Video Summary: Google’s Universal Search is changing search engine results and the way you get traffic. Here’s how you can benefit from Google’s Universal Search and New Media Marketing to get more visitors and traffic to your site. Download the full PDF Guide New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

Sometimes we can feel like getting good rankings in Google search results is like climbing a huge un-scalable, insurmountable mountain. Google is always changing rules. It always seems like their out to get us; de-ranking sites, moving other people up, trying to figure it out.

And there’s something new that Google’s doing that means BIG changes and BIG opportunities when you market with New Media.

In today’s video and downloadable guide we’re going to take a look at:

• What Universal Search is and why it’s changing the way your site gets ranked in Google
• Who has an advantage in using Universal Search
• And what actions you can take right now to start getting better rankings with Universal Search.

Download the full PDF Guide here: New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

What do you think?

Did you get some new ideas that will help you get more traffic to your site? Maybe even some foot traffic right into your physical office or store? Share your ideas and insights in a comment at the Universal Search post at Tribal Seduction.

Got some other ideas on how to use Google Universal Search to boost traffic and exposure? Share in a comment too.

How to Stop Copyright Violators

When you’re out there in the New Media marketplace, working hard to grow your Tribe, you’re sharing a lot of valuable information. In some cases it’s free content you want passed along. In other cases it’s digital products that people have to pay to access.

In either case, there are morons out there who will try to steal your content. Some of these mental midgets will pass along part (or all) of your work and take full credit for it. Then there are thieves who will try to steal your product by repackaging and selling YOUR digital products.

The first is copyright infringement, intellectual theft. The second is online burgularly. It’s no different than stealing money out of your wallet.

Today we’re going to look at some very simple, very effective actions you can take to protect yourself against copyright infringement and online theft.

In this video report you’ll learn:

• What you can do to protect yourself against copyright infringement?
• Who is responsible for tracking it?
• How you can find if your material is being stolen?
• What to do if you find somebody stealing your material?

So that’s how you protect yourself against online theft and copyright infringement. It’s something that we all deal with, in new media marketing with blogs, podcasts, and online video. And you have to be especially diligent if you have digital products.

Protect yourself, take the basic steps covered in the video and “How To Stop Online Content Thieves” PDF Transcript. Put them into action today. Or at least have your assistant doing the monitoring on a daily or weekly basis, and you’ll be protected at least at a base level.

If you have additional resources to recommend, or a story about online content theft, share it in a comment below.

Resources mentioned in the video

DOWNLOAD
“How To Stop Online Content Thieves” PDF Transcript

DOWNLOAD
Word Template for Copyright Infringement letter to ISP:
http://tribalseduction.com/copyrightletter.php

ISP look-up service:
http://centralops.net/

The Digital Millennium Copyright Act of 1998:
http://www.copyright.gov/legislation/dmca.pdf

Service to help you search for copies of your page on the Web:
http://copyscape.com

Info on Ebay’s VeRO program:
http://pages.ebay.com/help/tp/programs-vero-ov.html

Google Alerts:
http://www.google.com/alerts