Tribal Seduction is Bringing the SEXy Back To Marketing

I have a confession to make: I’m on a personal mission to bring SEXy back to marketing.  No, no, no, not the bleached blondes in swimsuits beer commercial kind of sexy marketing but the Seductive Engaging eXpression of Your image and brand kinda SEXy.

Think about it – what is Seduction?  It’s a mutually beneficial exchange between two people who find each other attractive. Attraction is sexy.  How?  Because to attract someone you have to get their attention. Seduction is a GREAT way to not only grab someone’s attention – but capture it for life.

Applying seduction to your marketing is the hottest way to market in this new media marketplace.  Long before someone buys what you sell, they buy who YOU are.  If you can create a compelling, attractive and engaging online persona, you’ll connect with Your Tribe.

Engage – Connect – Convert

That’s the cornerstone of marketing in the new millennium. Twitter, Facebook, MySpace and LinkedIn are the tools that allow you to engage a tribe of like-minded followers.

Tribal Seduction is the ace up your sleeve… your secret, persuasive platform that will enable you to lead your tribe.

Sound intriguing? Be sure to join Coach Deb next Thursday for a special teleclass for Tribal Seduction members. (Who are Tribal Seduction Members? The ones who are subscribed to this blog.)

TOPIC: Tribal Seduction – The Hottest Way To Market

ON:    Thursday, May 28th / Friday, May 29th (in Australia)
AT:    7pm ET US / 10am NSW / 9am QLD / 4pm PT / 1pm HI

You do NOT want to miss this call – Coach Deb & JP will be announcing a HUGE Moving Sale promotion exclusively for members of their Tribe. (They’re giving away over $2,000 on this call!)

Stay tuned!  Sign up below to get more info.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Take Action To Protect Your Brand

There’s a rising trend in social media: squatters.  Seems that the latest Twitter trend is for squatters to snatch up trademark Twitter IDs.  Nicole Kidman, Coca Cola, and Nike have all had their names snatched up by others.  (You can read the full Squatters Creating Twittering Confusion article.)  Even Kayne West spoke out against Twitter and called on the site to take down the user tweeting under his name.

We all don’t have the power of Kanye or Coca Cola or Nike but there are steps we can take to protect our name and our brand across the different social media networks.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Protecting Your Social Media Identity.  It’s a short video – designed to motivate you to TAKE ACTION to protect your brand, build your reputation online, and get you Traffic & online presence all over the internet!

There are specific action steps for you to take to lock up your first and last name, brand and company name on the different social networks.

ACTION STEP: Lock up your first and last name on the different social networks. Lock up your brand or company name.

Be sure to lock up your name on the following sites:

  • Twitter
  • Facebook
  • Squidoo
  • FriendFeed
  • Plurk
  • YouTube
  • LinkedIn
  • MySpace

Try to grab the same user name if you can.  Lock up your name and brand even if you’re not going to be actively using them.

And share your own favorites by clicking the comment button below.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


How To MySpace for Fun and Profit (EPI 03 C and D) – How To Add Cool Layout to Your Profile

Learn tips to save time when selecting and editing your MySpace Layout.

In this video series, Coach Deb walks Coach Kathleen through the process of selecting your profile layout to reflect your “brand” on MySpace. This is the second part of this 4-video episode.

In addition to the “how-to pimp out your profile on MySpace” I also give an additional 9 MySpace time saving tips in the next video.

Part three (10min)

Here are just a few of the tips Coach Deb shared with her coaching client in this episode #3c on how to pimp your profile using easy layout codes for MySpace:

  • When to “just say NO” to codes on MySpace to avoid getting hacked
  • WARNING: Don’t be TOO different than your MySpace Tribe you’re trying to attract!
  • How to find new friends who are online NOW!
  • How to avoid layouts that will repel visitors
  • How to create interest in repeat visitors to your MySpace profile
  • Part four (10min)

    This last How To MySpace video will review specifically how to select the perfect layout for your business and brand, grab coding, and embed it easily in your profile, with a few tricks and time saving tips when managing your profile.

