There’s a rising trend in social media: squatters.  Seems that the latest Twitter trend is for squatters to snatch up trademark Twitter IDs.  Nicole Kidman, Coca Cola, and Nike have all had their names snatched up by others.  (You can read the full Squatters Creating Twittering Confusion article.)  Even Kayne West spoke out against Twitter and called on the site to take down the user tweeting under his name.

We all don’t have the power of Kanye or Coca Cola or Nike but there are steps we can take to protect our name and our brand across the different social media networks.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Protecting Your Social Media Identity.  It’s a short video – designed to motivate you to TAKE ACTION to protect your brand, build your reputation online, and get you Traffic & online presence all over the internet!

There are specific action steps for you to take to lock up your first and last name, brand and company name on the different social networks.

ACTION STEP: Lock up your first and last name on the different social networks. Lock up your brand or company name.

Be sure to lock up your name on the following sites:

• Twitter
• Facebook
• Squidoo
• FriendFeed
• Plurk
• YouTube
• LinkedIn
• MySpace

Try to grab the same user name if you can.  Lock up your name and brand even if you’re not going to be actively using them.

And share your own favorites by clicking the comment button below.

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Online video is the #1 strategy you must incorporate into your New Media Matrix.  If you’re not posting your own online videos to your blog, you’re missing out on one of the best ways of creating meaningful connections with your tribe.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Online Video and getting the Reality Mastermind Guyz to share their best tips for online video. But you can catch the first 30 minutes of the show right here:

Please forgive the poor sound quality in the beginning.

We received feedback that our voices couldn’t be heard and we adjusted the mic accordingly. Well, apparently people were able to hear the star, James Wedmore speak. As for “the others” well, we were mere pawns on his show anyway. (I think he set it up so this would be the result

Ustream was a wee bit glitchy for this LIVE video show. BUT this goes to prove the power of video. The number of participants only continued to GROW by the minute, despite our voices coming in and out.

Lesson of this “poor video quality”? Just DO It!

And as David Grau pointed out, “Just Keep Swimming” is the other hidden lesson in this video. (Hidden because you could probably barely hear him! Thank goodness for the clever post it notes! Sexy visual, wouldn’t cha’ say?)

Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!

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Change is inevitable. Any savvy online entrepreneur who wants to remain relevant and be ahead of the curve understands that change requires surfing the bleeding edge of technology.

So the question in our minds must always be: “What’s on the horizon and how can I use that to get ahead of my competitors today?”

JOIN COACH DEB & Chat LIVE!

Thirty years ago, there was no internet. Five years ago YouTube was still just a dream. If you watched Biz Stone and Evan Williams on The View this morning, you’ll know that three years ago, Twitter didn’t tweet.

Today, we literally don’t have to leave our computers to book a flight, pay a bill, find a new home or even connect with our tribe of loyals.

The Internet, YouTube and Twitter are part of our daily lives.

No one could predict the impact each development would have. In fact Bill Gates famously admitted:

“Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn’t like somebody told me about it and I said, ‘I don’t know how to spell that.’ I said, ‘Yeah, I’ve got that on my list, so I’m okay.’ But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy.”

Don’t get taken by surprise!

Join me this Thursday for a special Ustream LIVE broadcast where I’ll share The #1 Thing you MUST be focused on when creating your Web Presence. I’ll be streaming LIVE from Hawaii with the Reality Mastermind Guyz.

Visit Chat with Coach Deb for more details on the show, and join my Tribe to get on tomorrow’s FREE Broadcast.

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Now that Oprah is on Twitter and a number of other celebrities like Ashton Kutcher with a million followers and counting, has the Death of Twitter arrived for business owners using social media to grow their business?

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on this week talking about Twitter and the controversial debates in the Twittosphere. But you can catch the first 30 minutes of the show right here:

In this video you’ll hear strategies that no one in the internet marketing community is talking about. Coach Deb will reveal tips to help you get better SEO ranking for your hubsite. Along with easy to implement tips when networking on Twitter, and what’s even more important than focusing on Twitter.

Be sure to have a notebook handy, because Coach Deb will challenge you to list ACTION items that you’ll do right away as soon as you finish watching this show.

NOTE:
32:06 minute mark: there is a brief volume bump when guest Ines calls into Coach Deb’s cell phone.

