Seeing that this week was kicked off with Veterans Day here in the U.S., I thought it would be timely to share a quick New Media Marketing example where over $4.2 million dollars was raised for military families in 7-days! It is a good example of how New Media combined with Tribal Seduction strategies work with any size Tribe.

helping childeren of Marines and law enforcementRush Limbaugh was the catalyst for this big charity drive for the Marine Corps-Law Enforcement Foundation. (An organization dedicated to helping the children of Marines or Federal law enforcement personnel who lost their lives while serving our country.)

Now… love him or hate him — no one can deny that a loyal Tribe of 22-million weekly listeners is pretty solid evidence that Rush is a master at playing the Tribal Seduction game.

I’m a big proponent of modeling success to cut the learning curve. I’m impatient and I don’t like to work any harder than I have to. So I’m always looking for real-life examples to get where I want faster and with fewer mistakes. I don’t care what side of the political isle, industry, business, or obscure niche I find an example.

In the case of this charity fund raiser case, Rush developed a New Media Marketing strategy that you can learn from and model, no matter what the size of your Tribe.

Extensive details leading up to this 7-day campaign aren’t necessary, but I’ll add some of the most surprising to the story as we go along.

So let’s get rolling. You with me?

Record breaking charity event — New Media powered…

Five channels were used to make this game plan work. One “traditional” channel, and four New Media channels.

The traditional:

  • Radio

The New Media channels:

  • Podcasts
  • Online Video (YouTube)
  • eBay
  • Blogs

What’s encouraging for small business owners and entrepreneurs about this example? It’s that mainstream, traditional media outlets had nothing to do with the success of the effort.

Getting the word out was a grassroots effort. It spread virally when the Tribe (and those sympathetic to the Tribe’s cause,) began using New Media channels like blogs along with additional podcasts and online videos.

The result — 201,000 pages created in one week around a unique keyword developed for this campaign. You can see this awesome display of the power of New Media power in the actual search results on Google.

Yes, yes. I know. You might be thinking, “Yeah, but Rush has a Tribe of 22-million people. That won’t work for me.”

Am I telling you that you can go out and make millions of dollars in 7-days? No way! That would be a load of BS. ;-P

What I am saying though, is these New Media channels work in proportion to the size of your Tribe. They work every time you use them. Yet, you do need to be using them in a strategic way.

Here’s what I mean…

Tribal Seduction in action

Technology only goes so far. It’s the publicity and marketing strategy of this 7-day campaign that really yielded the results. Makes sense, right?

There were a number of Tribal Seduction principles employed to get the word out, raise awareness and raise the record-shattering money in 7-days. But three really jump to the forefront.

Follow along with me here for three minutes and you’ll see all three principles in action:

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