Video Summary: Google’s Universal Search is changing search engine results and the way you get traffic. Here’s how you can benefit from Google’s Universal Search and New Media Marketing to get more visitors and traffic to your site. Download the full PDF Guide New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

Sometimes we can feel like getting good rankings in Google search results is like climbing a huge un-scalable, insurmountable mountain. Google is always changing rules. It always seems like their out to get us; de-ranking sites, moving other people up, trying to figure it out.

And there’s something new that Google’s doing that means BIG changes and BIG opportunities when you market with New Media.

In today’s video and downloadable guide we’re going to take a look at:

• What Universal Search is and why it’s changing the way your site gets ranked in Google
• Who has an advantage in using Universal Search
• And what actions you can take right now to start getting better rankings with Universal Search.

Download the full PDF Guide here: New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

What do you think?

Did you get some new ideas that will help you get more traffic to your site? Maybe even some foot traffic right into your physical office or store? Share your ideas and insights in a comment at the Universal Search post at Tribal Seduction.

Got some other ideas on how to use Google Universal Search to boost traffic and exposure? Share in a comment too.

I know, I know… testing and tracking! Uggghh. Without doubt, this topic can seem a little “techie.” But if you want to make winning raving fans and make making money easy and fun, here’s the key. You need to know EXACTLY what Captivates attention (the “C” in Tribal Seduction CHARM formula) and Motivates them to action (the “M” in CHARM) is critical.

A great free tool to make your testing and tracking easy is Google’s Website optimizer. But even with this Google powered tool, it can be a little imposing if you’ve never done testing and tracking to boost your traffic and sales conversions.

Well Google has done a full video walk-through of their free Website Optimizer service making it simple to get going. It’s 63-minutes on YouTube, but well worth the time. (Yes, no 10-minute video limit for Google since they own it. )

The video primarily addresses what to test on standard sales pages (and Marketing PRO pages if you’re using the BLOG i360 system.) But you’ll get some good ideas on how to use Google’s Website Optimizer with your regular blog too.

What’s covered?

• A brief introduction to Website Optimizer for new users
• Best testing practices
• Top elements to test on any webpage
• Top mistakes people make when developing new content to test

We’ll be doing testing and tracking using BLOG i360 sites over the next 60-days, with a more “New Media Marketing” focused test series. And we’ll share what we find with Tribal Seduction subscribers.

What will you test?

• Did you get some interesting ideas from the video? What are they? Share em’ in a comment. Your ideas will help other readers spur their own new ideas.
• What would you like to know about testing in general? And testing with New Media in particular?
• Share your thoughts/questions below so we can focus on your interests in future updates here at Tribal Seduction.

You see it everywhere…. You Tube, Bright Cove, and MySpace. In-stream and overlay ads that marketers and advertising agencies count as New Media Marketing. Don’t give me that crap! That’s not New Media — especially when those overlays auto-open in the middle of a video. That’s the same old marketplace molestation on a new channel.

Christine Beardsell in a recent article The next Step in Online Video Marketing raises an interesting point, (and even more cutting question.)

“YouTube, Hulu, Joost, Brightcove, and endless other content providers are seeking fast, scalable advertising models. Now, with announcements from companies like FreeWheel, such interruptive models (in-stream video and overlay ads) will soon prevail.

The question: where do real conversations fit into these models? Sure, we can now market a car racing show within (or on top of) a video about cars, but what about the interactivity and conversations we keep hearing about?”

Now you guys and gals already know my thoughts on conversations. I feel like pulling a Bill Clinton circa 1992 whenever I here that word related to New Media and saying “It’s the CONNECTIONS stupid!” Conversations without connection are useless if your goal is to build a Tribe.

But that fine point aside, Christine hits the mark here in identifying the next freight train of pain to hit advertisers, marketers, and PR pros trying to use New Media Marketing.

Old school marketplace molester tactics will not do!

Online marketers better get the new rule book for the game. Or they should plan to get booted out of the game altogether, (at least the profitable end,) very soon.

Winning at the game of New Media Marketing has a new set of requirements. Whether you’re a mega marketing firm, PR agency pumping out promos for your clients, or an eager online entrepreneur fighting to build your business, expect to give extra:

- Attention to strategy
- Creativity in production
- Attention to emotional connection

These are the basic requirements. These are what will create, as Christine says so well, “experiences people want to seek out, rather than click away from.”

