Tribal Seduction

What’s the secret to attracting attention and winning over people’s hearts, minds and pocketbooks? It’s the ability to influence and persuade. It’s what all business owners, sales pros and politicians want — but most start from the wrong place

Persuasion start with Self-Influence™

Mention persuasion to the average person and ask them where persuasion is focused — outward (on other people) or inward.

99 out of 100 will say "on other people." After all, isn’t the idea to win friends and influence people? Isn’t that what we should be focused on?

Yeah, sure – that’s the ultimate goal. But unless you master Self-Influence™ your persuasion skills will always come across as mechanical, un-natural.

Think about it. If you can’t influence and motivate yourself to take action — how can you ever effectively motivate anyone else?

The fact is you won’t. People’s perception will immediately be one of suspicion. Not a good place to start a relationship, I’m sure you agree.

Have you ever heard of Harry Houdini?

Well he wasn’t like today’s magicians, only interested in filling a theatre in Vegas. He was an artist. He could make an elephant disappear in the middle of a theatre filled with people, and do you know how he did that?

By controlling people’s perceptions.

Until you control people’s perception of you, your brand, your persona, and who you really are at your core – you will never attain the levels of influence and persuasion that you want.

And yes! That applies online too because there is NO hiding behind your screen. Not anymore!

Online persuasion

It’s easy to see influence and persuasion at work in the off-line world. You meet people and immediately begin either building or breaking rapport with your first face-to-face meeting. You’ve got all five senses working for you.

At first glance online persuasion of that same level may appear to be a near impossible goal. At best, most people see online persuasion as a process of mechanical manipulation; tricks and black-hat triggers used to induce people to hand over their cash.

If we were still living in the online world of Web 1.0, true online persuasion would be difficult. That was an online world where conversations were limited, and being a Marketplace Molester was the bastardized definition of begin “persuasive.”

But have you noticed that going online is a different type of experience today?

With the New Media marketplace powered by people and participation, a more natural form of persuasion can be employed. Audio and video along with instant interaction and ongoing conversations simply make online persuasion another dimension of the off-line face-to-face world.

“The catch”

Online or offline — you can’t just jump in and start trying to influence others. That’s like building a pyramid from the top down.

(For a full-size printer-friendly version, download the Tribal Seduction Power Pyramid™ PDF here.)

Far too many people start from the wrong place and fail to establish the foundation that will support their successfully persuading an ever growing Tribe in today’s marketplace.

You need to start from the bottom up, inside out.

Here’s why…

If you want people to trust you and fall under your spell, it’s not about “making up” a persona or image. You need to take your strengths and the magnetic aspects of your persona and make them larger than life.

To maximize your ability to persuade in marketing, sales, management, or any area of life – that means starting with understanding your natural communication style.

We each have our own unique Communication Code™. That code determines how we communicate with the outside world, how others perceive us, and how we talk to ourselves. It’s an essential element in the Self-Influence formula. And it’s the easiest place to start.

The good thing is that, when it comes to your natural communication style, you can adapt. And that ability to adapt gives you control. Control over how others perceive you, and control over how you manage and motivate yourself.

The better you understand yourself, the better you will be at getting what you want. In fact, what you don’t know about yourself could keep you from getting what you want.

Today’s New Media Marketplace isn’t Romper Room

Focusing on Self-Influence first takes patience and maturity. It’s not for everyone. It’s a matter of doing things a little differently to make a LOT more money.

Some people are still looking for the easy way to riches. The magic bullet or secret potion. And that’s ok for people who want to end up struggling and eeking out a living waiting for that pie-in-the-sky payday.

But if you’re serious about achieving the wealth and lifestyle you want, sorry – playtime is over!

Houdini used Self-Influence to survive his life-threatening illusions and win over the world. Moguls like Oprah and Trump have mastered it. Branding power-houses like Gene Simmons and thought leaders Seth Godin know it, live it and profit from it.

They all know their practical strengths, Communication and Motivation Codes™. They mastered Self-Influence long ago and excel at persuading though perception… the reason they are where they are today.

How are you doing?

