Tribal Seduction

Yesterday @TerryBean asked a question via twitter that many entrepreneurs worry themselves sick over (and thereby hamstring their success), not just on Twitter, but on many Social and New Media Marketing channels.

Terry asked; “Do you worry about losing followers? If so do you think you lose them from not tweeting enough or tweeting too much?”

My multi-Tweet reply addressed a core issue WAY more important than too few or too many updates. I answered Terry:

• Msg 1 “If your not strong enough to turn some people off, you’ll NEVER be strong enough to attract a Tribe of true Loyals (cont)”

• Msg 2 “You need to establish your Persuasive Selling Platform – then stand boldly on it. Too many/few Tweets is least of concerns. ”

My first statement there got picked up and used by Ken Burbary in a post yesterday discussing unfollow tools and their impact: “Twitter: Unfollow me, it’s not personal.” Ken correctly touches on the fact that Twitter has a “culture.” But that point has much larger ramifications to the way you do business. In fact; emotions and interactions tangled up in “culture” is the entire basis for Tribal Marketing.

Unfollows will never hurt you, but beating yourself with sticks will break your business bones

“Twitter culture” is no different than any other human interaction, online in New Media or off-line face-to-face. People with jobs dabbling in Social and New Media to gain friends and “converse” can afford to get sucked into a never-ending downward spiral of narcissistic analysis.

But for entrepreneurs, marketers and business owners; analysis of this type without a benchmark or platform against which to judge reactions creates

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Plurk, Jaiku, identi.ca. All New Media marketing channels. Services that are trying to topple the king of the micro-blogging hill — Twitter. But they’re all falling short. And understanding why they’re failing will help you attract, grow and protect your business — no matter whether you’re selling widgets in Peoria or downloads worldwide.

See — it’s not just the Twitter API or its coding that is insulating Twitter.

Nope! Far from it.

And it’s not all the cool apps that have been built around Twitter (like Summize, Twemes, Twhirl, etc.) They help solidify Twitter’s position. But they’re all actually a RESULT of Twitter’s leadership, not the cause of it.

The reason Twitter still stands as the top choice for the #1 choice of micro-blogging for New Media marketing goes much deeper than coding, apps or APIs.

It’s all about seduction…

Three Tribal Seduction™ principles keeping Twitter at #1

Let’s take a look at the real reasons for Twitter’s current ability to fend off all comers, and see how you can apply these lessons in your own business.

1) Fantasy (or “story”)

Twitter, Tweets, the Twitter Fail Whale and the entire cast of cartoon-like characters in Twitterland — they all make using Twitter fun. It’s engaging and entertaining.

It’s a fantasy land where you can make up your own stories.

2) Insider language

If you use Twitter you’ve probably grown accustomed to using terminology like Twemes, TwitCast, TwitAholic, follow, @, DM’s, and more.

It’s an environment we can escape into using a language that “outsiders” just don’t understand. That’s key in Tribal Seduction for the same reason it’s key to the power of cults. It makes members of the Tribe

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Aloha,

I’m about to show you how you can join me and 4 other top influencers in Social Media in a TeleSummit this week – completely free – if you act right now, and closely follow the instructions in this post.

By now, you’ve heard how popular Twitter has become for business owners and professionals around the world. You may have even seen my TwitAholic video. But you also may still be scratching your head wondering how you can take advantage of this hot social network for fun and profit.

This Tuesday, I’ll be revealing WHY Twitter has become my #1 new addiction & drug of choice.

I’ll reveal the 3-step formula on how to use Twitter to create good will with crowds of raving fans who eagerly put cash in your pockets.

We’ll also discuss how marketing on Twitter is radically different from other online marketing activities, and how marketers are sabotaging themselves when they use Twitter incorrectly.

You’ll also learn what “Brand Integrity” is and how entrepreneurs can use it on Twitter to outsmart and out-position their competitors using a few simple tools.

And this is just one of the calls for this week’s TeleSummit.

Shhhhh! I just got a hold of the questions Adam Urbanski is planning to ask the other 4 social media experts for the other 3 calls during this week’s TeleSummit – and they’re good ones! I’m curious how some of the women will be answering some of these questions, because they normally sell these secrets in their $2K private courses – just as you know we do in our Tribal Seduction course.

Can you join me and the other social media mavens this week?

The topics covered during this week’s TeleSummit are:

Blogging
Twitter
Facebook
Social Media

Here’s how you can join in and participate on all of these calls – free of charge:

Immediately register for this TeleSummit here:

http://snipurl.com/0624

(Feel free to use this link to post on your social media sites: Twitter, Facebook, MySpace, etc. and invite your fans & followers – I promise – they’ll be thanking you for telling them about this week’s TeleSummit.)

When you register, you’ll receive the phone number to call along with the times/dates/topic for each social media expert.

Insider’s Hint:

Be sure to call in EARLY in order to join the call LIVE! There are already close to 1,000 people registered for this TeleSummit already and it was just advertised.

Inner Circle Secret:

Are you curious how Adam Urbanski was able to get 5 power hitters of social media to take time out of their busy schedules to give a TeleSummit free of charge?

Here’s how it all works:

Each social media expert agreed to give 70+ minutes of her time away for free to anyone who can join the call LIVE. (That’s why you must call in early to secure your seat this week.)

Then, each social media speaker put together a valuable, juicy bonus that she would otherwise charge a fee for, and we all combined our bonuses into a powerful “upgrade package” for attendees who want more. Details will be provided when you register for the Free Social Media Marketing TeleSummit of what you’ll get when you upgrade to the VIP package in order to have access to all of the calls via MP3 download.

BTW: I highly recommend you grab the upgrade package. I’ve seen the bonuses & have met each speaker personally, and what they’ll be sharing will be valuable information and resources you can put to use today. Plus – you’ll be supporting 5 fabulous women influencers in social media, demonstrating that we’re doing the right thing by “giving away” our time & tips in order to help the small business owners who are still newbies.

So – will you be joining me for my call about Twitter this Tues?
And will you also join my other friends on Mon, Wed & Thurs to learn more about Facebook, Blogging and New Social Marketing strategies?

Here’s the link that will get you access to the LIVE calls all week for free:

Register here now http://snipurl.com/0624

Join me this Tues, and discover what the HOTTEST social network – TWITTER - is all about & join me in the addiction!

If you’re not using Twitter yet – I promise you – you’re missin’ out!

Other presenters this week are:

Patsi Krakoff and Denise Wakeman are known as The Blog Squad™
Mari Smith has been dubbed “the Pied Piper of Facebook” by Fast Company.
Nancy Marmolejo is a PR, media, and social networking strategist
And me:
Deborah Micek, author of the first published book on New Media, (aka: social media) “Secrets of Online Persuasion” ranks among the “bleeding edge” experts and trend setters – all while keeping things simple for her clients.

Join us LIVE & you’ll be able to participate free This week.

See you on the call this week http://snipurl.com/0624

@CoachDeb

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