Is Successful New Media Marketing REALLY About Revealing Your Personality?

Many “Social Media experts” spout the talking point that if you “align your personality with your brand” you’ll sell like gang-busters. But is Social and New Media marketing about revealing your personality? Or is this advice a recipe for disaster?

Personality and a personal brand are two very different things. And once again, as we discussed with Social Media Profit Killer #1, understanding the difference will either rip the heart out of your business, or put more money in your pocketbook.

The Personal Brand quagmire

Marketing with New Media relies on a strong personal brand. No getting around that. In fact, it’s a requirement to win in today’s marketplace; online or off-line.

Everyone knows:

  • If you don’t stand out
  • If you ride the middle of the road
  • If you don’t create a strong presence

… you’re doomed to mediocrity at best.

Presoanl brand quagmire when marketing with New Media But many of the same people chanting the “authenticity is a currency” mantra are also advising that you align your brand with your personality. And by doing that you’ll magically “maximize your every social media interaction.”

That may be true for those who have a naturally magnetic persona. But what about the rest of us? What if we have “flaws” in our persona or personality?

Read the rest of this entry »

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Persuasion for Profit: Houdini and the Secrets of Packaged Perception

Houdini persuading through packaged perceptionWhat’s the secret to attracting attention and winning over people’s hearts, minds and pocketbooks? It’s the ability to influence and persuade. It’s what all business owners, sales pros and politicians want — but most start from the wrong place

Persuasion start with Self-Influence™

Mention persuasion to the average person and ask them where persuasion is focused — outward (on other people) or inward.

99 out of 100 will say "on other people." After all, isn’t the idea to win friends and influence people? Isn’t that what we should be focused on?

Yeah, sure – that’s the ultimate goal. But unless you master Self-Influence™ your persuasion skills will always come across as mechanical, un-natural.

Think about it. If you can’t influence and motivate yourself to take action — how can you ever effectively motivate anyone else?

The fact is you won’t. People’s perception will immediately be one of suspicion. Not a good place to start a relationship, I’m sure you agree.

houdini perception of elephant disappearingHave you ever heard of Harry Houdini?

Well he wasn’t like today’s magicians, only interested in filling a theatre in Vegas. He was an artist. He could make an elephant disappear in the middle of a theatre filled with people, and do you know how he did that?

By controlling people’s perceptions.

…What the eyes see and the ears hear, the mind believes.
Perception is reality.

Until you control people’s perception of you, your brand, your persona, and who you really are at your core – you will never attain the levels of influence and persuasion that you want.

And yes! That applies online too because there is NO hiding behind your screen. Not anymore!

Online persuasion

It’s easy to see influence and persuasion at work in the off-line world. You meet people and immediately begin either building or breaking rapport with your first face-to-face meeting. You’ve got all five senses working for you.

At first glance online persuasion of that same level may appear to be a near impossible goal. At best, most people see online persuasion as a process of mechanical manipulation; tricks and black-hat triggers used to induce people to hand over their cash.

If we were still living in the online world of Web 1.0, true online persuasion would be difficult. That was an online world where conversations were limited, and being a Marketplace Molester was the bastardized definition of begin “persuasive.”

But have you noticed that going online is a different type of experience today?

With the New Media marketplace powered by people and participation, a more natural form of persuasion can be employed. Audio and video along with instant interaction and ongoing conversations simply make online persuasion another dimension of the off-line face-to-face world.

“The catch”

Online or offline — you can’t just jump in and start trying to influence others. That’s like building a pyramid from the top down.

Tribal Seduction Persuasion Power Pyramid

(For a full-size printer-friendly version, download the Tribal Seduction Power Pyramid PDF here.)

Far too many people start from the wrong place and fail to establish the foundation that will support their successfully persuading an ever growing Tribe in today’s marketplace.

You need to start from the bottom up, inside out.

Here’s why…

The most powerful persuasion is perceived as natural because it’s seen as authentic.

If you want people to trust you and fall under your spell, it’s not about “making up” a persona or image. You need to take your strengths and the magnetic aspects of your persona and make them larger than life.

To maximize your ability to persuade in marketing, sales, management, or any area of life – that means starting with understanding your natural communication style.