36:53 Video ends once Ines joins in because of technical challenges with the recording. So if you didn’t catch what she shared LIVE – be sure to watch your email for your invitation to the next LIVE show when Ines will make a guest appearance.

I mentioned the next LIVE show will be next Thursday 7pm EST, however we realized there was a conflict at that time, because that’s when Coach Deb & her team will be holding private Webinar for BLOGi360 hubsite members.

So – the next FREE Live Broadcast will begin 5pm EST - but details on where it’ll stream from (since Ustream is way too glitchy) will come via email to subscribers of this Tribal Seduction Blog. (Stay tuned for details.)

What do you think about what Coach Deb reveals about Twitter? What do you predict “the next big thing” will be in social media? Be sure to share your Twitter ID when you share your thoughts about this broadcast in the comment section below.

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First Tweetup in TV History was held on Wednesday, January 21, 2008 when Deborah Micek (Aka: Coach Deb) was interviewed by Andy Bumatai on his TV Show about Twitter and Social Media with two other guests, Arleen Anderson and Lincoln Jacobe.

The book Andy Bumatai referenced on the show was Twitter Revolution found directly on Amazon.

Part 1 from TV show
Andy Bumatai introduces “Social Media” to the audience and relates it to current events.

Part 2 from TV Show -
Where Guests are introduced & the discussion begins!

Part 3 from TV Show -
Where @AlohaArleen & @CoachDeb begin to debate about what Seduction really is (and is NOT):

Part 4 from TV Show -
When guests gave business owners tips on how they can use Twitter for business & marketing:

It got a little heated on the Andy Bumatai set when @AlohaArleen said she begged to differ with @CoachDeb and stated, “I don’t want to seduce my audience.”

Here’s a “behind the scene shot” of the studio.

NOTE: Deborah Micek couldn’t bring the Twitter Revolution book on the set b/c of the green screen the TV show was filmed in front of. Since the cover of the book was green it woulda looked funky with the background pouring through!

You’ll find more behind the scenes shots to see how the production was put together, and some of the LIVE audience members there for the LIVE Tweetup on Deborah Micek’s Facebook profile.

But back to the debate… Who doesn’t want to charm and seduce their audience? Now it’s your turn to get in on the debate. What have you learned from this blog about Tribal Seduction? And what would you say to someone who doesn’t get it yet?

Perhaps you’re a student from the Tribal Seduction Course, and you know even more about what Seduction really is and is not. Share your thoughts about seducing your audience (as opposed to the typical old-school marketing slam and spam strategies used) in the comment section below.

How would you describe Tribal Seduction in business to someone who is unfamiliar with this new form of marketing in the 21st Century?

Author: Deborah Cole Micek
Social Media Strategist
AKA: @CoachDeb on Twitter

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You don’t need to have a techie or online business to benefit from the power of New Media marketing. A bigger prospect list, more sales, and higher profits are possible for just about any business — even the oldest profession in the world. The difference between winners and losers when using New Media marketing strategies is not in intelligence, technology, or industry — it’s in the strategy, mindset, and skills of influence employed.

The world’s oldest profession shows you how to (and how NOT to) market with New Media

As some of you know, the way we got to live our ideal lifestyle in Hawaii is by my starting, growing, and selling two 7-figure companies in the horticulture industry. Both were generating healthy cash flow, but my passion was always with the design/build work we did for affluent clients and owners of private estates.

Because of that, I still keep my finger on the pulse of the Landscape Design/Build industry. That includes monitoring how companies are using New Media to market their off-line business. This case study is based on one of those companies and will show you how virtually any company in any industry — online or off-line — can use New Media to market and sell more.

If you were to pick the most unlikely industry to use New Media, why not chose the oldest profession in the world. And if you’re thinking prostitution, that’s not it. Besides, I’m sure you’d agree that industry pretty much figured out how to use the Internet.

The world’s oldest profession is actually gardening. After all, that’s what God had Adam doing to keep busy before Eve ever stepped foot in the Garden of Eden, right? Well, in this case study you have some very powerful lessons laid out based on what some people in this profession have done right and wrong online with New Media.

One company used New Media Marketing to influence, persuade, and connect with new prospects and their existing client base in a memorable way. The second company got it all wrong.

