I know, I know… testing and tracking! Uggghh. Without doubt, this topic can seem a little “techie.” But if you want to make winning raving fans and make making money easy and fun, here’s the key. You need to know EXACTLY what Captivates attention (the “C” in Tribal Seduction CHARM formula) and Motivates them to action (the “M” in CHARM) is critical.

A great free tool to make your testing and tracking easy is Google’s Website optimizer. But even with this Google powered tool, it can be a little imposing if you’ve never done testing and tracking to boost your traffic and sales conversions.

Well Google has done a full video walk-through of their free Website Optimizer service making it simple to get going. It’s 63-minutes on YouTube, but well worth the time. (Yes, no 10-minute video limit for Google since they own it. )

The video primarily addresses what to test on standard sales pages (and Marketing PRO pages if you’re using the BLOG i360 system.) But you’ll get some good ideas on how to use Google’s Website Optimizer with your regular blog too.

What’s covered?

• A brief introduction to Website Optimizer for new users
• Best testing practices
• Top elements to test on any webpage
• Top mistakes people make when developing new content to test

We’ll be doing testing and tracking using BLOG i360 sites over the next 60-days, with a more “New Media Marketing” focused test series. And we’ll share what we find with Tribal Seduction subscribers.

What will you test?

• Did you get some interesting ideas from the video? What are they? Share em’ in a comment. Your ideas will help other readers spur their own new ideas.
• What would you like to know about testing in general? And testing with New Media in particular?
• Share your thoughts/questions below so we can focus on your interests in future updates here at Tribal Seduction.

YouTube is starting to make higher-definition streams available on certain videos. This is a long awaited across-the-board improvement available on all YouTube accounts. It’s definitely not true High Definition, but it’s a step in the right direction. Especially compared to the typical grainy YouTube video.

How do you make your higher quality videos available?

Right now these high quality streams are only available on “certain videos,” as YouTube states on the official YouTube blog. It’s based on the source file you uploaded to YouTube.

How do you watch higher quality videos?

On your Account page you’re now able to choose “always show me higher quality when available.” To change your settings go to your Account Home Page >> Account >> Video Playback Quality.

YouTube suggests that you select “always show me…” only if you have a fast Internet connection, otherwise you might find that videos don’t play as quickly or smoothly as you’re used to. Higher quality videos also have a link right below the video player which will allow you to select between the normal or higher quality settings.

Like all videos on YouTube, higher-definition videos can’t be longer than 10 minutes in length. Max file sizes have been bumped up to 1 GB though.

Go Red…

Oh, and while we’re talking about YouTube — China is blocking YouTube after they posted videos showing the recent protests in Tibet.

Yeah!!! Communism shows it’s true colors again. Killing people, and then shutting down any media source that reveals it. At least they make it clear why red is their color.

Play Now:

 Flip Video test: New Media Marketing Tool: Play Now | Play in Popup

This is high-resolution 55mb video above and takes a while to load. You can read while it loads or watch it on Revver down below.

Using video to bond with your Tribe in your New Media Marketing will boost emotional bonding.

If you’ve been shying away from using it because you think capturing video needs to be complex or costly — this is going to rock your world and remove any fear. And even if you’re more experienced at filming with an expensive HD camera, you’ll see why this is a “must have tool” for you too!

When it comes to capturing video for New Media Marketing, there’s a new king on the block for simplicity. It’s called the Flip Video recorder. This tiny little recorder (it’s the size of a pack of cards,) holds 60-minutes of digital video. Quality is more than sufficient for Web use, and it even looks good on a regular TV too.

We’ve been testing the new Flip Video in “normal” filming situations. But we wanted to really put it to the test and see how quickly it would adapt to rapid light changes and high speed movement.

As you’ll see from the video, the Flip Video does not disappoint here either. The online trans-coding on YouTube does it no justice, Revver is better.

But above in raw format, and even on Revver down below, you can see that it did as good a job at color and light adjustment under demanding situations. Surprisingly as good as our $2,000 Sony HD camera! You can really see the lush greens of the mountains and deep blues of the ocean even at high speed.

Flip Video is one of the best “bang for your buck” purchases you can make. At around $150 online, Flip Video is a “must have” tool for anyone serious about New Media Marketing.

How could you boost your Tribal Seduction and New Media Marketing with a Flip video Recorder? And if you’ve already got a Flip Video, what are you doing with it to have fun and bond with your Tribe?

Drop us a quick note below and share your ideas.