Fans can’t get enough of Fox’s hit show “American Idol.” And now Fox is turning to New Media to meet the demand and make millions more in profits. Good for them… and good for you!
Deb and I are still in San Antonio visiting with our friends Armando and Veronica Montelongo. Yesterday as Armando and I were developing his podcast strategy to leverage the popularity of their hit show on A&E “Flip This House” I came across this interesting tidbit of info.
This past Monday (02/18/08) Fox began their partnership with iTunes where American Idol fans can now purchase top 24 semifinalist performances exclusively on iTunes for 99¢ per song.
Why this is so cool is, just like Armando, YOU will be able to get a free boost to your New Media Marketing.
Well… Fox is driving hundreds of thousands of people to iTunes who might never have heard of the service. That’s a lot of visitors. And even the people who are already familiar with iTunes will be returning there a lot more times than they would have without Fox’s push of American Idol.
It’s just like when a shopping mall has a great restaurant or high-end anchor store. That one larger store is usually marketing more aggressively. Many of the shoppers they attract explore the other stores in the mall while they’re there. They get the opportunity to get customers for free.
The same is true with American Idol promoting iTunes. You get the chance to attract more prospects and customers to your podcast as they “browse” around iTunes.
Just one more reason to get your New Media Marketing in full swing, and get your podcast going!
Entrepreneur / Speaker / RaceCar Driver
Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.
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