Special LIVE Broadcast Tonight: Join Coach Deb LIVE from Nashville, with Host: David Cooper

Join Coach Deb tonight LIVE from Nashville as she is the guest on David Cooper’s Internet TV show from the Hopes, Goals & Dreams Studio in Nashville, Tennessee.

7:58 pm CST
8:58 pm EST

Here’s a quick video with Coach Deb & David Cooper in the studio talking about tonight’s LIVE Broadcast’s Topic: Profit with Social Media!

Spread the word, invite your friends, Retweet this link invitation out, because the normal fee for this Webcast has been waived and it’s now easier than ever to join Coach Deb. There are no reservation signups – just go to the following page & have this link open 10 minutes before the show goes LIVE, and that’s where the Broadcast will stream directly to your computer!

“Click here to watch LIVE WebCast with Coach Deb and David Cooper”
(No registration or sign up needed)

PS: Spread the word! and Profit with Social Media!

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Never Cold Call Again Online Playbook: Book Review

What if I were to personally introduce you to someone who started online with only a few hundred dollars in hand and was able to quit his job less than six weeks later. Do you think you could learn something from that person?

Well, author Frank Rumbauskas is the man I’d like to introduce you to. Three years ago he went from being a typical salesman stuck hammering out the usual corporate grunt work . . . to become a New York Times AND Amazon #1 Bestselling author with his book “Never Cold Call Again: Achieve Sales Greatness Without Cold Calling.”

Now finally, he has released his follow-up to that killer Bestseller with the brand new “Never Cold Call Again Online Playbook.” Even though it’s $13, to just call it a “book” is kind of a disservice though. It’s more like an Internet Marketing course I’ve seen other Internet Marketing “gurus” charge $2,000 for at events.

That’s the reason I felt compelled to write this book review.

First a little more about me, Frank & our common mission against “the evil ones” . . .

JP Micek Frank Rumbauskas Armando MontelongoI want to disclose up front that I am friends with Frank. I met him on a cruise several years ago, and I have spent many hours drinking good wine and smoking awesome cigars with him.

One of the big reasons Frank and I have spent the time together we have is because we share the same opinions about many things. One of them being the shame that some Internet Marketing hucksters have brought upon the words “selling” and “marketing.”

Many today, especially those in “Social Media,” would like to point one big finger blindly at ALL marketers and sales people and shout “danger!” Instead of identifying Marketplace Molesters, List Pimps and Conversational Sociopaths for who they are, these Social Media Gurus promote trite little sayings like “start connecting” as a formula for success.

Dangerous stuff! Downright evil when you consider most of those “experts” still hold down full time jobs while spreading their “advice” on successful marketing.

FACT: connection without conversion is useless! It’s true in business AND in your personal life. (Ever go on a date without one person saying “yes”? And no one in business makes a dime off connections, it’s “yes” that makes you money.)

The fact is that our world would be the Dark Ages without the commerce created in the free market by entrepreneurs, marketers and sales professionals.

The reason I mention this is that far too many entrepreneurs have neutered themselves when it comes to marketing and selling. This is especially true online.

When you combine this with the fact that many business people have been fed a load of crap by supposed “marketing gurus” selling success while still living in an apartment or working 100+ hours per week, you have a recipe for failure. No wonder why so many people trying to market online stumble, fail and give up.

And that’s why Frank’s new book Never Cold Call Again Online Playbook is SO welcome. Frank is the real deal. I’ve seen his lifestyle. I know he walks the talk. He has built a real online business helping real working people achieve real success. And now he’s sharing how you can start down the same path yourself . . . in a $13 paperback book!

Who’s the “Never Cold Call Again Online Playbook” for?

It’s for newbies, novices and marketers even with moderate experience.

If you’re new to marketing online … if you’ve been marketing online for a while now but falling short of the results you want … if you know there really are no shortcuts to millions, but that there ARE shortcuts to understanding, mastery and confidence (all of which lead to success) — then this book is for you.

Never Cold Call Again Online Playbook — the good, the bad & the ugly

Never Cold Call Again Online Marketing Playbook In Clint Eastwood’s classic Spaghetti Westerns he had a knack for making things simple. The movie The Good, The Bad & The Ugly is a perfect example. I find that formula is a fun way to find the true value in things like a book.

The Good . . .

Frank does an excellent job of

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Friday Night Live: New Media Marketing Successes, Strategies & Tips

Last night Coach Deb was live with Mike Filsaime at the MarketingDotCom command center in Long Island, NY. In a fun and light “Friday Night Live” format Deb and Mike share a wealth of strategies and tips from successes achieved with New Social Media.

