What if I were to personally introduce you to someone who started online with only a few hundred dollars in hand and was able to quit his job less than six weeks later. Do you think you could learn something from that person?

Well, author Frank Rumbauskas is the man I’d like to introduce you to. Three years ago he went from being a typical salesman stuck hammering out the usual corporate grunt work . . . to become a New York Times AND Amazon #1 Bestselling author with his book “Never Cold Call Again: Achieve Sales Greatness Without Cold Calling.”

Now finally, he has released his follow-up to that killer Bestseller with the brand new “Never Cold Call Again Online Playbook.” Even though it’s $13, to just call it a “book” is kind of a disservice though. It’s more like an Internet Marketing course I’ve seen other Internet Marketing “gurus” charge $2,000 for at events.

That’s the reason I felt compelled to write this book review.

First a little more about me, Frank & our common mission against “the evil ones” . . .

I want to disclose up front that I am friends with Frank. I met him on a cruise several years ago, and I have spent many hours drinking good wine and smoking awesome cigars with him.

One of the big reasons Frank and I have spent the time together we have is because we share the same opinions about many things. One of them being the shame that some Internet Marketing hucksters have brought upon the words “selling” and “marketing.”

Many today, especially those in “Social Media,” would like to point one big finger blindly at ALL marketers and sales people and shout “danger!” Instead of identifying Marketplace Molesters, List Pimps and Conversational Sociopaths for who they are, these Social Media Gurus promote trite little sayings like “start connecting” as a formula for success.

Dangerous stuff! Downright evil when you consider most of those “experts” still hold down full time jobs while spreading their “advice” on successful marketing.

FACT: connection without conversion is useless! It’s true in business AND in your personal life. (Ever go on a date without one person saying “yes”? And no one in business makes a dime off connections, it’s “yes” that makes you money.)

The fact is that our world would be the Dark Ages without the commerce created in the free market by entrepreneurs, marketers and sales professionals.

The reason I mention this is that far too many entrepreneurs have neutered themselves when it comes to marketing and selling. This is especially true online.

When you combine this with the fact that many business people have been fed a load of crap by supposed “marketing gurus” selling success while still living in an apartment or working 100+ hours per week, you have a recipe for failure. No wonder why so many people trying to market online stumble, fail and give up.

And that’s why Frank’s new book Never Cold Call Again Online Playbook is SO welcome. Frank is the real deal. I’ve seen his lifestyle. I know he walks the talk. He has built a real online business helping real working people achieve real success. And now he’s sharing how you can start down the same path yourself . . . in a $13 paperback book!

Who’s the “Never Cold Call Again Online Playbook” for?

It’s for newbies, novices and marketers even with moderate experience.

If you’re new to marketing online … if you’ve been marketing online for a while now but falling short of the results you want … if you know there really are no shortcuts to millions, but that there ARE shortcuts to understanding, mastery and confidence (all of which lead to success) — then this book is for you.

Never Cold Call Again Online Playbook — the good, the bad & the ugly

In Clint Eastwood’s classic Spaghetti Westerns he had a knack for making things simple. The movie The Good, The Bad & The Ugly is a perfect example. I find that formula is a fun way to find the true value in things like a book.

The Good . . .

Frank does an excellent job of structuring the book and making things simple. He takes the 39 to-the-point chapters of the “Never Cold Call Again Online Playbook” and neatly wraps them into six parts that build logically and sequentially:

• PART I: Online Marketing Today, lays the foundational groundwork so often missing from any material dealing with online marketing. Having context and reference points is why so many business people fail even when applying proven strategies and tactics.

• In PART II: Building A Brand Online, Frank covers the importance of establishing a solid brand before embarking on any marketing campaign. Those of you who know the Tribal Seduction formulas for success and have built your Persuasive Selling Platform know how powerful an impact this can have on your success (and your profits) — so enough said here.

• PART III: Building Buzz Online, covers the basics of using New Media to get people engaged and spreading the word about you. Frank includes some unique twists on common practices that make a big difference in conversions. (There’s that magic word again.)

