Tribal Seduction

We all know proof sells by building trust. You can provide proof in the form of words, pics & testimonials. But when it comes to proof, nothing has more of an impact than your ACTIONS!

And there’s a certain type of action that wins you a Tribe of Loyals who stick by you through thick-and-thin… even in the tough New Economy we’re all facing. It’s a level of committed action that bonds you and your Tribe together.

Let’s have a quick meeting on the beach & you’ll see what I mean:

Now this doesn’t necessarily mean going out and getting in actual physical duels or fights for your Tribe, industry or niche. That probably wouldn’t be good for business unless your Tribe is fans of UFC (Ultimate Fighting) or WWE (World Wrestling Entertainment)… or the Jerry Springer show. LOL!

Seriously though! How many of us really go out into the marketplace and get bloody for our Tribe. Standing up for the rights of Loyals of our Tribe or our Tribe as a whole. Taking the arrows leading the charge on a topic, cause or opportunity affecting our Tribe.

A practical example of getting bloody for your Tribe…

Listen… to survive and succeed in business in the New Economy it takes more exceeding of expectations & delivering an outstanding quality of product or service. That’s a basic expectation that must be met. More importantly, there’s no “blood on your face” and hence no emotional bonding. One simple way to get both is to advocate for the rights and needs of your Tribe.

For example, I’m vigilant in advocating for the rights of small business owners with state and Federal government. I take action not just because I’ve been an entrepreneur since starting my  first business at age 12; but because I know we as a group are in the cross-hairs of the looters in office.

I’m passionate about revealing the path to prosperity, which is now contrary to common consensus. I don’t care if I turn off some who “don’t get it.” Their opinion doesn’t matter to me. I only care for the Small Business owners and solopreneurs who battle to overcome barriers carelessly thrown in their way on a daily basis… and any entrepreneur who knows me knows I’m willing to “get bloody” doing that.

How do you get bloody for YOUR Tribe?

Realize this truth — people may buy from a good marketer or salesperson. But they will only stand loyaly behind a leader in good times and bad. And a leader has to be willing to get bloody and risk broken bones.

• How have you gotten bloody for your Tribe in the past? Could you do it again? Or maybe even on an ongoing basis?
• What are you doing to go beyond boring words to prove yourself to your Tribe?
• What could you do to win the trust of more members of your Tribe turning them into Loyals?

Share your experiences, thoughts & ideas in some graffiti in the comment area below. Let the tribe know what you’re willing to do to win their loyalty.

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First Tweetup in TV History was held on Wednesday, January 21, 2008 when Deborah Micek (Aka: Coach Deb) was interviewed by Andy Bumatai on his TV Show about Twitter and Social Media with two other guests, Arleen Anderson and Lincoln Jacobe.

The book Andy Bumatai referenced on the show was Twitter Revolution found directly on Amazon.

Part 1 from TV show
Andy Bumatai introduces “Social Media” to the audience and relates it to current events.

Part 2 from TV Show -
Where Guests are introduced & the discussion begins!

Part 3 from TV Show -
Where @AlohaArleen & @CoachDeb begin to debate about what Seduction really is (and is NOT):

Part 4 from TV Show -
When guests gave business owners tips on how they can use Twitter for business & marketing:

It got a little heated on the Andy Bumatai set when @AlohaArleen said she begged to differ with @CoachDeb and stated, “I don’t want to seduce my audience.”

Here’s a “behind the scene shot” of the studio.

NOTE: Deborah Micek couldn’t bring the Twitter Revolution book on the set b/c of the green screen the TV show was filmed in front of. Since the cover of the book was green it woulda looked funky with the background pouring through!

You’ll find more behind the scenes shots to see how the production was put together, and some of the LIVE audience members there for the LIVE Tweetup on Deborah Micek’s Facebook profile.

But back to the debate… Who doesn’t want to charm and seduce their audience? Now it’s your turn to get in on the debate. What have you learned from this blog about Tribal Seduction? And what would you say to someone who doesn’t get it yet?

