Seduced by Social Media Sites, or In-Love With Your New Media Marketing Hub?

It’s a mistake I see far too many marketers and entrepreneurs making. They are being lured into seductive social media communities, wooed by and caught up in the passion of these interactive environments. They without the right strategy, they invest hours of their time forgetting that the only tangible benefit (their database of friends or followers) is controlled by a 3rd party who can change the rules of the game at any time.

A perfect example is how most users of Twitter have had a rude awakening over the last 48-hours or so. They awoke yesterday to find their “following” and “followers” lists slashed in half… or more! Hundreds and even thousands of contacts gone! POOF!

Twitter’s explanation:

new media marketing channel - twitter

Poor excuse, but who’s to blame?

Twitter’s “spam” excuse is a poor one. I and several other people I know on Twitter personally visit the page of each new Follower as new requests come in. So to see several hundred followers disappear and have Twitter say they “spammers” is clearly BS.

That’s to be expected and nothing to get upset about. It’ a danger you should expect. Twitter can do and say anything they want. And so can any other Social Network. Any of them can change the rules of the game whenever they want. They can arbitrarily put caps on the number of followers or friends you can have. Even delete people from your list at their whim.

See, the problem is not with Twitter, Facebook, or any other “free” Social Networking channel. The blame rests with you if you leave it to these services to have control over your contact list. Harsh, but true.

Some people learn the hard way that Social Networks are merely communication channels, not storage facilities. Let’s help you avoid any hard lessons in the future.

Protecting yourself and safe-guarding your hard work

So how do you protect yourself from the painful loss of contacts and connections you’ve worked hard to gain from Social Networks? It’s simple!

Keep the focus on your New Media Marketing Hub!

Social Networks are ONLY channels to leverage. They are NOT to be trusted with your most valuable asset; your contacts. They are conduits through which you attract and connect — but the core of all your efforts, the home base for all your Tribe – must be your Hub!

Your New Media Marketing Hub is where the ever-upwardly spiraling Tribal Seduction ™ Action Trinity (Attract-Connect-Convert) yields the greatest long-term results.

Your New Media Marketing Hub is the Alpha and the Omega of ALL that you do online. It is what will grow and protect your Tribe, your business, and your bank account. Your Hub is the home where your love, passion and primary attention belongs. Not out on the streets of the Social Networking communities.

What a New Media Marketing Hub IS and IS NOT

Before we take a look at the 5 simple steps to maximizing the profit impact of your New Media Marketing Hub, let’s get clear on what a hub is and is not.

  • A New Media Marketing Hub is NOT a blog.

    A blog helps with two parts of the Tribal Seduction? Action Triad: Attraction and Connection. Conversion cannot be done efficiently on a regular blog.

  • A New Media Marketing Hub is NOT a regular sales site.

    This type of site may be optimized for Conversions, but no matter how well written the copy, no matter how persuasive the videos, no matter how shocking the offer is – it will fail miserably when it comes to the Attraction and Connection of the Action Triad. (And in many cases, this type of site works against you no matter how you send people there, even from your blog.)

  • A New Media Marketing Hub IS a single site that combines Attraction, Connection, and Conversion.

    By having one central destination for your Tribe, the hard pitch can fall away. Instead, with a little bit of careful planning, application of Tribal Seduction principles and an understanding of human nature — you can strategically hide “pathways” to conversion that your Tribe will discover on their own.

These seemingly hidden pathways are a core component of Tribal Seduction mastery. When you leverage your Hub this way, people discover offerings on their own. And when you have automated persuasion triggers that are activated when they arrive on those particular pages – they own the decision. You are only there as the trusted provider, not hard-pushing salesperson.

When it’s done properly, no rapport is broken…
And even if you don’t make a sale, trust is actually increased!

More on this important Tribal Seduction principle in the future. But for now, suffice it to say that if you have people jumping around to different URLs, you will break rapport, lose sales… and most damaging of all – chip away trust!

How to keep a profitable perspective and make your “Hub” work for you

So how do you maximize the profit impact of your New Media Marketing Hub?

I’ve kept it real simple here and broken things down into 5 steps. Some require you to take action, other things happen auto-magically. And I’ve provided some images to help you envision how this would work for you.

Steps 1 and 2

In Step 1 you start at your hub with the creation of content that’s valuable to your Tribe. You choose a media format, post it and you’re off!

In Step 2, like the rays of the sun shining out across the sky; you begin to radiate additional sources of exposure for your new content. Some of these destinations you may have to actually take action yourself. (BLOGi360 members are lucky since most all of Step 2 is automated within the system as soon as they hit the “Save” button.)

New Media Marketing Hub - Step 1 & 2

Step 3

In Step 3 you (or one of your team) must

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


How To MySpace for Fun and Profit (EPI 03 C and D) – How To Add Cool Layout to Your Profile

Learn tips to save time when selecting and editing your MySpace Layout.

In this video series, Coach Deb walks Coach Kathleen through the process of selecting your profile layout to reflect your “brand” on MySpace. This is the second part of this 4-video episode.

In addition to the “how-to pimp out your profile on MySpace” I also give an additional 9 MySpace time saving tips in the next video.