• PART IV covers how to generate highly targeted, high-value traffic. This is where the “Never Cold Call Again Online Playbook” begins to really come alive. And Frank isn’t shy about revealing some cold hard facts that many marketing gurus will not tell you for fear of being revealed simply as “wizards behind a curtain” just like in the Wizard of Oz.

• In PART V: Turning Traffic Into Sales, these 31 pages will likely reveal more simple little profit boosting tactics that you can practically apply than you’ve gotten after dropping thousands of dollars on an Internet Marketing seminar or course.I can tell you personally that one strategy Frank goes over re: shopping carts and order pages meant a 400% increase in order completions on the launch of our new QuanSite New Media marketing software & Social site-building system.

• And in PART VI: Unlock Hidden Back-end Profits Frank wraps things up with a bow revealing strategies that are the easiest way to leverage all your hard work into major, major low-effort dollars. With these closing chapters you’ll understand why so many people who market online leave so much money (and good will) on the table…and you’ll know how to avoid that trap yourself.

The Bad . . .

Well, the bad thing about the “Never Cold Call Again Online Playbook” is that some people may find it too simplistic. And while I may agree in parts, that is only because of my own experience and knowledge, not due to any shortcomings on Frank’s part.

Also, some may claim that Frank is using the book to lead into some of his more advanced programs. They’ll claim this is “bad” but I don’t really see it that way, and neither should you.

Honestly, many people will be able to fork over the $13 for the “Never Cold Call Again Online Playbook” and run with it on their own. Others who get the book may want or need extra help integrating strategies into their own businesses. Ultimately it’s your decision. We don’t need “protection” against such opportunities. We’re all adults here, right?

The ugly . . .

Frank is a lot like me. He doesn’t mince words and says it like it is. You’ll get a lot of tough love in the “Never Cold Call Again Online Playbook.” Frank doesn’t promise you big results overnight or without working for it. But if you follow the floor plan that Frank has laid out in the book, you WILL get to the “corner office.”

Get the book for yourself and see for yourself

Babson College (the #1 ranked business school for entrepreneurship) did a 12yr study which revealed something interesting about successful people. The successful people in business and life take action with no guarantee of success. Failures always want a guarantee.

Heck! Even if you don’t take my word for it, the “Never Cold Call Again Online Playbook” is $13 lousy dollars. Can you find a lower cost of taking action on your success than that? You know you can’t, the smart thing to do if anything I’ve said here resonates with you is for you to take action to grab the book now!

Remember — this is a published book by Wiley. It’s on Amazon, Barnes & Noble, Borders, wherever you like. There’s no catch. There’s no “forced continuity.” Under $15. One time. Seriously. (That’s less than the cost of SHIPPING on the average info product.)

And Frank’s even throwing in a ridiculously valuable list of bonuses when you buy it during the initial release, (smart marketing in action) including a full unlocked copy of his coveted ‘AdWords Inside Secrets’ e-book! Click here to check out all the bonuses before buying the book.

There are two kinds of people reading this right now:

1. Those who will take immediate action and get this amazing new book for under $15 (which is practically free) and will experience the same kind of Internet Marketing success that Frank has, along with those he has taught.
2. The rest will ignore this book review and recommendation, go on doing what they’ve always done, and never reach the level of an “Internet Marketing Master” like Frank has.

Which will you be?

The choice is obvious so at least do yourself a favor, check out the bonuses here. You’ll be able to link right over to Amazon and look inside the book and decide if it’s a $13 investment that’s right for you.

After you’ve read the book, come back and share some graffiti in a comment below letting me know what you got out of it, what you applied and what money it made you. I’d love to hear your success story and how many hundred times over you multiplied your $13 investment.

Leave your thoughts in some graffiti down in the comment area below.

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Are you tired of being a slave to your Website, blog and sales pages? Wish they’d work hard FOR you instead? Well what you’re about to see and hear here is a welcome revelation for anyone serious about growing their business online. If you’re a busy business owner, effective entrepreneur or serious affiliate marketer — I’m certain you’ll find what this video reveals a literal revolution for how you your business and reach your goals.