Perhaps you’re a student from the Tribal Seduction Course, and you know even more about what Seduction really is and is not. Share your thoughts about seducing your audience (as opposed to the typical old-school marketing slam and spam strategies used) in the comment section below.

How would you describe Tribal Seduction in business to someone who is unfamiliar with this new form of marketing in the 21st Century?

Author: Deborah Cole Micek
Social Media Strategist
AKA: @CoachDeb on Twitter

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Splitting!? Really!? Yep… actually in TWO different ways. Splitting in a business-sense, and splitting as in “outa-here.”

You gotta watch the video to see how BIG of a move this really is. And we’ll share a little known fact that will forever transform your goal-setting — at New Years and all year long.

Watch it now, enjoy the warm Trade Winds… then we want to hear from YOU!

So what’s your BIG move for 09′… and your 7-year target

So now you know what our plans are for helping solopreneurs and business owners like you in 09′. And you know the most common mistake people make in setting and achieving goals — they over-estimate what they can achieve in one-year, and under-estimate what they can achieve in seven.

So now it’s time for YOU to take action…

Action, winners & reward

Why do we always share our BIG moves publicly with family and friends? Simple! It’s because it helps to hold us accountable in taking action.

It’s a practice I learned from a mentor when starting my 2nd business at age 20. It was instrumental in my selling two businesses, Deb leaving her Corp job and our moving 5,000miles to Hawaii. We use it all the time for added leverage on ourselves.

See, the problem is most people dream in silence, in their head. Winners create an environment where they’re accountable for action.

So with that in mind – what is your BIG move for the next 12-months, and the next 7-years? Don’t let your life be defined by “what coulda been.”

We’ll be rewarding the owner of the best “BIG move” posted 60-days paid membership on the http://BLOGi360.com Hub Site system! But be prepared to be held accountable. We want your life to be defined by the journey to “what will be.”

Happy New Year!

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Brand You!

Brand New You!

Are you ready for a Brand New You in the New Year?

Are you ready to go BIG TIME in ‘09?

When people see or hear your name, what instantly comes to their mind? Do you know? Do your clients know your niche/speciality and how you can help them best? If not – the time is now to get that laser focused message across in a big way for the new year. Who’s with me?

I thought it was easier to share my thoughts via video of a major distinction I made in 2008 that has catapulted me for going Big Time in ‘09. My wish for you is to make similar distinctions so you can go Big Time in ‘09!

I’ve met so many wonderful people this year on Twitter and all the different places I spoke throughout the year, that I wanted to set up something special for the followers/fans/friends who’ve asked me for a private coaching session to help them with their brand, their business and their goals.

Since I’m in the giving spirit – you get to take advantage of crazy low private coaching rates and grab them now before the New Year is up, and before the clock strikes midnight. I’m looking to Coach 12 phenomenal business women and a few good men who know 2009 is his/her year. If that’s you – you’ll especially love this video and this post, because you get the opportunity to lock up a consulting session (or two) at crazy holiday rates. (Yes, I’ll honor this special for current private coaching clients as well – since it’s a limited offer and time for these sessions.)

Normally I don’t do single 30-minute coaching sessions, but I’m in the holiday spirit, and wanted to give my followers what they’ve been asking for. So – you’ll find a quickie coaching session is available as an option along with a special 60 minute session rate, if you want to go long. I even included a special “6-pack” if you’re a heavy “success drinker“.

Grab these New Year Coaching specials now – before JP Micek discovers what I’ve done, and takes this post down!

NOTE: I can only meet with about 5-7 people from here to the new year, but you can still lock in the rate today, and then Deborah Carraro (our new business manager) will schedule your session for mid-late January – depending on when your order comes in. Just call her up after you’ve grabbed what you need using the links below and she’ll call you back when she’s in the office in the order the calls and orders are received.

Office line: (415) 723-9715

Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!

