big brother on your own new media marketing site

Big Brother is good… when YOU are Big Brother on your own site. :)

Ever wonder exactly what visitors do when they land at your site? What they’re looking at and clicking on? How they’re moving around?

Knowing the answers is the only way you can fine tune your site layout, links, sign-up forms… anything that is interactive on your site! It’s the only way to refine your New Media Marketing skills and become a truly effective Tribal Seducer. And that takes a takes a little bit of Big-Brother-like watching.

But data will only put money in your pocket when it’s easy, intuitive and actionable!

Good news is you don’t need a complicated expensive tracking system to get the info you need. And it’s really simple too. You can even get started for free! All when you use the powerful visual-based analytics service called Crazy Egg.

When you’re marketing with New Media every single visitor counts.

Tracking visitor movement on your site, especially your home and sales pages, is essential for optimizing your profits. It’s true whether you have a regular blog or a BLOG i360 New Media Marketing site.

Up till now a lot of the on-site tracking solutions out there have been cumbersome at best. (Downright useless in their eye-blurrying complexity at their worst.) :P

Crazy Egg is a simple solution for optimizing your site and your marketing, New Media or otherwise.

We’ve been testing Crazy Egg on several of our sites blogs and the results have been very helpful. I’m going to share some examples from a 14-day test we ran on the 1st page of the BLOGi360 sign up process so you can see how much insight you can gain from this tool.

Let’s take a look at some things Crazy Egg can do for you…

Once you’ve setup a page tracking campaign and start playing Big Brother, you’ll have several ways to slice-and-dice visitor actions. You can choose from different views that give you different info.

We’ll start with Crazy Egg’s newest view called Confetti.

Confetti view

new media marketing crazyegg - confetti view

In the image above you see colored dots. Each one represents a click. You have control over what data is displayed. You can display referrers, search terms, time-to-click and more.

Even more helpful in Confetti view is the ability to hover/click on each dot to see the full details for that click (and that visitor.) Where they came from, what browser they were using, what screen resolution they had, etc.

Overlay view

new media marketing: crazyegg - overlay view

The overlay view in Crazy Egg is the easiest view to work with. Each “+” symbol you see expands to the initial view (as in the screen shot above) showing the number of clicks for that area of the page. Another click on the “more +” of the tab opens all the referrer info for that area of your page.

It’s clean, simple and will give even the newest marketer ideas on how to optimize their pages.

Heatmap view

(non-clickable areas)

new media marketing: crazyegg - heatmap-other view

Another cool view in Crazy Egg is the heatmap. In the example above I selected to view clicks on “other” areas. These are essentially non-clickable places where people tried clicking. This option is available in any view, but I’ve found it most helpful in the heatmap view.

Sometimes seeing where people try to click is just downright hilarious. :) ) But in other instances — it can put money in your pocket.

For example, in the image above you can clearly see quite a few people tried clicking on the “ONE DOLLAR” coupon code. It is just regular copy reminding them again what was mentioned on the sales page about getting their first 30-days for one dollar.

We didn’t think that people might be coming directly to this page and were seeing that mention of the “ONE DOLLAR” coupon for the first time. So now, with what we learned from this heatmap, we’ll make those two words a link that opens a pop-over or AJAX hover window with a little more info on the $1-for-first-30-days offer.

Simple, but we’d never know that without Crazy Egg tracking things people try to click that are not clickable. ;-)

List view

new media marketing: crazyegg - list view

Of course, you can chose to see data in a more traditional view too. This is the list view shown above. You can chose between identified page elements and unidentified ones. Pretty simple and straight forward here in this view.

Start boosting your New Media marketing for free

new media marketing: crazyegg - plans

Crazy Egg is simple to use. And the insight you gain easy to apply. Best of all — you can even get started testing Crazy Egg for free! As you can see in their plan structure above, it’s dirt cheap when you’re ready to kick your tracking up to the next level.

It’s never been easier to optimize your blog or New Media Marketing site for maximum attraction, connection and profits.

What do you think of the Crazy Egg service based on the quick review above?
Are you going to give it a try?
What difference do you think it’ll make in your site activity and conversions?

Are you using Crazy Egg already? How’s it working for you?

Did you use it and stop? Why? Would love to hear what your opinion is.


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.
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