It’s an overview of a brand new comprehensive integrated system that literally defies physics and turns 4-hours of your time into 42-hours+ of profit-generating results. No hype here. Just solid software built for serious business owners!

In fact, it’s no exaggeration to say that this New Media online marketing and Social Site-building software is the Holy Grail of online business growth.

Let me put it this way — are any of these things important to you in growing your business online?

• Pushbutton simple SEO (Search Engine Optimization)?

• Top search engine rankings within hours of new content on your site?

• Instant single-button online video embedding & auto-syndication to the top online video sites?

• Putting your site on auto-pilot all or part of the time?

• The ability to instantly create high-converting optimized landing pages, squeeze pages & sales pages?

• The power of to add advanced persuasion triggers and conversion-boosters with the push of a button instead of paying thousands of dollars?

• The peace of mind and free time that comes from having a performance optimized and professionally managed system backed with on-the-spot training and support?

If your answer is yes to any of the questions above, then you want to watch this video right now. It’s a video replay from QuanSite.tv that includes an entire introduction to and overview of the brand new QuanSite system. You’ll learn how you can get the answers to all your questions above (and more) with the four core modules of the QuanSite New Media online marketing software and Social Site-building system:

• The New Media Dominator Module
• The Optimized Business-Booster Blog
• The Marketing Pro Module
• Managed System Performance & Training

Oh, and before I forget . . .

. . . in the video we mention a PRIVATE 24-hour $1,200 bonus code for Secret Society of the Quan (SSoQ) Insiders. (It’s good only til 5:13pm PST 10/14/09) I just want to clarify that the private code mentioned is NOT actually shared in this video. It’s an exclusive code that only SSoQ Insider have access to. If
you’d like to get this extra bonus code for yourself, you can become an Insider in the Secret Society of the Quan (SSoQ) for FREE by signing up here on the home page of QuanSite.com.

OK, so now that that’s out of the way . . . here’s the video. It’s about an hour and it’s filled beginning to end with the pushbutton solutions you’ve been looking for to grow your business online and reach your goals

QuanSite.tv Replay: Why QuanSite is the only New Media online marketing & Social site-building software to defy physics

REMEMBER — if you’re NOT YET an insider in the Secret Society of the Quan (SSoQ) but you’d like to access the SSoQ $1,200 Bonus 24-hour code: –  you can sign up for FREE on the home page of QuanSite.com. This private coupon code will automatically add up to ANOTHER $1,200 bonus on top of the already jam-packed QuanSite Launch Bonus packages. Just remember it’s good ONLY until 5:13pm PST on 10/14/09. If you miss it you still want to become an SSoQ Insider because we’ll be doing other awesome bonuses exclusively for SSoQ insiders.

If you’re already an Insider in the Secret Society of the Quan, you can CLICK HERE*. *NOTE: to access this page you
must use the secret SSoQ password we sent you in a separate email. This page is NOT open to the general public, it is ONLY for Secret Society of the Quan Insiders.

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If you missed the Killer Keyword Selection class on Wednesday, or want to re-listen to this hands-on action-generating session, this is for YOU! Here’s your access to the recap; including the audio replay, process overview downloads and resource summary.

Selecting keywords does not have to be a mysterious or complicated process. In fact, the entire process can be narrowed down to three steps:

1. Be a Detective: Question, investigate, and think creatively
2. Check your facts
3. Test, track and modify

Three easy steps are all it takes to create a winning list of killer keywords.

But knowing how to select good keywords is only half the battle. Knowing how and when to use them in a blog post, on Twitter, or in any New Media channel is critical to your ability to turn keywords into cash.

Killer Keywords Explained

Your keyword mastery starts with a simple three-step process. Coach Deb recently guided participants of the Demystifying Killer Keywords telecast through the selection process developed for the Marketing-For-Life course by Tribal Seduction.

