Are You to Blame for the “Bad Customer”?

A friend sent me a Tweet with a video that — if you are a marketer, business owner or sales pro — you absolutely MUST watch. Yes it’s funny. Because, as with all good humor; it’s based on the truth. But you’ll also cringe as you watch it because if you’ve been in business for even a few months; I guarantee you’ve met bad customers something like this.

Watch the video now, and then I’ve got one of the most critical questions you need to ask yourself if you want your business to be a source of pleasure instead of constant pain.

Ok, so pretty funny huh?! And it probably had you squirming in your seat too, right? If you’re like me, you were probably wanted to yell, “Bad customer! Bad, bad customer!”

But think about this; who created this type of customer? Like poorly trained dogs that the infamous “Dog Whisperer” Cesar Millan deals with; the problem is not with the dogs, but with the owners.

Customers, consumers, clients…. whatever label you want to apply — they are being trained by their “owners.” And in this fantastical metaphor, their “owners” are, well — YOU!

Maybe not you personally. I know you probably hate this type of prospect or customer. But the fact is they didn’t

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Reach Out With New Media Marketing

There’s a great slogan in the Advertising Slogan Hall of Fame: Reach out and touch someone – a slogan for AT&T.  At one time, the only way you could “touch” someone you weren’t physically with was to pick up the phone and call them.  The phone was the medium that allowed you to connect at a deeper level with a loved one who was far away or a business associate you needed to speak to or a prospect you needed to convert.

In today’s new media marketplace, you have a host of options that allow you to reach out and touch someone.  In fact, you’re overwhelmed with the places that you can go to connect with your followers: YouTube, Twitter, Facebook, LinkedIn, MySpace… the list goes on and on.

In pre-New Media days, the telephone was the hub of most of your marketing activities.  Even if you placed an ad in the paper or on TV, your phone number was always present.  The phone was the central location from which you directed your marketing efforts and to which you directed your followers.

Marketing online today requires a centralized hub too…

Today’s New Media Marketplace offers an endless selection of channels by which you can attract your Tribe. In fact; it can be quite overwhelming and intimidating. But the truth is, you only need a select group of these channels to connect with your target audience. And what’s right for you may not be right for another entrepreneur or marketer.

These online and off-line channels are the spokes that radiate our from you Hub Site; and with that you are ready to roll with your very own New Media Marketing Wheel.

Automation and pro-action

With all the different ways you can implement your outbound marketing strategies, you could spend hours posting videos to the different distribution sites, writing newsletters and submitting blog posts to social bookmarking sites.  Imagine how much time and energy you would save if you one location you could launch all those activities from automatically.

Well imagine no more!

If you attended last week’s BLOG i360 Hub Site revolution call, you gained a solid understanding of the Hub Site Concept.  If you missed the call or want to review some of the strategies that were discussed, you can access the replay here.

BLOG i360 is the connection tool for the new millennium.  Wanna reach out and touch someone?  You can with the push of a button.  In fact, you can reach out and touch a lot of someones at the same time – with just the push of one button.

But a hub site is just another website if you don’t understand how to harness the power of what it can do for you.

That’s why we coined the term New Media Marketing Wheel as an extension of the Hub Site concept.  Think about it, a hub is the central part of a wheel.  It can also be used to describe the center of activity or interest.  Implicit in the term hub, is the word center.

So your hub site sits at the center of your marketing activities, which radiate out from the center like spokes on a wheel.

Pretty neat right?

The Hub Site and New Media Marketing Wheel go hand in hand.

That’s why we’re throwing open the doors again to this week’s LIVE! BLOG i360 webinar where we’ll discuss the New Media Marketing wheel and give you a step-by-step process to get your New Media Marketing wheel rolling for you.

If you’re serious about connecting with your tribe, you MUST attend this call.

COME AND JOIN US THURSDAY
Thursday, June 18th, 2009 – 7:00 PM Eastern (US)

Register at:

https://www2.gotomeeting.com/register/617310018

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


The Pregnant Question to Birth More Sales in a Down Economy

the pregnant question - how to market in a down economyI’m about to share some extremely valuable information related to making more money and gaining more market share in a down economy. It is worth thousands to some, millions to others. Whether you see it as a rescue, revival or re invention – it will quietly revolutionize the way you market and sell. Please grab a pen and paper, and prepare to THINK through this for yourself when you’re done reading.

In every industry there is something called “the MUST buyer.” These are the ideal group to focus on in your niche because they have outside forces beyond their control literally or figuratively “forcing” them to take action… no matter whether the economy is up or down.

Good real estate agents will recognize the MUST buyer immediately. For example, there’s the professional who MUST relocate for a job. The family that MUST relocate due to kids needing to attend school in a particular district. The baby boomers who need a larger home to care for or to move close to an ailing relative. For Real Estate investors; it’s 1031 Exchangers who MUST buy another property within six-months of sale or face getting nailed with deferred taxes.