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Go behind the scenes with Coach Deb at Splash Media Studio
in Dallas, Texas as she was getting prepped for a TV interview for
a new network: Elevision TV “TV that takes you to a higher level”.

Mari Smith was co-conspirator here and took some behind the scenes
footage while Bill Hibbler from eCommerce Confidental was in the blue
room with me interviewing me about Twitter & the Twitter Revolution
book.

Elevision is a new TV channel that will be on next year. I was
honored to be among the inaugural crew that was in the studio for
a series of business building interviews. Topics discussed in the
interviews for the different shows ranged from social media to growing
your business using best practices with some of the world’s best
business minds.

It was a blast, made brilliant connections for BLOGi360 among other things I’ll be excited to share with you in the New Year… but for now… I’ll give you a sneak peek at what Mari Smith and I were up to this month in Dallas.

You’ll see the panic they almost put me in… and I hope there are other Tweeters out there who share my pain. Afterall… how can you do an interview highlighting the power of Twitter and not be able to tweet about it. Right?! C’mon now – who feels my pain? (please stand up – and comment below if you felt my pain/anxiety in this video… just a lil’ bit? Or if you think I’m TOO much of a TwitAddict. I can take it. Really! I can

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Authenticity and transparency. Are they important marketing in today’s New Media marketplace? You bet! Are they, as some have proposed, the “currency” of social media? Not if you’re a business owner or marketer. Here’s why this currency concept can slowly suck your energy and profits, and what the cash-creating alternative is.

Do buzz-words equal bucks?

Authenticity & transparency are Social and New Media buzz-words. That’s fine.

The dangerous thing is when these buzz-words are used by Social Media “experts” in a way that leads people to think they are cash creators. But are they really?

There are literally billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives. Most of these people struggle from day-to-day trying to make ends meet. Many are simply struggling to survive.

When’s the last time you paid your mortgage or car payment with authenticity? Are you earning interest on your transparency account at the Social Bank of America? Of course not.

Come on, currency is just a word… isn’t it?

Now you may be thinking I’ve gone too far here. That “currency” is just a word. But words do have power. The power to focus. To stir up emotions. To make connections between what’s known and what’s new. And that’s why the currency concept is a profit killer.

Look, the definition of currency is a unit of exchange that facilitates the transfer of goods and/or services.

When people say authenticity and transparency are a “currency” it’s a direct implication that there is transactional value there. Authenticity & transparency cannot be exchanged, stored or compounded as currency can. Putting the focus on authenticity and transparency creates a fuzzy financial future for business owners and marketers.

So what’s a better way to look at authenticity and transparency?

Authenticity and transparency are merely the lenses by which people perceive congruence, character and trust. To harness their power you must act like an optometrist who adjusts a person’s vision using their Optical Refractor (yep that’s what that funny machine is called.) Instead of using a complex machine with lots of numbers, you develop the skills to control and adjust what people see when they look through the lenses of authenticity and transparency.

• Authenticity and transparency are the LENSES
• Self-Influence and persuasion are the ADJUSTMENT DIALS

Self-Influence and persuasion are (and should be) the things you can actually control. The most successful people in business, entertainment and politics know these controls are the root of power and profit.

For you, understanding the inter-relationship between these lenses and adjustment dials is what will make the difference between success, struggle or failure in today’s marketplace.

Is “manipulation” a bad word?

Self-Influence, being obviously self-focused, identifies and gives you control over your strengths. Persuasion allows you to influence others. Is this manipulation. Damn right! But you’re manipulating your mouse to read this page right now aren’t you? Since when did manipulation become a bad word?

Remember those billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives? They think manipulation is a bad word too. This puts them at the mercy of anyone who understands the power of the lenses and dials. Is that the position you want to be in?

Ultimately you determine what manipulation means by how you use it an what you achieve with it. With the power to focus people on your strongest assets, and the ability to control transparency — you’ll increase rapport, trust and connections. Once you’ve mastered these skills, you’ll have the ability to attract, stack, and spend as much REAL currency as you want.