To get the most out of this call, be sure to follow these easy-peasy steps:

1. Start by snagging a copy of the Killer Keyword Selection Mini Playbook (because all work should be play!) excerpted from the full Tribal Seduction Marketing-for-Life Course: Module III.

Even if you’ve been through the process of selecting keywords for your Hub Site before, you’ll want to grab a copy of the Playbook and revisit your keywords periodically to ensure they’re up to date and relevant to your tribe.

2. Next, if you missed the live call, or want to re-listen and clean up your
notes  — just click play on the Marketing-For-Life logo below to
listen to the replay.

3. And finally — you’ve got to check out the Killer Keyword research tools and resources for our summary of free and paid keyword research tools.

AND REMEMBER — If you attended the Demystifying Killer Keywords class for subscribers (or you’re listening to the replay), you’re eligible for the SPECIAL DEAL on the Marketing-for-Life program — good ONLY until 11:59pm Friday July 10th!

BE SURE TO USE THIS SPECIAL LINK >> Marketing-for-Life LIVE! Special

Just be sure to act before Friday midnight! We guarantee it will radically transform the way you do business and teach you the secrets of covert marketing to sell more in the New Economy!

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In the days before Social/New Media getting ranked for keywords were complex strategies. It required meta tags and specialized knowledge that only web designers and search engine optimization (SEO) specialists knew about.  No one really understood how keywords worked and SEO specialists worked hard to keep the process shrouded in mystery.

With blogs, online video and other New Media Channels though, keyword mastery (and ranking in Search Engine Results) came within reach of people like you and me.

You didn’t have to wait for your web master to update your meta tags or build a web page for you.  You could just create a keyword rich headline, sprinkle some killer keywords in key area of a blog post and optimize the permalink URL and hit publish and voila – you’ve created your own keyword rich blog content all without the help of an SEO specialist.

New Media has helped abbreviate part of the keyword process: simplifying the technical how-to aspect of embedding keywords in your Hub Site. But the process for selecting killer keywords, can still cause of bit of confusion.

That’s why we’re holding a special call for our Tribe on Wednesday, July 8th to focus strictly on the Killer Keyword Selection process from the Marketing-for-Life Tribal Seduction course.

Come and learn:

• The 5 critical areas of a blog post for inserting your Killer Keywords
• The 3-step process for creating your own Killer Keyword list
• The two types of keyword research tools you have at your fingertips (with recommendations)
• The #1 key to turning your Killer Keywords into cold hard cash

COME AND JOIN US WEDNESDAY
July 8th, 2009 – 7:00 PM Eastern (US)

In the New Economy you need every advantage you can get. You can’t afford to make it “business as usual” with a little more effort. Working harder at things that no longer work will have on the soup line instead of rising above the fray.

I hate to be so blunt — but you can’t afford to do what everyone else is doing — marketing ass-backwards.

Set WEDNESDAY July 8th 7pm Eastern/4pm Pacific  on your calendar and come learn what the average marketer and business owner is missing.

IMPORTANT: Be sure to fill in your name and primary e-mail address below to receive the dial-in details and the special handouts beforethe class

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There’s a rising trend in social media: squatters.  Seems that the latest Twitter trend is for squatters to snatch up trademark Twitter IDs.  Nicole Kidman, Coca Cola, and Nike have all had their names snatched up by others.  (You can read the full Squatters Creating Twittering Confusion article.)  Even Kayne West spoke out against Twitter and called on the site to take down the user tweeting under his name.

We all don’t have the power of Kanye or Coca Cola or Nike but there are steps we can take to protect our name and our brand across the different social media networks.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Protecting Your Social Media Identity.  It’s a short video – designed to motivate you to TAKE ACTION to protect your brand, build your reputation online, and get you Traffic & online presence all over the internet!

There are specific action steps for you to take to lock up your first and last name, brand and company name on the different social networks.

ACTION STEP: Lock up your first and last name on the different social networks. Lock up your brand or company name.

Be sure to lock up your name on the following sites:

• Twitter
• Facebook
• Squidoo
• FriendFeed
• Plurk
• YouTube
• LinkedIn
• MySpace

Try to grab the same user name if you can.  Lock up your name and brand even if you’re not going to be actively using them.

