Authenticity and transparency. Are they important marketing in today’s New Media marketplace? You bet! Are they, as some have proposed, the “currency” of social media? Not if you’re a business owner or marketer. Here’s why this currency concept can slowly suck your energy and profits, and what the cash-creating alternative is.
The dangerous thing is when these buzz-words are used by Social Media “experts” in a way that leads people to think they are cash creators. But are they really?
There are literally billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives. Most of these people struggle from day-to-day trying to make ends meet. Many are simply struggling to survive.
When’s the last time you paid your mortgage or car payment with authenticity? Are you earning interest on your transparency account at the Social Bank of America? Of course not.
Come on, currency is just a word… isn’t it?
Now you may be thinking I’ve gone too far here. That “currency” is just a word. But words do have power. The power to focus. To stir up emotions. To make connections between what’s known and what’s new. And that’s why the currency concept is a profit killer.
Look, the definition of currency is a unit of exchange that facilitates the transfer of goods and/or services.
When people say authenticity and transparency are a “currency” it’s a direct implication that there is transactional value there. Authenticity & transparency cannot be exchanged, stored or compounded as currency can. Putting the focus on authenticity and transparency creates a fuzzy financial future for business owners and marketers.
So what’s a better way to look at authenticity and transparency?
Authenticity and transparency are merely the lenses by which people perceive congruence, character and trust. To harness their power you must act like an optometrist who adjusts a person’s vision using their Optical Refractor (yep that’s what that funny machine is called.) Instead of using a complex machine with lots of numbers, you develop the skills to control and adjust what people see when they look through the lenses of authenticity and transparency.
Authenticity and transparency are the LENSES
Self-Influence and persuasion are the ADJUSTMENT DIALS
Self-Influence and persuasion are (and should be) the things you can actually control. The most successful people in business, entertainment and politics know these controls are the root of power and profit.
For you, understanding the inter-relationship between these lenses and adjustment dials is what will make the difference between success, struggle or failure in today’s marketplace.
Is “manipulation” a bad word?
Self-Influence, being obviously self-focused, identifies and gives you control over your strengths. Persuasion allows you to influence others. Is this manipulation. Damn right! But you’re manipulating your mouse to read this page right now aren’t you? Since when did manipulation become a bad word?
Remember those billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives? They think manipulation is a bad word too. This puts them at the mercy of anyone who understands the power of the lenses and dials. Is that the position you want to be in?
Ultimately you determine what manipulation means by how you use it an what you achieve with it. With the power to focus people on your strongest assets, and the ability to control transparency — you’ll increase rapport, trust and connections. Once you’ve mastered these skills, you’ll have the ability to attract, stack, and spend as much REAL currency as you want.
What’s the secret to attracting attention and winning over people’s hearts, minds and pocketbooks? It’s the ability to influence and persuade. It’s what all business owners, sales pros and politicians want — but most start from the wrong place
Persuasion start with Self-Influence™
Mention persuasion to the average person and ask them where persuasion is focused — outward (on other people) or inward.
99 out of 100 will say "on other people." After all, isn’t the idea to win friends and influence people? Isn’t that what we should be focused on?
Yeah, sure - that’s the ultimate goal. But unless you master Self-Influence™ your persuasion skills will always come across as mechanical, un-natural.
Think about it. If you can’t influence and motivate yourself to take action — how can you ever effectively motivate anyone else?
The fact is you won’t. People’s perception will immediately be one of suspicion. Not a good place to start a relationship, I’m sure you agree.
Have you ever heard of Harry Houdini?
Well he wasn’t like today’s magicians, only interested in filling a theatre in Vegas. He was an artist. He could make an elephant disappear in the middle of a theatre filled with people, and do you know how he did that?
By controlling people’s perceptions.
…What the eyes see and the ears hear, the mind believes. Perception is reality.
Until you control people’s perception of you, your brand, your persona, and who you really are at your core – you will never attain the levels of influence and persuasion that you want.
And yes! That applies online too because there is NO hiding behind your screen. Not anymore!
Online persuasion
It’s easy to see influence and persuasion at work in the off-line world. You meet people and immediately begin either building or breaking rapport with your first face-to-face meeting. You’ve got all five senses working for you.
At first glance online persuasion of that same level may appear to be a near impossible goal. At best, most people see online persuasion as a process of mechanical manipulation; tricks and black-hat triggers used to induce people to hand over their cash.
