Tribal Seduction is Bringing the SEXy Back To Marketing

I have a confession to make: I’m on a personal mission to bring SEXy back to marketing.  No, no, no, not the bleached blondes in swimsuits beer commercial kind of sexy marketing but the Seductive Engaging eXpression of Your image and brand kinda SEXy.

Think about it – what is Seduction?  It’s a mutually beneficial exchange between two people who find each other attractive. Attraction is sexy.  How?  Because to attract someone you have to get their attention. Seduction is a GREAT way to not only grab someone’s attention – but capture it for life.

Applying seduction to your marketing is the hottest way to market in this new media marketplace.  Long before someone buys what you sell, they buy who YOU are.  If you can create a compelling, attractive and engaging online persona, you’ll connect with Your Tribe.

Engage – Connect – Convert

That’s the cornerstone of marketing in the new millennium. Twitter, Facebook, MySpace and LinkedIn are the tools that allow you to engage a tribe of like-minded followers.

Tribal Seduction is the ace up your sleeve… your secret, persuasive platform that will enable you to lead your tribe.

Sound intriguing? Be sure to join Coach Deb next Thursday for a special teleclass for Tribal Seduction members. (Who are Tribal Seduction Members? The ones who are subscribed to this blog.)

TOPIC: Tribal Seduction – The Hottest Way To Market

ON:    Thursday, May 28th / Friday, May 29th (in Australia)
AT:    7pm ET US / 10am NSW / 9am QLD / 4pm PT / 1pm HI

You do NOT want to miss this call – Coach Deb & JP will be announcing a HUGE Moving Sale promotion exclusively for members of their Tribe. (They’re giving away over $2,000 on this call!)

Stay tuned!  Sign up below to get more info.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Take Action To Protect Your Brand

There’s a rising trend in social media: squatters.  Seems that the latest Twitter trend is for squatters to snatch up trademark Twitter IDs.  Nicole Kidman, Coca Cola, and Nike have all had their names snatched up by others.  (You can read the full Squatters Creating Twittering Confusion article.)  Even Kayne West spoke out against Twitter and called on the site to take down the user tweeting under his name.

We all don’t have the power of Kanye or Coca Cola or Nike but there are steps we can take to protect our name and our brand across the different social media networks.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Protecting Your Social Media Identity.  It’s a short video – designed to motivate you to TAKE ACTION to protect your brand, build your reputation online, and get you Traffic & online presence all over the internet!

There are specific action steps for you to take to lock up your first and last name, brand and company name on the different social networks.

ACTION STEP: Lock up your first and last name on the different social networks. Lock up your brand or company name.

Be sure to lock up your name on the following sites:

  • Twitter
  • Facebook
  • Squidoo
  • FriendFeed
  • Plurk
  • YouTube
  • LinkedIn
  • MySpace

Try to grab the same user name if you can.  Lock up your name and brand even if you’re not going to be actively using them.

And share your own favorites by clicking the comment button below.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


The ONE THING That Matters Most When Selling

Selling more, personal brand, persuasive selling platformOn February 28, 2009 an American icon passed away. He left us with years of his wit and wisdom, but his most important lesson for business owners was hidden behind the veil of the new style of radio program he created.

This sales-boosting and brand-building secret was summed up in one simple statement. And in that statement is all you need to be focused on ALL day, EVERY day to sell and grow your business most effectively.

First… the man behind the wisdom

I’ll share the statement in a moment, but to fully appreciate and apply it you first need to know a little more about the man behind the wisdom.

The man was Paul Harvey, host of the famous “The Rest of the Story” radio show. With the unique format of his radio show, Paul entertained AND sold like none before. He had a strategy and system that perfectly complimented his “folksy” personal brand.

He was known for the catch phrase he used at the beginning of his programs,”Hello Americans, I’m Paul Harvey. You know what the news is, in a minute, you’re going to hear … the rest of the story.” The last item of his broadcast, which was often a funny story, would usually be preceded by “For what it’s worth.” And he always ended, “Paul Harvey … Good day.”

At the time of his death he was arguably the most famous radio personality in America with his show syndicated on over 1,200 stations. And right up until his death he was still doing his show and selling products… and even vaulting unknown brands into national prominence. (Think Bose)

Paul Harvey’s career was not without controversy though. He publicly took strong political positions, advocated for the Vietnam War, and was fiercely critical of political and other public figures.

The strategies

Yes, as you see — Paul Harvey practiced all the elements of Tribal Seduction:

A strategy and system built around his Personal Brand (Persuasive Selling Platform)

  • He was transparent letting his persona and personal views shine through without shame (invaluable to gathering a tribe of true Loyals)
  • Paul chose (and stuck with) the communication channel that best suited his Persuasive Selling Platform
  • He chose the communication channel that provided the best access to his Tribe (primarily Baby Boomers and older)

The “ONE THING”

But what’s that one statement that encapsulates all you need to be focused on ALL day, EVERY day to market most effectively?

It comes from

Read the rest of this entry »

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Direct Your Own Marketing Movie to Boost Your Sales

Whether you are marketing online or off-line, marketing with New Media or old media — honesty is critical to your sales success. Denying the facts will get you nowhere. Actually in today’s New Media Marketplace with the unbridled power of Social Media; denial will get you creamed!

So what’s the answer to effectively marketing an imperfect product in an imperfect world?

Watch this quick video and find out. I filmed it myself while driving home in Hawaii so the camera angle is off in some parts — but the topic and tips are so good I decided to publish it and give you a good laugh at the same time as a good profit-boosting strategy.