We each have our own unique Communication Code™. That code determines how we communicate with the outside world, how others perceive us, and how we talk to ourselves. It’s an essential element in the Self-Influence formula. And it’s the easiest place to start.

The good thing is that, when it comes to your natural communication style, you can adapt. And that ability to adapt gives you control. Control over how others perceive you, and control over how you manage and motivate yourself.

The better you understand yourself, the better you will be at getting what you want. In fact, what you don’t know about yourself could keep you from getting what you want.

Today’s New Media Marketplace isn’t Romper Room

Focusing on Self-Influence first takes patience and maturity. It’s not for everyone. It’s a matter of doing things a little differently to make a LOT more money.

Some people are still looking for the easy way to riches. The magic bullet or secret potion. And that’s ok for people who want to end up struggling and eeking out a living waiting for that pie-in-the-sky payday.

But if you’re serious about achieving the wealth and lifestyle you want, sorry – playtime is over!

Houdini used Self-Influence to survive his life-threatening illusions and win over the world. Moguls like Oprah and Trump have mastered it. Branding power-houses like Gene Simmons and thought leaders Seth Godin know it, live it and profit from it.

They all know their practical strengths, Communication and Motivation Codes™. They mastered Self-Influence long ago and excel at persuading though perception… the reason they are where they are today.

How are you doing?

If you’re trying to persuade your Tribe and influence groups of people, have you worked your way up the Power Pyramid™; constantly working to improve your Self-Influence™ and Personal Persuasion?

  • If not, what’s holding you back? What is your greatest challenge in creating a persona and packaged perception that will persuade your Tribe?

If you’re not happy with the results you’re getting at the top of the Power Pyramid, what are you doing about it?

  • Are you willing to focus on influencing yourself BEFORE trying to win the hearts, minds and pocketbooks of millions?
  • Have you identitifed your practical strengths; the abilites and skills that will add value to other people’s lives?
  • Have you broken your Communication Code™ to determine how the stress of challenges, interaction with people, details and even day-to-day tasks impact how others percieve you?
  • What about your Motivational Code™? Do you know exactly what gets you jumping out of bed in the mornign ready to roll without any coffee?
  • How are you packaging those together with your Persona to create a Personal Brand that creates the perception you want people to have?

Spill your mind. Share your thoughts in some graffiti down below. ;-)

>> To see how Self-Influence translates into the power to persuade crowds and create raving fans, download the Tribal Seduction Power Pyramid PDF here.)

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

 

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Are YOU Marketing Like a Meatball?

Imagine the biggest, juiciest, most delicious meatball you can imagine. Now picture covering that meatball with caramel, hot fudge, whipped cream and colored sprinkles.

Pretty disgusting, huh?

That’s the picture that Seth Godin painted in his new that seller Meatball Sunday. He makes the case that new media marketing options like blogs, online video, social networks, and all of the Web 2.0 social media marketplace are like the toppings at an ice cream parlor.

If you start with ice cream, adding sprinkles, cherries, hot fudge and whip cream will make it tastes great. But if you start with a bowl of meatballs, it becomes messy, disgusting and ineffective.

Seth’s message is directed at corporations who sell basic staples like cereal, beer, cars and toys.

But this analogy is even more applicable to entrepreneurs and small-business owners.

Here’s why…

It’s OK to market like a meatball – IF…

Imagine again that same big, juicy, delicious meatball. Except now this time picture that meatball surrounded by fresh handmade spaghetti, covered with the tastiest tomato sauce you’ve ever had, dusted with freshly grated Parmesan cheese, and accompanied by a great glass of Chianti.

Quite a different experience now isn’t it?

You see, for the solo-preneur, start-up entrepreneur or small-business owner; the fact of the matter is YOU are the business. You are what you’re selling.

Why?

Because the fact is —

people by WHO you are before they buy WHAT you’re selling.

If you’re marketing in today’s new media marketplace, it doesn’t matter if you’re marketing as a meatball, tofu, or ice cream.

What needs to come first is you answering the following three questions:

    - What is my personal brand? (And how well is that packaged?)

    - How effective are you at gathering a Tribe that passionately connects with your style?