If we were still living in the online world of Web 1.0, true online persuasion would be difficult. That was an online world where conversations were limited, and being a Marketplace Molester was the bastardized definition of begin “persuasive.”
But have you noticed that going online is a different type of experience today?
With the New Media marketplace powered by people and participation, a more natural form of persuasion can be employed. Audio and video along with instant interaction and ongoing conversations simply make online persuasion another dimension of the off-line face-to-face world.
“The catch”
Online or offline — you can’t just jump in and start trying to influence others. That’s like building a pyramid from the top down.
Far too many people start from the wrong place and fail to establish the foundation that will support their successfully persuading an ever growing Tribe in today’s marketplace. You need to start from the bottom up, inside out.
Here’s why…
The most powerful persuasion is perceived as natural because it’s seen as authentic.
If you want people to trust you and fall under your spell, it’s not about “making up” a persona or image. You need to take your strengths and the magnetic aspects of your persona and make them larger than life.
To maximize your ability to persuade in marketing, sales, management, or any area of life – that means starting with understanding your natural communication style.
We each have our own unique Communication Code™. That code determines how we communicate with the outside world, how others perceive us, and how we talk to ourselves. It’s an essential element in the Self-Influence formula. And it’s the easiest place to start.
The good thing is that, when it comes to your natural communication style, you can adapt. And that ability to adapt gives you control. Control over how others perceive you, and control over how you manage and motivate yourself.
The better you understand yourself, the better you will be at getting what you want. In fact, what you don’t know about yourself could keep you from getting what you want.
Today’s New Media Marketplace isn’t Romper Room
Focusing on Self-Influence first takes patience and maturity. It’s not for everyone. It’s a matter of doing things a little differently to make a LOT more money.
Some people are still looking for the easy way to riches. The magic bullet or secret potion. And that’s ok for people who want to end up struggling and eeking out a living waiting for that pie-in-the-sky payday.
But if you’re serious about achieving the wealth and lifestyle you want, sorry – playtime is over!
Houdini used Self-Influence to survive his life-threatening illusions and win over the world. Moguls like Oprah and Trump have mastered it. Branding power-houses like Gene Simmons and thought leaders Seth Godin know it, live it and profit from it.
They all know their practical strengths, Communication and Motivation Codes™. They mastered Self-Influence long ago and excel at persuading though perception… the reason they are where they are today.
How are you doing?
If you’re trying to persuade your Tribe and influence groups of people, have you worked your way up the Power Pyramid™; constantly working to improve your Self-Influence™ and Personal Persuasion?
If not, what’s holding you back? What is your greatest challenge in creating a persona and packaged perception that will persuade your Tribe?
If you’re not happy with the results you’re getting at the top of the Power Pyramid, what are you doing about it?
Are you willing to focus on influencing yourself BEFORE trying to win the hearts, minds and pocketbooks of millions?
Have you identitifed your practical strengths; the abilites and skills that will add value to other people’s lives?
Have you broken your Communication Code™ to determine how the stress of challenges, interaction with people, details and even day-to-day tasks impact how others percieve you?
What about your Motivational Code™? Do you know exactly what gets you jumping out of bed in the mornign ready to roll without any coffee?
How are you packaging those together with your Persona to create a Personal Brand that creates the perception you want people to have?
Spill your mind. Share your thoughts in some graffiti down below.
We recently added a free bonus download for new subscribers to the Seducer’s Journal here at TribalSeduction.com — the Tribal Marketing Playbook We sent a download link to all current subscribers last week, but if you missed that email we’ll be resending that in a follow-up email later today — so keep an eye out for it.
In the Tribal Marketing Playbook you’ll learn:
What the Tribal Marketing construct is
Why seeing your target audience just as one Tribe will short-change your results
How to use the Tribal Marketing Power Matrix to leverage your time for bigger returns with less effort
How using only the "obvious" approach to marketing to a Tribe can cost you more time, effort and money than the Tribal Marketing Influence Pathway
Why the Influence Ladder is your key to high-leverage persuasion (online or off-line)
And lots of interactive strategy sheets to put ideas you get into action. (Why it’s called a "Playbook" )
You definitely want to grab this Playbook and devour every page as quickly as possible. It will open your eyes to an entire new way of marketing and growing business. One that’s more fun and profitable!
So as a current subscriber to watch for your direct email later today. And if you like what your Tribal Marketing Playbook does to expand possibilities for you and give you new actionable ideas for marketing your business, please invite your friends to subscribe to the Seducer’s Journal.
