“Don’t go into blogging to make a living,” says HDNet chairman Mark Cuban. Philip Kaplan from the online advertising firm AdBrite cautions that “only 3 percent of active sites make more than $1,000 a month from advertising.”

These are two quotes from the NY Times article “So You Want to Be Blogging Star” by Paul Boutin. Quotes obviously meant to entice bloggers into sharing some buzz love. (No love for the NY Times here. Just buzzing for your benefit. ;-) )

Don’t expect to get rich blogging

That’s the message right up front in the article.

I say; “No Duh” to that.

If you’re counting on getting rich from ads on your blog, you’ve got an uphill battle on icy ground. AlGore’s got a better chance of getting hit by a rogue iceberg than a blogger making six-figures from ads.

The real profit pulling power of blogging is stardom

Boutin does get it partially right when he says “…amassing a large audience is the goal.” (Though I think that was part of a statement meant more as a backhanded critique than a word of advice.)

“Large” is not necessary to create a nice cash flow. But becoming a star in your niche to attract and gather a tribe of raving fans is a requirement.

A strong personal brand and passion for your niche teamed is what makes a blog a powerful New Media marketing tool. That’s what will build trust, rapport, and reputation equity. Once you have those things, it’s a relatively straight forward process to turn those assets into profit.

Some good points

The article does share some good points, especially for New Media marketers just starting out with a blog.

Some of the better points are:

  • Write about what you want to write about, in your own voice
  • Fit blogging into the holes in your schedule
  • Just post it already!
  • Keep a regular rhythm
  • Give credit where credit is due
  • Place, plug and promote yourself

Book-ended by back stabbing

Ahh… but alas, Boutin bookends the good with a snide implication that blogging is am “unhealthy obsession.”

Maybe for those without a plan that’s true. But if your goal is stardom in your niche — obsession is not only healthy, it’s profitable too. ;-)

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of theBLOG i360™ New Media Marketing hub.
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