And share your own favorites by clicking the comment button below.

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It’s a mistake I see far too many marketers and entrepreneurs making. They are being lured into seductive social media communities, wooed by and caught up in the passion of these interactive environments. They without the right strategy, they invest hours of their time forgetting that the only tangible benefit (their database of friends or followers) is controlled by a 3rd party who can change the rules of the game at any time.

A perfect example is how most users of Twitter have had a rude awakening over the last 48-hours or so. They awoke yesterday to find their “following” and “followers” lists slashed in half… or more! Hundreds and even thousands of contacts gone! POOF!

Twitter’s explanation:

Poor excuse, but who’s to blame?

Twitter’s “spam” excuse is a poor one. I and several other people I know on Twitter personally visit the page of each new Follower as new requests come in. So to see several hundred followers disappear and have Twitter say they “spammers” is clearly BS.

That’s to be expected and nothing to get upset about. It’ a danger you should expect. Twitter can do and say anything they want. And so can any other Social Network. Any of them can change the rules of the game whenever they want. They can arbitrarily put caps on the number of followers or friends you can have. Even delete people from your list at their whim.

See, the problem is not with Twitter, Facebook, or any other “free” Social Networking channel. The blame rests with you if you leave it to these services to have control over your contact list. Harsh, but true.

Some people learn the hard way that Social Networks are merely communication channels, not storage facilities. Let’s help you avoid any hard lessons in the future.

Protecting yourself and safe-guarding your hard work

So how do you protect yourself from the painful loss of contacts and connections you’ve worked hard to gain from Social Networks? It’s simple!

Keep the focus on your New Media Marketing Hub!

Social Networks are ONLY channels to leverage. They are NOT to be trusted with your most valuable asset; your contacts. They are conduits through which you attract and connect — but the core of all your efforts, the home base for all your Tribe – must be your Hub!

Your New Media Marketing Hub is where the ever-upwardly spiraling Tribal Seduction ™ Action Trinity (Attract-Connect-Convert) yields the greatest long-term results.

Your New Media Marketing Hub is the Alpha and the Omega of ALL that you do online. It is what will grow and protect your Tribe, your business, and your bank account. Your Hub is the home where your love, passion and primary attention belongs. Not out on the streets of the Social Networking communities.

What a New Media Marketing Hub IS and IS NOT

Before we take a look at the 5 simple steps to maximizing the profit impact of your New Media Marketing Hub, let’s get clear on what a hub is and is not.

• A New Media Marketing Hub is NOT a blog.

  A blog helps with two parts of the Tribal Seduction? Action Triad: Attraction and Connection. Conversion cannot be done efficiently on a regular blog.

• A New Media Marketing Hub is NOT a regular sales site.

  This type of site may be optimized for Conversions, but no matter how well written the copy, no matter how persuasive the videos, no matter how shocking the offer is – it will fail miserably when it comes to the Attraction and Connection of the Action Triad. (And in many cases, this type of site works against you no matter how you send people there, even from your blog.)

• A New Media Marketing Hub IS a single site that combines Attraction, Connection, and Conversion.

  By having one central destination for your Tribe, the hard pitch can fall away. Instead, with a little bit of careful planning, application of Tribal Seduction principles and an understanding of human nature — you can strategically hide “pathways” to conversion that your Tribe will discover on their own.

These seemingly hidden pathways are a core component of Tribal Seduction mastery. When you leverage your Hub this way, people discover offerings on their own. And when you have automated persuasion triggers that are activated when they arrive on those particular pages – they own the decision. You are only there as the trusted provider, not hard-pushing salesperson.

When it’s done properly, no rapport is broken…
And even if you don’t make a sale, trust is actually increased!

More on this important Tribal Seduction principle in the future. But for now, suffice it to say that if you have people jumping around to different URLs, you will break rapport, lose sales… and most damaging of all – chip away trust!

