Tribal Seduction

You see it everywhere…. You Tube, Bright Cove, and MySpace. In-stream and overlay ads that marketers and advertising agencies count as New Media Marketing. Don’t give me that crap! That’s not New Media — especially when those overlays auto-open in the middle of a video. That’s the same old marketplace molestation on a new channel.

Christine Beardsell in a recent article The next Step in Online Video Marketing raises an interesting point, (and even more cutting question.)

“YouTube, Hulu, Joost, Brightcove, and endless other content providers are seeking fast, scalable advertising models. Now, with announcements from companies like FreeWheel, such interruptive models (in-stream video and overlay ads) will soon prevail.

The question: where do real conversations fit into these models? Sure, we can now market a car racing show within (or on top of) a video about cars, but what about the interactivity and conversations we keep hearing about?”

Now you guys and gals already know my thoughts on conversations. I feel like pulling a Bill Clinton circa 1992 whenever I here that word related to New Media and saying “It’s the CONNECTIONS stupid!” Conversations without connection are useless if your goal is to build a Tribe.

But that fine point aside, Christine hits the mark here in identifying the next freight train of pain to hit advertisers, marketers, and PR pros trying to use New Media Marketing.

Old school marketplace molester tactics will not do!

Online marketers better get the new rule book for the game. Or they should plan to get booted out of the game altogether, (at least the profitable end,) very soon.

Winning at the game of New Media Marketing has a new set of requirements. Whether you’re a mega marketing firm, PR agency pumping out promos for your clients, or an eager online entrepreneur fighting to build your business, expect to give extra:

- Attention to strategy
- Creativity in production
- Attention to emotional connection

These are the basic requirements. These are what will create, as Christine says so well, “experiences people want to seek out, rather than click away from.”

You do as your Tribe does

If you want to attract a Tribe, instead of trick the “herd” — then start to think about what YOU do online. Think about your natural actions and activities when it comes to developing your New Media Marketing strategy… instead of what “experts” write about in magazines or “gurus” tell you in emails that end up in your Spam filter.

Side note: In the last month or two we’ve been so busy with traveling, software and course development that I’ve admittedly (and quite obviously) neglected sharing insights and thoughts here at Tribal Seduction. But when I cam across Christine’s article and shared my thoughts with several clients I heard the same thing — “why don’t you share that type of stuff at Tribal Seduction?”

I will be doing my best to heed the advice of those wise men and women and open up my 3lbs. of gray matter in a more “free flow” format here from now on. It’s a long road to recovery, but I’m on my way.

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In this video we’re going to take a look at social bookmarking and how to use social bookmarking to build your tribe and make more money online. We’ll reveal four steps that automagically happen when you leverage social bookmarking sites… PLUS one final step that is critical if you’re going to use this New Media channel for boosting your traffic, list optin growth, and sales.

(Download video transcript & charts below)

Step 1 – by you

The first step is following the basics that we laid out in Part One of this series; What is Social Bookmarking? Understand that you need to have some social bookmarking accounts set up.

Once you’ve created your post (or page) on your blog, you’re going to go to the various bookmarking sites. (A complete list is provided within the PDF download below.) You’ll want to bookmark your at the various sites. It can be one or two, or it could be a couple dozen.

Step 2 – automagic

Once you have your post bookmarked, almost immediately the Google spider, and the Yahoo spider and the MSN spiders, any of the search engine spiders, are going to come into these sites.

Search engines love the social bookmarking sites because they’re highly ranked and they’re highly credible. The content that is being created here is filtered by human beings. So the search engines see it as being a highly credible source of links to valuable content.

The Google spider crawls through the social bookmarking sites, immediately follows the link back to your site, checks the post that has been bookmarked, comes back to the Google home and further increases the ranking on that content for you. That increases the chances of you being found by the general public. They find the content based on the keywords that they’ve entered. Generally the search engines will lead them into your home page. (There are some key things that need to be on the home page, but we’ll get to that in a little bit.)

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