Meet Coach Deb in Dallas

Deborah Micek will be in Dallas to speak about New Media, Twitter, making money using Social Media and Boosting your brand’s ROI at The Gateway to Wealth Seminar – hosted by Gary Ambrose & Keith Wellman.

Meet Coach Deb in Dallas this weekend with VIP ticket that gets you in as her guest for FREE.

Guaranteed to discuss things about using Twitter and Social Media that have never been discussed publicly to date. Trend setting presentation by Coach Deb this weekend.

@CoachDeb

PS: There’ll be a Tweetup Thursday nite for all the Dallas peeps – even if you’re not able to attend this weekend’s conference. Send Deb an @CoachDeb msg on Twitter if you plan to make it & want details.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


The ONE THING That Matters Most When Selling

Selling more, personal brand, persuasive selling platformOn February 28, 2009 an American icon passed away. He left us with years of his wit and wisdom, but his most important lesson for business owners was hidden behind the veil of the new style of radio program he created.

This sales-boosting and brand-building secret was summed up in one simple statement. And in that statement is all you need to be focused on ALL day, EVERY day to sell and grow your business most effectively.

First… the man behind the wisdom

I’ll share the statement in a moment, but to fully appreciate and apply it you first need to know a little more about the man behind the wisdom.

The man was Paul Harvey, host of the famous “The Rest of the Story” radio show. With the unique format of his radio show, Paul entertained AND sold like none before. He had a strategy and system that perfectly complimented his “folksy” personal brand.

He was known for the catch phrase he used at the beginning of his programs,”Hello Americans, I’m Paul Harvey. You know what the news is, in a minute, you’re going to hear … the rest of the story.” The last item of his broadcast, which was often a funny story, would usually be preceded by “For what it’s worth.” And he always ended, “Paul Harvey … Good day.”

At the time of his death he was arguably the most famous radio personality in America with his show syndicated on over 1,200 stations. And right up until his death he was still doing his show and selling products… and even vaulting unknown brands into national prominence. (Think Bose)

Paul Harvey’s career was not without controversy though. He publicly took strong political positions, advocated for the Vietnam War, and was fiercely critical of political and other public figures.

The strategies

Yes, as you see — Paul Harvey practiced all the elements of Tribal Seduction:

A strategy and system built around his Personal Brand (Persuasive Selling Platform)

  • He was transparent letting his persona and personal views shine through without shame (invaluable to gathering a tribe of true Loyals)
  • Paul chose (and stuck with) the communication channel that best suited his Persuasive Selling Platform
  • He chose the communication channel that provided the best access to his Tribe (primarily Baby Boomers and older)

The “ONE THING”

But what’s that one statement that encapsulates all you need to be focused on ALL day, EVERY day to market most effectively?

It comes from

Read the rest of this entry »

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Happy Mother’s Day – Charice & Raquel Inspire

Happy Mother’s Day!

Whether you’re a mom or not, this video is guaranteed to inspire you to pursue your dreams! (or your money back!)

WARNING: Do not watch the below video unless you’re prepared to be moved and have a few tissues nearby. Be inspired by this 16 year old’s dreams, talent and jubilant spirit.

A few highlights I loved from this video was hearing Charice share her dreams and goals with pure joy – despite the lack of means to make them come true.

My favorite clip in this entire 6 minute video is the 4 minute mark when the talk show host asks Charice what she would say to those who didn’t believe in her talent. What she shares about her detractors is SO true! I’ve felt the same exact feeling throughout my life, growing up, when anyone told me I couldn’t do something, or told me I was crazy for having the dreams I shared.

Tell me if you can identify in the comments below.


Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!
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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Personal New Year’s Message from Coach Deb – Go Big Time in ‘09

Brand You!

Brand New You!

Are you ready for a Brand New You in the New Year?

Are you ready to go BIG TIME in ‘09?

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When people see or hear your name, what instantly comes to their mind? Do you know? Do your clients know your niche/speciality and how you can help them best? If not – the time is now to get that laser focused message across in a big way for the new year. Who’s with me?

