Can Social Media Buzz-Words Kill Your Profits?

Authenticity and transparency. Are they important marketing in today’s New Media marketplace? You bet! Are they, as some have proposed, the “currency” of social media? Not if you’re a business owner or marketer. Here’s why this currency concept can slowly suck your energy and profits, and what the cash-creating alternative is.

Do buzz-words equal bucks?

Authenticity & transparency are Social and New Media buzz-words. That’s fine.

does buzz equal bucks in social new media marketing?The dangerous thing is when these buzz-words are used by Social Media “experts” in a way that leads people to think they are cash creators. But are they really?

There are literally billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives. Most of these people struggle from day-to-day trying to make ends meet. Many are simply struggling to survive.

When’s the last time you paid your mortgage or car payment with authenticity? Are you earning interest on your transparency account at the Social Bank of America? Of course not.

Come on, currency is just a word… isn’t it?

Now you may be thinking I’ve gone too far here. That “currency” is just a word. But words do have power. The power to focus. To stir up emotions. To make connections between what’s known and what’s new. And that’s why the currency concept is a profit killer.

Look, the definition of currency is a unit of exchange that facilitates the transfer of goods and/or services.

When people say authenticity and transparency are a “currency” it’s a direct implication that there is transactional value there. Authenticity & transparency cannot be exchanged, stored or compounded as currency can. Putting the focus on authenticity and transparency creates a fuzzy financial future for business owners and marketers.

So what’s a better way to look at authenticity and transparency?

Authenticity and transparency are merely the lenses by which people perceive congruence, character and the lenses and dials of social new media marketing successtrust. To harness their power you must act like an optometrist who adjusts a person’s vision using their Optical Refractor (yep that’s what that funny machine is called.) Instead of using a complex machine with lots of numbers, you develop the skills to control and adjust what people see when they look through the lenses of authenticity and transparency.

  • Authenticity and transparency are the LENSES
  • Self-Influence and persuasion are the ADJUSTMENT DIALS

Self-Influence and persuasion are (and should be) the things you can actually control. The most successful people in business, entertainment and politics know these controls are the root of power and profit.

For you, understanding the inter-relationship between these lenses and adjustment dials is what will make the difference between success, struggle or failure in today’s marketplace.

Is “manipulation” a bad word?

Self-Influence, being obviously self-focused, identifies and gives you control over your strengths. Persuasion allows you to influence others. Is this manipulation. Damn right! But you’re manipulating your mouse to read this page right now aren’t you? Since when did manipulation become a bad word?

Remember those billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives? They think manipulation is a bad word too. This puts them at the mercy of anyone who understands the power of the lenses and dials. Is that the position you want to be in?

Ultimately you determine what manipulation means by how you use it an what you achieve with it. With the power to focus people on your strongest assets, and the ability to control transparency — you’ll increase rapport, trust and connections. Once you’ve mastered these skills, you’ll have the ability to attract, stack, and spend as much REAL currency as you want.

John-Paul Micek is a co-founder of the entreprenuerial development company RPM Success Group® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Hub Site Software.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Q & A from “Science of Affluence” Teleseminar with Kevin Hogan

Since the “Science of Affluence” teleseminar with Kevin Hogan went way over 90-minutes including the Q&A portion, I decided to split off the Q&A portion to make it more convenient to listen/download. The audio recording of the main portion of the call is in the part one of this series, linked to above.

Enjoy! ;-)

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icon for podpress  Science of Affluence Q & A Audio [21:21m]: Play Now | Play in Popup | Download

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


AUDIO: “Science of Affluence” with Best-Selling Author Kevin Hogan

Yesterday’s teleseminar call with Kevin Hogan was one of the best attended web events we’ve ever done. The topic of how to accumulate REAL wealth and live your ideal lifestyle is a hot one. Very few people are willing to address the practical truths about achieving that wealth and affluence while living in “the real world.” And that’s exactly what Kevin and I did during this call.

During the 70-minute core call we covered things like:

  • What’s the hamster Wheel? And how you get off if you’re stuck on one.
  • How focusing on loss and the “negative” actually move you towards wealth and success.
  • The wrong way to “visualize” that holds many people back, and the right way to harness the power of vision.
  • 3 Wealth wounds that actively work against accumulating wealth
  • Why equity is King (or Queen) :)
  • How following advice laid out in The Secret or The Law of Attraction can damage or totally destroy your opportunities for wealth.
  • The “Thread” concept, and how small, quick, carefully chosen daily actions create a clear path to wealth and affluence.
  • And more…

The Q&A portion of this call is in a separate post, immediately following this one. Link is provided above under the “Other relevant posts in this series” heading.

