Blogging For Stardom DOES Equal Blogging for Profit
by J.P. Micek · Filed Under: New Media Marketing Tips · Personal Branding · Tribal Seduction
“Don’t go into blogging to make a living,” says HDNet chairman Mark Cuban. Philip Kaplan from the online advertising firm AdBrite cautions that “only 3 percent of active sites make more than $1,000 a month from advertising.”
These are two quotes from the NY Times article “So You Want to Be Blogging Star” by Paul Boutin. Quotes obviously meant to entice bloggers into sharing some buzz love. (No love for the NY Times here. Just buzzing for your benefit. 
)
Don’t expect to get rich blogging
That’s the message right up front in the article.
I say; “No Duh” to that.
If you’re counting on getting rich from ads on your blog, you’ve got an uphill battle on icy ground. AlGore’s got a better chance of getting hit by a rogue iceberg than a blogger making six-figures from ads.
The real profit pulling power of blogging is stardom
Boutin does get it partially right when he says “…amassing a large audience is the goal.” (Though I think that was part of a statement meant more as a backhanded critique than a word of advice.)
“Large” is not necessary to create a nice cash flow. But becoming a star in your niche to attract and gather a tribe of raving fans is a requirement.
A strong personal brand and passion for your niche teamed is what makes a blog a powerful New Media marketing tool. That’s what will build trust, rapport, and reputation equity. Once you have those things, it’s a relatively straight forward process to turn those assets into profit.
Some good points
The article does share some good points, especially for New Media marketers just starting out with a blog.
Some of the better points are:
- Write about what you want to write about, in your own voice
- Fit blogging into the holes in your schedule
- Just post it already!
- Keep a regular rhythm
- Give credit where credit is due
- Place, plug and promote yourself
Book-ended by back stabbing
Ahh… but alas, Boutin bookends the good with a snide implication that blogging is am “unhealthy obsession.”
Maybe for those without a plan that’s true. But if your goal is stardom in your niche — obsession is not only healthy, it’s profitable too.
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John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of theBLOG i360™ New Media Marketing hub. |
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4 Responses to “Blogging For Stardom DOES Equal Blogging for Profit”
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Don’t Expect To Get Rich Blogging. This certainly applies if you don’t have a plan or a way to monetize what you’re blogging about. I have to wonder when I look at a person who started a blog on a lark, and got 15 million hits in a couple of months. Now the fellow is “hiding behind his publicist” and decided that he’s now going to come out with a book. Did he have a plan by having a plan to monetize his blog, http://stuffwhitepeoplelike.wordpress.com? Either way, this guy seems to have fallen into it with stardom, so far.
Blessings,
Nancy
Thanks Nancy and good question “Did he have a plan by having a plan to monetize his blog?” Without knowing who he is, it’s nearly impossible to say. I know some pretty heavy hitter PR people who could plan something like this to make it look “organic”… anything is possible.
RE: the popularity of WhatWhitePeopleLike.com, controversy always stirs up a buzz. Check out http://tribalseduction.com/newmedia/strong-personal-brand-to-grow-your-tribe/
As an aside, after scanning the 90-plus “activities” on the site — a more accurate name would have been “WhatWhitePeopleFromBlueStatesLike.com”
[...] there’s a great deal of talk about how one can leverage fame into fortune with speaking gigs, book deals, TV appearances and jobs with Fortune 500 companies. But how many [...]
[...] Some folks think the answer is to get famous. . . . A strong personal brand and passion for your niche teamed is what makes a blog a powerful New Media marketing tool. That’s what will build trust, rapport, and reputation equity. Once you have those things, it’s a relatively straight forward process to turn those assets into profit. — Tribal Seduction [...]