Tribal Seduction

n this bootleg New Media marketing audio podcast, multiple best-selling author Keving Hogan interviews Coach Deb on what it takes to be a success using Social Media.

This 62-minute audio podcast is JAM-packed with tips, strategies & tactics on the fastest way to grow your business using New Media channels like Facebook, Twitter, blogs & mobile media. You’ll get the answers to questions like:

• What are you doing that could be making you UN-successful in today’s New Media marketplace?
• Are you making personal branding Faux Pas on a daily basis?
• What do you need to do different to be successful selling and marketing with using New & Social Media channels?
• What’s the fastest, easiest, funnest way to create, attract & grow a Tribe of raving fans?
• …And much, much more in this fast-paced Tribe-building hour of insightful interview

The conference Deb and Kevin mention is Kevin’s world-renowned ‘Influence: Boot Camp‘. She’ll be giving a rockin’ presentation & playshop in Las Vegas at this event this March. The bonus $297 DVD set (”Social Media Simplified” with herself, Mari Smith, Simon Leung, Denise Wakeman & Nancy Marmolejo) offers in the audio as a FREE bonus is only vaild when using this link for the March Influence: Boot Camp.

Listen in or download to your iPod/mp3 player to listen in on the road. *Note: the echo in the beginning goes away after 1st 45-seconds. It is a bootleg after all.

Enjoy!

Play Now:

 New Media marketing audio podcast: Do You Practice What It Takes To Be a Success Marketing with Social Media? [62:34m]: Play Now | Play in Popup | Download

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Go behind the scenes with Coach Deb at Splash Media Studio
in Dallas, Texas as she was getting prepped for a TV interview for
a new network: Elevision TV “TV that takes you to a higher level”.

Mari Smith was co-conspirator here and took some behind the scenes
footage while Bill Hibbler from eCommerce Confidental was in the blue
room with me interviewing me about Twitter & the Twitter Revolution
book.

Elevision is a new TV channel that will be on next year. I was
honored to be among the inaugural crew that was in the studio for
a series of business building interviews. Topics discussed in the
interviews for the different shows ranged from social media to growing
your business using best practices with some of the world’s best
business minds.

It was a blast, made brilliant connections for BLOGi360 among other things I’ll be excited to share with you in the New Year… but for now… I’ll give you a sneak peek at what Mari Smith and I were up to this month in Dallas.

You’ll see the panic they almost put me in… and I hope there are other Tweeters out there who share my pain. Afterall… how can you do an interview highlighting the power of Twitter and not be able to tweet about it. Right?! C’mon now – who feels my pain? (please stand up – and comment below if you felt my pain/anxiety in this video… just a lil’ bit? Or if you think I’m TOO much of a TwitAddict. I can take it. Really! I can

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Many “Social Media experts” spout the talking point that if you “align your personality with your brand” you’ll sell like gang-busters. But is Social and New Media marketing about revealing your personality? Or is this advice a recipe for disaster?

Personality and a personal brand are two very different things. And once again, as we discussed with Social Media Profit Killer #1, understanding the difference will either rip the heart out of your business, or put more money in your pocketbook.

The Personal Brand quagmire

Marketing with New Media relies on a strong personal brand. No getting around that. In fact, it’s a requirement to win in today’s marketplace; online or off-line.

Everyone knows:

• If you don’t stand out
• If you ride the middle of the road
• If you don’t create a strong presence

… you’re doomed to mediocrity at best.

But many of the same people chanting the “authenticity is a currency” mantra are also advising that you align your brand with your personality. And by doing that you’ll magically “maximize your every social media interaction.”

That may be true for those who have a naturally magnetic persona. But what about the rest of us? What if we have “flaws” in our persona or personality?

Read the rest of this entry »

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Authenticity and transparency. Are they important marketing in today’s New Media marketplace? You bet! Are they, as some have proposed, the “currency” of social media? Not if you’re a business owner or marketer. Here’s why this currency concept can slowly suck your energy and profits, and what the cash-creating alternative is.

Do buzz-words equal bucks?

Authenticity & transparency are Social and New Media buzz-words. That’s fine.

The dangerous thing is when these buzz-words are used by Social Media “experts” in a way that leads people to think they are cash creators. But are they really?

There are literally billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives. Most of these people struggle from day-to-day trying to make ends meet. Many are simply struggling to survive.

When’s the last time you paid your mortgage or car payment with authenticity? Are you earning interest on your transparency account at the Social Bank of America? Of course not.

Come on, currency is just a word… isn’t it?

Now you may be thinking I’ve gone too far here. That “currency” is just a word. But words do have power. The power to focus. To stir up emotions. To make connections between what’s known and what’s new. And that’s why the currency concept is a profit killer.

Look, the definition of currency is a unit of exchange that facilitates the transfer of goods and/or services.

When people say authenticity and transparency are a “currency” it’s a direct implication that there is transactional value there. Authenticity & transparency cannot be exchanged, stored or compounded as currency can. Putting the focus on authenticity and transparency creates a fuzzy financial future for business owners and marketers.

So what’s a better way to look at authenticity and transparency?

