How To Sell $200 Women’s Jeans With 21-Words
by J.P. Micek · Filed Under: Case Studies · Offline Tribal Seduction · Tribal Seduction Strategies
Last night I was at Ala Moana Shopping mall in Honolulu. Coach Deb was trying on what seemed like an endless rack of clothes. And the two girls helping her didn’t seem to have an end to their “suggestions.”
So of course I did what any guy does in this situation. I went on the prowl for some examples of Tribal Seduction marketing. And what I found was shocking!
Now what I’m about to show you is not the most subtle marketing you’ve ever seen, but women — tell me if this does not speak to you?
Honestly ladies – you’ve gotta admit this speaks to just about any woman regardless of age, shape or size. Doesn’t it?
I mean Coach Deb plays tennis for two-hours 5x per week. And she can run circles around me aerobically. But she still went ga-ga over this new line of pants and jeans at Cache. And the two girls helping her (both of which had rail-like model bodies) were raving about them too.
The truth is this Tribal Seduction marketing at it’s best
It’s simple. To the point. And hits on every trigger ingrained in women’s subconscious since they were little girls playing dress-up.
This is a great example of the Tribal Seduction CHARM Formula in action.
But what makes this the ultimate Tribal Seduction (at least from our experience at Ala Moana Mall,) was the way the manager and her assistant made us feel. Like a Tiffany Charm in the little blue box, they wrapped it with a ribbon of passionate support.
They locked the store down at 9pm, their normal closing time. But then they turned all their attention to making sure I was comfortable, and that Deb had an endless rack of suggested clothes to try on.
We walked out of there at 10:20pm! Both of us were thrilled with the 90-minute experience. (Though I must admit, I thought we left with far too many bags. But Deb thought it was just the right number for some reason. 
)
What about you?
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How would you have felt if that all happened to you?
Do you agree it was a great example of Tribal Seduction?
(Including the “raised rear” and “drop in one size”?)
Share it in some graffiti down below.
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John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater. |
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21 Responses to “How To Sell $200 Women’s Jeans With 21-Words”
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ala moana shopping center OMG I went there when i was 16! (got the pics to prove it) Yes I agree it’s great marketing – and service! Anything to raise my rear will be greatly appreciated! On rereading just wondering how a front panel helps ones rear – but that’s beside the point. It’s a good precise targeted statement.
Yeah. I don’t get the whole front panel thingy either. But man does Cache deliver on their promises!
Aloha! Unfortunately, not everyone on the mainland know about the “aloha” spirit. The locals truly know about customer service.
doooood!
what the HECK are you DOing blogging about my secret weapon?!
Sheeeeesh!
in the world of new media – is nothing sacred?
Is transparency Really a good thing? Really?!
(shakes head)
Suzy – the beauty of these jeans – is that it helps ALL a-Round
heh heh heh – couldn’t resist. They really do Rock! Highly recommend them!
PS: Had to prep for my photo shoot w/ @Jphilipson tomorrow so the “shopping excursion” was a NECessary Business expense – right?
Right?
Guess I gotta hammer down and work my butt off to pay for this shopping trip now eh? hmmm… maybe I’ll do a 24-hour business coaching marathon for the 1st 24 peeps who tweet me & get them lowest coaching session ever… for like $98 bucks a session or somethin… hmmm I think there’s something to this… must think about it…
JP,
Dang boy, when are they going to get that kind of seductive marketing for us dudes….never mind, just gimme a pair of loose basketball shorts and i am cool….you?
i like the post though.
pm
Cache is publicly traded under CACH. It’s going on my watchlist if they can really make women lose inches instantly with a patent pending. I believe I will have to go on a “research” trip. When I asked @taxgeek if I could write off my clothes for business she said the IRS has tightened up the definition and if I could wear the clothes for ANY other purpose they weren’t deductible. But now I’ll have to go back and ask if they can deducted as investment research!!!
Always love your conversations.
Hey JP
Brought back some great memories of my retail manager job days.
Luv when peeps like u came in after hours. The husband would be his stack of books while the wife tried on all the clothes on her special rack.
Service like that is so rare now a days… except for Nordstroms…
However Cache must not want baby boomer women shopping their store or they would add this to their tag “and it will make u look 26 again”
Great marketing and can’t wait to see pic of Deb in those Jeans.
Ann Rusnak
“The Time Diva”
Yep ~ We’re suckers for that kind of stuff. Victoria Secret has a similar line and I bought it hook, line, & sinker! They are not too comfortable (the VS ones) but dang do they work (lifts that rear end right up there). Totla Tribal Seduction.
Deb – I see myself providing a public service here. I’m helping women see how their minds are so easily seduced. Just here 2 help
Paul – with some of the men I see walking around on the beach here in Hawaii, I wish the still made those one-piece swim suits for me like back in the late 1800’s. It’s like “Dude, put a shirt on. We don’t need to see that big hairy belly!” LOL
Lisa – Leave it to you to try and have shopping be a good financial investment.
