Ask JP: When is Blogging Advice Bad for Business Owners?

My latest column is up for you at Entrepreneur Magazine:

When Blogging Advice is Bad for Business Owners

Read the column and let us know what things have held you back from using a blog more effectively for your business. What are some of your wins? Who do you learn from to use a business blog more effectively?

Enjoy! ;-)

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Marketing in New Media Oz: Will the Wicked Witches Kill You Too?

Something has been bothering me for quite a while now. I’ve quietly watched entrepreneurs fall prey to the BS advice from off-line marketing “pros” and Internet Marketing “gurus.” But now, the same type of garbage is being pushed by New Media proselytizers too. I may not have all the answers. But I know that here and now, you and I can put a stop to it all.

Look, let’s face it. If you’re looking to use New Media to market it can feel like you’re Dorothy sucked up in a twister and dropped in Oz. And once you land in this majestic world of New Media Oz, how do you make heads or tails out of this fantasy land of reported fame and fortune? And what’s your yellow brick road?

Witches, flying monkeys, a yellow brick road… we’ve got it all

new media marketing oz - wicked witch of east

On the outskirts of Oz, the self-appointed elite of the mainstream media and Madison Avenue thumb their noses at New Media. Tucked away in their cold castles of incestuous iniquity they gaze into their crystal balls of packaged propaganda and pronounce New Media a fantasy land populated by “horny teenagers and political pundits.”

We know the New Media marketplace is much more than that. But it does have its share of pitfalls and traps.

For instance, when we were completing research for our book ‘Secrets of Online Persuasion’ we found many well-meaning fans of New Media misleading entrepreneurs who wanted to market with New Media.

Much of that misinformation comes from two camps within New Media itself. I like to think of them as the Wicked Witches of the East and West.

The Wicked Witches of the East

The Wicked Witches from the East should be easy for you to crush as an entrepreneur. These are the people who think “fame” equals profit. And just like in the movie Wizard of Oz Dorothy’s house crushes the Wicked Witch of the East; your house should crush these witches as you land in New Media Oz.

As a matter of fact, this group is so laughable that South Park did a full episode poking fun at the new breed of “Internet Stars” who think by getting hundreds of thousands of views they’ll get rich. Sadly this is a rabbit trail that many entrepreneurs get lured down.

This quick 3-minute mashup shows their skit that’s spot-on with the dollar value of what many people consider “New Media stars.” They spoof on many of the “stars” that have gone viral or gotten media accolades. (Warning: as usual for South Park, this is NOT kid friendly.)

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Fact #1: fame does NOT equal profit (especially when marketing with New Media.

OK… we all know the movie storyline. “Ding dong, the witch is dead.” But just when you think things are fine, along comes another witch. And we’ve got the same thing here in New Media Oz.

Enter – the Wicked Witches of the West

This group is much more dangerous for business owners, especially start-ups. This group of witches is made up of Social Media evangelists who think they run a business just because they use a communication channel.

Like the winged monkeys from the Land of Oz these

Read the rest of this entry »

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Blogging For Stardom DOES Equal Blogging for Profit

“Don’t go into blogging to make a living,” says HDNet chairman Mark Cuban. Philip Kaplan from the online advertising firm AdBrite cautions that “only 3 percent of active sites make more than $1,000 a month from advertising.”

These are two quotes from the NY Times article “So You Want to Be Blogging Star” by Paul Boutin. Quotes obviously meant to entice bloggers into sharing some buzz love. (No love for the NY Times here. Just buzzing for your benefit. ;-) )

Don’t expect to get rich blogging

That’s the message right up front in the article.

I say; “No Duh” to that.

If you’re counting on getting rich from ads on your blog, you’ve got an uphill battle on icy ground. AlGore’s got a better chance of getting hit by a rogue iceberg than a blogger making six-figures from ads.

The real profit pulling power of blogging is stardom

Boutin does get it partially right when he says “…amassing a large audience is the goal.” (Though I think that was part of a statement meant more as a backhanded critique than a word of advice.)

“Large” is not necessary to create a nice cash flow. But becoming a star in your niche to attract and gather a tribe of raving fans is a requirement.

A strong personal brand and passion for your niche teamed is what makes a blog a powerful New Media marketing tool. That’s what will build trust, rapport, and reputation equity. Once you have those things, it’s a relatively straight forward process to turn those assets into profit.

Some good points

The article does share some good points, especially for New Media marketers just starting out with a blog.

Some of the better points are:

  • Write about what you want to write about, in your own voice
  • Fit blogging into the holes in your schedule
  • Just post it already!
  • Keep a regular rhythm
  • Give credit where credit is due
  • Place, plug and promote yourself

Book-ended by back stabbing

Ahh… but alas, Boutin bookends the good with a snide implication that blogging is am “unhealthy obsession.”