In health-and-fitness there are people with Diabetes, heart disease, or other ailments who MUST change their diet and exercise habits or die — literally. On the lighter, but no less urgent side, is the bride who MUST fit into that “dream dress” for the “big day.”

In investing there are people who MUST find a new way to invest for higher returns because, like or it or not, their kids are going to college in 3-years. It’s the retired person who MUST change their investment vehicles to protect their wealth. These are people who MUST act now, no matter what the economy is doing.

If you sell travel-related services, jewelry or any other “gift related” product or service there are dates that people MUST adhere to (or face the wrath of their spouse.) For example; there’s the wedding engagement and honeymoon. There’s the 1st, 10th, 25th and 50th wedding anniversaries that MUST be celebrated. Each with an escalating level of investment in both dollars and thought because they happen only once.

In all cases the MUST buyer has less of a concern on cost, and more concern about getting their issue solved right now!

The pregnant question…

No matter what industry, niche or area of expertise you live in; you have MUST buyers waiting for you (or anyone) to speak directly to them. Your competitors are highly unlikely reach out to them. What are you doing to find, woo and wow the MUST buyers in your Tribe?

Yes its going to take more work, more time and maybe even more of an investment to find your MUST buyers. But they are worth a lot more to your bottom line, so you can afford to (and should be willing to,) invest more time/money/effort in identifying them.

So the pregnant question is — who are the MUST buyers in YOUR Tribe? The more precise your answer, the better shot you have at finding, wooing and wowing them. If you’ve invested in the Marketing-for-Life program, be sure to add these to your Loyals Profiles in your Persuasive Selling Platform™. ;-)

The great thing about this is your competitors are sure to ignore this strategy; and even if they see you doing it, choose to ignore it because they’re too lazy, ignorant or stuck in the economy of the last 20-years to put in the extra effort copying you. You can choose to live like it’s the fat and sassy years of free-flowing credit and fictitious wealth… or start working by the rules of the New Economy. Which will you choose?

What are your thoughts?

Leave your thoughts in some graffiti down in the comment area below. ;-)

John-Paul Micek is a co-founder of the entreprenuerial development company RPM Success Group® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Hub Site Software.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


The Path To Success Starts Here!

There’s a whole new way to do business today and it requires a whole new approach.  The new way of marketing and selling is heavily reliant on New Media and Social Media.  With your BLOG i360 Hub Site, you have an advantage and are already riding the wave of New Media.  But there’s something else that’s required to succeed. 

If you’re going to market in today’s marketplace, you have to be different. 

And if you’re going to sell in today’s marketplace, you have to be yourself.

It comes down to: people buy who you are before they buy what you’re selling.  That’s true in every aspect of life, but it’s especially true in business.

Paul Harvey, the most famous and engaging radio personality in the United States, summed it up best: Selling is simple if it’s preceded by trust.

That sums up the whole art of marketing and selling.

These are just some of the gems that were shared in the first 20 minutes of last week’s marathon (and by marathon, I mean 2 hours!) Tribal Seduction preview call.

Tribal Seduction Marketing For Life Part I:

Coach Deb updates friends and followers on their move to California and shares a special bonus available to the first five new members of the Tribal Seduction Tribe.

JP Micek outlines the key to success in the New Media Marketplace.

Tribal Seduction Marketing For Life Part II:

JP discusses the importance of leading a tribe and the path to success.  Lisa Hyatt shares how Tribal Seduction helped her find a marketing model that fit for her.

Tribal Seduction Marketing For Life Part III:

Scott Tousignant shares the impact Tribal Seduction has had on his business and life!

Tribal Seduction Marketing For Life Part IV:

James Wedmore talks about how to overcome fear in being yourself.

This Just In: We had so much interest in our call last week that we’ll be hosting another LIVE tribal seduction call next week.  Be sure to save the date:

ON:    Wednesday, June 10th / Thursday, June 11th (in Australia)
AT:    7pm ET US / 10am NSW / 9am QLD / 4pm PT / 1pm HI

You can listen to the replay of last week’s call here by pressing play on the audio files below:

Play Now:
...
 previewImg 
.. ..
icon for podpress  Tribal Seduction SEXy Marketing Part I [32:12m]: Play Now | Play in Popup | Download
icon for podpress  Tribal Seduction SEXy Marketing Part II [33:16m]: Play Now | Play in Popup | Download
icon for podpress  Tribal Seduction SEXy Marketing Part III [31:49m]: Play Now | Play in Popup | Download
icon for podpress  Tribal Seduction SEXy Marketing Part IV [19:38m]: Play Now | Play in Popup | Download

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.