The 90-second video intro:

Earth Hour. A 60-minute event that moves from time zone to time zone with people all around the world “volunteering” to participate and “make a difference” by powering down.

But is this event really what it appears to be on the surface?

Is it an innocent “celebration”… or a seductive ritual?

The first time I heard about the Earth Hour initiative I thought to myself; what’s the point? What’s the tangible and lasting benefit to mankind? There’s got to be a goal here. Besides, the name kinda sounds like the Darma initiative from the TV show Lost. And anyone who watches that show knows, they had a goal.

So I did some research. And you know what I found? Well, the Earth Hour organizers themselves have admitted that the event “would have little impact on carbon emissions.”

OK, so no tangible benefit. Onward we go…

There must be a hidden agenda or goal then. You an I are smart enough to know that an event of this scale comes about without some type of end result in mind. So I dug deeper.

At first I thought it was just basic indoctrination through a Tribal ritual to strengthen the faith of the followers. But then i saw the quote from James Leape of WWF International where he said, “We need to harness some of the cooperative spirit we’ve seen with Earth Hour to find a global solution.”

Tribal Seduction used to perpetuate global warming scam

Ahhhh…. OK, the lights turned on for me. It was then I was able to see clearly that it’s an execution of a basic Tribal Seduction strategy.

  • Stir up emotions
  • Link them to an issue, event or person (in this case a natural phenomena positioned as a problem)
  • Then capitalize on that emotional connection.

And this might just be one of the greatest feats of MASS Tribal Seduction ever executed. Mass participation in a global event that has no outcome other than for people feel good about themselves. But that’s up to you to decide.

Remember — Tribal Seduction, like persuasion, the military or any other power, is morally neutral. It can be used to advance any agenda.

If you’re a business person who’s been exposed to the Tribal Seduction doctrine, you know we focus on harnessing the power of Tribal Seduction for good. To fight Marketplace Molesters. To remove barriers to action for your Tribe. And to help them improve their lives with the goods and services that you offer.

But Tribal Seduction can be used for evil too. Hitler and Jim Jones were masters at Tribal Seduction as well.

And it’s up to you to guard your mind. You need to be just as diligent in protecting yourself against Tribal Seduction, as you are dedicated to ethically using it as a marketing formula. And the way to guard your mind is to control your focus.

That begs the question…

Who’s controlling your focus?

Look, one of the guidelines for ethical behavior from the Society of Professional Journalists states that a journalist must “Distinguish between advocacy and news reporting. Analysis and commentary should be labeled and not misrepresent fact or context.”

It also states that a journalist must “Support the open exchange of views, even views they find repugnant.”

I see both of these guidelines violated by mainstream media on a daily basis. Yet no one cares. They don’t question what they’re being told. They just take it all in as if it were truth.

This is what creates a dangerous situation. Why? Because when a person bases their beliefs on what they’ve been led to believe is “the truth,” they’re handing over control.

Truth is relative because beliefs shape reality. People have different beliefs, and so they have different realities. And reality is truth. But facts are always facts… until someone puts them into perspective.

Follow along and see if you agree…

Most people would say that jury trials are about the law. But they’re not. They’re about what 12 people feel and think. The prosecutor and the defense attorney pull the facts together to paint a picture. And that’s where filtered facts get packaged together to create a perception. A truth that people will buy into. A pre-packaged perception designed to generate specific emotions in the jury.

Unfortunately the fact is today that most media is just biased perception pre-packaged for mass consumption by people who are too lazy to control their focus and think on their own.

Harsh? Yes.

But I’m sorry, I hate people being led astray by anyone. I don’t care if they’re Marketplace Molesters, smooth talking politicians, or the mass media.

The fact is — when you fail to question what the lemmings are doing and just take in what the media says — you’ve handed over control of your life. And on this issue of climate change, the pre-packaged perception that we’ve been fed for the last 5-10 years, is that the earth is warming. Even more, that WE human beings are responsible for it.

My response to those two claims — so what, and B.S.!

Big deal the earth is warming! It’s a natural cycle. And B.S. that it’s man made.

Ah, now you’ve gone over the deep end J.P., you say. You don’t know what you’re talking about. Don’t you know that there are stories all over the news today that there’s a crack in the ice in Antarctica?

OK. Perfect. Fact is it’s an ice shelf that cracked, right.

First question then… why did it crack? Seismic activity? Ice sheets moving on water? (The Antarctic ice shelf floats you know.) Or possibly warming temperatures?

    But even more than that — where’s your focus?
    The Southern Hemisphere.
    Why?
    Who put it there?
    You?
    Or the media?

This is what we’re talking about here.

Who is in control?

But J.P., but J.P…. most scientists say that the earth has warmed about one degree in the last 100 years.

Yeah, but does that automatically mean that mankind is to blame? And what does that mean historically anyway.

Listen; if I say “this is the hottest Summer ever,” and my 96-year old grandmother says the same thing.. who’s got a better shot at having the right perspective?

A 2003 study by Harvard and Smithsonian Center for Astrophysics “20th Century Climate, Not So Hot,” determined that “the 20th century is neither the warmest century nor the century with the most extreme weather of the past 1,000 years.” http://cfa-www.harvard.edu/press/archive/pr0310.html Two institutions that could hardly be tagged as being in the pockets of “big oil.”

And I bet your perception of today’s news would be very different when we look at the whole world too. In fact, are you game to do that right now?