    You’ll learn a MEGA Tip on:

  • How to easily and quickly find your layout code and revise it in the future
  • How to use the “headline” feature to promote your own Web site or Blogi360 site
  • Coach Deb
    AKA: The Motivation MD on MySpace

    * NOTE – RE: The Organizational Table referenced in this video episode: Unless requested heavily here in the comments by MySpace fans to upload that tool to this post – the pdf will be uploaded to the Member’s section of The Business Owner’s Coaching Club for VIP coaching clients of RPM Success Group Inc.


    Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact Deborah at [MotivationMD@gmail.com]. Or, share your thoughts & comments below.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    How To MySpace for Fun and Profit (EPI 03 A and B) – Pimp Your PROFILE Page

    Does your MySpace Profile reflect “the real you” and your business persona?

    If you’re not quite clear what a brand is, or how to brand yourself on MySpace – you’re at the right place! In this video series, Coach Deb walks Coach Kathleen through the process of branding yourself on MySpace, from creating the perfect URL in the last episode, to finding the perfect layout in this 4-part video episode in this post.

    WARNING about MySpace:

    In addition to the “how-to pimp out your profile on MySpace” I also gave Coach Kathleen over a dozen coaching tips throughout the first two videos alone on what to do, and what NOT to do when branding yourself on MySpace – including a tip on how to avoid sites that have codes disguised as a layout but actually created by Hackers!

    Enjoy this episode – it’s broken up into FOUR-PARTS over the next two blog posts!

    The first two videos in this post will give you an overview of how to Pimp Your Space, give you warnings about places to go to find codes and avoid the hackers.

    Part one (8min)

    Here are just a few of the tips Coach Deb shared with her coaching client in this episode on how to pimp your profile on MySpace:

  • The answer to the famous question, “Who is TOM from MySpace?”
  • Branding Tip: How to stand out from the crowd on MySpace
  • How to create cool slide shows – where to go to find the best sites
  • How to save a ton of time using “right click” on your mouse
  • How to trigger the EMOTION of your visitor on your MySpace profile
  • Where to go to find cool, safe layouts for your MySpace page
  • Change your password often to avoid those nasty hackers using your site for evil
  • MySpace Organizational Tips to save yourself a TON of time in the future as your profile develops
  • Part two (4min)

    The second two videos in the next post will specifically go over how to select the perfect layout for your business and brand, grab coding, and embed it easily in your profile, with a few tricks and time saving tips when managing your profile.

    Coach Deb
    AKA: The Motivation MD on MySpace

    * NOTE – RE: The Organizational Table referenced in this video episode: Unless requested heavily here in the comments by MySpace fans to upload that tool to this post – the pdf will be uploaded to the Member’s section of The Business Owner’s Coaching Club for VIP coaching clients of RPM Success Group Inc.”>


    Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. You can reach Deborah at [MotivationMD@gmail.com]

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    The DCR Technique: Deflect, Connect, Redirect

    The fine art of turning spammers into prospects.

    If you’ve spent much time on MySpace, Facebook, Ryze, DirectMatches, et al., you’ve probably received dozens, if not hundreds, of messages from total strangers telling you about their product or program. In some cases, these are obvious automated spam — no real profile, photo that looks like a model, etc. In other cases, though, it’s pretty obviously a real person actually trying to make a living online… just like you.

    deleteduser.gifNow the ones that don’t seem to be real people, I just flag as spam and move on, but the others… well, if you are doing affiliate marketing, network marketing or any other kind of business opportunity, they are your prime audience. Think about it:

    1. You already know that they’re receptive to participating in business opportunities, which makes them more qualified than about 75% of the population.

    2. This is the important one… if they’re cold-calling you on MySpace with a full pitch on the first message, they’re probably not that successful at what they’re doing because it doesn’t work! That means they’re even more receptive to hearing about an approach that actually works.

    Even if they’re not a prospect, they will know and meet other people who are prospects for you, and who might be a better fit for your program than theirs. Build a relationship and they may provide referrals. And in the extremely unlikely event that they actually are successful with their current approach, they’re worth getting to know, because you might actually learn a thing or two from them.