I thought it was easier to share my thoughts via video of a major distinction I made in 2008 that has catapulted me for going Big Time in ‘09. My wish for you is to make similar distinctions so you can go Big Time in ‘09!

I’ve met so many wonderful people this year on Twitter and all the different places I spoke throughout the year, that I wanted to set up something special for the followers/fans/friends who’ve asked me for a private coaching session to help them with their brand, their business and their goals.

Since I’m in the giving spirit – you get to take advantage of crazy low private coaching rates and grab them now before the New Year is up, and before the clock strikes midnight. I’m looking to Coach 12 phenomenal business women and a few good men who know 2009 is his/her year. If that’s you – you’ll especially love this video and this post, because you get the opportunity to lock up a consulting session (or two) at crazy holiday rates. (Yes, I’ll honor this special for current private coaching clients as well – since it’s a limited offer and time for these sessions.)

Normally I don’t do single 30-minute coaching sessions, but I’m in the holiday spirit, and wanted to give my followers what they’ve been asking for. So – you’ll find a quickie coaching session is available as an option along with a special 60 minute session rate, if you want to go long. I even included a special “6-pack” if you’re a heavy “success drinker“.

Grab these New Year Coaching specials now – before JP Micek discovers what I’ve done, and takes this post down!

NOTE: I can only meet with about 5-7 people from here to the new year, but you can still lock in the rate today, and then Deborah Carraro (our new business manager) will schedule your session for mid-late January – depending on when your order comes in. Just call her up after you’ve grabbed what you need using the links below and she’ll call you back when she’s in the office in the order the calls and orders are received.

Office line: (415) 723-9715


Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!
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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Coach Deb caught on tape – Splash Media Studio (Dallas)

Go behind the scenes with Coach Deb at Splash Media Studio
in Dallas, Texas as she was getting prepped for a TV interview for
a new network: Elevision TV “TV that takes you to a higher level”.

Mari Smith was co-conspirator here and took some behind the scenes
footage while Bill Hibbler from eCommerce Confidental was in the blue
room with me interviewing me about Twitter & the Twitter Revolution
book.

Elevision is a new TV channel that will be on next year. I was
honored to be among the inaugural crew that was in the studio for
a series of business building interviews. Topics discussed in the
interviews for the different shows ranged from social media to growing
your business using best practices with some of the world’s best
business minds.

It was a blast, made brilliant connections for BLOGi360 among other things I’ll be excited to share with you in the New Year… but for now… I’ll give you a sneak peek at what Mari Smith and I were up to this month in Dallas.

You’ll see the panic they almost put me in… and I hope there are other Tweeters out there who share my pain. Afterall… how can you do an interview highlighting the power of Twitter and not be able to tweet about it. Right?! C’mon now – who feels my pain? (please stand up – and comment below if you felt my pain/anxiety in this video… just a lil’ bit? Or if you think I’m TOO much of a TwitAddict. I can take it. Really! I can :)

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Can Caring About Twitter Unfollows kill Your Profits?

Tribal Marketing for dollarsYesterday @TerryBean asked a question via twitter that many entrepreneurs worry themselves sick over (and thereby hamstring their success), not just on Twitter, but on many Social and New Media Marketing channels.

Terry asked; “Do you worry about losing followers? If so do you think you lose them from not tweeting enough or tweeting too much?”

My multi-Tweet reply addressed a core issue WAY more important than too few or too many updates. I answered Terry:

  • Msg 1 “If your not strong enough to turn some people off, you’ll NEVER be strong enough to attract a Tribe of true Loyals (cont)”
  • Msg 2 “You need to establish your Persuasive Selling Platform – then stand boldly on it. Too many/few Tweets is least of concerns. ;-)

My first statement there got picked up and used by Ken Burbary in a post yesterday discussing unfollow tools and their impact: “Twitter: Unfollow me, it’s not personal.” Ken correctly touches on the fact that Twitter has a “culture.” But that point has much larger ramifications to the way you do business. In fact; emotions and interactions tangled up in “culture” is the entire basis for Tribal Marketing.