Get the Flash Player to see this player.

So there you have it, even in the video you see imperfection is not something you need to hide.

What’s your take?

  • Have you ever felt like you had to deny an imperfection in your product or services?
  • How do you feel when a Marketplace Molester or List Pimp tries to tell you you’re just imagining things?
  • How could you “frame” imperfections in a way that actually grows your Tribe?

Share your thoughts in some graffiti in the comment area down below. ;-)

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Online Video Or Bust: Reality Mastermind Guys Share Their Tips with Coach Deb

Online video is the #1 strategy you must incorporate into your New Media Matrix.  If you’re not posting your own online videos to your blog, you’re missing out on one of the best ways of creating meaningful connections with your tribe.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Online Video and getting the Reality Mastermind Guyz to share their best tips for online video. But you can catch the first 30 minutes of the show right here:

Please forgive the poor sound quality in the beginning.

We received feedback that our voices couldn’t be heard and we adjusted the mic accordingly. Well, apparently people were able to hear the star, James Wedmore speak. As for “the others” well, we were mere pawns on his show anyway. (I think he set it up so this would be the result :)

Ustream was a wee bit glitchy for this LIVE video show. :( BUT this goes to prove the power of video. The number of participants only continued to GROW by the minute, despite our voices coming in and out.

Lesson of this “poor video quality”? Just DO It!

And as David Grau pointed out, “Just Keep Swimming” is the other hidden lesson in this video. (Hidden because you could probably barely hear him! Thank goodness for the clever post it notes! Sexy visual, wouldn’t cha’ say?)


Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Happy Mother’s Day – Charice & Raquel Inspire

Happy Mother’s Day!

Whether you’re a mom or not, this video is guaranteed to inspire you to pursue your dreams! (or your money back!)

WARNING: Do not watch the below video unless you’re prepared to be moved and have a few tissues nearby. Be inspired by this 16 year old’s dreams, talent and jubilant spirit.

A few highlights I loved from this video was hearing Charice share her dreams and goals with pure joy – despite the lack of means to make them come true.

My favorite clip in this entire 6 minute video is the 4 minute mark when the talk show host asks Charice what she would say to those who didn’t believe in her talent. What she shares about her detractors is SO true! I’ve felt the same exact feeling throughout my life, growing up, when anyone told me I couldn’t do something, or told me I was crazy for having the dreams I shared.

Tell me if you can identify in the comments below.


Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


What’s the #1 Thing You MUST have on Your Blog? Reality Mastermind Reveals All LIVE Thursday!

Change is inevitable. Any savvy online entrepreneur who wants to remain relevant and be ahead of the curve understands that change requires surfing the bleeding edge of technology.

So the question in our minds must always be: “What’s on the horizon and how can I use that to get ahead of my competitors today?

JOIN COACH DEB & Chat LIVE!

Thirty years ago, there was no internet. Five years ago YouTube was still just a dream. If you watched Biz Stone and Evan Williams on The View this morning, you’ll know that three years ago, Twitter didn’t tweet.

Today, we literally don’t have to leave our computers to book a flight, pay a bill, find a new home or even connect with our tribe of loyals.

The Internet, YouTube and Twitter are part of our daily lives.

No one could predict the impact each development would have. In fact Bill Gates famously admitted:

Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn’t like somebody told me about it and I said, ‘I don’t know how to spell that.’ I said, ‘Yeah, I’ve got that on my list, so I’m okay.’ But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy.

Don’t get taken by surprise!

Join me this Thursday for a special Ustream LIVE broadcast where I’ll share The #1 Thing you MUST be focused on when creating your Web Presence. I’ll be streaming LIVE from Hawaii with the Reality Mastermind Guyz.

Visit Chat with Coach Deb for more details on the show, and join my Tribe to get on tomorrow’s FREE Broadcast.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Death of Twitter? Coach Deb shares predictions & strategies on using Social Media

Now that Oprah is on Twitter and a number of other celebrities like Ashton Kutcher with a million followers and counting, has the Death of Twitter arrived for business owners using social media to grow their business?

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on this week talking about Twitter and the controversial debates in the Twittosphere. But you can catch the first 30 minutes of the show right here:

In this video you’ll hear strategies that no one in the internet marketing community is talking about. Coach Deb will reveal tips to help you get better SEO ranking for your hubsite. Along with easy to implement tips when networking on Twitter, and what’s even more important than focusing on Twitter.

Be sure to have a notebook handy, because Coach Deb will challenge you to list ACTION items that you’ll do right away as soon as you finish watching this show.

NOTE:
32:06 minute mark: there is a brief volume bump when guest Ines calls into Coach Deb’s cell phone.

36:53 Video ends once Ines joins in because of technical challenges with the recording. So if you didn’t catch what she shared LIVE – be sure to watch your email for your invitation to the next LIVE show when Ines will make a guest appearance.

I mentioned the next LIVE show will be next Thursday 7pm EST, however we realized there was a conflict at that time, because that’s when Coach Deb & her team will be holding private Webinar for BLOGi360 hubsite members.

So – the next FREE Live Broadcast will begin 5pm EST - but details on where it’ll stream from (since Ustream is way too glitchy) will come via email to subscribers of this Tribal Seduction Blog. (Stay tuned for details.)

What do you think about what Coach Deb reveals about Twitter? What do you predict “the next big thing” will be in social media? Be sure to share your Twitter ID when you share your thoughts about this broadcast in the comment section below.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.