Tribal Seduction

Last night I was at Ala Moana Shopping mall in Honolulu. Coach Deb was trying on what seemed like an endless rack of clothes. And the two girls helping her didn’t seem to have an end to their “suggestions.”

So of course I did what any guy does in this situation. I went on the prowl for some examples of Tribal Seduction marketing. And what I found was shocking!

Now what I’m about to show you is not the most subtle marketing you’ve ever seen, but women — tell me if this does not speak to you?

Honestly ladies – you’ve gotta admit this speaks to just about any woman regardless of age, shape or size. Doesn’t it?

I mean Coach Deb plays tennis for two-hours 5x per week. And she can run circles around me aerobically. But she still went ga-ga over this new line of pants and jeans at Cache. And the two girls helping her (both of which had rail-like model bodies) were raving about them too.

The truth is this Tribal Seduction marketing at it’s best

It’s simple. To the point. And hits on every trigger ingrained in women’s subconscious since they were little girls playing dress-up.

This is a great example of the Tribal Seduction CHARM Formula in action.

But what makes this the ultimate Tribal Seduction (at least from our experience at Ala Moana Mall,) was the way the manager and her assistant made us feel. Like a Tiffany Charm in the little blue box, they wrapped it with a ribbon of passionate support.

They locked the store down at 9pm, their normal closing time. But then they turned all their attention to making sure I was comfortable, and that Deb had an endless rack of suggested clothes to try on.

We walked out of there at 10:20pm! Both of us were thrilled with the 90-minute experience. (Though I must admit, I thought we left with far too many bags. But Deb thought it was just the right number for some reason. )

What about you?

How would you have felt if that all happened to you?
Do you agree it was a great example of Tribal Seduction?
(Including the “raised rear” and “drop in one size”?)

Share it in some graffiti down below.

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New Media transparency can kill your business, or boost it. And this week we got a great example from the world of politics.

Entrepreneurs can learn a LOT about marketing from politics. No matter what your political stripes, the Obama campaign holds a wealth of strategies you can use creating a Tribe of raving fans in your business.

Here’s a quick video analysis that will expose one thing you better have in your marketing if you want to WIN and KEEP raving fans.

Watch and see now!

So what do you think?

Does transparency only count for presidential candidates and corporate big wigs? Or could it hurt or help you too? Share your thoughts below.

Got an example of how transparency helped you make a sale? Share your win here too!

Watch Now:

 When Transparency Kills: A New Media Marketing Lesson: Play Now | Play in Popup | Download

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