Watch the replay below now and you’ll learn things like:

  • How to get hundreds of people to LIVE! off-line events using twitter and other Social Media
  • Tips on hastags and FriendFeed
  • How to get 23,000 visitors from Twitter
  • A sneak preview of the NEW New Media online marketing software & social site-building system — Quan$ite™

The first few minutes start out slowly as the crew gets things set up, but I promise you it’s worth the wait once Deb and Mike get rolling. ;-)

watch this new media & social media marketing video

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Take Action To Protect Your Brand

There’s a rising trend in social media: squatters.  Seems that the latest Twitter trend is for squatters to snatch up trademark Twitter IDs.  Nicole Kidman, Coca Cola, and Nike have all had their names snatched up by others.  (You can read the full Squatters Creating Twittering Confusion article.)  Even Kayne West spoke out against Twitter and called on the site to take down the user tweeting under his name.

We all don’t have the power of Kanye or Coca Cola or Nike but there are steps we can take to protect our name and our brand across the different social media networks.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Protecting Your Social Media Identity.  It’s a short video – designed to motivate you to TAKE ACTION to protect your brand, build your reputation online, and get you Traffic & online presence all over the internet!

There are specific action steps for you to take to lock up your first and last name, brand and company name on the different social networks.

ACTION STEP: Lock up your first and last name on the different social networks. Lock up your brand or company name.

Be sure to lock up your name on the following sites:

  • Twitter
  • Facebook
  • Squidoo
  • FriendFeed
  • Plurk
  • YouTube
  • LinkedIn
  • MySpace

Try to grab the same user name if you can.  Lock up your name and brand even if you’re not going to be actively using them.

And share your own favorites by clicking the comment button below.

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Online Video Or Bust: Reality Mastermind Guys Share Their Tips with Coach Deb

Online video is the #1 strategy you must incorporate into your New Media Matrix.  If you’re not posting your own online videos to your blog, you’re missing out on one of the best ways of creating meaningful connections with your tribe.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Online Video and getting the Reality Mastermind Guyz to share their best tips for online video. But you can catch the first 30 minutes of the show right here:

Please forgive the poor sound quality in the beginning.

We received feedback that our voices couldn’t be heard and we adjusted the mic accordingly. Well, apparently people were able to hear the star, James Wedmore speak. As for “the others” well, we were mere pawns on his show anyway. (I think he set it up so this would be the result :)

Ustream was a wee bit glitchy for this LIVE video show. :( BUT this goes to prove the power of video. The number of participants only continued to GROW by the minute, despite our voices coming in and out.

Lesson of this “poor video quality”? Just DO It!

And as David Grau pointed out, “Just Keep Swimming” is the other hidden lesson in this video. (Hidden because you could probably barely hear him! Thank goodness for the clever post it notes! Sexy visual, wouldn’t cha’ say?)


Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!
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What’s the #1 Thing You MUST have on Your Blog? Reality Mastermind Reveals All LIVE Thursday!

Change is inevitable. Any savvy online entrepreneur who wants to remain relevant and be ahead of the curve understands that change requires surfing the bleeding edge of technology.

So the question in our minds must always be: “What’s on the horizon and how can I use that to get ahead of my competitors today?

JOIN COACH DEB & Chat LIVE!

Thirty years ago, there was no internet. Five years ago YouTube was still just a dream. If you watched Biz Stone and Evan Williams on The View this morning, you’ll know that three years ago, Twitter didn’t tweet.

Today, we literally don’t have to leave our computers to book a flight, pay a bill, find a new home or even connect with our tribe of loyals.

The Internet, YouTube and Twitter are part of our daily lives.

No one could predict the impact each development would have. In fact Bill Gates famously admitted:

Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn’t like somebody told me about it and I said, ‘I don’t know how to spell that.’ I said, ‘Yeah, I’ve got that on my list, so I’m okay.’ But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy.

Don’t get taken by surprise!

Join me this Thursday for a special Ustream LIVE broadcast where I’ll share The #1 Thing you MUST be focused on when creating your Web Presence. I’ll be streaming LIVE from Hawaii with the Reality Mastermind Guyz.

Visit Chat with Coach Deb for more details on the show, and join my Tribe to get on tomorrow’s FREE Broadcast.

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Death of Twitter? Coach Deb shares predictions & strategies on using Social Media

Now that Oprah is on Twitter and a number of other celebrities like Ashton Kutcher with a million followers and counting, has the Death of Twitter arrived for business owners using social media to grow their business?

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on this week talking about Twitter and the controversial debates in the Twittosphere. But you can catch the first 30 minutes of the show right here:

In this video you’ll hear strategies that no one in the internet marketing community is talking about. Coach Deb will reveal tips to help you get better SEO ranking for your hubsite. Along with easy to implement tips when networking on Twitter, and what’s even more important than focusing on Twitter.

Be sure to have a notebook handy, because Coach Deb will challenge you to list ACTION items that you’ll do right away as soon as you finish watching this show.

NOTE:
32:06 minute mark: there is a brief volume bump when guest Ines calls into Coach Deb’s cell phone.

36:53 Video ends once Ines joins in because of technical challenges with the recording. So if you didn’t catch what she shared LIVE – be sure to watch your email for your invitation to the next LIVE show when Ines will make a guest appearance.