    - Have you chosen the right “toppings”?

Look – the bottom line is pretty simple. It’s human nature for you to want to hang out with people who are like you. The same is true in business. We want to do business with people who are like us… or at least people who we like.

How well you package and present yourself will have a major impact on your success in today’s New Media Marketplace.

What about you?

    What are your answers to the questions above?

    And what else do you think is crucial to persuade people to to buy WHO you are before they buy WHAT you’re selling?

Share it in some graffiti down below.


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Are You Trapped on a Path, or Leading the Pack?

I was shocked by a quote I read today. It was given as advice to business people, and it went like this; “emulate, do not innovate, be unique, but not original.”

Now as soon as I read it, the hair stood up on the back of my neck and I started to shake with frustration. I got control of myself and commented to the person; “that’s good advice — if you want to be a follower!” (And I don’t mean a Twitter follower either. ;-) )

I mean, really! Do u think Apple, Virgin, Chris Angel, Martha Stewart, Oprah or any other standout company or personal brand adheres to advice like that?

No, of course not. The “nots” in that piece of advice will limit your success by making you a follower, not a leader.

Look… watch the 2:30 minute video and you’ll understand better the life-sapping trap of being trapped on the path. Then let’s chat.

It’s the worse thing that can happen to you…

You’re trudging along day after day, thinking you’re on the right path because someone else beat it down for you. Finally one day you get to the end, and you realize your destination is not what you were looking for. And you have to start all over again.

Not good. Not good at all. Modeling is great, but only when you innovate using your own strengths as the basis.

Being unique is terrific, sure. But my dogs leave unique piles of poo every day. If they were original and used the toilet – that would get my attention!

Beware of using cute little quotes as the basis for your business strategies. Dissect them and make sure they’ll work for your style.

Use common sense to map out each piece of advice to its’ conclusion. That way you’ll see if the end point aligns with your goals. If it doesn’t, either learn how to modify them to work with your unique strengths, communication and motivation style, and personal brand… or trash it.

What’s your story?

Have you ever gotten trapped following someone else’s trail? If so, how did you break free and cut your own path?

Are you already leading the pack? If so, how are you proving yourself and your products as innovative? What are you doing to create a personal brand that makes you stand out as both unique AND original?


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Stop the Squishy Jello-like Behavior and Watch Your Tribe Grow

Let’s face it, in today’s’ world of politically correct speech most people walk a line that’s so bland, they blend into the white walls they’re standing in front of. Most people are afraid to say anything that they’ve been indoctrinated to believe is “wrong” or “evil” or… God forbid… something that some man, woman, child, (or cross-dresser, molester or red-footed blue-nose field mouse) may take as “offensive.”

The good news is that this makes it really easy for you to stand out from the crowd. And actually, if you stop being a squishy Jello-like person and stand for something — you’ll attract a crowd.

When you speak your mind, unfiltered and unabashed, you’ll be surprised to see you’ve got a Tribe of raving fans who’ve quietly been thinking what you’ve actually had the guts to say.

The Gabby Cabby example

Gabby Cabby New Media Marketing personal brand example

My good friend Wayne Kelly over at On Air Publicity has a great example of this “get-real” approach. It’s a quick radio interview with the Gabby Cabby.

In the 3-minutes of audio that Wayne shares, you’ll see how a strong, straight-shooting Personal Brand transformed a NYC cabby into a internationally known “expert” on the streets of New York City.

Of course, when you decide to be different, to be edgy, you’d better be able to back up what you’re saying.

  • Be passionate about your niche, know your stuff, and use facts to reinforce what may “seem” like outrageous comments.
  • DON’T rattle off facts or opinion to hammer people over the head with your views.
  • DO use facts to make people think and come to a conclusion on their own.

I have a saying that I’ve used for years… “Most people think in screams, and speak in whispers.” In world dominated by brainwashed Jello-minded people, you don’t need to scream to get noticed. (Leave that to the Marketplace Molesters.)

Just speak what your Tribe is thinking and you’ll not only get attention — you’ll be remembered.

When is the last time you spoke without filters? And what happened?


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of theBLOG i360™ New Media Marketing hub.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.