Next in Series

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Madison Avenue advertising firms do it. Mainstream marketers do it. Political campaigns do it. They all piggy-back on the emotional anchoring created by famous singers, actors, and sports figures. It’s a marketing strategy with a proven track-record. People bond emotionally with people, with personal brands, and with your Primal Key™.

But what about online you when you’re marketing with New Media? How can you harness the momentum created by emotional anchoring and piggy-back off of words, quotes, images, or sounds that people are already familiar with?

It starts by understanding the simple truth of why emotional anchoring works in marketing. That is…

People buy what they like, and they like what they know

Familiarity breeds comfort. When you’re familiar with something or someone, you know what to expect. That makes things comfortable. More importantly (for marketing and sales purposes) familiarity and it’s offspring comfort both act to turn off the natural defense mechanism (skepticism) we all employ to protect ourselves.

Leveraging emotional anchors works so well in marketing because it accelerates familiarity and comfort. Its’ impact is instant, subconscious, and undeniable when it comes to boosting conversions.

Now, you may not be able to afford to pay Beyonce or Tiger Woods to appear in commercials for you. But you CAN leverage existing visual and auditory anchors, and using New Media Marketing — tie them to you, your product or your service. And you can do it in much easier, and much more cost effective way!

Here’s an example to get those Tribal Seduction mindset wheels spinning in your head.

A few good marketing ideas…

If I say "You can’t handle the truth!"… what movie do you immediatley think of?

"A Few Good Men." Right! It’s one of the most often quoted movie lines.

On the outside chance you haven’t actually seen the movie, you probably know what movie it came from and the context in which it was said. It’s familiar and it’s comfortable because it’s known.

The line was used in the climax of the movie. In what also was the most emotionally charged scene of the movie.

So where does New Media come in on this?And how does this help you with your marketing?

Well, lets take a look at a couple examples of how this famous movie quote was used in online videos. A few notes on what was done right. What could be done better. And what creative ideas you can come up with after looking at this mini-case study.

First the original clip

Let’s put things in context with the actual unedited clip from the movie.

OK, pretty powerful scene right? One of the most memorable in recent movie history.

So what can be done with this in New Media?

Follow along with me for a few minutes and find out.

Now, two examples: the good, the bad, and the "could be better"…

First; here’s funny adaptation that you’ll get a kick out of… especially if you’ve ever been attacked for being a good creative marketer.

Video Example #1:

Read the rest of this entry »

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Marketplace Molester Alert

The scourge: the Black Triad
The villains: Marketplace Molesters, List Pimps & Conversational Sociopaths
The innocent: consumers of all ages
The hero: you
Your role: Tribal Seducer
Your reward: a new, fun and profitable way to win the hearts, minds and pocketbooks of thousands of raving fans

Can’t see the video above? You need to
upgrade to the the lastest version of Adobe Flash It’s free.

As a business owner and marketer, there’s a very good possibility you’ve been wildly mislead, confused and digitally drugged by self-proclaimed marketing gurus who have brainwashed you into thinking that there’s only one way to market successfully.

The truth is; the way of the old internet marketing “ABC” (Always Be Closing) methodology is the path to financial suicide in today’s New Media Marketplace.

Today’s consumer is sick-and-tired of being assaulted by pathetic adolescent marketing that is clearly out for self-pleasure. The New Media marketplace with the power of Social Media has raised people’s expectations for rapport and lowered tolerance for marketplace molestation. (Isn’t that true for you?)

Your calling…

Your goal can no longer be only to “sell.” You must be guided by Profit Trinity™ Attract-Connect-Convert. And if you want to get and keep a Tribe of raving paying fans, they want to know you’re protecting them. That you are taking a stand and actively combating the Black Triad.

There is a new better way to sell today, without “selling.” the New economy and New Media marketplace demand it. Those who get it will reap the rewards no matter what the economy is doing.

