media sites: Twitter, Facebook, MySpace, etc. and invite your fans & followers – I promise – they’ll be thanking you for telling them about this week’s TeleSummit.)

When you register, you’ll receive the phone number to call along with the times/dates/topic for each social media expert.

Insider’s Hint:

Be sure to call in EARLY in order to join the call LIVE! There are already close to 1,000 people registered for this TeleSummit already and it was just advertised.

Inner Circle Secret:

Are you curious how Adam Urbanski was able to get 5 power hitters of social media to take time out of their busy schedules to give a TeleSummit free of charge?

Here’s how it all works:

Each social media expert agreed to give 70+ minutes of her time away for free to anyone who can join the call LIVE. (That’s why you must call in early to secure your seat this week.)

Then, each social media speaker put together a valuable, juicy bonus that she would otherwise charge a fee for, and we all combined our bonuses into a powerful “upgrade package” for attendees who want more. Details will be provided when you register for the Free Social Media Marketing TeleSummit of what you’ll get when you upgrade to the VIP package in order to have access to all of the calls via MP3 download.

BTW: I highly recommend you grab the upgrade package. I’ve seen the bonuses & have met each speaker personally, and what they’ll be sharing will be valuable information and resources you can put to use today. Plus – you’ll be supporting 5 fabulous women influencers in social media, demonstrating that we’re doing the right thing by “giving away” our time & tips in order to help the small business owners who are still newbies.

So – will you be joining me for my call about Twitter this Tues?
And will you also join my other friends on Mon, Wed & Thurs to learn more about Facebook, Blogging and New Social Marketing strategies?

Here’s the link that will get you access to the LIVE calls all week for free:

Register here now http://snipurl.com/0624

Join me this Tues, and discover what the HOTTEST social network – TWITTER - is all about & join me in the addiction!

If you’re not using Twitter yet – I promise you – you’re missin’ out!

Other presenters this week are:

Patsi Krakoff and Denise Wakeman are known as The Blog Squad™
Mari Smith has been dubbed “the Pied Piper of Facebook” by Fast Company.
Nancy Marmolejo is a PR, media, and social networking strategist
And me:
Deborah Micek, author of the first published book on New Media, (aka: social media) “Secrets of Online Persuasion” ranks among the “bleeding edge” experts and trend setters – all while keeping things simple for her clients.

Join us LIVE & you’ll be able to participate free This week.

See you on the call this week http://snipurl.com/0624

@CoachDeb


Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the 1st book published on New Media Marketing: Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact Deborah at [CoachDeborah@gmail.com]. Or, share your thoughts & comments below.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


How To Sell $200 Women’s Jeans With 21-Words

Last night I was at Ala Moana Shopping mall in Honolulu. Coach Deb was trying on what seemed like an endless rack of clothes. And the two girls helping her didn’t seem to have an end to their “suggestions.”

So of course I did what any guy does in this situation. I went on the prowl for some examples of Tribal Seduction marketing. And what I found was shocking!

Now what I’m about to show you is not the most subtle marketing you’ve ever seen, but women — tell me if this does not speak to you?

Tribal Seduction marketing by Cache

Honestly ladies – you’ve gotta admit this speaks to just about any woman regardless of age, shape or size. Doesn’t it?

I mean Coach Deb plays tennis for two-hours 5x per week. And she can run circles around me aerobically. But she still went ga-ga over this new line of pants and jeans at Cache. And the two girls helping her (both of which had rail-like model bodies) were raving about them too.

The truth is this Tribal Seduction marketing at it’s best

It’s simple. To the point. And hits on every trigger ingrained in women’s subconscious since they were little girls playing dress-up.

This is a great example of the Tribal Seduction CHARM Formula in action.

But what makes this the ultimate Tribal Seduction (at least from our experience at Ala Moana Mall,) was the way the manager and her assistant made us feel. Like a Tiffany Charm in the little blue box, they wrapped it with a ribbon of passionate support.

They locked the store down at 9pm, their normal closing time. But then they turned all their attention to making sure I was comfortable, and that Deb had an endless rack of suggested clothes to try on.

We walked out of there at 10:20pm! Both of us were thrilled with the 90-minute experience. (Though I must admit, I thought we left with far too many bags. But Deb thought it was just the right number for some reason. :P )

What about you?

    How would you have felt if that all happened to you?
    Do you agree it was a great example of Tribal Seduction?
    (Including the “raised rear” and “drop in one size”?)

Share it in some graffiti down below.


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Are You Trapped on a Path, or Leading the Pack?

I was shocked by a quote I read today. It was given as advice to business people, and it went like this; “emulate, do not innovate, be unique, but not original.”

Now as soon as I read it, the hair stood up on the back of my neck and I started to shake with frustration. I got control of myself and commented to the person; “that’s good advice — if you want to be a follower!” (And I don’t mean a Twitter follower either. ;-) )

I mean, really! Do u think Apple, Virgin, Chris Angel, Martha Stewart, Oprah or any other standout company or personal brand adheres to advice like that?

No, of course not. The “nots” in that piece of advice will limit your success by making you a follower, not a leader.

Look… watch the 2:30 minute video and you’ll understand better the life-sapping trap of being trapped on the path. Then let’s chat.

It’s the worse thing that can happen to you…

You’re trudging along day after day, thinking you’re on the right path because someone else beat it down for you. Finally one day you get to the end, and you realize your destination is not what you were looking for. And you have to start all over again.

Not good. Not good at all. Modeling is great, but only when you innovate using your own strengths as the basis.

Being unique is terrific, sure. But my dogs leave unique piles of poo every day. If they were original and used the toilet – that would get my attention!

Beware of using cute little quotes as the basis for your business strategies. Dissect them and make sure they’ll work for your style.

Use common sense to map out each piece of advice to its’ conclusion. That way you’ll see if the end point aligns with your goals. If it doesn’t, either learn how to modify them to work with your unique strengths, communication and motivation style, and personal brand… or trash it.

What’s your story?

Have you ever gotten trapped following someone else’s trail? If so, how did you break free and cut your own path?

Are you already leading the pack? If so, how are you proving yourself and your products as innovative? What are you doing to create a personal brand that makes you stand out as both unique AND original?


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

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12 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Is The Sick Sense Scaring Off Your Profits?

Today’s marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it – there’s hope for you and your business.

But some, I fear, have been inflicted by the “Sick Sense” and are suffering as a result.

It doesn’t matter whether you do business online or off-line, the old-school style of interruption marketing (molestation) will not be tolerated. At least not by me. Will you tolerate it?

Have you ever noticed how some sales people (network marketers more often than not) suffer from the Sick Sense? Instead of seeing dead people (like Haley Joel Osment did in the movie Sixth Sense with Bruce Willis), they see something very similar. This illness immediately kills their chances of increasing their profits or gaining more clients.

I share what they see in this video. Let me know if you’ve ever come across people like this – so I know I’m not alone in my frustrations.

Watch to see if you’re been afflicted with the Sick Sense from past old-school marketing training, and learn the cure.

Then answer the question that will determine how much success you achieve in today’s New Media Marketplace — What do you see when you look across today’s marketplace?

The Sick Sense is a horror story you don’t want to live with.

@CoachDeb


Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion and creators of the BLOG i360™ New Media Marketing system.
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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.