The business that got it right

The landscape design/build firm Rosenlof/Lucas in Minnesota had a project that was featured in an HGTV program. But instead of relying on a single episode of a cable show to generate buzz, they created a simple four-minute video that has allowed them to maximize leverage with a single project to attract new prospects and clients using online video.

First – watch the video and the read on to learn from what they did right using the New Media marketing channel of online video. Then – we’ll take a look at what they left out and what they could have done better.

OK, so it may be pretty obvious what they did right at the end of the video, but let’s start at the beginning and go through the online persuasion strategies they incorporated with this New Media foray.

Online Persuasion done right

1: Use a personal/informal tone. The video starts with an informal and completely “personal” intro to the company. You feel as if you’re riding along with Matt Olsen.

2: Grab your target audiences attention up front & disqualify tire-kickers. The initial intro to Rosenlof/Lucas is brief and immediately defines what differentiates their design/build firm from the competition.

Don’t be afraid of losing people. If you don’t turn off (and turn away) some people, you’re not going to really turn-on anybody either. For example; not everyone likes contemporary design. But Rosenlof/Lucas specializes in that styles, so they’d be foolish to not make that clear. Who cares if people who don’t like contemporary design tune out. That’s not their target audience.

With my Design/Build company our style was based on French Provincial estates of Europe. We specialized in that style for several reasons, but one was to immediately turn most people away.

The French Provincial design style is inherently elite and costly, which helped to prospects to disqualify themselves before any of our time was required. Simultaneously, because of a strong stand on exclusivity, we were building rapport with the truly affluent before they even picked up the phone to schedule a consultation. Influence and persuasion not spoken is the most powerful.

3: Tell a story. Matt starts the story feel right in the beginning of the video and that continues throughout the four minute clip. He and the owners of the subject property (owners of Hive Modular Homes) share their personal thoughts, inspirations, and most importantly — their passion for what they do.

4: Unique camera shots. The video uses a simple yet edgy New Media shooting and editing style. Angles are unique, transitions are rapid and different, and there is a good blend of music and voice overlays. All work to keep the viewers attention from wandering throughout the four minute video.

5: Engage and capture the attention of your target audience. Throughout the entire video the things that make Rosenlof/Lucas unique are highlighted. And the passion of Matt stacks on top of the more practical visual displays of their expertise.

6: End with a congruent call-to-action. Notice that Rosenlof/Lucas didn’t go the mass media route and end their video with an infommercial-style boardwalk pitch. Rosenlof/Lucas didn’t offer a free consultation or anything so drab and boring. They invited people to take a much more natural step in taking the relationship to the next level. Viewers were invited to a “Showcase Party.” Obviously the invitation to enjoy the landscaping, the home, food, drinks, and music is lot more inviting than getting a “free consultation.”

Stepping It Up

Let’s take a look at three simple things Rosenlof/Lucas could have added to their video foray into New Media Marketing. Three things that would have had an even greater impact on their bottom line.

#1. Encourage immediate action: Along with the invitation shown at the end of the video there could have been a URL added to a simple landing page where an “Invite Acceptance” was completed by the viewer. They could have motivated the viewer to get to the page and complete the registration by offering a special gift that they’d get when they show up to the live event.

This one added step would do three things very powerful things from a marketing standpoint –

A. The pre-qualified viewers contact info would be captured for later follow-up whether he or she actually shows up at the party or not.

B. By completing the “Invite Acceptance” the viewer will have taken a small action that psychologically motivates them to follow through and actually show up on October 5th. Plus they get a special gift by pre-registering and showing up.

C. With full contact info collected, all confirmed attendees could be mailed a post card confirmation and sent an email reminder the day before the party.

#2. Reward immediate action: To really create anticipation and excitement Rosenlof/Lucas could have added a contest to the “Invite Acceptance” process. Something as simple as offering all “Confirmed Guests” the chance to win one $5,000 design/build certificate would go a long way in getting people jazzed about the event. And a further note that the winner would be announced at 8pm the day of the party, and that the invitee had to either be there to win the prize.

#3. Leverage the Hub Site: This is the simplest addition to this entire optimized process – linkage to Rosenlof/Lucas’s business Hub Site*. (A Hub Site is a single destination where attraction, connection and conversion can all take place.) Sadly they don’t even have a blog, never mind a New Media based Hub Site.