Maybe for those without a plan that’s true. But if your goal is stardom in your niche — obsession is not only healthy, it’s profitable too. ;-)


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of theBLOG i360™ New Media Marketing hub.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Get A Free Rush of Traffic to Your Blog or MySpace Page

Want to feel a surging rush of free traffic to your blog? Then you must check this out now!

Deb and I are still in San Francisco, we’re actually headed over for a personal tour of the Googleplex right now. But after hearing about this new service to increase traffic to your blog for free, i just had to get this out to you.

Get a rush of serious traffic without any tricks, underhanded tactics, or any extra work at all.

Get your free blog traffic boost here.

If you market with New Media — then you MUST have this.

Grab it now while membership is still FREE!

Update: This was a widget called Blog Rush. It was discontinued by it’s owners. Sorry, but this sort of stuff happens.  We’ll be on the lookout for new traffic generators.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Why Did We Drop AdvancedBusinessBlogging.com?

OK, from all the feedback we’ve gotten from subscribers and clients — the new site name Tribal Seduction is a hit! And so is the focus on identifying, tracking, gathering, and profiting from Tribes within the New Media Marketplace.

Yet some people have been asking why we decided to not just take up the same topic over at Advanced Business Blogging. Well, to be perfectly honest, one big reason is that we feel the site has run it’s course.

The short story is that it just didn’t meet our long term strategy for helping business owners, marketers, and sales professionals like you really master the New Media Marketplace.

More specifically though, there are MAJOR advancements we wanted to make for you like:

    1. Every week some of the videos, podcasts, and posts here at Tribal Seduction will be part of our next book. We needed a site where members of the TS Tribe could actually be part of the book.

    2. We have a team of weekly guest contributors (all experts in areas of mass persuasion) lined up for Tribal Seduction. Plus regular contributors as well, “knights of the round table” you might say. Advanced Business Blogging was too closely brand associated with Deb and I personally.

    3. Advanced Business Blogging was way too restrictive of a site name. Sure there are many people interested in learning about blogging for business. But our coaching, consulting, and speaking engagements over the last 18-months have all been focused on helping business people develop complete “Mortar and New Media Marketing strategies.”

    The response to that unique blending of persuasion with technology has been very well received. If we’re going to help as many business people as we want, the entire Web experience needed to be upgraded.

    4. We want to expand on the New Media Marketing Matrix we reveal in the popular Pushbutton Persuasion course. That exposition would be ‘lost’ on Advanced Business Blogging.

    5. Our research and work with offline businesses and politicians has shown that there is an unbelievable potential for using New Media channels as a way to capitalize on the Tribal Marketplace. The ability to gather, serve, and seduce Tribes of hungry people is where the true wealth and power is. Tribes, Tribal Seduction, and the role of courtier must be the focus.

    6. A lot of the hype you hear about blogs, podcasts, and social networks really needs to be dragged into the light of reality. Helping business people profitably bask in this light would be hindered by a name like “Advanced Business Blogging.” It would seem hypocritical to expose the facts about blogging dangerous to business people there. Plus, the very people we are helping might likely be turned off by such a site name.

    7. Blogging (by technical terms) for business, no matter how “advanced,” seems like a lot of work to business people. With the release of our New Media Marketing system, BLOG i360, we needed a new platform to show how well it compliments Tribal Seduction strategies. After all — it’s the ONLY Web site that works FOR you!

    Associating BLOG i360 with Advanced Business Blogging would be like trying to associate a Gulfstream 550 with a lawn-mower-engine powered Prius. Both will get you across the country. But the Gulfstream does it in style. And it gets you to your destination in a tiny fraction of the time that the Prius could ever hope to achieve.

I could go on, but you get the idea. :-D

Bottom line is this…

If you are migrating over from Advanced Business Blogging, you’re going to feel right at home. You may feel a little stretched at first with some of the strategies covered here. But you’ll settle in quickly.

If you’re just being introduced to our team and these powerful strategies, joining the TS Tribe will bring you up to speed real quick!

In both cases — you are going to be simply blown away by the advantage you gain over your competitors.

With each new article, podcast, and video you’ll agree that this Web site is one of the most innovative and ground breaking expositions of online influence, persuasion, and seduction of the masses you will ever see!

From simple, practical, hands-on coaching; to strategic analysis and guidance — it all starts full speed next week! ;-)


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of the ONLY Web site that works FOR you; BLOG i360™. You can reach J.P. at [krazycapitalist@gmail.com]

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.