If you’re not yet a subscriber to The Seducer’s Journal, you can grab a free 6-month subscription by registering at the top of the left-hand sidebar, or on the home page.
Earth Hour. A 60-minute event that moves from time zone to time zone with people all around the world “volunteering” to participate and “make a difference” by powering down.
But is this event really what it appears to be on the surface?
Is it an innocent “celebration”… or a seductive ritual?
The first time I heard about the Earth Hour initiative I thought to myself; what’s the point? What’s the tangible and lasting benefit to mankind? There’s got to be a goal here. Besides, the name kinda sounds like the Darma initiative from the TV show Lost. And anyone who watches that show knows, they had a goal.
So I did some research. And you know what I found? Well, the Earth Hour organizers themselves have admitted that the event “would have little impact on carbon emissions.”
OK, so no tangible benefit. Onward we go…
There must be a hidden agenda or goal then. You an I are smart enough to know that an event of this scale comes about without some type of end result in mind. So I dug deeper.
At first I thought it was just basic indoctrination through a Tribal ritual to strengthen the faith of the followers. But then i saw the quote from James Leape of WWF International where he said, “We need to harness some of the cooperative spirit we’ve seen with Earth Hour to find a global solution.”
Ahhhh…. OK, the lights turned on for me. It was then I was able to see clearly that it’s an execution of a basic Tribal Seduction strategy.
Stir up emotions
Link them to an issue, event or person (in this case a natural phenomena positioned as a problem)
Then capitalize on that emotional connection.
And this might just be one of the greatest feats of MASS Tribal Seduction ever executed. Mass participation in a global event that has no outcome other than for people feel good about themselves. But that’s up to you to decide.
Remember — Tribal Seduction, like persuasion, the military or any other power, is morally neutral. It can be used to advance any agenda.
If you’re a business person who’s been exposed to the Tribal Seduction doctrine, you know we focus on harnessing the power of Tribal Seduction for good. To fight Marketplace Molesters. To remove barriers to action for your Tribe. And to help them improve their lives with the goods and services that you offer.
But Tribal Seduction can be used for evil too. Hitler and Jim Jones were masters at Tribal Seduction as well.
And it’s up to you to guard your mind. You need to be just as diligent in protecting yourself against Tribal Seduction, as you are dedicated to ethically using it as a marketing formula. And the way to guard your mind is to control your focus.
That begs the question…
Who’s controlling your focus?
Look, one of the guidelines for ethical behavior from the Society of Professional Journalists states that a journalist must “Distinguish between advocacy and news reporting. Analysis and commentary should be labeled and not misrepresent fact or context.”
It also states that a journalist must “Support the open exchange of views, even views they find repugnant.”
I see both of these guidelines violated by mainstream media on a daily basis. Yet no one cares. They don’t question what they’re being told. They just take it all in as if it were truth.
This is what creates a dangerous situation. Why? Because when a person bases their beliefs on what they’ve been led to believe is “the truth,” they’re handing over control.
Truth is relative because beliefs shape reality. People have different beliefs, and so they have different realities. And reality is truth. But facts are always facts… until someone puts them into perspective.
Follow along and see if you agree…
Most people would say that jury trials are about the law. But they’re not. They’re about what 12 people feel and think. The prosecutor and the defense attorney pull the facts together to paint a picture. And that’s where filtered facts get packaged together to create a perception. A truth that people will buy into. A pre-packaged perception designed to generate specific emotions in the jury.
Unfortunately the fact is today that most media is just biased perception pre-packaged for mass consumption by people who are too lazy to control their focus and think on their own.
Harsh? Yes.
But I’m sorry, I hate people being led astray by anyone. I don’t care if they’re Marketplace Molesters, smooth talking politicians, or the mass media.
The fact is — when you fail to question what the lemmings are doing and just take in what the media says — you’ve handed over control of your life. And on this issue of climate change, the pre-packaged perception that we’ve been fed for the last 5-10 years, is that the earth is warming. Even more, that WE human beings are responsible for it.
My response to those two claims — so what, and B.S.!
Big deal the earth is warming! It’s a natural cycle. And B.S. that it’s man made.
Ah, now you’ve gone over the deep end J.P., you say. You don’t know what you’re talking about. Don’t you know that there are stories all over the news today that there’s a crack in the ice in Antarctica?