Look, this is one of the easiest ways to continue the rapport-building momentum. If you were to employ the two online persuasion strategies highlighted above, then after the registration form for the “Invite Acceptance” was completed, you’d set the system to take the new registrant to a special post on the company business blog where they are encouraged to share their opinions on the video or what they’d like to see more of.

If Rosenlof/Lucas had done this, they would have boosted interaction and participation and built more rapport and trust before the prospect even met Matt or his partner.

Also, I can’t comment on how much (if any) effort Rosenlof/Lucas put into using this video with their existing client list, how they used other New Media channels, or if they took advantage of any off-line PR, publicity, or promotional opportunities. I know that with a solid click-and-mortar marketing approach this New Media Marketing blitz would be the type of HUGE list building event that would have kept their business swamped with new work for months.

How NOT to use online video

Now, to save the second company in this case study the pain of humiliation and shame with deep analysis let’s just take a look at their video and make a quick summary. Watch this one minute video and be prepared for a BIG difference.

Obviously this isn’t much different than some boring old-school commercial you’d see on your local cable station. And actually, that’s probably where this video came from. It looks like a recycled cable commercial for this landscape company.

What’s worst is that they are CLEARLY using stock photos in the video that are not photos of their actual work. And even with that shortcut, the photos they chose STILL have no congruent message. These two mistakes alone are complete trust-killers and rapport breakers.

From a New Media Marketing standpoint — why would anyone pass this video along and share it with family or friends? There’s no online persuasion here. Heck, there’s not even any clear call to action at the end of the video other than “Stop by today…” so even by direct response marketing standards, it’s useless.

Apply what you learned in this case study

If a landscape company can use New Media to market their business so can you!

You see here how there’s no excuse for missing out on the impact and effectiveness of marketing with any New Media channel; whether it’s online video, blogs, podcasts, social networks, or social filters. If the oldest profession, and lowest tech industries, in the world can effectively market with New Media to get new business and new profits — so can you.

What’s your take?

• What were the new ideas for YOUR business that you got from this New Media marketing case study?
• Did you see some other things that Rosenlof/Lucas could have done better with their online video? Differently?
• Have you done something similar practicing online persuasion through video? Share your story with some graffiti in the comment area down below.

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Madison Avenue advertising firms do it. Mainstream marketers do it. Political campaigns do it. They all piggy-back on the emotional anchoring created by famous singers, actors, and sports figures. It’s a marketing strategy with a proven track-record. People bond emotionally with people, with personal brands, and with your Primal Key™.

But what about online you when you’re marketing with New Media? How can you harness the momentum created by emotional anchoring and piggy-back off of words, quotes, images, or sounds that people are already familiar with?

It starts by understanding the simple truth of why emotional anchoring works in marketing. That is…

People buy what they like, and they like what they know

Familiarity breeds comfort. When you’re familiar with something or someone, you know what to expect. That makes things comfortable. More importantly (for marketing and sales purposes) familiarity and it’s offspring comfort both act to turn off the natural defense mechanism (skepticism) we all employ to protect ourselves.

Leveraging emotional anchors works so well in marketing because it accelerates familiarity and comfort. Its’ impact is instant, subconscious, and undeniable when it comes to boosting conversions.

Now, you may not be able to afford to pay Beyonce or Tiger Woods to appear in commercials for you. But you CAN leverage existing visual and auditory anchors, and using New Media Marketing — tie them to you, your product or your service. And you can do it in much easier, and much more cost effective way!

Here’s an example to get those Tribal Seduction mindset wheels spinning in your head.

A few good marketing ideas…

If I say "You can’t handle the truth!"… what movie do you immediatley think of?

"A Few Good Men." Right! It’s one of the most often quoted movie lines.

On the outside chance you haven’t actually seen the movie, you probably know what movie it came from and the context in which it was said. It’s familiar and it’s comfortable because it’s known.

The line was used in the climax of the movie. In what also was the most emotionally charged scene of the movie.

So where does New Media come in on this?And how does this help you with your marketing?

Well, lets take a look at a couple examples of how this famous movie quote was used in online videos. A few notes on what was done right. What could be done better. And what creative ideas you can come up with after looking at this mini-case study.

First the original clip

Let’s put things in context with the actual unedited clip from the movie.