More on the Science of Affluence LIVE! Las Vegas Event

This call was just a taste of what will be covered at Kevin’s 3-day LIVE! “Science of Affluence” event at the awesome Luxor Hotel in Las Vegas October 16, 17 and 18. If you enjoyed this call you must join us at the LIVE! NO-pitch workshop event in Vegas. I promise you’ll leave on Sunday with not just wealth-building knowledge — you’ll leave with actions already taken and momentum already established.

Get the full details an register at http://snipurl.com/affluence.
Kevin is increasing the registration investment in the next 48-hours from the current $1,597, so you should reserve your seat quickly. There is also a convenient 6-installment option if you prefer.

In either case, remember to use the special coupon code I shared in the teleseminar “JPM.” That gets you $120 off your registration!

And if you really want the special Vegas VIP experience, choose the VIP Package that includes private limo to and from the Luxor, and joining Kevin, Deb an I for an intimate dinner at one of the best restaurants in Vegas Friday night of the event. It’s your chance to get personal and direct answers from Kevin about achieving your wealth goals, or proven advice on selling to the affluent. It’s just $2,797 for the VIP Package when you register today at http://snipurl.com/affluence.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Teleseminar Invite: “The Science of Affluence” with Best-selling Author Kevin Hogan

Whether you sell to the affluent, or just want to create more wealth for yourself — you want to attend this Free teleseminar on Tuesday Aug. 19th at 7pm Pacific. You’ll learn the facts on how wealthy people think, what they believe, and what actions they take to accumulate millions of dollars in cash and net worth. If you want to get there yourself, you need to hear the information Kevin will be sharing during this Free teleseminar.

Kevin Hogan is one of the world’s leading experts on persuasion. He’s the best-selling author of the The Psychology of Persuasion, The Science of Influence, and Covert Persuasion. His research and work with business people around the world has led to scientific discoveries and practical strategies for wealth creation.

Register for Tuesday’s Free Teleseminar "Science of Affluence" with Best-selling Author Kevin Hogan now:

Tuesday August 19th, 7pm-8pm Pacific Space is limited.
https://www2.gotomeeting.com/register/125277509

Look, some people work hard and get paid $75,000 per year. Other people put in the same amount of effort and get paid $750,000 per year. Both work hard, so what’s the difference?

In this teleseminar you’ll learn the facts about the difference between millionaires and the middle class. Almost anyone can choose which category they want to be in. This is your chance to discover what wealthy people really do to get that way.

You’ll definitely want to have your journal or a notebook handy for this teleseminar. During this rapid-fire 45-minute session we’ll be discussing:

  • Scientific research and data on affluence vs.. one person’s ideas or philosophy
  • Which thoughts and beliefs help, and which ones actually cause self-sabotage
  • How this no B.S. approach to wealth accumulation works in the real world
  • The actions you need to take (and controls you need in place,) to achieve the wealth generation goals you want

We’ll also take a few minutes to let you know more about Kevin’s "Escape to Personal Freedom" event at the luxurious Luxor Resort in Las Vegas this October. I’ll be giving a 1/2-day presentation at this fully interactive all content, NO-pitch event. So on this teleseminar I’ll also let you in on a special gift I have for you and how you can get some really special private access too.

This teleseminar is for you if you want to sell to the affluent, already are selling to the affluent and want to sell more, or if you just want to accumulate massive amounts of wealth for yourself. You need to know these facts, so register for the Free teleseminar now.

The teleseminar is Tuesday August 19th at 7pm Pacific — so grab your virtual seat now:
https://www2.gotomeeting.com/register/125277509

*Note: MBO® Club Members and students of the Tribal Seduction "Marketing for Life" Program will have live speaking priveleges for Q&A at the end of the teleseminar. Please register using the link above and Nancy will get you the special access code. Other attendees will be in listening mode but you’ll still be able to submit questions via the webinar chat feature.

 

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Persuasion for Profit: Houdini and the Secrets of Packaged Perception

Houdini persuading through packaged perceptionWhat’s the secret to attracting attention and winning over people’s hearts, minds and pocketbooks? It’s the ability to influence and persuade. It’s what all business owners, sales pros and politicians want — but most start from the wrong place

Persuasion start with Self-Influence™

Mention persuasion to the average person and ask them where persuasion is focused — outward (on other people) or inward.

99 out of 100 will say "on other people." After all, isn’t the idea to win friends and influence people? Isn’t that what we should be focused on?

Yeah, sure – that’s the ultimate goal. But unless you master Self-Influence™ your persuasion skills will always come across as mechanical, un-natural.

Think about it. If you can’t influence and motivate yourself to take action — how can you ever effectively motivate anyone else?