OK. Perfect. Fact is it’s an ice shelf that cracked, right.
First question then… why did it crack? Seismic activity? Ice sheets moving on water? (The Antarctic ice shelf floats you know.) Or possibly warming temperatures?
But even more than that — where’s your focus?
The Southern Hemisphere.
Why?
Who put it there?
You?
Or the media?
This is what we’re talking about here. Who is in control?
But J.P., but J.P…. most scientists say that the earth has warmed about one degree in the last 100 years.
Yeah, but does that automatically mean that mankind is to blame? And what does that mean historically anyway.
Listen; if I say “this is the hottest Summer ever,” and my 96-year old grandmother says the same thing, who’s right?
A 2003 study by Harvard and Smithsonian Center for Astrophysics “20th Century Climate, Not So Hot,” determined that “the 20th century is neither the warmest century nor the century with the most extreme weather of the past 1,000 years.” http://cfa-www.harvard.edu/press/archive/pr0310.html Two institutions that could hardly be tagged as being in the pockets of “big oil.”
And I bet your perception of today’s news would be very different when we look at the whole world too. In fact, are you game to do that right now?
Good! Here’s a quote pulled from DailyTech.com that culled some very interesting facts from major global temperature trackers.
“In the last year, we have seen the largest one-year temperature change ever recorded for global temperatures. However, it’s been a cooling trend, not warming. Record snows and cold are being reported from all over the northern hemisphere this winter.”
“Over the past year, anecdotal evidence for a cooling planet has exploded. China has its coldest winter in 100 years. Baghdad sees its first snow in all recorded history. North America has the most snow cover in 50 years, with places like Wisconsin the highest since record-keeping began. Record levels of Antarctic sea ice, record cold in Minnesota, Texas, Florida, Mexico, Australia, Iran, Greece, South Africa, Greenland, Argentina, Chile — the list goes on and on.”
“No more than anecdotal evidence, to be sure. But now, that evidence has been supplanted by hard scientific fact. All four major global temperature tracking outlets (Hadley, NASA’s GISS, UAH, RSS) have released updated data. All show that over the past year, global temperatures have dropped precipitously.”
All four major global temperature tracking outlets have data showing that global temperatures have dropped big time. So much so that the drop in global temperatures this past year has wiped out one century of warming.
Think about that. Best guesses by scientists are that we went up one degree Celsius, in 100 years. And now, in one year that increase has been wiped out.
Did I change the facts? Or did I just expand your focus?
And what does this mean when we talk about the mainstream media? Could it be that journalists who have a particular focus have looked for evidence to back their beliefs, then package up those perceptions for people to mindlessly devour like marbles in a game of Hungry-Hungry-Hippo?
If that’s true, it begs the questions:
How much more pre-packaged perceptions have been used to seduce the public at large?
How much effort has gone into creating fear and angst?
Since everyone knows that bad news sells better than good, I bet you’d say quite a bit. And you’d be right.
Perception pre-packaged for Tribal Seduction on a global scale
For a hundred years now we’ve had wacko scientists trying to advance radically swinging agendas. Cooling, warming, cooling, and now warming again. Perfect host material for a parasitic industry that profits from chaos and crisis.
The cycle of seduction perpetrated by mainstream media is detailed in a study from researchers at BusinessandMedia.org titled “Fire and Ice.”(PDF) Through their own words in print it reveals this constantly shifting focus of fear in major media.
In 1979, Newsweek had run a cover on global cooling, the coming ice age. There was a cover story in the magazine Science News with a picture of a glacier, totally surrounding Manhattan with only Empire State Building protruding.
The New York Times headline on May 21, 1975 “Scientists Ponder Why The World’s Climate Is Changing; A Major Cooling Widely Considered to Be Inevitable.”
Go back to March 27, 1933 and the Times had another bundle of pre-packaged perception to seduce the public with. “America’s Longest Warm Spell Since 1776; Temperature Line Records a 25-Year Rise.”
And less than 10-years before that on September 18, 1924, the headline read; “MacMillan Reports Signs of New Ice Age.”
It’s the same today with Algore’s movie depicting Greenland sinking and a flood wiping out Manhattan. But there’s nobody saying that’s going to happen. Algore doesn’t even say it. He just wants the picture to scare everybody that sees the movie and have the perception that it’s happening.
