Tribal Seduction

There’s a great slogan in the Advertising Slogan Hall of Fame: Reach out and touch someone – a slogan for AT&T.  At one time, the only way you could “touch” someone you weren’t physically with was to pick up the phone and call them.  The phone was the medium that allowed you to connect at a deeper level with a loved one who was far away or a business associate you needed to speak to or a prospect you needed to convert.

In today’s new media marketplace, you have a host of options that allow you to reach out and touch someone.  In fact, you’re overwhelmed with the places that you can go to connect with your followers: YouTube, Twitter, Facebook, LinkedIn, MySpace… the list goes on and on.

In pre-New Media days, the telephone was the hub of most of your marketing activities.  Even if you placed an ad in the paper or on TV, your phone number was always present.  The phone was the central location from which you directed your marketing efforts and to which you directed your followers.

Marketing online today requires a centralized hub too…

Today’s New Media Marketplace offers an endless selection of channels by which you can attract your Tribe. In fact; it can be quite overwhelming and intimidating. But the truth is, you only need a select group of these channels to connect with your target audience. And what’s right for you may not be right for another entrepreneur or marketer.

These online and off-line channels are the spokes that radiate our from you Hub Site; and with that you are ready to roll with your very own New Media Marketing Wheel.

Automation and pro-action

With all the different ways you can implement your outbound marketing strategies, you could spend hours posting videos to the different distribution sites, writing newsletters and submitting blog posts to social bookmarking sites.  Imagine how much time and energy you would save if you one location you could launch all those activities from automatically.

Well imagine no more!

If you attended last week’s BLOG i360 Hub Site revolution call, you gained a solid understanding of the Hub Site Concept.  If you missed the call or want to review some of the strategies that were discussed, you can access the replay here.

BLOG i360 is the connection tool for the new millennium.  Wanna reach out and touch someone?  You can with the push of a button.  In fact, you can reach out and touch a lot of someones at the same time – with just the push of one button.

But a hub site is just another website if you don’t understand how to harness the power of what it can do for you.

That’s why we coined the term New Media Marketing Wheel as an extension of the Hub Site concept.  Think about it, a hub is the central part of a wheel.  It can also be used to describe the center of activity or interest.  Implicit in the term hub, is the word center.

So your hub site sits at the center of your marketing activities, which radiate out from the center like spokes on a wheel.

Pretty neat right?

The Hub Site and New Media Marketing Wheel go hand in hand.

That’s why we’re throwing open the doors again to this week’s LIVE! BLOG i360 webinar where we’ll discuss the New Media Marketing wheel and give you a step-by-step process to get your New Media Marketing wheel rolling for you.

If you’re serious about connecting with your tribe, you MUST attend this call.

COME AND JOIN US THURSDAY
Thursday, June 18th, 2009 – 7:00 PM Eastern (US)

Register at:

https://www2.gotomeeting.com/register/617310018

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There’s a whole new way to do business today and it requires a whole new approach.  The new way of marketing and selling is heavily reliant on New Media and Social Media.  With your BLOG i360 Hub Site, you have an advantage and are already riding the wave of New Media.  But there’s something else that’s required to succeed. 

If you’re going to market in today’s marketplace, you have to be different. 

And if you’re going to sell in today’s marketplace, you have to be yourself.

It comes down to: people buy who you are before they buy what you’re selling.  That’s true in every aspect of life, but it’s especially true in business.

Paul Harvey, the most famous and engaging radio personality in the United States, summed it up best: Selling is simple if it’s preceded by trust.

That sums up the whole art of marketing and selling.

These are just some of the gems that were shared in the first 20 minutes of last week’s marathon (and by marathon, I mean 2 hours!) Tribal Seduction preview call.

Tribal Seduction Marketing For Life Part I:

Coach Deb updates friends and followers on their move to California and shares a special bonus available to the first five new members of the Tribal Seduction Tribe.

JP Micek outlines the key to success in the New Media Marketplace.

Tribal Seduction Marketing For Life Part II:

JP discusses the importance of leading a tribe and the path to success.  Lisa Hyatt shares how Tribal Seduction helped her find a marketing model that fit for her.

Tribal Seduction Marketing For Life Part III:

Scott Tousignant shares the impact Tribal Seduction has had on his business and life!

Tribal Seduction Marketing For Life Part IV:

James Wedmore talks about how to overcome fear in being yourself.

This Just In: We had so much interest in our call last week that we’ll be hosting another LIVE tribal seduction call next week.  Be sure to save the date:

ON:    Wednesday, June 10th / Thursday, June 11th (in Australia)
AT:    7pm ET US / 10am NSW / 9am QLD / 4pm PT / 1pm HI

You can listen to the replay of last week’s call here by pressing play on the audio files below:

Play Now:

 Tribal Seduction SEXy Marketing Part I [32:12m]: Play Now | Play in Popup | Download
 Tribal Seduction SEXy Marketing Part II [33:16m]: Play Now | Play in Popup | Download
 Tribal Seduction SEXy Marketing Part III [31:49m]: Play Now | Play in Popup | Download
 Tribal Seduction SEXy Marketing Part IV [19:38m]: Play Now | Play in Popup | Download

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I have a confession to make: I’m on a personal mission to bring SEXy back to marketing.  No, no, no, not the bleached blondes in swimsuits beer commercial kind of sexy marketing but the Seductive Engaging eXpression of Your image and brand kinda SEXy.