If you’re trying to persuade your Tribe and influence groups of people, have you worked your way up the Power Pyramid™; constantly working to improve your Self-Influence™ and Personal Persuasion?

• If not, what’s holding you back? What is your greatest challenge in creating a persona and packaged perception that will persuade your Tribe?

If you’re not happy with the results you’re getting at the top of the Power Pyramid, what are you doing about it?

• Are you willing to focus on influencing yourself BEFORE trying to win the hearts, minds and pocketbooks of millions?

• Have you identitifed your practical strengths; the abilites and skills that will add value to other people’s lives?
• Have you broken your Communication Code™ to determine how the stress of challenges, interaction with people, details and even day-to-day tasks impact how others percieve you?
• What about your Motivational Code™? Do you know exactly what gets you jumping out of bed in the mornign ready to roll without any coffee?

• How are you packaging those together with your Persona to create a Personal Brand that creates the perception you want people to have?

Spill your mind. Share your thoughts in some graffiti down below.

>> To see how Self-Influence translates into the power to persuade crowds and create raving fans, download the Tribal Seduction Power Pyramid™ PDF here.)

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We recently added a free bonus download for new subscribers to the Seducer’s Journal here at TribalSeduction.com — the Tribal Marketing Playbook We sent a download link to all current subscribers last week, but if you missed that email we’ll be resending that in a follow-up email later today — so keep an eye out for it.

In the Tribal Marketing Playbook you’ll learn:

• What the Tribal Marketing construct is

• Why seeing your target audience just as one Tribe will short-change your results

• How to use the Tribal Marketing Power Matrix to leverage your time for bigger returns with less effort

• How using only the "obvious" approach to marketing to a Tribe can cost you more time, effort and money than the Tribal Marketing Influence Pathway

• Why the Influence Ladder is your key to high-leverage persuasion (online or off-line)

• And lots of interactive strategy sheets to put ideas you get into action. (Why it’s called a "Playbook" )

You definitely want to grab this Playbook and devour every page as quickly as possible. It will open your eyes to an entire new way of marketing and growing business. One that’s more fun and profitable!

So as a current subscriber to watch for your direct email later today. And if you like what your Tribal Marketing Playbook does to expand possibilities for you and give you new actionable ideas for marketing your business, please invite your friends to subscribe to the Seducer’s Journal.

If you’re not yet a subscriber to The Seducer’s Journal, you can grab a free 6-month subscription by registering at the top of the left-hand sidebar, or on the home page.

Enjoy!

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Madison Avenue advertising firms do it. Mainstream marketers do it. Political campaigns do it. They all piggy-back on the emotional anchoring created by famous singers, actors, and sports figures. It’s a marketing strategy with a proven track-record. People bond emotionally with people, with personal brands, and with your Primal Key™.

But what about online you when you’re marketing with New Media? How can you harness the momentum created by emotional anchoring and piggy-back off of words, quotes, images, or sounds that people are already familiar with?

It starts by understanding the simple truth of why emotional anchoring works in marketing. That is…

People buy what they like, and they like what they know

Familiarity breeds comfort. When you’re familiar with something or someone, you know what to expect. That makes things comfortable. More importantly (for marketing and sales purposes) familiarity and it’s offspring comfort both act to turn off the natural defense mechanism (skepticism) we all employ to protect ourselves.

Leveraging emotional anchors works so well in marketing because it accelerates familiarity and comfort. Its’ impact is instant, subconscious, and undeniable when it comes to boosting conversions.

Now, you may not be able to afford to pay Beyonce or Tiger Woods to appear in commercials for you. But you CAN leverage existing visual and auditory anchors, and using New Media Marketing — tie them to you, your product or your service. And you can do it in much easier, and much more cost effective way!

Here’s an example to get those Tribal Seduction mindset wheels spinning in your head.

A few good marketing ideas…

If I say "You can’t handle the truth!"… what movie do you immediatley think of?

"A Few Good Men." Right! It’s one of the most often quoted movie lines.

On the outside chance you haven’t actually seen the movie, you probably know what movie it came from and the context in which it was said. It’s familiar and it’s comfortable because it’s known.

The line was used in the climax of the movie. In what also was the most emotionally charged scene of the movie.

