Until now, when you posted a video to YouTube, tracking info was limited to how many times your video was viewed or commented on. Now Google has decided to boost YouTube’s tracking power allowing New Media Marketers to analyze video performance more effectively.

The new tools help put the performance of a video into context over time. You can see where your Tribe is coming from and how well your message is connecting to your audience. And… a big plus — you’re now better able to get ideas on how to improve your videos and track how your improvements translate into attention.

What YouTube now tracks for you

To access your new stats, log into to your account then “My account > Videos, Favorites, Playlists > About This Video.” Here’s what you’ll see when you do.

new improved youtube analytics for new media marketers

Obviously the wimpish stats that you had before are still available. (above)

new improved youtube tracking for new media marketers

The left side of your screen when in the “Views” tab will give you: (above)

  • How many countries your video was viewed in any given time period
  • An adjustable slider bar to select any time range you want since the video was posted

new media marketing boost with new tracking from youtube

The right side of your screen when in the “Views” tab will give you: (above)

  • A visual color coded map showing the countries your video was viewed in

youtube analytics on popularity

Click on the “Popularity” tab and you’ll see: (above)

  • The relevant popularity (to other videos) in a given territory
  • Color coded map showing popularity instead of views

Unlike the total viewership counts, all the detailed information will be available only to the user who uploaded the video. Some data will still be limited to paid advertisers and partners, including information on how many viewers make it through 25 percent, 50 percent or all of a video.

Some ideas for New Media Marketers

Sometimes when people hear the word analytics or tracking, they start to doze off. But that’s mostly because they’re not sure how to use the data at their fingertips. And that’s a shame because tracking your efforts and making improvements based on data (instead of feelings) is the key to making things more fun and profitable in any area of business.

Here are a few starter ideas on how to use YouTube’s new analytics to help with your New Media Marketing.

  • If your niche is in extreme sports (or any sports for that matter,) you may find that your viewership peaks on Thursdays in the US. So you could release new clips then.
  • You may see that your viewership on your videos starts to dip or flatten out after three weeks. That would let you know that you should release a new video at least every three weeks. And you can test a shorter frequency to see what that will do to increase viewership and hold those higher numbers for a longer time period.
  • If you’re an expert on investing and see that your videos are popular in Mexico and South America, you could test releasing your videos in both English and Spanish.

Not an exhaustive list, but it’s a start. :)

Your ideas?

Do you have ideas on how you’ll use YouTube’s enhanced tracking to help boost you New Media Marketing? Share them in a comment.

A little thought goes a long way. With this new information, you can concentrate on creating compelling new content that appeals to your Tribe and post your videos on days you know these viewers are active on YouTube.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of theBLOG i360™ New Media Marketing hub.
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