Think about it – what is Seduction?  It’s a mutually beneficial exchange between two people who find each other attractive. Attraction is sexy.  How?  Because to attract someone you have to get their attention. Seduction is a GREAT way to not only grab someone’s attention – but capture it for life.

Applying seduction to your marketing is the hottest way to market in this new media marketplace.  Long before someone buys what you sell, they buy who YOU are.  If you can create a compelling, attractive and engaging online persona, you’ll connect with Your Tribe.

Engage – Connect – Convert

That’s the cornerstone of marketing in the new millennium. Twitter, Facebook, MySpace and LinkedIn are the tools that allow you to engage a tribe of like-minded followers.

Tribal Seduction is the ace up your sleeve… your secret, persuasive platform that will enable you to lead your tribe.

Sound intriguing? Be sure to join Coach Deb next Thursday for a special teleclass for Tribal Seduction members. (Who are Tribal Seduction Members? The ones who are subscribed to this blog.)

TOPIC: Tribal Seduction – The Hottest Way To Market

ON:    Thursday, May 28th / Friday, May 29th (in Australia)
AT:    7pm ET US / 10am NSW / 9am QLD / 4pm PT / 1pm HI

You do NOT want to miss this call – Coach Deb & JP will be announcing a HUGE Moving Sale promotion exclusively for members of their Tribe. (They’re giving away over $2,000 on this call!)

Stay tuned!  Sign up below to get more info.

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There’s a rising trend in social media: squatters.  Seems that the latest Twitter trend is for squatters to snatch up trademark Twitter IDs.  Nicole Kidman, Coca Cola, and Nike have all had their names snatched up by others.  (You can read the full Squatters Creating Twittering Confusion article.)  Even Kayne West spoke out against Twitter and called on the site to take down the user tweeting under his name.

We all don’t have the power of Kanye or Coca Cola or Nike but there are steps we can take to protect our name and our brand across the different social media networks.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Protecting Your Social Media Identity.  It’s a short video – designed to motivate you to TAKE ACTION to protect your brand, build your reputation online, and get you Traffic & online presence all over the internet!

There are specific action steps for you to take to lock up your first and last name, brand and company name on the different social networks.

ACTION STEP: Lock up your first and last name on the different social networks. Lock up your brand or company name.

Be sure to lock up your name on the following sites:

• Twitter
• Facebook
• Squidoo
• FriendFeed
• Plurk
• YouTube
• LinkedIn
• MySpace

Try to grab the same user name if you can.  Lock up your name and brand even if you’re not going to be actively using them.

And share your own favorites by clicking the comment button below.

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Whether you are marketing online or off-line, marketing with New Media or old media — honesty is critical to your sales success. Denying the facts will get you nowhere. Actually in today’s New Media Marketplace with the unbridled power of Social Media; denial will get you creamed!

So what’s the answer to effectively marketing an imperfect product in an imperfect world?

Watch this quick video and find out. I filmed it myself while driving home in Hawaii so the camera angle is off in some parts — but the topic and tips are so good I decided to publish it and give you a good laugh at the same time as a good profit-boosting strategy.

So there you have it, even in the video you see imperfection is not something you need to hide.

What’s your take?

• Have you ever felt like you had to deny an imperfection in your product or services?
• How do you feel when a Marketplace Molester or List Pimp tries to tell you you’re just imagining things?
• How could you “frame” imperfections in a way that actually grows your Tribe?

Share your thoughts in some graffiti in the comment area down below.

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Online video is the #1 strategy you must incorporate into your New Media Matrix.  If you’re not posting your own online videos to your blog, you’re missing out on one of the best ways of creating meaningful connections with your tribe.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Online Video and getting the Reality Mastermind Guyz to share their best tips for online video. But you can catch the first 30 minutes of the show right here:

Please forgive the poor sound quality in the beginning.

We received feedback that our voices couldn’t be heard and we adjusted the mic accordingly. Well, apparently people were able to hear the star, James Wedmore speak. As for “the others” well, we were mere pawns on his show anyway. (I think he set it up so this would be the result

Ustream was a wee bit glitchy for this LIVE video show. BUT this goes to prove the power of video. The number of participants only continued to GROW by the minute, despite our voices coming in and out.

Lesson of this “poor video quality”? Just DO It!

And as David Grau pointed out, “Just Keep Swimming” is the other hidden lesson in this video. (Hidden because you could probably barely hear him! Thank goodness for the clever post it notes! Sexy visual, wouldn’t cha’ say?)

Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!