    And besides, you’re not locked into just one opportunity, right? If you are, reconsider. And every opportunity you hear about, you learned about somewhere. What does it hurt to take a couple of minutes and see what they’re actually selling, if it opens up the door to developing a relationship with them?

    I have an approach that I use when I deal with people in this situation. For me, it’s what came naturally — I think that’s an important point. I didn’t dream up this formula and start practicing it — I analyzed what I was doing naturally and found that in almost every case, there was a consistent pattern. And I knew that to share it with others, I needed to be able to break it down into simple actionable steps.

    I call it the DCR Technique:

    1. Deflect

    2. Connect
    3. Redirect

    The first thing you have to do is deflect their pitch. Even if you might be interested in talking to them about it in more detail at some point, you have to get them out of selling mode and into connecting mode. Don’t just simply say “no” — explain to them why you’re not interested. Here are some examples of actual explanations I have used:

    • “I just don’t do health & wellness products. It’s not that I don’t ever take them — I just know that I’m terrible about taking things consistently. Every time I try to, I end up with a half-full bottle sitting on the counter forever once I fall out of the habit. So it would just be hypocritical of me to push people into taking something on a regular basis when I know I can’t even do it myself.”

    • “I think the network marketing travel business opportunities are pretty intriguing, but I know the founder of one of your company’s competitors (he’s a former client), and if I ever do decide to do that, I’ll sign up through him. For now, though, for the little amount of travel I do, the mainstream websites work just fine for me.”
    • “I’ve looked at that company before, and while I’m sure the products are great, I’ve just made a business decision not to work with any products that aren’t sufficiently distinguished from what I can go buy at GNC or Whole Foods. That’s an uphill battle I just don’t want to wage.”
    • “Actually, that sounds kind of intriguing. I would like to explore it more, but at the moment I’m swamped with various projects — too much on my plate to give it proper attention. Send me a link that I can look at and let’s touch base about it again in a couple of weeks once I’ve had a chance to look it over.”

    See, in every case, I’m not just saying “no” or “not now” — I’m giving them some insight into how I make decisions and helping them get to know me a little better. Maybe I’m even giving them a good business lesson without it coming across as preaching to them. In any case, I’ve deflected their pitch, but set up further conversation.

    Now that they’re out of selling mode, you can connect with them. Here are three key ways I’ve found to connect with people quickly. I generally do all three of them in my initial reply to them, right after I’ve deflected their pitch.

    1. Read their profile. Find something you have in common and mention that. Share your experience or perspective on it.

    2. Provide them a useful resource. I usually point people to one or more of my articles on internet entrepreneurship or network marketing, such as:

      I’m also now starting to refer network marketers to Ann Sieg’s excellent free e-book, The 7 Great Lies of Network Marketing (you can point people to mine, or for a small fee you can give it out with your own branding). Or write some articles of your own that would be useful in this situation. Or refer them to one or more of those above. (But you probably don’t want to refer them to this post just yet!)

    3. Ask them the magic question (in your own words, of course): “So now that you know that I’m not going to buy from you right now, tell me honestly… how’s this going for you?” You can expand on that with something like, “I ask because at one point I was cold-calling people via private messaging like you are, and it just wasn’t working for me.” 7 out of 10 people you ask this to will admit that it’s not going as well as they hoped. The other three will tell you it’s going great. Two of them are lying. ;-)

    What you have done is three of the key elements for building rapport: found a common tie and expanded on it, provided something of value to them (asking nothing in return) and broken down the facade — the “happy face” — that they put on when they were in selling mode with you.

    Now it’s time to redirect them. Do NOT at this point tell them about your program(s). Just open the door. Remember, the purpose of every communication is NOT to close the deal — it’s to move the relationship one step further along in the right direction.

    Hopefully, you’ve set up with something along the lines of saying how cold-calling didn’t work for you. At this point, what you say is something like this:

    If you ever want to know what’s working for me now, I’ll be happy to share it with you.

