What Could be the Next Twitter Killer?

Deb talks Austin, Quansite, and Social Media in an interview with TechZulu at SXSW. She feels that Austin is a great place for start up companies and loves some of the new social media platforms.

Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

Tags: No Tags for this post

1 Comment

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


“Secrets of Online Persuasion” What Does New Media Mean for Your Business?

Enjoy this excerpt from Secrets of Online Persuasion by Deborah and JP Micek.

The shakeout between the fast and the slow has already begun. The slow will fail in their feeble attempts at preserving the old ways.

It reminds me of Neo in The Matrix at the end of part one, where Neo gets on the phone and says to those controlling and manipulating what people see:

“I know now what you’re trying to do, and I’m going to let them all know.”

Now with the New Media, there is an army of Neos – hundreds of millions of change agents. They are passionate about participating in the marketplace conversation and transformation. And that strikes fear in the hearts of the entrenched institutions.

What Does This Mean To You And Your Business?

It means it’s no longer “business as usual”. It means you can’t market, sell or manage the way you did even just three years ago.

It also means you can give yourself a tremendous competitive advantage when you understand the New Media Marketplace.

If you’re in business and you’re not already feeling these changes, you will soon enough. The New Media world of blogs, Podcasts, social networks, Wikis and more are enabling participation and connection like never before in history.  If you want a head start on your competitors, it’s something you must get involved with now.

Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools

Other books by Deborah Micek: Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

No Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Secrets Of Online Persusuasion: The New Media Revolution

A few years ago, Coach Deb and JP Micek teamed up to produce a book called Secrets of Online Persuasion.  Here is an excerpt for your enjoyment……

The New Media Revolution

The tidal wave of cultural transformation is not coming. It has already hit.

“They are the gatekeepers. They are guarding all the doors and they are holding all the keys, which means that sooner or later someone is going to have to fight them.

I won’t lie to you Neo. Every single man or woman who has stood their ground, everyone who has fought an agent has died. But where they have failed, you will succeed.

I’ve seen an agent punch through a concrete wall; men have emptied entire clips at them and hit nothing but air. Yet their strength and their power is still based in a world that is built on rules. Because of that they will never be as strong or as fast as you can be.”

- Morpheus to Neo in the movie, The Matrix

Most people are missing it, and that’s good … for you. Because now, with the help of what we’ll be sharing with you in this book, you’ll see opportunities where your competitors and peers feel confusion and frustration.

What’s the mistake?  What are people missing?  It’s the tidal wave of cultural transformation that’s sweeping the modern marketplace – a revolution that’s happening offline, online, and everywhere in between.

It’s easy to miss.  Since this reformation of the marketplace is being powered by the New Media, it looks like it’s all about technology. And that intimidates most people. But don’t allow yourself to be fooled. It’s not about the Internet, blogs, iPods, or any other cool new tool on its own.

People, participation and persuasion are generating the Revolution.

That’s so important to your business success in the marketplace of the new millennium that it bears repeating. The New Media Revolution is about people, participation, and persuasion.

Grasp this one concept and you’ll quickly leapfrog your competitors to lead your niche in marketing, buzz, and branding.

As Seth Godin first forecasted in his 1999 book, Permission Marketing , traditional advertising and marketing through interruption is dead.  Today, despite the companies large and small who still blindly stumble along, following habitual patterns of the past, the new millennium consumer has proved Seth’s forecast to be true.

Will you follow in those same old footsteps until the reality of failure hits you? Or will you ignore the lie that others are telling themselves and profit from this exciting new marketplace?

Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools. Get it Now!

Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

No Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Double Sales w/Video Salesletters– James Wedmore

Join Coach Deb and James Wedmore for an eye opening webinar all about Video Sales Letters. See the video:

Get the Flash Player to see this player.

Come join us THIS Wednesday as James reveals…

-EXACTLY how to create your own high-converting Video Salesletter!
-Insider, split-tested results to optimize your video for maximum
conversions!
-The Patented 10-Step Script Sequence that James follows
every single time!
-Tips & Tricks for crafting the Perfect Sales Page for your video!
-and much, much more!