So where does New Media come in on this?And how does this help you with your marketing?

Well, lets take a look at a couple examples of how this famous movie quote was used in online videos. A few notes on what was done right. What could be done better. And what creative ideas you can come up with after looking at this mini-case study.

First the original clip

Let’s put things in context with the actual unedited clip from the movie.

OK, pretty powerful scene right? One of the most memorable in recent movie history.

So what can be done with this in New Media?

Follow along with me for a few minutes and find out.

Now, two examples: the good, the bad, and the "could be better"…

First; here’s funny adaptation that you’ll get a kick out of… especially if you’ve ever been attacked for being a good creative marketer.

Video Example #1:

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It’s a mistake I see far too many marketers and entrepreneurs making. They are being lured into seductive social media communities, wooed by and caught up in the passion of these interactive environments. They without the right strategy, they invest hours of their time forgetting that the only tangible benefit (their database of friends or followers) is controlled by a 3rd party who can change the rules of the game at any time.

A perfect example is how most users of Twitter have had a rude awakening over the last 48-hours or so. They awoke yesterday to find their “following” and “followers” lists slashed in half… or more! Hundreds and even thousands of contacts gone! POOF!

Twitter’s explanation:

Poor excuse, but who’s to blame?

Twitter’s “spam” excuse is a poor one. I and several other people I know on Twitter personally visit the page of each new Follower as new requests come in. So to see several hundred followers disappear and have Twitter say they “spammers” is clearly BS.

That’s to be expected and nothing to get upset about. It’ a danger you should expect. Twitter can do and say anything they want. And so can any other Social Network. Any of them can change the rules of the game whenever they want. They can arbitrarily put caps on the number of followers or friends you can have. Even delete people from your list at their whim.

See, the problem is not with Twitter, Facebook, or any other “free” Social Networking channel. The blame rests with you if you leave it to these services to have control over your contact list. Harsh, but true.

Some people learn the hard way that Social Networks are merely communication channels, not storage facilities. Let’s help you avoid any hard lessons in the future.

Protecting yourself and safe-guarding your hard work

So how do you protect yourself from the painful loss of contacts and connections you’ve worked hard to gain from Social Networks? It’s simple!

Keep the focus on your New Media Marketing Hub!

Social Networks are ONLY channels to leverage. They are NOT to be trusted with your most valuable asset; your contacts. They are conduits through which you attract and connect — but the core of all your efforts, the home base for all your Tribe – must be your Hub!

Your New Media Marketing Hub is where the ever-upwardly spiraling Tribal Seduction ™ Action Trinity (Attract-Connect-Convert) yields the greatest long-term results.

Your New Media Marketing Hub is the Alpha and the Omega of ALL that you do online. It is what will grow and protect your Tribe, your business, and your bank account. Your Hub is the home where your love, passion and primary attention belongs. Not out on the streets of the Social Networking communities.

What a New Media Marketing Hub IS and IS NOT

Before we take a look at the 5 simple steps to maximizing the profit impact of your New Media Marketing Hub, let’s get clear on what a hub is and is not.

• A New Media Marketing Hub is NOT a blog.

  A blog helps with two parts of the Tribal Seduction? Action Triad: Attraction and Connection. Conversion cannot be done efficiently on a regular blog.

• A New Media Marketing Hub is NOT a regular sales site.

  This type of site may be optimized for Conversions, but no matter how well written the copy, no matter how persuasive the videos, no matter how shocking the offer is – it will fail miserably when it comes to the Attraction and Connection of the Action Triad. (And in many cases, this type of site works against you no matter how you send people there, even from your blog.)

• A New Media Marketing Hub IS a single site that combines Attraction, Connection, and Conversion.

  By having one central destination for your Tribe, the hard pitch can fall away. Instead, with a little bit of careful planning, application of Tribal Seduction principles and an understanding of human nature — you can strategically hide “pathways” to conversion that your Tribe will discover on their own.

These seemingly hidden pathways are a core component of Tribal Seduction mastery. When you leverage your Hub this way, people discover offerings on their own. And when you have automated persuasion triggers that are activated when they arrive on those particular pages – they own the decision. You are only there as the trusted provider, not hard-pushing salesperson.