I mentioned the next LIVE show will be next Thursday 7pm EST, however we realized there was a conflict at that time, because that’s when Coach Deb & her team will be holding private Webinar for BLOGi360 hubsite members.

So – the next FREE Live Broadcast will begin 5pm EST - but details on where it’ll stream from (since Ustream is way too glitchy) will come via email to subscribers of this Tribal Seduction Blog. (Stay tuned for details.)

What do you think about what Coach Deb reveals about Twitter? What do you predict “the next big thing” will be in social media? Be sure to share your Twitter ID when you share your thoughts about this broadcast in the comment section below.

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Do You Practice What It Takes to be Successful Marketing with Social Media? (Coach Deb/Kevin Hogan: Bootleg Audio)

n this bootleg New Media marketing audio podcast, multiple best-selling author Keving Hogan interviews Coach Deb on what it takes to be a success using Social Media.

This 62-minute audio podcast is JAM-packed with tips, strategies & tactics on the fastest way to grow your business using New Media channels like Facebook, Twitter, blogs & mobile media. You’ll get the answers to questions like:

  • What are you doing that could be making you UN-successful in today’s New Media marketplace?
  • Are you making personal branding Faux Pas on a daily basis?
  • What do you need to do different to be successful selling and marketing with using New & Social Media channels?
  • What’s the fastest, easiest, funnest way to create, attract & grow a Tribe of raving fans?
  • …And much, much more in this fast-paced Tribe-building hour of insightful interview

The conference Deb and Kevin mention is Kevin’s world-renowned ‘Influence: Boot Camp‘. She’ll be giving a rockin’ presentation & playshop in Las Vegas at this event this March. The bonus $297 DVD set (”Social Media Simplified” with herself, Mari Smith, Simon Leung, Denise Wakeman & Nancy Marmolejo) offers in the audio as a FREE bonus is only vaild when using this link for the March Influence: Boot Camp.

Listen in or download to your iPod/mp3 player to listen in on the road. *Note: the echo in the beginning goes away after 1st 45-seconds. It is a bootleg after all. :)

Enjoy! ;-)

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Ask JP: When is Blogging Advice Bad for Business Owners?

My latest column is up for you at Entrepreneur Magazine:

When Blogging Advice is Bad for Business Owners

Read the column and let us know what things have held you back from using a blog more effectively for your business. What are some of your wins? Who do you learn from to use a business blog more effectively?

Enjoy! ;-)

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New Media Marketing Case Study: How to Piggy-back On Emotional Anchors to Boost Your Profits

Madison Avenue advertising firms do it. Mainstream marketers do it. Political campaigns do it. They all piggy-back on the emotional anchoring created by famous singers, actors, and sports figures. It’s a marketing strategy with a proven track-record. People bond emotionally with people, with personal brands, and with your Primal Key™.

But what about online you when you’re marketing with New Media? How can you harness the momentum created by emotional anchoring and piggy-back off of words, quotes, images, or sounds that people are already familiar with?

It starts by understanding the simple truth of why emotional anchoring works in marketing. That is…

People buy what they like, and they like what they know

Familiarity breeds comfort. When you’re familiar with something or someone, you know what to expect. That makes things comfortable. More importantly (for marketing and sales purposes) familiarity and it’s offspring comfort both act to turn off the natural defense mechanism (skepticism) we all employ to protect ourselves.

Leveraging emotional anchors works so well in marketing because it accelerates familiarity and comfort. Its’ impact is instant, subconscious, and undeniable when it comes to boosting conversions.

Now, you may not be able to afford to pay Beyonce or Tiger Woods to appear in commercials for you. But you CAN leverage existing visual and auditory anchors, and using New Media Marketing — tie them to you, your product or your service. And you can do it in much easier, and much more cost effective way!

Here’s an example to get those Tribal Seduction mindset wheels spinning in your head.

A few good marketing ideas…

If I say "You can’t handle the truth!"… what movie do you immediatley think of?

"A Few Good Men." Right! It’s one of the most often quoted movie lines.

On the outside chance you haven’t actually seen the movie, you probably know what movie it came from and the context in which it was said. It’s familiar and it’s comfortable because it’s known.

The line was used in the climax of the movie. In what also was the most emotionally charged scene of the movie.

So where does New Media come in on this?And how does this help you with your marketing?

Well, lets take a look at a couple examples of how this famous movie quote was used in online videos. A few notes on what was done right. What could be done better. And what creative ideas you can come up with after looking at this mini-case study.

First the original clip

Let’s put things in context with the actual unedited clip from the movie.

 

OK, pretty powerful scene right? One of the most memorable in recent movie history.

So what can be done with this in New Media?

Follow along with me for a few minutes and find out.

Now, two examples: the good, the bad, and the "could be better"…

First; here’s funny adaptation that you’ll get a kick out of… especially if you’ve ever been attacked for being a good creative marketer. :)

Video Example #1:

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New Media marketing, sales and online persuasion training course