OK, pretty powerful scene right? One of the most memorable in recent movie history.

So what can be done with this in New Media?

Follow along with me for a few minutes and find out.

Now, two examples: the good, the bad, and the "could be better"…

First; here’s funny adaptation that you’ll get a kick out of… especially if you’ve ever been attacked for being a good creative marketer.

Video Example #1:

The Good:

• Excellent voice over impersonating Jack Nicholson for Anchor Bridging
• Professional editing
• Emotional bonding with target audience through humor that anyone in marketing or advertising will "get".
• Using the "language" of the Tribe (in this case marketing and advertising pros)

The Bad:

• Questionable use of copyrighted material
• No Tribal Call-to-action

The "could be better"

The lack of a Tribal Call-to-action could easily be overcome by adding a "Holy Grail Trail" for the target audience to follow.

For example: Get viewers involved by running a contest that is promoted with a non-intrusive footer and/or closing credits screen. The contest could be as simple as an invitation i.e.: "Got a inter-departmental power struggle story? Share your story at www.CreativeMarketersUnite.com/contest/ and get a shot at winning a new Apple iPhone!"

Even a simple "More creative humor brought to you by…" as closing credits would have been better than the lack of any Call-to-action as this video had.

FACT: unless the lack of an obvious call-to-action is strategic (a good thing, especially with a Holy Grail Trail) — the number of views on a video doesn’t mean diddly to you as a New Media Marketer. It’s your Tribe taking action that puts dollars in the bank.

Video Example #2:

Next; another funny variation… this one completely original

The Good:

• No issues with copyrights
• Anchor Bridging and humor with the obvious baldness of the CEO of Tyco
• Emotional bonding with target audience… in this case Traders and Investors, best described by their tag line "Stock culture meets pop culture."
• Using "experiences" the Tribe can relate to. A totally different take on why a stock is trading at all time highs or lows.
• Channel congruity when viewers visit the WallStrip.com site. (Video leads to video.)
• Seducing the audience into discovering what Wallstrip’s main site has for them. By strategically creating a "hidden" trail for your audience to discover on their own, you can trigger a stronger commitment since the visitor feels that they are taking action on their own.

The Bad:

• No clear Tribal Call-to-action. A simple tagline in addition to the WallStrip branding would clraify that this is for investors, brokers and traders. People are pressed for time. Unless you create a direct bridge from the video content to a relative benefit waiting for viewers from your ideal audience, they’re not likely to go on the Holy Grail mission I just mentioned above.
• On some WallStrip videos on YouTube they had non-congruent, interruption-style advertisement overlaid on the video player. This is a distraction from the WallStrip brand, and more importantly — a weakening of the emotional anchors they are trying to leverage.

The "could be better"

• This is better than the first video, even though it still has no clear Tribal Call-to-action. WallStrip is looking to attract their Tribe of investment-types with their humorous parodies of corporate life. And based on their dozens of other custom content videos, it seems their lack of a clear call-to-action is strategic. Again; something as simple as a tagline added to the WallStrip logo would have a stronger pull on their Tribe.
• I came across some other Wallstrip videos that had a lack of congruity between the "tone" of the videos and the advertisements slapped on to the end. Their videos are fun, loose, and humorous and then they have some corporate looking person closing it out with an advertisement. That causes a break in rapport.

Your ideas…

• So what do you think? Which style video did you like better? Why?

• Did this mini case study give you a couple ideas to use in your New Media Marketing?

• What established emotional anchors could you piggy-back off to grow your Tribe?

Share your thoughts and ideas in a comment below. We’d love to hear what you’re thinking.

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Marketplace Molester Alert

The scourge: the Black Triad
The villains: Marketplace Molesters, List Pimps & Conversational Sociopaths
The innocent: consumers of all ages
The hero: you
Your role: Tribal Seducer
Your reward: a new, fun and profitable way to win the hearts, minds and pocketbooks of thousands of raving fans

Can’t see the video above? You need to
upgrade to the the lastest version of Adobe Flash It’s free.

As a business owner and marketer, there’s a very good possibility you’ve been wildly mislead, confused and digitally drugged by self-proclaimed marketing gurus who have brainwashed you into thinking that there’s only one way to market successfully.