When it’s done properly, no rapport is broken…
And even if you don’t make a sale, trust is actually increased!

More on this important Tribal Seduction principle in the future. But for now, suffice it to say that if you have people jumping around to different URLs, you will break rapport, lose sales… and most damaging of all – chip away trust!

How to keep a profitable perspective and make your “Hub” work for you

So how do you maximize the profit impact of your New Media Marketing Hub?

I’ve kept it real simple here and broken things down into 5 steps. Some require you to take action, other things happen auto-magically. And I’ve provided some images to help you envision how this would work for you.

Steps 1 and 2

In Step 1 you start at your hub with the creation of content that’s valuable to your Tribe. You choose a media format, post it and you’re off!

In Step 2, like the rays of the sun shining out across the sky; you begin to radiate additional sources of exposure for your new content. Some of these destinations you may have to actually take action yourself. (BLOGi360 members are lucky since most all of Step 2 is automated within the system as soon as they hit the “Save” button.)

Step 3

In Step 3 you (or one of your team) must

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Video Summary: Google’s Universal Search is changing search engine results and the way you get traffic. Here’s how you can benefit from Google’s Universal Search and New Media Marketing to get more visitors and traffic to your site. Download the full PDF Guide New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

Sometimes we can feel like getting good rankings in Google search results is like climbing a huge un-scalable, insurmountable mountain. Google is always changing rules. It always seems like their out to get us; de-ranking sites, moving other people up, trying to figure it out.

And there’s something new that Google’s doing that means BIG changes and BIG opportunities when you market with New Media.

In today’s video and downloadable guide we’re going to take a look at:

• What Universal Search is and why it’s changing the way your site gets ranked in Google
• Who has an advantage in using Universal Search
• And what actions you can take right now to start getting better rankings with Universal Search.

Download the full PDF Guide here: New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

What do you think?

Did you get some new ideas that will help you get more traffic to your site? Maybe even some foot traffic right into your physical office or store? Share your ideas and insights in a comment at the Universal Search post at Tribal Seduction.

Got some other ideas on how to use Google Universal Search to boost traffic and exposure? Share in a comment too.

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Something has been bothering me for quite a while now. I’ve quietly watched entrepreneurs fall prey to the BS advice from off-line marketing “pros” and Internet Marketing “gurus.” But now, the same type of garbage is being pushed by New Media proselytizers too. I may not have all the answers. But I know that here and now, you and I can put a stop to it all.

Look, let’s face it. If you’re looking to use New Media to market it can feel like you’re Dorothy sucked up in a twister and dropped in Oz. And once you land in this majestic world of New Media Oz, how do you make heads or tails out of this fantasy land of reported fame and fortune? And what’s your yellow brick road?

Witches, flying monkeys, a yellow brick road… we’ve got it all

On the outskirts of Oz, the self-appointed elite of the mainstream media and Madison Avenue thumb their noses at New Media. Tucked away in their cold castles of incestuous iniquity they gaze into their crystal balls of packaged propaganda and pronounce New Media a fantasy land populated by “horny teenagers and political pundits.”

We know the New Media marketplace is much more than that. But it does have its share of pitfalls and traps.

For instance, when we were completing research for our book ‘Secrets of Online Persuasion’ we found many well-meaning fans of New Media misleading entrepreneurs who wanted to market with New Media.

Much of that misinformation comes from two camps within New Media itself. I like to think of them as the Wicked Witches of the East and West.

The Wicked Witches of the East

The Wicked Witches from the East should be easy for you to crush as an entrepreneur. These are the people who think “fame” equals profit. And just like in the movie Wizard of Oz Dorothy’s house crushes the Wicked Witch of the East; your house should crush these witches as you land in New Media Oz.

As a matter of fact, this group is so laughable that South Park did a full episode poking fun at the new breed of “Internet Stars” who think by getting hundreds of thousands of views they’ll get rich. Sadly this is a rabbit trail that many entrepreneurs get lured down.