This video is your invitation to join in defeating the Black Triad. And it’s your awakening to a new way to win the hearts, minds and pocketbooks of more raving PAYING fans than you can possibly imagine.

Die Black Triad! Die!

Marketplace Molesters, List Pimps, and Conversational Sociopaths… all must die a digital death.

When you’ve run across any of the Black Triad, how did you feel?

Will you do your part in ensuring their defeat?

And equally as important, will you shun the path of the Black Triad, embrace the new way and be guided by the Profit Trinity™?

You can be sure it’ll be the deciding factor between your marketing generating a financial boom or bust.

John Paul Micek is a co-founder of the RPM Success Group ® Inc., the leader in software, systems & coaching to double your profits in 12mos or less in the New Economy. QuanSite New media marketing software is one of those tools. He is author of the 1st published book on New Media marketing, the best seller Secrets Of Online Persuasion.

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I was shocked by a quote I read today. It was given as advice to business people, and it went like this; “emulate, do not innovate, be unique, but not original.”

Now as soon as I read it, the hair stood up on the back of my neck and I started to shake with frustration. I got control of myself and commented to the person; “that’s good advice — if you want to be a follower!” (And I don’t mean a Twitter follower either. )

I mean, really! Do u think Apple, Virgin, Chris Angel, Martha Stewart, Oprah or any other standout company or personal brand adheres to advice like that?

No, of course not. The “nots” in that piece of advice will limit your success by making you a follower, not a leader.

Look… watch the 2:30 minute video and you’ll understand better the life-sapping trap of being trapped on the path. Then let’s chat.

It’s the worse thing that can happen to you…

You’re trudging along day after day, thinking you’re on the right path because someone else beat it down for you. Finally one day you get to the end, and you realize your destination is not what you were looking for. And you have to start all over again.

Not good. Not good at all. Modeling is great, but only when you innovate using your own strengths as the basis.

Being unique is terrific, sure. But my dogs leave unique piles of poo every day. If they were original and used the toilet – that would get my attention!

Beware of using cute little quotes as the basis for your business strategies. Dissect them and make sure they’ll work for your style.

Use common sense to map out each piece of advice to its’ conclusion. That way you’ll see if the end point aligns with your goals. If it doesn’t, either learn how to modify them to work with your unique strengths, communication and motivation style, and personal brand… or trash it.

What’s your story?

Have you ever gotten trapped following someone else’s trail? If so, how did you break free and cut your own path?

Are you already leading the pack? If so, how are you proving yourself and your products as innovative? What are you doing to create a personal brand that makes you stand out as both unique AND original?

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I recently wrote a piece on the New Media Marketing blog for Entrepreneur Magazine, and it caused quite a controversy. In it I raised the question of women having a natural advantage when it comes to the art of influence and online persuasion. The topic generated a lot of comments and stirred up both men and women to join in and share their opinion.

As a matter of fact, the topic was so controversial that the buzz continued on Twitter, and at parties in the “real world”. Including a recent get together with one of my clients living Hawaii.

He started to say, “Women Rule on Twitter” while we were walking on the beach in Kailua to catch the sunset. But then, a couple of Mai Tais later, once again – the controversy took over. In the dark of night he “might” have admitted too much of what he REALLY thinks about women, and how he can’t compete with them on Twitter.

I dunno – but it sure had me laughing! (And laughing – and laughing esp while editing this video.) But I’ll let YOU decide.

Does he speak the truth? Or go too far? Is he sexist? Or simply admitting that women do indeed have a natural advantage for any type of social networking activity on the net?

J.P. Micek chimed in, (on the laughing) and went on to agree that women really DO indeed rule on Twitter. He said it was because they have, (and I quote) “The Whole Package”.

What do you think the whole package is, giving women the advantage on social networking sites?

And is it only women who have the whole package when it comes to winning on Twitter? Or can men develop the skills necessary to win in the new media marketplace?

Make your opinion count with a comment below.

@CoachDeb

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