The truth is; the way of the old internet marketing “ABC” (Always Be Closing) methodology is the path to financial suicide in today’s New Media Marketplace.

Today’s consumer is sick-and-tired of being assaulted by pathetic adolescent marketing that is clearly out for self-pleasure. The New Media marketplace with the power of Social Media has raised people’s expectations for rapport and lowered tolerance for marketplace molestation. (Isn’t that true for you?)

Your calling…

Your goal can no longer be only to “sell.” You must be guided by Profit Trinity™ Attract-Connect-Convert. And if you want to get and keep a Tribe of raving paying fans, they want to know you’re protecting them. That you are taking a stand and actively combating the Black Triad.

There is a new better way to sell today, without “selling.” the New economy and New Media marketplace demand it. Those who get it will reap the rewards no matter what the economy is doing.

This video is your invitation to join in defeating the Black Triad. And it’s your awakening to a new way to win the hearts, minds and pocketbooks of more raving PAYING fans than you can possibly imagine.

Die Black Triad! Die!

Marketplace Molesters, List Pimps, and Conversational Sociopaths… all must die a digital death.

When you’ve run across any of the Black Triad, how did you feel?

Will you do your part in ensuring their defeat?

And equally as important, will you shun the path of the Black Triad, embrace the new way and be guided by the Profit Trinity™?

You can be sure it’ll be the deciding factor between your marketing generating a financial boom or bust.

John Paul Micek is a co-founder of the RPM Success Group ® Inc., the leader in software, systems & coaching to double your profits in 12mos or less in the New Economy. QuanSite New media marketing software is one of those tools. He is author of the 1st published book on New Media marketing, the best seller Secrets Of Online Persuasion.

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Video Summary: Google’s Universal Search is changing search engine results and the way you get traffic. Here’s how you can benefit from Google’s Universal Search and New Media Marketing to get more visitors and traffic to your site. Download the full PDF Guide New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

Sometimes we can feel like getting good rankings in Google search results is like climbing a huge un-scalable, insurmountable mountain. Google is always changing rules. It always seems like their out to get us; de-ranking sites, moving other people up, trying to figure it out.

And there’s something new that Google’s doing that means BIG changes and BIG opportunities when you market with New Media.

In today’s video and downloadable guide we’re going to take a look at:

• What Universal Search is and why it’s changing the way your site gets ranked in Google
• Who has an advantage in using Universal Search
• And what actions you can take right now to start getting better rankings with Universal Search.

Download the full PDF Guide here: New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

What do you think?

Did you get some new ideas that will help you get more traffic to your site? Maybe even some foot traffic right into your physical office or store? Share your ideas and insights in a comment at the Universal Search post at Tribal Seduction.

Got some other ideas on how to use Google Universal Search to boost traffic and exposure? Share in a comment too.

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I know, I know… testing and tracking! Uggghh. Without doubt, this topic can seem a little “techie.” But if you want to make winning raving fans and make making money easy and fun, here’s the key. You need to know EXACTLY what Captivates attention (the “C” in Tribal Seduction CHARM formula) and Motivates them to action (the “M” in CHARM) is critical.

A great free tool to make your testing and tracking easy is Google’s Website optimizer. But even with this Google powered tool, it can be a little imposing if you’ve never done testing and tracking to boost your traffic and sales conversions.

Well Google has done a full video walk-through of their free Website Optimizer service making it simple to get going. It’s 63-minutes on YouTube, but well worth the time. (Yes, no 10-minute video limit for Google since they own it. )

The video primarily addresses what to test on standard sales pages (and Marketing PRO pages if you’re using the BLOG i360 system.) But you’ll get some good ideas on how to use Google’s Website Optimizer with your regular blog too.

What’s covered?

• A brief introduction to Website Optimizer for new users
• Best testing practices
• Top elements to test on any webpage
• Top mistakes people make when developing new content to test

We’ll be doing testing and tracking using BLOG i360 sites over the next 60-days, with a more “New Media Marketing” focused test series. And we’ll share what we find with Tribal Seduction subscribers.

What will you test?

• Did you get some interesting ideas from the video? What are they? Share em’ in a comment. Your ideas will help other readers spur their own new ideas.
• What would you like to know about testing in general? And testing with New Media in particular?
• Share your thoughts/questions below so we can focus on your interests in future updates here at Tribal Seduction.

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