    Guess what… 90% of people want to know. They have now given you permission to tell them about your program and are receptive to hearing about it.

    Now personally, I’m involved in a number of different programs, but I have a couple I like to use as feeder programs. The first one I mentioned earlier: The 7 Great Lies of Network Marketing. It’s a great marketing tool for any network marketer, no matter what their business, and it’s a very inexpensive, one-time deal (there’s upsell potential on the back-end, but there’s a lot of value for the initial purchase price). But what’s key about this book is this: everyone who reads it relates to it. Most people who’ve been in network marketing, or even around it, for more than a month or two have experienced four or five of the lies she talks about in the book. And when people relate to the book, they relate to you who gave them the book.

    The other one I like to tell people about is MyPowerMall. It’s about the easiest thing in the world to get people to sign up for, because:

    • It’s 100% free, forever – it will never cost them a dime.

    • They will save money on products they already buy from stores they already buy them from, even over and above sale prices, credit card rebates, etc.
    • There’s no minimum participation in order to earn.

    Consistently, the only group of people I have found who won’t sign up for it are Quixtar IBO’s, because they have a similar capability within Quixtar (but of course, it’s not free to join). Once they’re in, MyPowerMall has a very family feel to it. That, plus you’re making money together. Again, you’re building the relationship.

    Those are the ones I use, but yours could be something else. It just has to be very low cost, or even free, to join, and should have a broad, universal appeal.

    So what’s the point of using these feeder programs instead of just pitching them right away on your main opportunity?

    Because you are building a relationship, not just selling them. You want to bring them into your sphere of influence — get them reading your blog and/or signing up for your newsletter, not just your downline communiques for one particular program. You want them to recognize your name, so that when they see a message or e-mail from you, they open it.

    Now I know there are some people who are going to read this whole thing and think it sounds manipulative. It’s not. This is about building real, authentic relationships and being of true service to people. You’re helping them, aren’t you? If you’re not, you need to rethink the whole thing.

    What this approach is doing is helping you maintain focus in your networking activities. Each individual relationship is not a means to an end, but the overall process of networking is not about building relationships just to build relationships, but about accomplishing your goals and helping others achieve theirs.

    Scott Allen helps people turn virtual relationships into real business. He is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, an A-list blogger as the Entrepreneurs Guide for About.com, and a monthly columnist for FastCompany.com. He runs his latest project, Revenue River, on the BLOG i360 New Media Marketing system.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    5 Ways to Act Like an Expert in Online Communities

    If you want to be perceived as an expert, act like the true experts act.

    One of the essential strategies of new media marketing is to position yourself as an expert on your topic. You can do this via a variety of methods: publishing articles, blogging, creating and posting video tutorials, podcasts or talk radio, webinars and so on.

    But one of the easiest and still most effective is by participating in a group. This can be a group within a modern social networking site like Facebook or MySpace, or it can be a community built on technologies that have been around for years, like Yahoo! Groups, Google Groups (the modern incarnation of Usenet), discussion forums or e-mail discussion lists. Let’s be perfectly clear that “new media” strategies can be applied to media that is “old”, at least in internet time.

    One of the things that I’ve been studying closely over the past five years is how exactly “real” experts behave in these settings. And when I say “real” experts, I mean the ones who have published books, speak at conferences, have peer-reviewed papers in trade journals, and so on. Are they necessarily the most knowledgeable on the topic? No. But they have the best reputations and are generally far more financially successful than the “wanna-be” experts.

    You know the wanna-be expert… you’ve seen them. They always have an opinion about everything posted in the group. They’ll ramble on for paragraph after paragraph, making their case ad nauseam. And it seems that whenever there’s a flame war, they’re right in the middle of it, even if it doesn’t look like they started it.

    If you want to be perceived as a real expert, not a wanna-be, you need to act like a real expert, not a wanna-be.

    So how do real experts act?

    In order to understand how real experts act, let’s look first at two key attributes of experts:

    1. They’re busy. They’re working — writing, traveling, speaking, consulting for a client, whatever… Point is, they have better things to do with their time than spend all day in a discussion forum.