Click here to reserve your spot now:
https://www3.gotomeeting.com/register/469727886

James is the man behind several Video Salesletters that have
produced six-figure launches & super-high conversions! He also
charges over +$7,000 just to do the copywriting for a single video.
You’re getting 60 minutes of eye-opening content from James for f.r.e.e!

Seating is limited, register now:
https://www3.gotomeeting.com/register/469727886

See you on the call!

Coach Deb

Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

Tags: No Tags for this post

2 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


YouTube Secret Weapon — Building Your List Using YouTube with Julie Perry

Hi! On this month’s  Secret Society of the Quan Round Table call, Julie Perry joined us and shared super cool YouTube intel! These are links to some of the useful tools Julie shared with us.

http://www.youtube.com/t/advertising_insight
http://www.youtube.com/t/annotations_about

This is Julie’s website: http://www.youtubesecretweapon.com/optin/

and her YouTube channels: http://www.youtube.com/ytsecretweapon and
http://youtube.com/blastmediapr

You can connect with Julie Perry at:
@JuliePerry on Twitter and
http://www.facebook.com/julie.perry

Click the audio below to hear a sample of our SSoQ call.   Please tell us in the comments what you thought of the audio.  If you would like to be able to have access to the rest of this call and to Coach Deb every month during our TOP SECRET SSoQ Round Table discussions, plus a CD of the call, plus the SECRET password to the after call blog posts, you can go HERE

Coach Deb’s twitter handle is @CoachDeb

And if you would like to pick up Julie’s YouTube Secret Weapon, Just click HERE.

Play Now:
...
 previewImg 
.. ..
icon for podpress  Standard Podcast [9:00m]: Play Now | Play in Popup | Download
Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

1 Comment

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Eavesdrop on Coach Deb’s Interview with Dr. Ciarmacoli, Author of “The Curse of the Capable” (A profound conversation)

I was fortunate to have one of the most profound conversations in my interview with Dr. Ciarmacoli this evening. He’s been on Good Morning America, FOX news, CNN, and so many other shows, because of the popularity of his latest book, “The Curse of the Capable” He’s in high demand, but was very gracious to spend an hour with me where we discussed many life-shifting concepts that’ll truly get your mind thinking differently than ever before!

Dr. C’s book explains how capable people can deal with what he calls “The Curse” – the inability to live a balanced life and always trying to win the love of people in their lives through their achievements.

Grab this book TODAY on Amazon! Today is the release date, and I’d like to see his book become a #1 best seller so millions of other people can get their hands on this profound, and life-changing knowledge.

THE Book of the year for Achievers!

So get a peek into this new book by listening to the audio. Then use the Amazon link below to purchase the book.

PS: Be sure to Tweet Dr. C when you get the book and thank him for his profound interview w/ @CoachDeb — his ID is: @DocAPC. And you can find Dr. C. on Facebook HERE.

“Curse of the Capable” here on Amazon.

Play Now:
...
 previewImg 
.. ..
icon for podpress  Dr. Ciarmacoli Interview [52:27m]: Play Now | Play in Popup | Download
Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

No Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Coach Deb Talks Twitter at Glazer – Kennedy Bootcamp

Get Cash for Tweets

There is no reason to hold back. How about some cash for those Tweets? Coach Deb talks below about how to accomplish that as she presents at the Dan Kennedy and Bill Glazer Conference.  Enjoy the videos!

See what attendees said about Coach Deb’s LIVE presentation at the Glazer-Kennedy Bootcamp

Your Online Business Secret Weapon . . .

QuanSite™ online marketing and site-building software that has the best cutting edge New Media tools integrated right inside to give you all you need to create an incredibly effective Web presence for your business in one place. It’s software that works for you to save you time and money and to reach your goals for growing your business online faster, easier and more effectively.

It doesn’t matter if you do business online or off-line. EVERY business today — whether local, national or international — needs an effective Web presence. All off-line stores, service businesses and professionals face the same challenges as online businesses . . . that is wasting time and money on activities that kill profits, opportunities and even complete businesses altogether.