You do as your Tribe does

If you want to attract a Tribe, instead of trick the “herd” — then start to think about what YOU do online. Think about your natural actions and activities when it comes to developing your New Media Marketing strategy… instead of what “experts” write about in magazines or “gurus” tell you in emails that end up in your Spam filter.

Side note: In the last month or two we’ve been so busy with traveling, software and course development that I’ve admittedly (and quite obviously) neglected sharing insights and thoughts here at Tribal Seduction. But when I cam across Christine’s article and shared my thoughts with several clients I heard the same thing — “why don’t you share that type of stuff at Tribal Seduction?”

I will be doing my best to heed the advice of those wise men and women and open up my 3lbs. of gray matter in a more “free flow” format here from now on. It’s a long road to recovery, but I’m on my way.

Madison Avenue advertising firms do it. Mainstream marketers do it. Political campaigns do it. They all piggy-back on the emotional anchors established by famous singers, actors, and sports figures. It’s a marketing play that’s run over and over again off-line because it works. People bond emotionally to people, personal brands, and your Primal Key.

But what about online you when you’re marketing with New Media? How can you piggy-back off of words, quotes, images, or sounds that people are already familiar with.

People buy what they like, and they like what they know. Familiarity and established emotional bonding is why this type of marketing works so well. It’s automatic, subconscious, and it feels “right.”

You may not be able to afford to pay Beyonce to appear for you, like Dish Networks in their current TV campaign. But you CAN leverage established emotional bonding along with visual and auditory anchors. And you can do it in much easier, and much more cost effective way!

Here’s an example to get those little Tribal Seduction wheels whirring around in your head.

“A Few Good Ideas”

One of the most often quoted movie lines is “You can’t handle the truth!” from the movie “A Few Good Men.” On the outside chance someone hasn’t actually seen the movie, they certainly know what movie it came from and the context in which it was said. It’s familiar and it’s comfortable because it’s known.

The line was used in the climax of the movie. In what also was the most emotionally charged scene of the movie.

So where does New Media come in on this?
And how does this help you with your marketing?

Well, lets take a look at a couple examples of how this famous movie quote was used in online videos. A few notes on what was done right. What could be done better. And what creative ideas you can come up with after looking at this mini-case study.

First the original clip

Let’s put things in context with the actual unedited clip from the movie.

OK, pretty powerful scene right? One of the most memorable in recent movie history.

So what can be done with this in New Media?

Follow along with me for a few minutes and find out.

Two ideas — the good, the bad, and the “could be better”

#1: First; here’s funny adaptation that you’ll get a kick out of… especially if you’ve ever been attacked for being a good creative marketer.

Read the rest of this entry »

In this video we’re going to take a look at social bookmarking and how to use social bookmarking to build your tribe and make more money online. We’ll reveal four steps that automagically happen when you leverage social bookmarking sites… PLUS one final step that is critical if you’re going to use this New Media channel for boosting your traffic, list optin growth, and sales.

(Download video transcript & charts below)

Step 1 - by you

The first step is following the basics that we laid out in Part One of this series; What is Social Bookmarking? Understand that you need to have some social bookmarking accounts set up.

Once you’ve created your post (or page) on your blog, you’re going to go to the various bookmarking sites. (A complete list is provided within the PDF download below.) You’ll want to bookmark your at the various sites. It can be one or two, or it could be a couple dozen.

Step 2 - automagic

Once you have your post bookmarked, almost immediately the Google spider, and the Yahoo spider and the MSN spiders, any of the search engine spiders, are going to come into these sites.

Search engines love the social bookmarking sites because they’re highly ranked and they’re highly credible. The content that is being created here is filtered by human beings. So the search engines see it as being a highly credible source of links to valuable content.

The Google spider crawls through the social bookmarking sites, immediately follows the link back to your site, checks the post that has been bookmarked, comes back to the Google home and further increases the ranking on that content for you. That increases the chances of you being found by the general public. They find the content based on the keywords that they’ve entered. Generally the search engines will lead them into your home page. (There are some key things that need to be on the home page, but we’ll get to that in a little bit.)

Read the rest of this entry »

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