Unfollows will never hurt you, but beating yourself with sticks will break your business bones

“Twitter culture” is no different than any other human interaction, online in New Media or off-line face-to-face. People with jobs dabbling in Social and New Media to gain friends and “converse” can afford to get sucked into a never-ending downward spiral of narcissistic analysis.

But for entrepreneurs, marketers and business owners; analysis of this type without a benchmark or platform against which to judge reactions creates

Read the rest of this entry »

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


What’s the Seductive Profit-Producing Power Behind $1,200 Jimmy Choo Pumps?

Saturday night Deb and I stopped at Ala Moana mall before heading out to dinner in Honolulu. As Deb was doing her “shoppinnnng” thing I was on the hunt scouting for examples of Tribal Marketing. I found it at our second stop — the Jimmy Choo store.

With my shoe fetish in control I “dragged” Deb into the store. (Yeah, kicking and screaming. lol) And within two-minutes I was struck by a Tribal Seduction marketing principle I failed to pick up on in previous visits. The profit-producing power of story.

Why is that Jimmy Choo shoes command $400 to $4,000 and more?

Tribal marketing with story -Jimmy Choo shoes

Sure Jimmy Choo shoes are hand made (first in London by Choo himself, then after 96′ in Italy.) And yes Jimmy Choo Ltd. has a team of four designers who’s only job is to create to-die-for shoes and handbags.

But what’s the real profit power behind the Jimmy Choo brand? It’s something that as a Jimmy Choo lover you might not have realized, because it’s something that is never said. It just is. (A key in effectively using Tribal Seduction marketing.)

Ultimately the Jimmy Choo brand is not only the story of the man behind the name, but also the fortuitous linking of his story with the greatest real-life fairy tale of the 20th Century.

Jimmy Choo was born in Malaysia in 1961 to a family of shoe makers and made his first shoe when he was 11 years old. OK, authenticity. Good start for a story.

After attending college in London he opened his own workshop in 1986 and gained international fame when his creations were featured in a record eight pages in a 1988 issue of Vogue magazine. Public recognition of passionate pursuit of excellence. Another good element of the story.

But the real boost in the Jimmy Choo story comes with the loyal patronage (and vocal sharing of passionate love for hand made Jimmy Choo shoes) by Princess Diana. The real-life fairy tale Princess became the catalyst for dozens of other celebrities to become Jimmy Choo Loyals as well; spreading the story, passion and love of shoes even further.

Jimmy Choo = beauty, elegance and sexiness… protected by price

Tribal Seduciton marketing with story - Jimmy Choo shoes

Today the Jimmy Choo philosophy, as stated on jimmychoo.com is:

… to create exclusive shoes and accessories that are both luxurious and practical for all occasions, while at the same time creating a look that’s instantaneously recognized as “Jimmy Choo”. The understated distinctiveness of the brand, and its integrity, is controlled with the limited distribution of the products to a few select retailers.

Jimmy Choo shoes are void of obvious labels and logos. Yes, you are marketing and reinforcing the brand when wearing the shoes. But with a Tribal Marketing approach it’s subliminal and seductive, not in your face. It takes a true shoe lover to know and recognize Jimmy Choo’s. You know you’ve met another member of your Tribe when someone recognizes your Jimmy Choo shoes.

The story behind the brand is protected and kept intact by the unique use of materials and exclusivity of both pricing and distribution.

Sure customer service and the experience of buying Jimmy Choo shoes is part of the aura. But the true profit-producing power of the brand remains the authentic story of the founder imperceptibly linked with the fairy tale stories of the rich-and-famous Jimmy Choo Loyals. It happens when you first slip your foot into the shoe… or watch your lady slip her’s into a pair. :)

What about you?

  • What’s your story? Have you given thought to how it relates to your business?
  • Do you agree that the Jimmy Choo story teamed with the fairy tale is a big part of profit-producing power of the Jimmy Choo brand?
  • Are you passionate about Jimmy Choo or any other brand because of the story behind it?

Share your thoughts in some graffiti below.

John-Paul Micek is a co-founder of the entreprenuerial development company RPM Success Group® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Hub Site Software.
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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Is Successful New Media Marketing REALLY About Revealing Your Personality?