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First Tweetup in TV History was held on Wednesday, January 21, 2008 when Deborah Micek (Aka: Coach Deb) was interviewed by Andy Bumatai on his TV Show about Twitter and Social Media with two other guests, Arleen Anderson and Lincoln Jacobe.

The book Andy Bumatai referenced on the show was Twitter Revolution found directly on Amazon.

Part 1 from TV show
Andy Bumatai introduces “Social Media” to the audience and relates it to current events.

Part 2 from TV Show -
Where Guests are introduced & the discussion begins!

Part 3 from TV Show -
Where @AlohaArleen & @CoachDeb begin to debate about what Seduction really is (and is NOT):

Part 4 from TV Show -
When guests gave business owners tips on how they can use Twitter for business & marketing:

It got a little heated on the Andy Bumatai set when @AlohaArleen said she begged to differ with @CoachDeb and stated, “I don’t want to seduce my audience.”

Here’s a “behind the scene shot” of the studio.

NOTE: Deborah Micek couldn’t bring the Twitter Revolution book on the set b/c of the green screen the TV show was filmed in front of. Since the cover of the book was green it woulda looked funky with the background pouring through!

You’ll find more behind the scenes shots to see how the production was put together, and some of the LIVE audience members there for the LIVE Tweetup on Deborah Micek’s Facebook profile.

But back to the debate… Who doesn’t want to charm and seduce their audience? Now it’s your turn to get in on the debate. What have you learned from this blog about Tribal Seduction? And what would you say to someone who doesn’t get it yet?

Perhaps you’re a student from the Tribal Seduction Course, and you know even more about what Seduction really is and is not. Share your thoughts about seducing your audience (as opposed to the typical old-school marketing slam and spam strategies used) in the comment section below.

How would you describe Tribal Seduction in business to someone who is unfamiliar with this new form of marketing in the 21st Century?

Author: Deborah Cole Micek
Social Media Strategist
AKA: @CoachDeb on Twitter

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Splitting!? Really!? Yep… actually in TWO different ways. Splitting in a business-sense, and splitting as in “outa-here.”

You gotta watch the video to see how BIG of a move this really is. And we’ll share a little known fact that will forever transform your goal-setting — at New Years and all year long.

Watch it now, enjoy the warm Trade Winds… then we want to hear from YOU!

So what’s your BIG move for 09′… and your 7-year target

So now you know what our plans are for helping solopreneurs and business owners like you in 09′. And you know the most common mistake people make in setting and achieving goals — they over-estimate what they can achieve in one-year, and under-estimate what they can achieve in seven.

So now it’s time for YOU to take action…

Action, winners & reward

Why do we always share our BIG moves publicly with family and friends? Simple! It’s because it helps to hold us accountable in taking action.

It’s a practice I learned from a mentor when starting my 2nd business at age 20. It was instrumental in my selling two businesses, Deb leaving her Corp job and our moving 5,000miles to Hawaii. We use it all the time for added leverage on ourselves.

See, the problem is most people dream in silence, in their head. Winners create an environment where they’re accountable for action.

So with that in mind – what is your BIG move for the next 12-months, and the next 7-years? Don’t let your life be defined by “what coulda been.”

We’ll be rewarding the owner of the best “BIG move” posted 60-days paid membership on the http://BLOGi360.com Hub Site system! But be prepared to be held accountable. We want your life to be defined by the journey to “what will be.”

Happy New Year!

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Go behind the scenes with Coach Deb at Splash Media Studio
in Dallas, Texas as she was getting prepped for a TV interview for
a new network: Elevision TV “TV that takes you to a higher level”.

Mari Smith was co-conspirator here and took some behind the scenes
footage while Bill Hibbler from eCommerce Confidental was in the blue
room with me interviewing me about Twitter & the Twitter Revolution
book.

Elevision is a new TV channel that will be on next year. I was
honored to be among the inaugural crew that was in the studio for
a series of business building interviews. Topics discussed in the
interviews for the different shows ranged from social media to growing
your business using best practices with some of the world’s best
business minds.

It was a blast, made brilliant connections for BLOGi360 among other things I’ll be excited to share with you in the New Year… but for now… I’ll give you a sneak peek at what Mari Smith and I were up to this month in Dallas.

You’ll see the panic they almost put me in… and I hope there are other Tweeters out there who share my pain. Afterall… how can you do an interview highlighting the power of Twitter and not be able to tweet about it. Right?! C’mon now – who feels my pain? (please stand up – and comment below if you felt my pain/anxiety in this video… just a lil’ bit? Or if you think I’m TOO much of a TwitAddict. I can take it. Really! I can

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Since the “Science of Affluence” teleseminar with Kevin Hogan went way over 90-minutes including the Q&A portion, I decided to split off the Q&A portion to make it more convenient to listen/download. The audio recording of the main portion of the call is in the part one of this series, linked to above.

Enjoy!

Previous in Series

Play Now:

 Science of Affluence Q & A Audio [21:21m]: Play Now | Play in Popup | Download

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