This quick 3-minute mashup shows their skit that’s spot-on with the dollar value of what many people consider “New Media stars.” They spoof on many of the “stars” that have gone viral or gotten media accolades. (Warning: as usual for South Park, this is NOT kid friendly.)

Fact #1: fame does NOT equal profit (especially when marketing with New Media.

OK… we all know the movie storyline. “Ding dong, the witch is dead.” But just when you think things are fine, along comes another witch. And we’ve got the same thing here in New Media Oz.

Enter – the Wicked Witches of the West

This group is much more dangerous for business owners, especially start-ups. This group of witches is made up of Social Media evangelists who think they run a business just because they use a communication channel.

Like the winged monkeys from the Land of Oz these

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OK, I finally got two minutes to breathe here, and a question came to mind. How are you using New Media to grow your subscriber list, get more clients, or make more money?

I’ve been dedicating every spare minute to managing our terrific programming team and prepping for the latest upgrade to the BLOGi360 system. And Deb has been managing the production team for the Tribal Seduction course. Deb’s been Twittering and doing some postings at our other blogs, but I’ve chosen to use what little free time I have to Kite Board and go to the gym. (Yeah, yeah… that’s right – priorites.:) )

As I just got ready to sign off and head out to 24-Hour Fitness for a workout, I caught this commercial on my office TV.

And it hit me. We’ve been spending most of our time helping create tools that help others leverage the power of New Media. And systems that make it easy for the average small business owner and entrepreneur to build a business from the inside out, focusing on what they do best.

You know, the things that make them money, instead of the techie-geek stuff or “trial-and-error” strategies for growing a profitable business.

And yes, these New Media tools are making us money by helping other business owners save time, focus on their strengths, and make more money. Pretty obvious, straight forward stuff.

But then I thought about it. How many people out there are leveraging the power of New Media to make more money? I didn’t know the answer. I have no idea how many people are “innovating” and how many are making real gains in their business.

So here’s the big question:

How are you using blogs, podcasts, online video, social networks, or social filters to:

- save time?
- grow your subscriber list?
- get more clients?
- leverage your passions and strengths for more profits?

And if you’re not putting New Media to work, what’s holding you back?

What’s your story? I’d love to read them. More importantly, what you share may inspire another business owner to keep moving forward.

Whether it’s wins or struggles… it’ll help us all.

So let’s hear your stories!

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Fans can’t get enough of Fox’s hit show “American Idol.” And now Fox is turning to New Media to meet the demand and make millions more in profits. Good for them… and good for you!

Deb and I are still in San Antonio visiting with our friends Armando and Veronica Montelongo. Yesterday as Armando and I were developing his podcast strategy to leverage the popularity of their hit show on A&E “Flip This House” I came across this interesting tidbit of info.

This past Monday (02/18/08) Fox began their partnership with iTunes where American Idol fans can now purchase top 24 semifinalist performances exclusively on iTunes for 99¢ per song.

Why this is so cool is, just like Armando, YOU will be able to get a free boost to your New Media Marketing.

How?

Well… Fox is driving hundreds of thousands of people to iTunes who might never have heard of the service. That’s a lot of visitors. And even the people who are already familiar with iTunes will be returning there a lot more times than they would have without Fox’s push of American Idol.

It’s just like when a shopping mall has a great restaurant or high-end anchor store. That one larger store is usually marketing more aggressively. Many of the shoppers they attract explore the other stores in the mall while they’re there. They get the opportunity to get customers for free.

The same is true with American Idol promoting iTunes. You get the chance to attract more prospects and customers to your podcast as they “browse” around iTunes.

Just one more reason to get your New Media Marketing in full swing, and get your podcast going!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact J.P. at [krazycapitalist@gmail.com]. Or, share your thoughts & comments below.

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How to Stop Copyright Violators

When you’re out there in the New Media marketplace, working hard to grow your Tribe, you’re sharing a lot of valuable information. In some cases it’s free content you want passed along. In other cases it’s digital products that people have to pay to access.

In either case, there are morons out there who will try to steal your content. Some of these mental midgets will pass along part (or all) of your work and take full credit for it. Then there are thieves who will try to steal your product by repackaging and selling YOUR digital products.