It doesn’t matter — global cooling, global warming;
…it’s “A crisis”
…it’s “we’re in trouble”
…it’s “we need big government to fix it”
…”we need to punish people”
…”we need to control their lives”
…oops — NO! They’d never actually admit that last one. But that’s what we’re talking about here.
An entire worldwide Tribe of people being seduced into following story lines that are only meant to stir up angst, worry and panic. All done intentionally so that you “tune in tomorrow.”
And all the while the mass media outlets and politicians are laughing all the way to the bank.
What’s your perspective?
It’s been said that most people’s historical time line starts when they’re born. I’ve found that to be true myself. Sadly, that lack of historical perspective leaves people at the mercy of the media, politicians, and any charlatan who wants to hock some faith, formula or goods.
And that my friends leads us back to the original question:
Is Earth Hour the ultimate Tribal Seduction?
Is an hour without power going to do anything but give us a taste life in the 1800’s?
Or will turning off our mercury filled fluorescent bulbs just make us feel good?
ADD-ON Reference:
Check out this in-depth documentary that exposes many of the “facts” and “research” used by man-made global warming proselytizers, what the truth is. The Great Global Warming Swindle. The final 10-minutes lays out how the radical environmental movement is actually killing the poor of the world.
What makes a Marketplace Molester? And how do Tribal Seducers act in contrast? Knowing the difference can set you up to attract crowds of raving fans… or be scorned and hated by the masses.
Here we’ve got some examples of a Marketplace Molester, Physical Spammer, and a legendary Tribal Seducer in and about Sydney.
Now with New Media… it’s easier than ever to be a Tribal Seducer. Why would anyone want to take the Marketplace Molester approach?
Have you seen them?
So know that you know what a Marketplace Molester looks like in the real world, can you think of some that you’ve seen online?
What about Tribal Seducers — online or off-line? I bet they’re fewer you can think of. But the ones that do pop to mind, you’re probably a fan of (or at least respect.)
Seeing that this week was kicked off with Veterans Day here in the U.S., I thought it would be timely to share a quick New Media Marketing example where over $4.2 million dollars was raised for military families in 7-days! It is a good example of how New Media combined with Tribal Seduction strategies work with any size Tribe.
Rush Limbaugh was the catalyst for this big charity drive for the Marine Corps-Law Enforcement Foundation. (An organization dedicated to helping the children of Marines or Federal law enforcement personnel who lost their lives while serving our country.)
Now… love him or hate him — no one can deny that a loyal Tribe of 22-million weekly listeners is pretty solid evidence that Rush is a master at playing the Tribal Seduction game.
I’m a big proponent of modeling success to cut the learning curve. I’m impatient and I don’t like to work any harder than I have to. So I’m always looking for real-life examples to get where I want faster and with fewer mistakes. I don’t care what side of the political isle, industry, business, or obscure niche I find an example.
In the case of this charity fund raiser case, Rush developed a New Media Marketing strategy that you can learn from and model, no matter what the size of your Tribe.
Extensive details leading up to this 7-day campaign aren’t necessary, but I’ll add some of the most surprising to the story as we go along.
So let’s get rolling. You with me?
Record breaking charity event — New Media powered…
Five channels were used to make this game plan work. One “traditional” channel, and four New Media channels.
The traditional:
Radio
The New Media channels:
Podcasts
Online Video (YouTube)
eBay
Blogs
What’s encouraging for small business owners and entrepreneurs about this example? It’s that mainstream, traditional media outlets had nothing to do with the success of the effort.
Getting the word out was a grassroots effort. It spread virally when the Tribe (and those sympathetic to the Tribe’s cause,) began using New Media channels like blogs along with additional podcasts and online videos.
The result — 201,000 pages created in one week around a unique keyword developed for this campaign. You can see this awesome display of the power of New Media power in the actual search results on Google.
Yes, yes. I know. You might be thinking, “Yeah, but Rush has a Tribe of 22-million people. That won’t work for me.”
Am I telling you that you can go out and make millions of dollars in 7-days? No way! That would be a load of BS. ;-P
What I am saying though, is these New Media channels work in proportion to the size of your Tribe. They work every time you use them. Yet, you do need to be using them in a strategic way.
Here’s what I mean…
Tribal Seduction in action
Technology only goes so far. It’s the publicity and marketing strategy of this 7-day campaign that really yielded the results. Makes sense, right?
There were a number of Tribal Seduction principles employed to get the word out, raise awareness and raise the record-shattering money in 7-days. But three really jump to the forefront.