How to keep a profitable perspective and make your “Hub” work for you

So how do you maximize the profit impact of your New Media Marketing Hub?

I’ve kept it real simple here and broken things down into 5 steps. Some require you to take action, other things happen auto-magically. And I’ve provided some images to help you envision how this would work for you.

Steps 1 and 2

In Step 1 you start at your hub with the creation of content that’s valuable to your Tribe. You choose a media format, post it and you’re off!

In Step 2, like the rays of the sun shining out across the sky; you begin to radiate additional sources of exposure for your new content. Some of these destinations you may have to actually take action yourself. (BLOGi360 members are lucky since most all of Step 2 is automated within the system as soon as they hit the “Save” button.)

Step 3

In Step 3 you (or one of your team) must go out and actively interact in the New Media channels available online. There is no cheating here. Step 3 requires personal interaction.

You don’t necessarily have to hit every one of these channels. Depending on your Tribe, your Communication Code™ and your Persuasive Selling Platform™ – the channels you use here can be pre-set. Or they can vary based on your content or the media used to share that content.

Step 4

This is an easy step because this is happening auto-magically for you behind the scenes. Whether you build and maintain a New Media Marketing Hub on your own, or put a BLOGi360 Hub to work for you – the key thing to focus on here is the automated service to your subscribers.

Streams of new visitors and traffic are great. But the most important people are your current subscribers and customers. The only way to build trust, rapport and deeper relationships with your Tribe (and turn them into raving fans,) is through repeated NON-sales contact.

When you’re leveraging your New Media Marketing Hub properly, you can see below in Step 4 how you’re getting BOTH new exposure and relationship reinforcement automatically. Something you can only do with a Hub.

Step 5

Once again, a drop-dead easy step – enjoying the fruits of your action. As your engagement radiates out from your Hub into the New Media Marketplace, the energy you put out returns back to your Hub in the form of tangible results.

Deeper relationships with current clients, more trust with new members of your Tribe, and new visitors – which you immediately focus on welcoming into your subscriber family.

Wrapping it up

We’ll expand more on the New Media Marketing Hub concept in the near future. But for now, use these charts and the Hub overview presented here to remind yourself of where your focus should always start and return to… no matter where you may roam in the New Media Marketplace.

• Always be focused on executing the Tribal Seduction™ CHARM Formula™ and Action Trinity™.
• And most important of all — persuasively, influentially and seductively — move people from interaction with you on social networks over to your New Media Marketing hub.

How can the New Media Marketing Hub concept help you?

- Have you gotten a new (or renewed) perspective on what you main goal is when marketing online?
- What profit or list building ideas have you gotten from the Hub concept?
- How will you change the way you spend your time, energy and resources marketing with New Media?
- Do you have some other ideas we didn’t cover here?

Spill your mind. Share your thoughts in some graffiti down below.

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Big Brother is good… when YOU are Big Brother on your own site.

Ever wonder exactly what visitors do when they land at your site? What they’re looking at and clicking on? How they’re moving around?

Knowing the answers is the only way you can fine tune your site layout, links, sign-up forms… anything that is interactive on your site! It’s the only way to refine your New Media Marketing skills and become a truly effective Tribal Seducer. And that takes a takes a little bit of Big-Brother-like watching.

But data will only put money in your pocket when it’s easy, intuitive and actionable!

Good news is you don’t need a complicated expensive tracking system to get the info you need. And it’s really simple too. You can even get started for free! All when you use the powerful visual-based analytics service called Crazy Egg.

When you’re marketing with New Media every single visitor counts.

Tracking visitor movement on your site, especially your home and sales pages, is essential for optimizing your profits. It’s true whether you have a regular blog or a BLOG i360 New Media Marketing site.

Up till now a lot of the on-site tracking solutions out there have been cumbersome at best. (Downright useless in their eye-blurrying complexity at their worst.)

Crazy Egg is a simple solution for optimizing your site and your marketing, New Media or otherwise.