Authenticity and transparency are merely the lenses by which people perceive congruence, character and trust. To harness their power you must act like an optometrist who adjusts a person’s vision using their Optical Refractor (yep that’s what that funny machine is called.) Instead of using a complex machine with lots of numbers, you develop the skills to control and adjust what people see when they look through the lenses of authenticity and transparency.

• Authenticity and transparency are the LENSES
• Self-Influence and persuasion are the ADJUSTMENT DIALS

Self-Influence and persuasion are (and should be) the things you can actually control. The most successful people in business, entertainment and politics know these controls are the root of power and profit.

For you, understanding the inter-relationship between these lenses and adjustment dials is what will make the difference between success, struggle or failure in today’s marketplace.

Is “manipulation” a bad word?

Self-Influence, being obviously self-focused, identifies and gives you control over your strengths. Persuasion allows you to influence others. Is this manipulation. Damn right! But you’re manipulating your mouse to read this page right now aren’t you? Since when did manipulation become a bad word?

Remember those billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives? They think manipulation is a bad word too. This puts them at the mercy of anyone who understands the power of the lenses and dials. Is that the position you want to be in?

Ultimately you determine what manipulation means by how you use it an what you achieve with it. With the power to focus people on your strongest assets, and the ability to control transparency — you’ll increase rapport, trust and connections. Once you’ve mastered these skills, you’ll have the ability to attract, stack, and spend as much REAL currency as you want.

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Aloha,

I’m about to show you how you can join me and 4 other top influencers in Social Media in a TeleSummit this week – completely free – if you act right now, and closely follow the instructions in this post.

By now, you’ve heard how popular Twitter has become for business owners and professionals around the world. You may have even seen my TwitAholic video. But you also may still be scratching your head wondering how you can take advantage of this hot social network for fun and profit.

This Tuesday, I’ll be revealing WHY Twitter has become my #1 new addiction & drug of choice.

I’ll reveal the 3-step formula on how to use Twitter to create good will with crowds of raving fans who eagerly put cash in your pockets.

We’ll also discuss how marketing on Twitter is radically different from other online marketing activities, and how marketers are sabotaging themselves when they use Twitter incorrectly.

You’ll also learn what “Brand Integrity” is and how entrepreneurs can use it on Twitter to outsmart and out-position their competitors using a few simple tools.

And this is just one of the calls for this week’s TeleSummit.

Shhhhh! I just got a hold of the questions Adam Urbanski is planning to ask the other 4 social media experts for the other 3 calls during this week’s TeleSummit – and they’re good ones! I’m curious how some of the women will be answering some of these questions, because they normally sell these secrets in their $2K private courses – just as you know we do in our Tribal Seduction course.

Can you join me and the other social media mavens this week?

The topics covered during this week’s TeleSummit are:

Blogging
Twitter
Facebook
Social Media

Here’s how you can join in and participate on all of these calls – free of charge:

Immediately register for this TeleSummit here:

http://snipurl.com/0624

(Feel free to use this link to post on your social media sites: Twitter, Facebook, MySpace, etc. and invite your fans & followers – I promise – they’ll be thanking you for telling them about this week’s TeleSummit.)

When you register, you’ll receive the phone number to call along with the times/dates/topic for each social media expert.

Insider’s Hint:

Be sure to call in EARLY in order to join the call LIVE! There are already close to 1,000 people registered for this TeleSummit already and it was just advertised.

Inner Circle Secret:

Are you curious how Adam Urbanski was able to get 5 power hitters of social media to take time out of their busy schedules to give a TeleSummit free of charge?

Here’s how it all works:

Each social media expert agreed to give 70+ minutes of her time away for free to anyone who can join the call LIVE. (That’s why you must call in early to secure your seat this week.)

Then, each social media speaker put together a valuable, juicy bonus that she would otherwise charge a fee for, and we all combined our bonuses into a powerful “upgrade package” for attendees who want more. Details will be provided when you register for the Free Social Media Marketing TeleSummit of what you’ll get when you upgrade to the VIP package in order to have access to all of the calls via MP3 download.

BTW: I highly recommend you grab the upgrade package. I’ve seen the bonuses & have met each speaker personally, and what they’ll be sharing will be valuable information and resources you can put to use today. Plus – you’ll be supporting 5 fabulous women influencers in social media, demonstrating that we’re doing the right thing by “giving away” our time & tips in order to help the small business owners who are still newbies.

So – will you be joining me for my call about Twitter this Tues?
And will you also join my other friends on Mon, Wed & Thurs to learn more about Facebook, Blogging and New Social Marketing strategies?

Here’s the link that will get you access to the LIVE calls all week for free:

Register here now http://snipurl.com/0624

Join me this Tues, and discover what the HOTTEST social network – TWITTER - is all about & join me in the addiction!

If you’re not using Twitter yet – I promise you – you’re missin’ out!

Other presenters this week are:

Patsi Krakoff and Denise Wakeman are known as The Blog Squad™
Mari Smith has been dubbed “the Pied Piper of Facebook” by Fast Company.
Nancy Marmolejo is a PR, media, and social networking strategist
And me:
Deborah Micek, author of the first published book on New Media, (aka: social media) “Secrets of Online Persuasion” ranks among the “bleeding edge” experts and trend setters – all while keeping things simple for her clients.