Follow along with me here for three minutes and you’ll see all three principles in action:
OK, from all the feedback we’ve gotten from subscribers and clients — the new site name Tribal Seduction is a hit! And so is the focus on identifying, tracking, gathering, and profiting from Tribes within the New Media Marketplace.
Yet some people have been asking why we decided to not just take up the same topic over at Advanced Business Blogging. Well, to be perfectly honest, one big reason is that we feel the site has run it’s course.
The short story is that it just didn’t meet our long term strategy for helping business owners, marketers, and sales professionals like you really master the New Media Marketplace.
More specifically though, there are MAJOR advancements we wanted to make for you like:
1. Every week some of the videos, podcasts, and posts here at Tribal Seduction will be part of our next book. We needed a site where members of the TS Tribe could actually be part of the book.
2. We have a team of weekly guest contributors (all experts in areas of mass persuasion) lined up for Tribal Seduction. Plus regular contributors as well, “knights of the round table” you might say. Advanced Business Blogging was too closely brand associated with Deb and I personally.
3. Advanced Business Blogging was way too restrictive of a site name. Sure there are many people interested in learning about blogging for business. But our coaching, consulting, and speaking engagements over the last 18-months have all been focused on helping business people develop complete “Mortar and New Media Marketing strategies.”
The response to that unique blending of persuasion with technology has been very well received. If we’re going to help as many business people as we want, the entire Web experience needed to be upgraded.
4. We want to expand on the New Media Marketing Matrix we reveal in the popular Pushbutton Persuasion course. That exposition would be ‘lost’ on Advanced Business Blogging.
5. Our research and work with offline businesses and politicians has shown that there is an unbelievable potential for using New Media channels as a way to capitalize on the Tribal Marketplace. The ability to gather, serve, and seduce Tribes of hungry people is where the true wealth and power is. Tribes, Tribal Seduction, and the role of courtier must be the focus.
6. A lot of the hype you hear about blogs, podcasts, and social networks really needs to be dragged into the light of reality. Helping business people profitably bask in this light would be hindered by a name like “Advanced Business Blogging.” It would seem hypocritical to expose the facts about blogging dangerous to business people there. Plus, the very people we are helping might likely be turned off by such a site name.
7. Blogging (by technical terms) for business, no matter how “advanced,” seems like a lot of work to business people. With the release of our New Media Marketing system, BLOG i360, we needed a new platform to show how well it compliments Tribal Seduction strategies. After all — it’s the ONLY Web site that works FOR you!
Associating BLOG i360 with Advanced Business Blogging would be like trying to associate a Gulfstream 550 with a lawn-mower-engine powered Prius. Both will get you across the country. But the Gulfstream does it in style. And it gets you to your destination in a tiny fraction of the time that the Prius could ever hope to achieve.
I could go on, but you get the idea.
Bottom line is this…
If you are migrating over from Advanced Business Blogging, you’re going to feel right at home. You may feel a little stretched at first with some of the strategies covered here. But you’ll settle in quickly.
If you’re just being introduced to our team and these powerful strategies, joining the TS Tribe will bring you up to speed real quick!
In both cases — you are going to be simply blown away by the advantage you gain over your competitors.
With each new article, podcast, and video you’ll agree that this Web site is one of the most innovative and ground breaking expositions of online influence, persuasion, and seduction of the masses you will ever see!
From simple, practical, hands-on coaching; to strategic analysis and guidance — it all starts full speed next week!
The dangerous thing is when these buzz-words are used by Social Media “experts” in a way that leads people to think they are cash creators. But are they really?
trust. To harness their power you must act like an optometrist who adjusts a person’s vision using their Optical Refractor (yep that’s what that funny machine is called.) Instead of using a complex machine with lots of numbers, you develop the skills to control and adjust what people see when they look through the lenses of authenticity and transparency.
What’s the secret to attracting attention and winning over people’s hearts, minds and pocketbooks? It’s the ability to influence and persuade. It’s what all business owners, sales pros and politicians want — but most start from the wrong place 
Have you ever heard of Harry Houdini? 
We recently added a free bonus download for new subscribers to the Seducer’s Journal here at TribalSeduction.com — the Tribal Marketing Playbook We sent a download link to all current subscribers last week, but if you missed that email we’ll be resending that in a follow-up email later today — so keep an eye out for it.
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Rush Limbaugh was the catalyst for this big charity drive for the 