If you’ve had difficulty growing your business online as much as you’d like to, there’s a good chance it’s because you’re using outdated Web sites, cumbersome blogs and old-school marketing methods. QuanSite™ New Media online marketing and site-building software is an automated system that gets you found, gets you customers and gets you sales!

QuanSite™ software is for:

  • Off-line business owners looking for competitive dominance in their local market and a reliable way to create streams of free qualified leads through their front door
  • Online business owners who want to focus on growing their business and make more sales instead of wasting time & money on constant challenges with technology
  • Marketing consultants and sales professionals who want to make bigger profits in less time by using a rock-solid software platform that makes it easy to deliver results for their clients

If you’re looking for a faster, simpler, less-costly and far-more effective way to grow your business online — you are in the right place.

Sure every good business person knows they have to do the work up front to get results. But frankly, the only people who walk away from QuanSite™ are those who choose to work harder, not smarter.

QuanSite™ software harnesses, simplifies & automates the power of New Media to create a successful Web presence for you and your business. We install it, maintain it, upgrade it, secure it & make sure it’s working FOR you . . .

you feed it & grow! It’s that simple.

How Do I Get A QuanSite?

All you need to do is pick a domain name and we’ll register it for you. Already have a domain name registered that you’d like to use with the QuanSite System? Just tell us what it is and we’ll see that a QuanSite is designated for use with that domain.

We take care of the rest. All the installations, upgrades and maintenance are handled for you, so no more time dealing with those hassles yourself or chasing down a Web programmer to pay them a fortune for work that will be outdated in 30-days.

To start the sign up process, CLICK HERE.

Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

1 Comment

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Coach Deb reveals her #1 Blog World Expo Secret

Deborah Micek here, reporting from the Blog World Expo 2009 floor. (not exactly LIVE, but this quickie video will give you a feel for what Blog World Expo is really all about.)

Blog World & New Media Expo in Vegas this past weekend was yet another mega success (at least for those of us who made it so by getting what we came for. Yeah, it’s good to have goals when you go to Blog WORLD, ya know what I’m sayin?)

With over 300 speakers on panels at Blog World Expo all in the span of just 3 days, it can get rather overwhelming. Especially if you go to all the sponsored tweetups, meetups and after parties sponsored by cool companies and people like @JasonFalls @Mashable, @AdventureGirl, @TechSet, @Mike_Stelzner, @MariSmith, @bhgre_sherry and so many others.

By the last day, at the last hour of the day, I found a nice corner in the back of the breakout area to put my feet up, laugh a little and just hung out with my good friends (and well respected colleagues) Denise Wakeman and Rich Brooks. (Yes, there’s a back-story to this reunion meetup – but we’ll save that for another post. mmkay?)

In this casual 3 minute video, Rich Brooks from Maine, asks me to reveal how I do it all.

How do I get from one event to another and keep on going? Motivational secret revealed in this video. (I Guarantee you, no other motivational speaker has EVER revealed this little known secret that only the MEGA successful know about.)

As you enjoy this fun, impromptu video interview that THE Rich Brooks originally created to send to his brother-in-law, you may notice “another layer” in the background. Actually a few Tribal factors are also seen throughout the video.

Ok, that’s all I’m saying. I’ll leave the rest of the clues and social media tribal customs for friends, fans and tweeps to uncover in the video and reveal in the comments below. (Be sure to add your Twitter handle!)

Do you notice the Tribal language and customs of Tweeters in the video? Let’s just say, in casual, conversational interviews like this, there are many other layers and lessons to learn from – if you dig beneath the surface, and ask the right questions when they pop up in your mind. Ya’ know, the smart questions like, “WTF is that?!” #LikeTheLongAssHashtags and shtuff like that.

Over & Out,
Deborah Micek
AKA: @CoachDeb

PS: We also touched on a hot topic discussed at Blog World Expo (otherwise known as #BWE09), which was: “Sponsored Conversations“. With the FTC regulations coming into play on Dec 1, 2009, it’s a topic we all need to be aware of. And we address it in this video in our usual, irreverent fashion: indirect, and with humor. Feel free to share the real business lessons and your thoughts on sponsored conversations in the comments below. I’d love to hear your take on it.