Good! Here’s a quote pulled from DailyTech.com that culled some very interesting facts from major global temperature trackers.

“In the last year, we have seen the largest one-year temperature change ever recorded for global temperatures. However, it’s been a cooling trend, not warming. Record snows and cold are being reported from all over the northern hemisphere this winter.”

“Over the past year, anecdotal evidence for a cooling planet has exploded. China has its coldest winter in 100 years. Baghdad sees its first snow in all recorded history. North America has the most snow cover in 50 years, with places like Wisconsin the highest since record-keeping began. Record levels of Antarctic sea ice, record cold in Minnesota, Texas, Florida, Mexico, Australia, Iran, Greece, South Africa, Greenland, Argentina, Chile — the list goes on and on.”

global cooling facts

“No more than anecdotal evidence, to be sure. But now, that evidence has been supplanted by hard scientific fact. All four major global temperature tracking outlets (Hadley, NASA’s GISS, UAH, RSS) have released updated data. All show that over the past year, global temperatures have dropped precipitously.”

All four major global temperature tracking outlets have data showing that global temperatures have dropped big time. So much so that the drop in global temperatures this past year has wiped out one century of warming.

Think about that. Best guesses by scientists are that we went up one degree Celsius, in 100 years. And now, in one year that increase has been wiped out.

Earth Day 2009 update:

Earth Day proponents continue to spout the same rhetoric and tell the same scary story in the face of record-breaking cold and cold-related deaths this past Winter. Just check out a few of the stories below to put things in perspective for Earth Day 2009:

Record cold weather payouts triggered as temperature hits -11C

Cold streak sets new record

Central Europe, France, U.K., Italy Hit by Cold Air

London colder than Antarctica

Americans suffer record cold as temperatures plunge to -40C

Edmonton Canada bests March 10th record low by -12 degrees, columnist questions climate situation

84-year-old cold temperature record falls

I could go on with more examples, but you’re smart enough to get the point. And for to think a little deeper, we’re all heard of the record river levels and flooding in the Midwest (Google Search for “flooding midwest 2009″)… where do you think all that water is coming from? Hmmmm…?

If you said “record snows”… you’re one smart cookie! ;-)

Did I change the facts? Or did I just expand your focus?

And what does this mean when we talk about the mainstream media? Could it be that journalists who have a particular focus have looked for evidence to back their beliefs, then package up those perceptions for people to mindlessly devour like marbles in a game of Hungry-Hungry-Hippo?

If that’s true, it begs the questions:

    How much more pre-packaged perceptions have been used to seduce the public at large?
    How much effort has gone into creating fear and angst?

Since everyone knows that bad news sells better than good, I bet you’d say quite a bit. And you’d be right.

Perception pre-packaged for Tribal Seduction on a global scale

For a hundred years now we’ve had wacko scientists trying to advance radically swinging agendas. Cooling, warming, cooling, and now warming again. Perfect host material for a parasitic industry that profits from chaos and crisis.

The cycle of seduction perpetrated by mainstream media is detailed in a study from researchers at BusinessandMedia.org titled “Fire and Ice.”(PDF) Through their own words in print it reveals this constantly shifting focus of fear in major media.

In 1979, Newsweek had run a cover on global cooling, the coming ice age. There was a cover story in the magazine Science News with a picture of a glacier, totally surrounding Manhattan with only Empire State Building protruding.

Mass tribal seduction: the coming ice age

The New York Times headline on May 21, 1975 “Scientists Ponder Why The World’s Climate Is Changing; A Major Cooling Widely Considered to Be Inevitable.”

Go back to March 27, 1933 and the Times had another bundle of pre-packaged perception to seduce the public with. “America’s Longest Warm Spell Since 1776; Temperature Line Records a 25-Year Rise.”

And less than 10-years before that on September 18, 1924, the headline read; “MacMillan Reports Signs of New Ice Age.”

It’s the same today with Algore’s movie depicting Greenland sinking and a flood wiping out Manhattan. But there’s nobody saying that’s going to happen. Algore doesn’t even say it. He just wants the picture to scare everybody that sees the movie and have the perception that it’s happening.

It doesn’t matter — global cooling, global warming;

    …it’s “A crisis”
    …it’s “we’re in trouble”
    …it’s “we need big government to fix it”
    …”we need to punish people”
    …”we need to control their lives

…oops — NO! They’d never actually admit that last one.

But that’s what we’re talking about here!

An entire worldwide Tribe of “do-gooder’s” being seduced into following story lines that are only meant to stir up angst, worry and panic. All done intentionally so that you “tune in tomorrow.”

And all the while the mass media outlets and politicians are laughing all the way to the bank.

What’s your perspective?

It’s been said that most people’s historical time line starts when they’re born. I’ve found that to be true myself. Sadly, that lack of historical perspective leaves people at the mercy of the media, politicians, and any charlatan who wants to hock some faith, formula or goods.

And that my friends leads us back to the original question:

  • Is Earth Hour the ultimate Tribal Seduction?
  • Is an hour without power going to do anything but give us a taste life in the 1800’s?
  • Or will turning off our mercury filled fluorescent bulbs just make us feel good?

ADD-ON Reference:

Check out this in-depth documentary that exposes many of the “facts” and “research” used by man-made global warming proselytizers, what the truth is. The Great Global Warming Swindle. The final 10-minutes lays out how the radical environmental movement is actually killing the poor of the world.


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of theBLOG i360™ New Media Marketing hub.
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