    2. They’re extremely careful about what they say. They know that people are paying attention to them, and that has two consequences. First of all, they know that their reputation is on the line every time they open their mouth — that everything they say will be subject to scrutiny. Secondly, they also know that people will put a lot of weight into what they say and probably act upon it, so they feel a strong sense of responsibility to provide good information.

    When you understand those things, it’s easy to see why experts behave as they do in this context:

    • Experts post less frequently. They aren’t usually heavily, heavily engaged in the group unless it’s their own group or they have some kind of leadership role. Depending on the overall posting volume, anywhere from a couple of posts a week to just a couple per month is sufficient to keep their name out there.

    • Experts aren’t quick to reply. They usually aren’t the first ones to join in the conversation. Remember, they’re not sitting there watching for posts as they come in — they may only even read the group posts once or twice a week. Also, they read and reflect on the reactions of others before posting their own thoughts.
    • Experts consolidate the conversation, not fragment it. There’s a tendency in active groups for conversations to “fragment”, i.e., multiple people reply to the original post, then people create replies to the replies, and so on. Experts don’t typically reply to people individually, but rather create a single, longer post that addresses what several people have said all at once.
    • Experts substantiate what they say. Experts are researchers. Sure, they have opinions, but most of them didn’t earn their reputations based purely on their opinions. So when they make statements in these groups, they often back it up by citing sources, whether it’s something they’ve written themselves or that someone else wrote. It’s especially helpful if you link to the sources you’re citing. And if it’s yourself, that’s a great promotional tool at the same time.
    • Experts keep it professional. They certainly don’t participate in flame wars, and they rarely bring their personal issues into the group.

      Contrary to popular opinion, effective marketing in forums and discussion lists is not about volume, it’s about presence and positioning. Act like a real expert, not a wanna-be, and you will attract more business.

    Scott Allen helps people turn virtual relationships into real business. He is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, an A-list blogger as the Entrepreneurs Guide for About.com, and a monthly columnist for FastCompany.com. He runs his latest project, Revenue River, on the BLOG i360 New Media Marketing system.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    MySpace Marketing Guide, Episode 01: How to create your profile – the basics (1st in series)

    Learn how to Pimp MySpace for fun and profit

    This is the first “How-To-Video” in a 30+ episode series on marketing with MySpace. MySpace is a new media powerhouse with unlimited marketing potential.

    With over 170 million active members, (43% over the age of 40), this is a tremendous marketing opportunity for business men and women who understand the basics of online persuasion.

    As you follow this video series, you’ll learn how to win more friends, attract more clients, and have more fun with MySpace.

    The deeper we go in the series, the more we’ll be revealing Tribal Seduction strategies that you can use on all social networks, starting with MySpace.

    What’s in Episode 01

    Do you have a MySpace page yet?

    If not – but you’ve been wanting to set up an account on MySpace, but don’t know where to start… you’re in luck!

    Today, Coach Deb (that’s ME!) sat down with Kathleen Reece, a relationship coach who is also a grandmother (although you would never guess that by looking at her – she’s oh-so-beautiful!) and showed her step-by-step how to set up her profile on MySpace.

    If grandma can do it – anybody can!

    In addition to the “how-to” of profile set up, I also gave her tips on what to do, and what NOT to do when setting up your profile for the very first time.

    Whether you’re setting up a brand new account, or you’re thinking of creating a new one, you’re guaranteed to learn a few new tricks – especially if you’re concerned with privacy on MySpace.

    It’s a quickie!
    5min 43secs

    Here are a few tips Coach Deb shared with her coaching client in this first episode 01:

  • Tips on setting up your passwords
  • Tips on how to protect and disguise your identity
  • Tips on creating shortcuts for future visits to your profile
  • ENJOY!

    Coach Deb
    AKA: The Motivation MD on MySpace

    * NOTE — While it’s yet to be determined how long this series will be – all we know right now – is that we have 30 episodes “in the can”.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.