We’ve been testing Crazy Egg on several of our sites blogs and the results have been very helpful. I’m going to share some examples from a 14-day test we ran on the 1st page of the BLOGi360 sign up process so you can see how much insight you can gain from this tool.

Let’s take a look at some things Crazy Egg can do for you…

Once you’ve setup a page tracking campaign and start playing Big Brother, you’ll have several ways to slice-and-dice visitor actions. You can choose from different views that give you different info.

We’ll start with Crazy Egg’s newest view called Confetti.

Confetti view

In the image above you see colored dots. Each one represents a click. You have control over what data is displayed. You can display referrers, search terms, time-to-click and more.

Even more helpful in Confetti view is the ability to hover/click on each dot to see the full details for that click (and that visitor.) Where they came from, what browser they were using, what screen resolution they had, etc.

Overlay view

The overlay view in Crazy Egg is the easiest view to work with. Each “+” symbol you see expands to the initial view (as in the screen shot above) showing the number of clicks for that area of the page. Another click on the “more +” of the tab opens all the referrer info for that area of your page.

It’s clean, simple and will give even the newest marketer ideas on how to optimize their pages.

Heatmap view

(non-clickable areas)

Another cool view in Crazy Egg is the heatmap. In the example above I selected to view clicks on “other” areas. These are essentially non-clickable places where people tried clicking. This option is available in any view, but I’ve found it most helpful in the heatmap view.

Sometimes seeing where people try to click is just downright hilarious. ) But in other instances — it can put money in your pocket.

For example, in the image above you can clearly see quite a few people tried clicking on the “ONE DOLLAR” coupon code. It is just regular copy reminding them again what was mentioned on the sales page about getting their first 30-days for one dollar.

We didn’t think that people might be coming directly to this page and were seeing that mention of the “ONE DOLLAR” coupon for the first time. So now, with what we learned from this heatmap, we’ll make those two words a link that opens a pop-over or AJAX hover window with a little more info on the $1-for-first-30-days offer.

Simple, but we’d never know that without Crazy Egg tracking things people try to click that are not clickable.

List view

Of course, you can chose to see data in a more traditional view too. This is the list view shown above. You can chose between identified page elements and unidentified ones. Pretty simple and straight forward here in this view.

Start boosting your New Media marketing for free

Crazy Egg is simple to use. And the insight you gain easy to apply. Best of all — you can even get started testing Crazy Egg for free! As you can see in their plan structure above, it’s dirt cheap when you’re ready to kick your tracking up to the next level.

It’s never been easier to optimize your blog or New Media Marketing site for maximum attraction, connection and profits.

What do you think of the Crazy Egg service based on the quick review above?
Are you going to give it a try?
What difference do you think it’ll make in your site activity and conversions?

Are you using Crazy Egg already? How’s it working for you?

Did you use it and stop? Why? Would love to hear what your opinion is.

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I know, I know… testing and tracking! Uggghh. Without doubt, this topic can seem a little “techie.” But if you want to make winning raving fans and make making money easy and fun, here’s the key. You need to know EXACTLY what Captivates attention (the “C” in Tribal Seduction CHARM formula) and Motivates them to action (the “M” in CHARM) is critical.

A great free tool to make your testing and tracking easy is Google’s Website optimizer. But even with this Google powered tool, it can be a little imposing if you’ve never done testing and tracking to boost your traffic and sales conversions.

Well Google has done a full video walk-through of their free Website Optimizer service making it simple to get going. It’s 63-minutes on YouTube, but well worth the time. (Yes, no 10-minute video limit for Google since they own it. )

The video primarily addresses what to test on standard sales pages (and Marketing PRO pages if you’re using the BLOG i360 system.) But you’ll get some good ideas on how to use Google’s Website Optimizer with your regular blog too.

What’s covered?

• A brief introduction to Website Optimizer for new users
• Best testing practices
• Top elements to test on any webpage
• Top mistakes people make when developing new content to test

We’ll be doing testing and tracking using BLOG i360 sites over the next 60-days, with a more “New Media Marketing” focused test series. And we’ll share what we find with Tribal Seduction subscribers.