Ann – nope, Cache definitely not a Boomer store.
Kalei – we want proof! Send pics!
I hate to be a pooper here but the add doesn’t do much for me – what did it for me is the idea of my hubby sitting in a store with me and then writing about it like he had a great time! Now THAT’s seduction!
here’s the sentence that did it for me:
“Both of us were thrilled with the 90-minute experience”
Arresting the human intelligence long enough for it to act positively to business objectives. That’s the name of the game. Nice article.
Thanks. The Baldchemist
JP, the 21-words are magical.
But I suspect what made you blog this was the post 9:00 p.m. experience.
On Thursday, I (on one of those rare occasions, I normally can’t stand it) accompanied my wife as she shopped for a pendant for her pearl necklace.
Knowing how these things work, I sent her along an hour earlier, and went into the store only after she had shortlisted 3 choices.
Then the sales-lady’s magic began. She gently, non-intrusively, yet persistently guided us to picking the most expensive one – showing how nice it looked, going out of the way to find a necklace from the store’s inventory that matched the one my wife owns (she, naturally, forgot to bring it along while pendant shopping!) and displaying how it would look with the settings and so on.
A half hour later, we both walked out – and compared notes. We both agreed the pendant was at least 25% more expensive than it should have been. We both knew that we were WELL over the budget we had mutually agreed upon before leaving home.
And we both felt happy and good about the experience.
That’s selling magic. You’ve got it. Or you haven’t.
When you do, profits soar. Not surprisingly. Because clients turn into evangelists – uninvited to do so.
Add this one to your stories of ‘Tribal Seduction Marketing’, JP.
Oh, and Deb, do those jeans REALLY work the way they promise? Maybe I should ask about International shipping rates?!
All success
Dr.Mani
P.S. – @ines – you nailed it! Absolutely agree.
Coach Deb
I’m in for a $ 98 buckaroo coaching session!
Crazy is as crazy does
I dare you to honor that crazy offer
he he
Ya know what Zach – even though I didn’t make it “official” – I’m going to honor my crazy comment since you were the FIRST to call me on it.
Plus – I can never refuse a thrilling dare that helps me help YOU!
Count yourself in. I’ll have Susie set something up when I return from Vegas speaking gig on Persuasion with Dave Lakhani.
I’ll have that much more in my arsenal to get your Blog i360 site TOPS!
You’re already on the right track w/ killer header & videos you’ve created. Now – let’s take you to the next level – shall we?
A DARE? Cool!
OK. Being #2 to dare, I’ll double dare you to honor that for me, as well. In fact, I’ll raise you a dare and throw in another testimonial for your coaching, TS course, MBO Club and the incredible mai-tai you sent me. (It didn’t matter that the box was dripping when it arrived; I just sucked the good stuff out of it.)
Plus, I will immediately tweet you since that was part of the original propositional mandate.
Way cool, CoachDeb. You and JP do actually rock!
DrTodd
Oh yes, BTW, great post JP.
I had a similar experience with a crashed hard drive on a 9-month-old computer and an unfinished DVD presentation at 6:30 p.m. With a 5 AM flight to the international conference where I was presenting, the Apple Store (don’t cringe, Deb….please) didn’t mess around with replacing the hard drive and wasting time transferring what was salvageable. They simply gave me a brand new 24″ iMac, 2 revisions newer than what I had because they knew I wouldn’t make deadline any other way. And while I was gone they gleaned 200 gb of data from the original drive so I could get it when I returned.
They also knew they didn’t have to CHARM this 20-year Mac user, but they had heard of @coachdeb and the influence I have over her… LOL
DrTodd
Dr. Todd,
Funny thing is – that I think JP failed to mention what I was doing BEFORE shopping at Cache.
You see, Cache is a mere two stores down from my original target location (and how I got JP to go to the Ala Moana Mall with me, in Honolulu) was the APPLE store! Or is it the MAC store? (Not to be confused with the makeup store MAC.
Well anyway – thought you’d find it interesting how my quest began. (AND that I was indeed in an Apple store.)
GASP!
PS: Happy to honor the $98 coaching session for you! Just give me a ring – or a tweet – and you’re in!
Does this session include a pair of those jeans? You know for the pain and suffering, since I had to learn that my name sucks from your Twitter Handbook… After tweeting with you for how long?
Just kidding oh Twitter Goddess! I pray thee deem a lowly peasant worthy of thy time and Twitter wisdom so that my name may no longer sucketh.
I am taking you up on that $98 crazy deal! I would like help with implementing some paid teleconferences and figuring out resources to prevent people from sharing the call-in codes with others who have not paid for the call. And any other wisdom you care to bestow.
What a great post! Just one suggestion:If you add some pics, it would be easiler to follow!Coach handbags for sale