Many “Social Media experts” spout the talking point that if you “align your personality with your brand” you’ll sell like gang-busters. But is Social and New Media marketing about revealing your personality? Or is this advice a recipe for disaster?

Personality and a personal brand are two very different things. And once again, as we discussed with Social Media Profit Killer #1, understanding the difference will either rip the heart out of your business, or put more money in your pocketbook.

The Personal Brand quagmire

Marketing with New Media relies on a strong personal brand. No getting around that. In fact, it’s a requirement to win in today’s marketplace; online or off-line.

Everyone knows:

  • If you don’t stand out
  • If you ride the middle of the road
  • If you don’t create a strong presence

… you’re doomed to mediocrity at best.

Presoanl brand quagmire when marketing with New Media But many of the same people chanting the “authenticity is a currency” mantra are also advising that you align your brand with your personality. And by doing that you’ll magically “maximize your every social media interaction.”

That may be true for those who have a naturally magnetic persona. But what about the rest of us? What if we have “flaws” in our persona or personality?

Read the rest of this entry »

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Persuasion for Profit: Houdini and the Secrets of Packaged Perception

Houdini persuading through packaged perceptionWhat’s the secret to attracting attention and winning over people’s hearts, minds and pocketbooks? It’s the ability to influence and persuade. It’s what all business owners, sales pros and politicians want — but most start from the wrong place

Persuasion start with Self-Influence™

Mention persuasion to the average person and ask them where persuasion is focused — outward (on other people) or inward.

99 out of 100 will say "on other people." After all, isn’t the idea to win friends and influence people? Isn’t that what we should be focused on?

Yeah, sure – that’s the ultimate goal. But unless you master Self-Influence™ your persuasion skills will always come across as mechanical, un-natural.

Think about it. If you can’t influence and motivate yourself to take action — how can you ever effectively motivate anyone else?

The fact is you won’t. People’s perception will immediately be one of suspicion. Not a good place to start a relationship, I’m sure you agree.

houdini perception of elephant disappearingHave you ever heard of Harry Houdini?

Well he wasn’t like today’s magicians, only interested in filling a theatre in Vegas. He was an artist. He could make an elephant disappear in the middle of a theatre filled with people, and do you know how he did that?

By controlling people’s perceptions.

…What the eyes see and the ears hear, the mind believes.
Perception is reality.

Until you control people’s perception of you, your brand, your persona, and who you really are at your core – you will never attain the levels of influence and persuasion that you want.

And yes! That applies online too because there is NO hiding behind your screen. Not anymore!

Online persuasion

It’s easy to see influence and persuasion at work in the off-line world. You meet people and immediately begin either building or breaking rapport with your first face-to-face meeting. You’ve got all five senses working for you.

At first glance online persuasion of that same level may appear to be a near impossible goal. At best, most people see online persuasion as a process of mechanical manipulation; tricks and black-hat triggers used to induce people to hand over their cash.

If we were still living in the online world of Web 1.0, true online persuasion would be difficult. That was an online world where conversations were limited, and being a Marketplace Molester was the bastardized definition of begin “persuasive.”

But have you noticed that going online is a different type of experience today?

With the New Media marketplace powered by people and participation, a more natural form of persuasion can be employed. Audio and video along with instant interaction and ongoing conversations simply make online persuasion another dimension of the off-line face-to-face world.

“The catch”

Online or offline — you can’t just jump in and start trying to influence others. That’s like building a pyramid from the top down.

Tribal Seduction Persuasion Power Pyramid

(For a full-size printer-friendly version, download the Tribal Seduction Power Pyramid PDF here.)

Far too many people start from the wrong place and fail to establish the foundation that will support their successfully persuading an ever growing Tribe in today’s marketplace.

You need to start from the bottom up, inside out.

Here’s why…

The most powerful persuasion is perceived as natural because it’s seen as authentic.

If you want people to trust you and fall under your spell, it’s not about “making up” a persona or image. You need to take your strengths and the magnetic aspects of your persona and make them larger than life.

To maximize your ability to persuade in marketing, sales, management, or any area of life – that means starting with understanding your natural communication style.