What will you test?

• Did you get some interesting ideas from the video? What are they? Share em’ in a comment. Your ideas will help other readers spur their own new ideas.
• What would you like to know about testing in general? And testing with New Media in particular?
• Share your thoughts/questions below so we can focus on your interests in future updates here at Tribal Seduction.

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Until now, when you posted a video to YouTube, tracking info was limited to how many times your video was viewed or commented on. Now Google has decided to boost YouTube’s tracking power allowing New Media Marketers to analyze video performance more effectively.

The new tools help put the performance of a video into context over time. You can see where your Tribe is coming from and how well your message is connecting to your audience. And… a big plus — you’re now better able to get ideas on how to improve your videos and track how your improvements translate into attention.

What YouTube now tracks for you

To access your new stats, log into to your account then “My account > Videos, Favorites, Playlists > About This Video.” Here’s what you’ll see when you do.

Obviously the wimpish stats that you had before are still available. (above)

The left side of your screen when in the “Views” tab will give you: (above)

• How many countries your video was viewed in any given time period
• An adjustable slider bar to select any time range you want since the video was posted

The right side of your screen when in the “Views” tab will give you: (above)

• A visual color coded map showing the countries your video was viewed in

Click on the “Popularity” tab and you’ll see: (above)

• The relevant popularity (to other videos) in a given territory
• Color coded map showing popularity instead of views

Unlike the total viewership counts, all the detailed information will be available only to the user who uploaded the video. Some data will still be limited to paid advertisers and partners, including information on how many viewers make it through 25 percent, 50 percent or all of a video.

Some ideas for New Media Marketers

Sometimes when people hear the word analytics or tracking, they start to doze off. But that’s mostly because they’re not sure how to use the data at their fingertips. And that’s a shame because tracking your efforts and making improvements based on data (instead of feelings) is the key to making things more fun and profitable in any area of business.

Here are a few starter ideas on how to use YouTube’s new analytics to help with your New Media Marketing.

• If your niche is in extreme sports (or any sports for that matter,) you may find that your viewership peaks on Thursdays in the US. So you could release new clips then.
• You may see that your viewership on your videos starts to dip or flatten out after three weeks. That would let you know that you should release a new video at least every three weeks. And you can test a shorter frequency to see what that will do to increase viewership and hold those higher numbers for a longer time period.
• If you’re an expert on investing and see that your videos are popular in Mexico and South America, you could test releasing your videos in both English and Spanish.

Not an exhaustive list, but it’s a start.

Your ideas?

Do you have ideas on how you’ll use YouTube’s enhanced tracking to help boost you New Media Marketing? Share them in a comment.

A little thought goes a long way. With this new information, you can concentrate on creating compelling new content that appeals to your Tribe and post your videos on days you know these viewers are active on YouTube.

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YouTube is starting to make higher-definition streams available on certain videos. This is a long awaited across-the-board improvement available on all YouTube accounts. It’s definitely not true High Definition, but it’s a step in the right direction. Especially compared to the typical grainy YouTube video.

How do you make your higher quality videos available?

Right now these high quality streams are only available on “certain videos,” as YouTube states on the official YouTube blog. It’s based on the source file you uploaded to YouTube.

How do you watch higher quality videos?

On your Account page you’re now able to choose “always show me higher quality when available.” To change your settings go to your Account Home Page >> Account >> Video Playback Quality.

YouTube suggests that you select “always show me…” only if you have a fast Internet connection, otherwise you might find that videos don’t play as quickly or smoothly as you’re used to. Higher quality videos also have a link right below the video player which will allow you to select between the normal or higher quality settings.

Like all videos on YouTube, higher-definition videos can’t be longer than 10 minutes in length. Max file sizes have been bumped up to 1 GB though.

Go Red…

Oh, and while we’re talking about YouTube — China is blocking YouTube after they posted videos showing the recent protests in Tibet.

Yeah!!! Communism shows it’s true colors again. Killing people, and then shutting down any media source that reveals it. At least they make it clear why red is their color.

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