Part three (10min)

Here are just a few of the tips Coach Deb shared with her coaching client in this episode #3c on how to pimp your profile using easy layout codes for MySpace:

  • When to “just say NO” to codes on MySpace to avoid getting hacked
  • WARNING: Don’t be TOO different than your MySpace Tribe you’re trying to attract!
  • How to find new friends who are online NOW!
  • How to avoid layouts that will repel visitors
  • How to create interest in repeat visitors to your MySpace profile
  • Part four (10min)

    This last How To MySpace video will review specifically how to select the perfect layout for your business and brand, grab coding, and embed it easily in your profile, with a few tricks and time saving tips when managing your profile.

    You’ll learn a MEGA Tip on:

  • How to easily and quickly find your layout code and revise it in the future
  • How to use the “headline” feature to promote your own Web site or Blogi360 site
  • Coach Deb
    AKA: The Motivation MD on MySpace

    * NOTE – RE: The Organizational Table referenced in this video episode: Unless requested heavily here in the comments by MySpace fans to upload that tool to this post – the pdf will be uploaded to the Member’s section of The Business Owner’s Coaching Club for VIP coaching clients of RPM Success Group Inc.


    Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact Deborah at [MotivationMD@gmail.com]. Or, share your thoughts & comments below.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    How To MySpace for Fun and Profit (EPI 03 A and B) – Pimp Your PROFILE Page

    Does your MySpace Profile reflect “the real you” and your business persona?

    If you’re not quite clear what a brand is, or how to brand yourself on MySpace – you’re at the right place! In this video series, Coach Deb walks Coach Kathleen through the process of branding yourself on MySpace, from creating the perfect URL in the last episode, to finding the perfect layout in this 4-part video episode in this post.

    WARNING about MySpace:

    In addition to the “how-to pimp out your profile on MySpace” I also gave Coach Kathleen over a dozen coaching tips throughout the first two videos alone on what to do, and what NOT to do when branding yourself on MySpace – including a tip on how to avoid sites that have codes disguised as a layout but actually created by Hackers!

    Enjoy this episode – it’s broken up into FOUR-PARTS over the next two blog posts!

    The first two videos in this post will give you an overview of how to Pimp Your Space, give you warnings about places to go to find codes and avoid the hackers.

    Part one (8min)

    Here are just a few of the tips Coach Deb shared with her coaching client in this episode on how to pimp your profile on MySpace:

  • The answer to the famous question, “Who is TOM from MySpace?”
  • Branding Tip: How to stand out from the crowd on MySpace
  • How to create cool slide shows – where to go to find the best sites
  • How to save a ton of time using “right click” on your mouse
  • How to trigger the EMOTION of your visitor on your MySpace profile
  • Where to go to find cool, safe layouts for your MySpace page
  • Change your password often to avoid those nasty hackers using your site for evil
  • MySpace Organizational Tips to save yourself a TON of time in the future as your profile develops
  • Part two (4min)

    The second two videos in the next post will specifically go over how to select the perfect layout for your business and brand, grab coding, and embed it easily in your profile, with a few tricks and time saving tips when managing your profile.

    Coach Deb
    AKA: The Motivation MD on MySpace

    * NOTE – RE: The Organizational Table referenced in this video episode: Unless requested heavily here in the comments by MySpace fans to upload that tool to this post – the pdf will be uploaded to the Member’s section of The Business Owner’s Coaching Club for VIP coaching clients of RPM Success Group Inc.”>


    Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. You can reach Deborah at [MotivationMD@gmail.com]

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


    MySpace Marketing Guide, Episode 01: How to create your profile – the basics (1st in series)

    Learn how to Pimp MySpace for fun and profit

    This is the first “How-To-Video” in a 30+ episode series on marketing with MySpace. MySpace is a new media powerhouse with unlimited marketing potential.

    With over 170 million active members, (43% over the age of 40), this is a tremendous marketing opportunity for business men and women who understand the basics of online persuasion.

    As you follow this video series, you’ll learn how to win more friends, attract more clients, and have more fun with MySpace.

    The deeper we go in the series, the more we’ll be revealing Tribal Seduction strategies that you can use on all social networks, starting with MySpace.

    What’s in Episode 01

    Do you have a MySpace page yet?

    If not – but you’ve been wanting to set up an account on MySpace, but don’t know where to start… you’re in luck!

    Today, Coach Deb (that’s ME!) sat down with Kathleen Reece, a relationship coach who is also a grandmother (although you would never guess that by looking at her – she’s oh-so-beautiful!) and showed her step-by-step how to set up her profile on MySpace.

    If grandma can do it – anybody can!

    In addition to the “how-to” of profile set up, I also gave her tips on what to do, and what NOT to do when setting up your profile for the very first time.

    Whether you’re setting up a brand new account, or you’re thinking of creating a new one, you’re guaranteed to learn a few new tricks – especially if you’re concerned with privacy on MySpace.

    It’s a quickie!
    5min 43secs

    Here are a few tips Coach Deb shared with her coaching client in this first episode 01:

  • Tips on setting up your passwords
  • Tips on how to protect and disguise your identity
  • Tips on creating shortcuts for future visits to your profile
  • ENJOY!

    Coach Deb
    AKA: The Motivation MD on MySpace

    * NOTE — While it’s yet to be determined how long this series will be – all we know right now – is that we have 30 episodes “in the can”.

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    Coach Deb - Deborah Cole


    Entrepreneur / Speaker / RaceCar Driver

    Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

    Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.