We each have our own unique Communication Code™. That code determines how we communicate with the outside world, how others perceive us, and how we talk to ourselves. It’s an essential element in the Self-Influence formula. And it’s the easiest place to start.

The good thing is that, when it comes to your natural communication style, you can adapt. And that ability to adapt gives you control. Control over how others perceive you, and control over how you manage and motivate yourself.

The better you understand yourself, the better you will be at getting what you want. In fact, what you don’t know about yourself could keep you from getting what you want.

Today’s New Media Marketplace isn’t Romper Room

Focusing on Self-Influence first takes patience and maturity. It’s not for everyone. It’s a matter of doing things a little differently to make a LOT more money.

Some people are still looking for the easy way to riches. The magic bullet or secret potion. And that’s ok for people who want to end up struggling and eeking out a living waiting for that pie-in-the-sky payday.

But if you’re serious about achieving the wealth and lifestyle you want, sorry – playtime is over!

Houdini used Self-Influence to survive his life-threatening illusions and win over the world. Moguls like Oprah and Trump have mastered it. Branding power-houses like Gene Simmons and thought leaders Seth Godin know it, live it and profit from it.

They all know their practical strengths, Communication and Motivation Codes™. They mastered Self-Influence long ago and excel at persuading though perception… the reason they are where they are today.

How are you doing?

If you’re trying to persuade your Tribe and influence groups of people, have you worked your way up the Power Pyramid™; constantly working to improve your Self-Influence™ and Personal Persuasion?

  • If not, what’s holding you back? What is your greatest challenge in creating a persona and packaged perception that will persuade your Tribe?

If you’re not happy with the results you’re getting at the top of the Power Pyramid, what are you doing about it?

  • Are you willing to focus on influencing yourself BEFORE trying to win the hearts, minds and pocketbooks of millions?
  • Have you identitifed your practical strengths; the abilites and skills that will add value to other people’s lives?
  • Have you broken your Communication Code™ to determine how the stress of challenges, interaction with people, details and even day-to-day tasks impact how others percieve you?
  • What about your Motivational Code™? Do you know exactly what gets you jumping out of bed in the mornign ready to roll without any coffee?
  • How are you packaging those together with your Persona to create a Personal Brand that creates the perception you want people to have?

Spill your mind. Share your thoughts in some graffiti down below. ;-)

>> To see how Self-Influence translates into the power to persuade crowds and create raving fans, download the Tribal Seduction Power Pyramid PDF here.)

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

 

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Why Seduction Trumps Function (How Twitter is Staying King of the Hill)

Plurk, Jaiku, identi.ca. All New Media marketing channels. Services that are trying to topple the king of the micro-blogging hill — Twitter. But they’re all falling short. And understanding why they’re failing will help you attract, grow and protect your business — no matter whether you’re selling widgets in Peoria or downloads worldwide.

New Media marketing with Twitter

See — it’s not just the Twitter API or its coding that is insulating Twitter.

Nope! Far from it.

And it’s not all the cool apps that have been built around Twitter (like Summize, Twemes, Twhirl, etc.) They help solidify Twitter’s position. But they’re all actually a RESULT of Twitter’s leadership, not the cause of it.

The reason Twitter still stands as the top choice for the #1 choice of micro-blogging for New Media marketing goes much deeper than coding, apps or APIs.

It’s all about seduction…

Three Tribal Seduction™ principles keeping Twitter at #1

Let’s take a look at the real reasons for Twitter’s current ability to fend off all comers, and see how you can apply these lessons in your own business.

1) Fantasy (or “story”)

New Media marketing with the Twitter bird

Twitter, Tweets, the Twitter Fail Whale and the entire cast of cartoon-like characters in Twitterland — they all make using Twitter fun. It’s engaging and entertaining.

It’s a fantasy land where you can make up your own stories.

2) Insider language

If you use Twitter you’ve probably grown accustomed to using terminology like Twemes, TwitCast, TwitAholic, follow, @, DM’s, and more.

It’s an environment we can escape into using a language that “outsiders” just don’t understand. That’s key in Tribal Seduction for the same reason it’s key to the power of cults. It makes members of the Tribe

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

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