Join us LIVE & you’ll be able to participate free This week.

See you on the call this week http://snipurl.com/0624

@CoachDeb

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I was shocked by a quote I read today. It was given as advice to business people, and it went like this; “emulate, do not innovate, be unique, but not original.”

Now as soon as I read it, the hair stood up on the back of my neck and I started to shake with frustration. I got control of myself and commented to the person; “that’s good advice — if you want to be a follower!” (And I don’t mean a Twitter follower either. )

I mean, really! Do u think Apple, Virgin, Chris Angel, Martha Stewart, Oprah or any other standout company or personal brand adheres to advice like that?

No, of course not. The “nots” in that piece of advice will limit your success by making you a follower, not a leader.

Look… watch the 2:30 minute video and you’ll understand better the life-sapping trap of being trapped on the path. Then let’s chat.

It’s the worse thing that can happen to you…

You’re trudging along day after day, thinking you’re on the right path because someone else beat it down for you. Finally one day you get to the end, and you realize your destination is not what you were looking for. And you have to start all over again.

Not good. Not good at all. Modeling is great, but only when you innovate using your own strengths as the basis.

Being unique is terrific, sure. But my dogs leave unique piles of poo every day. If they were original and used the toilet – that would get my attention!

Beware of using cute little quotes as the basis for your business strategies. Dissect them and make sure they’ll work for your style.

Use common sense to map out each piece of advice to its’ conclusion. That way you’ll see if the end point aligns with your goals. If it doesn’t, either learn how to modify them to work with your unique strengths, communication and motivation style, and personal brand… or trash it.

What’s your story?

Have you ever gotten trapped following someone else’s trail? If so, how did you break free and cut your own path?

Are you already leading the pack? If so, how are you proving yourself and your products as innovative? What are you doing to create a personal brand that makes you stand out as both unique AND original?

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Today’s marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it – there’s hope for you and your business.

But some, I fear, have been inflicted by the “Sick Sense” and are suffering as a result.

It doesn’t matter whether you do business online or off-line, the old-school style of interruption marketing (molestation) will not be tolerated. At least not by me. Will you tolerate it?

Have you ever noticed how some sales people (network marketers more often than not) suffer from the Sick Sense? Instead of seeing dead people (like Haley Joel Osment did in the movie Sixth Sense with Bruce Willis), they see something very similar. This illness immediately kills their chances of increasing their profits or gaining more clients.

I share what they see in this video. Let me know if you’ve ever come across people like this – so I know I’m not alone in my frustrations.

Watch to see if you’re been afflicted with the Sick Sense from past old-school marketing training, and learn the cure.

Then answer the question that will determine how much success you achieve in today’s New Media Marketplace — What do you see when you look across today’s marketplace?

The Sick Sense is a horror story you don’t want to live with.

@CoachDeb

Watch Now:

 Is The Sick Sense Scarring Off Your Profits? [4:47m]: Play Now | Play in Popup | Download

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I recently wrote a piece on the New Media Marketing blog for Entrepreneur Magazine, and it caused quite a controversy. In it I raised the question of women having a natural advantage when it comes to the art of influence and online persuasion. The topic generated a lot of comments and stirred up both men and women to join in and share their opinion.

As a matter of fact, the topic was so controversial that the buzz continued on Twitter, and at parties in the “real world”. Including a recent get together with one of my clients living Hawaii.

He started to say, “Women Rule on Twitter” while we were walking on the beach in Kailua to catch the sunset. But then, a couple of Mai Tais later, once again – the controversy took over. In the dark of night he “might” have admitted too much of what he REALLY thinks about women, and how he can’t compete with them on Twitter.

I dunno – but it sure had me laughing! (And laughing – and laughing esp while editing this video.) But I’ll let YOU decide.

Does he speak the truth? Or go too far? Is he sexist? Or simply admitting that women do indeed have a natural advantage for any type of social networking activity on the net?

J.P. Micek chimed in, (on the laughing) and went on to agree that women really DO indeed rule on Twitter. He said it was because they have, (and I quote) “The Whole Package”.

What do you think the whole package is, giving women the advantage on social networking sites?

And is it only women who have the whole package when it comes to winning on Twitter? Or can men develop the skills necessary to win in the new media marketplace?

Make your opinion count with a comment below.

@CoachDeb

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-

Bitten by the Twitter bug? Got Tweets running through your veins? Not able to go a few hours w/out knowing what your followers & friends are doing on Twitter?

Well, you’re not alone! @CoachDeb can’t even do it on the beach in Hawaii!

The social marketing and personal branding power of this New Media tool is truly addictive. Especially for the Courtier’ style who loves people!

Watch what happens to a Twitter addict caught on tape @ the beach – Pulp Fiction style.

*Warning*: if you’re used to Twitter, this WILL mess with your time line.

Watch Now:

 Twitter Withdrawal @ the Beach Pulp Fiction Style: Play Now | Play in Popup | Download

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