PPS: While The Rich Brooks from Maine has a wide array of credentials, including being the President of flyte, and Fast Company Expert Blogger, he’s best known for his accomplishments in the Twittersphere for inventing the supervillain named The Sandwich Svengali. (More on that story at the upcoming SXSW “conference” in Austin, Texas.)

‘Nuff Said

Now drop YOUR 140’s below…

Get the Flash Player to see this player.

Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

Tags: No Tags for this post

15 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Meet Coach Deb in Dallas

Deborah Micek will be in Dallas to speak about New Media, Twitter, making money using Social Media and Boosting your brand’s ROI at The Gateway to Wealth Seminar – hosted by Gary Ambrose & Keith Wellman.

Meet Coach Deb in Dallas this weekend with VIP ticket that gets you in as her guest for FREE.

Guaranteed to discuss things about using Twitter and Social Media that have never been discussed publicly to date. Trend setting presentation by Coach Deb this weekend.

@CoachDeb

PS: There’ll be a Tweetup Thursday nite for all the Dallas peeps – even if you’re not able to attend this weekend’s conference. Send Deb an @CoachDeb msg on Twitter if you plan to make it & want details.

Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

1 Comment

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Catch Coach Deb with Gary Ambrose tonight 10pm EST

Aloha,

Tonight you have a rare opportunity to join me in a very intimate chat with the infamous Gary Ambrose & Keith Wellman (no catch, no fee) to talk about “The Common Thread to Success.”

I’ve heard about Gary Ambrose for years ever since I got involved with Stephen Pierce in the internet marketing speaking circuit. Always wanted to meet him, but he was so behind the scenes, and we never seemed to go to the same events together. Until one fine spring day this past year in Orlando.

Actually – how about I save that story for tonight’s call?

Cuz here’s the thing … ever since I’ve been involved with online marketing, I’ve asked myself this one question over and over again, “What makes these top 10 gurus of the Internet Marketing world so successful?”

And Gary is willing to talk about that very question with me tonight on a call with my friends who join me. Here’s the page he set up for me (nice guy that he is – saving me time) so you can register for the call if you’re committed to showing up.

Oh, and don’t dare whine about how “it’s Friday nite Debbie” cuz I don’t wanna hear it. Gary is a rare dude to get a hold of, so miss this call at your own expense. I’m just stoked that I finally nailed down this guy – this Jon Lovitz impersonator. (ooh I so hope Gary Ambrose doesn’t see this post now – or I will live to regret saying that.) 

Heck – ya know what? Help me PROVE to Gary Ambrose that he really IS Jon Lovitz tonight! Will you?

Here’s the video of the famous Jon Lovitz on a very funny Friends episode (ignore the bad recording clip) and then compare it to Gary’s call tonight. And if you agree with me, that Gary IS Jon Lovitz – send him a tweet during the call @Gary_Ambrose and tag it #Lovitz – (Do this, and you know you’ll win my undying devotion and affection :)

Actually – that Friend’s episode “the one with the stoned guy” on YouTube was too awful to use – so enjoy this video with Jon Lovitz as “himself” instead. (warning: PG-13 rated)

ENJOY!

OH! Almost forgot!

Here’s the link to register for tonight’s 10pm EST call with Gary Ambrose and Coach Deb:

Success: What’s the common thread?

See you tonight!

PS: If you’re one of “The Lucky Ones” I’ll see you in Dallas with Gary Ambrose at his Gateway Seminar where I’ll be sharing the stage with the infamous Stephen Pierce himself! This link will get you VIP access to join me as my guest for FREE in DallasBut MORE importantly – it’ll give you a rare glimpse of Gary Ambrose in the video at the top so you can see for yourself that he IS Jon Lovitz! Riiiiight????!!!!

Like this? Be a hero & share it: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Furl
  • Google
  • ThisNext
  • MisterWong
  • Simpy

Post to Twitter Tweet This Post

1 Comment

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.