The fact is you won’t. People’s perception will immediately be one of suspicion. Not a good place to start a relationship, I’m sure you agree.

houdini perception of elephant disappearingHave you ever heard of Harry Houdini?

Well he wasn’t like today’s magicians, only interested in filling a theatre in Vegas. He was an artist. He could make an elephant disappear in the middle of a theatre filled with people, and do you know how he did that?

By controlling people’s perceptions.

…What the eyes see and the ears hear, the mind believes.
Perception is reality.

Until you control people’s perception of you, your brand, your persona, and who you really are at your core – you will never attain the levels of influence and persuasion that you want.

And yes! That applies online too because there is NO hiding behind your screen. Not anymore!

Online persuasion

It’s easy to see influence and persuasion at work in the off-line world. You meet people and immediately begin either building or breaking rapport with your first face-to-face meeting. You’ve got all five senses working for you.

At first glance online persuasion of that same level may appear to be a near impossible goal. At best, most people see online persuasion as a process of mechanical manipulation; tricks and black-hat triggers used to induce people to hand over their cash.

If we were still living in the online world of Web 1.0, true online persuasion would be difficult. That was an online world where conversations were limited, and being a Marketplace Molester was the bastardized definition of begin “persuasive.”

But have you noticed that going online is a different type of experience today?

With the New Media marketplace powered by people and participation, a more natural form of persuasion can be employed. Audio and video along with instant interaction and ongoing conversations simply make online persuasion another dimension of the off-line face-to-face world.

“The catch”

Online or offline — you can’t just jump in and start trying to influence others. That’s like building a pyramid from the top down.

Tribal Seduction Persuasion Power Pyramid

(For a full-size printer-friendly version, download the Tribal Seduction Power Pyramid PDF here.)

Far too many people start from the wrong place and fail to establish the foundation that will support their successfully persuading an ever growing Tribe in today’s marketplace.

You need to start from the bottom up, inside out.

Here’s why…

The most powerful persuasion is perceived as natural because it’s seen as authentic.

If you want people to trust you and fall under your spell, it’s not about “making up” a persona or image. You need to take your strengths and the magnetic aspects of your persona and make them larger than life.

To maximize your ability to persuade in marketing, sales, management, or any area of life – that means starting with understanding your natural communication style.

We each have our own unique Communication Code™. That code determines how we communicate with the outside world, how others perceive us, and how we talk to ourselves. It’s an essential element in the Self-Influence formula. And it’s the easiest place to start.

The good thing is that, when it comes to your natural communication style, you can adapt. And that ability to adapt gives you control. Control over how others perceive you, and control over how you manage and motivate yourself.

The better you understand yourself, the better you will be at getting what you want. In fact, what you don’t know about yourself could keep you from getting what you want.

Today’s New Media Marketplace isn’t Romper Room

Focusing on Self-Influence first takes patience and maturity. It’s not for everyone. It’s a matter of doing things a little differently to make a LOT more money.

Some people are still looking for the easy way to riches. The magic bullet or secret potion. And that’s ok for people who want to end up struggling and eeking out a living waiting for that pie-in-the-sky payday.

But if you’re serious about achieving the wealth and lifestyle you want, sorry – playtime is over!

Houdini used Self-Influence to survive his life-threatening illusions and win over the world. Moguls like Oprah and Trump have mastered it. Branding power-houses like Gene Simmons and thought leaders Seth Godin know it, live it and profit from it.

They all know their practical strengths, Communication and Motivation Codes™. They mastered Self-Influence long ago and excel at persuading though perception… the reason they are where they are today.

How are you doing?

If you’re trying to persuade your Tribe and influence groups of people, have you worked your way up the Power Pyramid™; constantly working to improve your Self-Influence™ and Personal Persuasion?

  • If not, what’s holding you back? What is your greatest challenge in creating a persona and packaged perception that will persuade your Tribe?

If you’re not happy with the results you’re getting at the top of the Power Pyramid, what are you doing about it?

  • Are you willing to focus on influencing yourself BEFORE trying to win the hearts, minds and pocketbooks of millions?
  • Have you identitifed your practical strengths; the abilites and skills that will add value to other people’s lives?
  • Have you broken your Communication Code™ to determine how the stress of challenges, interaction with people, details and even day-to-day tasks impact how others percieve you?
  • What about your Motivational Code™? Do you know exactly what gets you jumping out of bed in the mornign ready to roll without any coffee?
  • How are you packaging those together with your Persona to create a Personal Brand that creates the perception you want people to have?

Spill your mind. Share your thoughts in some graffiti down below. ;-)

>> To see how Self-Influence translates into the power to persuade crowds and create raving fans, download the Tribal Seduction Power Pyramid PDF here.)

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

 

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.