There’s a great slogan in the Advertising Slogan Hall of Fame: Reach out and touch someone – a slogan for AT&T.  At one time, the only way you could “touch” someone you weren’t physically with was to pick up the phone and call them.  The phone was the medium that allowed you to connect at a deeper level with a loved one who was far away or a business associate you needed to speak to or a prospect you needed to convert.

In today’s new media marketplace, you have a host of options that allow you to reach out and touch someone.  In fact, you’re overwhelmed with the places that you can go to connect with your followers: YouTube, Twitter, Facebook, LinkedIn, MySpace… the list goes on and on.

In pre-New Media days, the telephone was the hub of most of your marketing activities.  Even if you placed an ad in the paper or on TV, your phone number was always present.  The phone was the central location from which you directed your marketing efforts and to which you directed your followers.

Marketing online today requires a centralized hub too…

Today’s New Media Marketplace offers an endless selection of channels by which you can attract your Tribe. In fact; it can be quite overwhelming and intimidating. But the truth is, you only need a select group of these channels to connect with your target audience. And what’s right for you may not be right for another entrepreneur or marketer.

These online and off-line channels are the spokes that radiate our from you Hub Site; and with that you are ready to roll with your very own New Media Marketing Wheel.

Automation and pro-action

With all the different ways you can implement your outbound marketing strategies, you could spend hours posting videos to the different distribution sites, writing newsletters and submitting blog posts to social bookmarking sites.  Imagine how much time and energy you would save if you one location you could launch all those activities from automatically.

Well imagine no more!

If you attended last week’s BLOG i360 Hub Site revolution call, you gained a solid understanding of the Hub Site Concept.  If you missed the call or want to review some of the strategies that were discussed, you can access the replay here.

BLOG i360 is the connection tool for the new millennium.  Wanna reach out and touch someone?  You can with the push of a button.  In fact, you can reach out and touch a lot of someones at the same time – with just the push of one button.

But a hub site is just another website if you don’t understand how to harness the power of what it can do for you.

That’s why we coined the term New Media Marketing Wheel as an extension of the Hub Site concept.  Think about it, a hub is the central part of a wheel.  It can also be used to describe the center of activity or interest.  Implicit in the term hub, is the word center.

So your hub site sits at the center of your marketing activities, which radiate out from the center like spokes on a wheel.

Pretty neat right?

The Hub Site and New Media Marketing Wheel go hand in hand.

That’s why we’re throwing open the doors again to this week’s LIVE! BLOG i360 webinar where we’ll discuss the New Media Marketing wheel and give you a step-by-step process to get your New Media Marketing wheel rolling for you.

If you’re serious about connecting with your tribe, you MUST attend this call.

Thursday, June 18th, 2009 – 7:00 PM Eastern (US)

Register at:

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