Secrets of Online Persuasion – The Power of the “Long Tail”

Secrets of Online Persuasion Book

Since there are so many powerful and now proven concepts in my book, Secrets of Online Persuasion, I’ve decided to share more of it with you. Sometimes, as marketers, we need to be reminded of the basics. We are here to serve our clients as well as create income for ourselves.  This is why we are marketers, correct?

Here’s your excerpt….

Secrets of Online Persuasion – Where The Wealth And Power Are

The age of communication requires exchanges, but creation of all those comments, conversations and bits of information builds a tremendous volume of data.  Real wealth and power are not where you think.  It’s not necessarily reserved for the high-volume producers or high-traffic sites.

The greatest area of opportunity for many businesses lies in what’s called the “Long Tail.”

The Long Tail is a term coined by Chris Anderson in an article he wrote for “Wired” magazine in 2004. (Also the book of the same title, released in July 2006.)

It comes from a graphical representation that shows how the relatively few in any industry, market, or supply channel can appear to carry most of the momentum. They form what’s called the “head.”

All the smaller players or lower demand products trail off in a downward sloping curve.  They form what is called the “Long Tail.”

For a practical example of how this works, let’s take a look at a graph representing the sale of music.
Online Graphing
Graph
In the head, are the primarily off-line stores who look (at first glance) to be carrying the bulk of the volume in sales.

However, when you look closely, you’ll notice that the number of titles available is limited only to the most popular artists, and only when purchasing an entire CD. When you move into the Long Tail, you see the sale of many more obscure song titles with an appearance of decreasing volume.

But the fact is that Napster has gained the loyalty of customers who either purchase or “rent” access (through a $15/month membership) to the same high demand titles in the head, along with nearly two million lower demand individual songs in the tail.  The sum total of all the less popular titles in the Long Tail far outweighs the volume in the head.

By leveraging New Media delivery/consumption, and satisfying the desires of numerous musical micro-markets, Napster is able to compete with the big name stores via the Long Tail.

If you enjoyed this excerpt, you can get the rest of the book HERE.

Want more  Coach Deb books?  You can get Twitter Revolution HERE.

Did  you enjoy this except?  Please leave a comment below to let me know.  If  you want more, I’ll make it happen.  Please share with your Facebook and Twitter friends, using the buttons at the top of this post.  That will encourage me to post more info from my book, Secrets of Online Persuasion.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Secrets of Online Persuasion – Profits Love Speed

Secrets of Online Persuasion – Profits Love Speed

There is a new philosophy in the world of New Media: Profits love speed. What does this mean?

If you are promoting a product or your business, do it fast before the next big product comes out.  New products keep your tribe engaged. Deb and JP knew this already when they wrote the book, “Secrets of Online Persuasion” which was the first book published on New Media Marketing.

This is NancyLin, and I’m Coach Deb’s personal assistant who has access to the raw files of her NY Published book. Today, I thought I’d extend my access to you, her loyal blog readers so you can learn a few New Media Marketing Tips from the Pioneer herself in New Media by sharing brief chapters from her book.

Here’s an excerpt for you…

Secrets of Online Persuasion -  The Opportunity For Fast Acting Movers

The shakeout between the fast and the slow has already begun. The slow will fail in their feeble attempts at preserving the old ways.

It reminds me of Neo in The Matrix at the end of part one, where Neo gets on the phone and says to those controlling and manipulating what people see:

“I know now what you’re trying to do, and I’m going to let them all know.”

Now with the New Media, there is an army of Neos – hundreds of millions of change agents. They are passionate about participating in the marketplace conversation and transformation. And that strikes fear in the hearts of the entrenched institutions.

Secrets of Online Persuasion – What Does This Mean To You And Your Business?

It means it’s no longer “business as usual”. It means you can’t market, sell or manage the way you did even just three years ago.

It also means you can give yourself a tremendous competitive advantage when you understand the New Media Marketplace.

If you’re in business and you’re not already feeling these changes, you will soon enough. The New Media world of blogs, Podcasts, social networks, Wikis and more are enabling participation and connection like never before in history. If you want a head start on your competitors, it’s something you must get involved with now.

It’s not that you have to become a New Media expert. You don’t even need to blog or Podcast every day. What it does mean is that you need to be aware of the New Media Marketplace and keep track of it even if you’re not actively participating in it just yet.

Otherwise you can count on this – you will be pummeled by the whitewater of the tsunami when it hits you.

So, what makes the New Media Marketplace different? Is it really changing the way we do business from here on out?

You be the judge. Let’s check out this brave new world… shall we?

If you enjoyed this excerpt, you can get the rest of the book HERE.

Want more of Coach Deb’s books?  You can get Twitter Revolution HERE.

If you’d like me to share more from her raw files, leave a comment below and I’ll make it happen. Oh, and to reinforce me for doing this, please share this post on your favorite social media channel: Facebook, Twitter, LinkedIn, etc using the big buttons at the top of this post.

Share when you care about your friends learning these tips!

NancyLin
Personal Assistant to Coach Deb
& The Ambassador of Quan

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.