The first is copyright infringement, intellectual theft. The second is online burgularly. It’s no different than stealing money out of your wallet.

Today we’re going to look at some very simple, very effective actions you can take to protect yourself against copyright infringement and online theft.

In this video report you’ll learn:

• What you can do to protect yourself against copyright infringement?
• Who is responsible for tracking it?
• How you can find if your material is being stolen?
• What to do if you find somebody stealing your material?

So that’s how you protect yourself against online theft and copyright infringement. It’s something that we all deal with, in new media marketing with blogs, podcasts, and online video. And you have to be especially diligent if you have digital products.

Protect yourself, take the basic steps covered in the video and “How To Stop Online Content Thieves” PDF Transcript. Put them into action today. Or at least have your assistant doing the monitoring on a daily or weekly basis, and you’ll be protected at least at a base level.

If you have additional resources to recommend, or a story about online content theft, share it in a comment below.

Resources mentioned in the video

DOWNLOAD
“How To Stop Online Content Thieves” PDF Transcript

DOWNLOAD
Word Template for Copyright Infringement letter to ISP:
http://tribalseduction.com/copyrightletter.php

ISP look-up service:
http://centralops.net/

The Digital Millennium Copyright Act of 1998:
http://www.copyright.gov/legislation/dmca.pdf

Service to help you search for copies of your page on the Web:
http://copyscape.com

Info on Ebay’s VeRO program:
http://pages.ebay.com/help/tp/programs-vero-ov.html

Google Alerts:
http://www.google.com/alerts

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Seeing that this week was kicked off with Veterans Day here in the U.S., I thought it would be timely to share a quick New Media Marketing example where over $4.2 million dollars was raised for military families in 7-days! It is a good example of how New Media combined with Tribal Seduction strategies work with any size Tribe.

Rush Limbaugh was the catalyst for this big charity drive for the Marine Corps-Law Enforcement Foundation. (An organization dedicated to helping the children of Marines or Federal law enforcement personnel who lost their lives while serving our country.)

Now… love him or hate him — no one can deny that a loyal Tribe of 22-million weekly listeners is pretty solid evidence that Rush is a master at playing the Tribal Seduction game.

I’m a big proponent of modeling success to cut the learning curve. I’m impatient and I don’t like to work any harder than I have to. So I’m always looking for real-life examples to get where I want faster and with fewer mistakes. I don’t care what side of the political isle, industry, business, or obscure niche I find an example.

In the case of this charity fund raiser case, Rush developed a New Media Marketing strategy that you can learn from and model, no matter what the size of your Tribe.

Extensive details leading up to this 7-day campaign aren’t necessary, but I’ll add some of the most surprising to the story as we go along.

So let’s get rolling. You with me?

Record breaking charity event — New Media powered…

Five channels were used to make this game plan work. One “traditional” channel, and four New Media channels.

The traditional:

• Radio

The New Media channels:

• Podcasts
• Online Video (YouTube)
• eBay
• Blogs

What’s encouraging for small business owners and entrepreneurs about this example? It’s that mainstream, traditional media outlets had nothing to do with the success of the effort.

Getting the word out was a grassroots effort. It spread virally when the Tribe (and those sympathetic to the Tribe’s cause,) began using New Media channels like blogs along with additional podcasts and online videos.

The result — 201,000 pages created in one week around a unique keyword developed for this campaign. You can see this awesome display of the power of New Media power in the actual search results on Google.

Yes, yes. I know. You might be thinking, “Yeah, but Rush has a Tribe of 22-million people. That won’t work for me.”

Am I telling you that you can go out and make millions of dollars in 7-days? No way! That would be a load of BS. ;-P

What I am saying though, is these New Media channels work in proportion to the size of your Tribe. They work every time you use them. Yet, you do need to be using them in a strategic way.

Here’s what I mean…

Tribal Seduction in action

Technology only goes so far. It’s the publicity and marketing strategy of this 7-day campaign that really yielded the results. Makes sense, right?

There were a number of Tribal Seduction principles employed to get the word out, raise awareness and raise the record-shattering money in 7-days. But three really jump to the forefront.

Follow along with me here for three minutes and you’ll see all three principles in action:

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