The very simple CHARM Formula of Tribal Seduction is a 165-degree twist on “old school” sales formulas. You know, things like “always be closing,” or AIDA et al. This video shows the CHARM Formula in real-life action. Watch and see if you agree that business people who adhere to the “old school” formulas come off as nothing but Marketplace Molesters.

This is one of the most viewed videos in the world today. And when you watch it, you’ll see why. On the surface it’s one man giving away hugs. But what the video really reveals is even more powerful for entrepreneurs, business owners, and even affiliate marketers.

It’s a perfect example of Tribal Seduction in real-world action.


As you watch the video observe how:

  • “free” to the general public is a tough sell
  • social proof of the first hug recipients spreads like wildfire
  • meeting the un-spoken needs, wants, and dreams of your Tribe is the key to success
  • the Tribe rallies to defend the leader when people try to stop him
  • and, the ultimate — - how AUTHENTIC emotional bonding is what creates power, profit, and raving fans

If you take the time to define who your Loyals really are. If you learn what their REAL wants, needs, and dreams are. And if you honestly take the time to develop a strategy for emotionally bonding with your Tribe while providing value — then you’ll see the CHARM Formula bring you success.


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.
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