Validation: The Ultimate Way to Seduce Your Tribe?

DARE you to watch this and NOT smile…

As you may know, the team here at RPM Success Group is knee-deep in the massive project re-branding the BLOGi360 software to Quan$ite site-building system. During a break someone mentioned this video to me, maybe you’ve seen it.

After watching it, It got me thinking…if validation works so well one-on-one, and I know it does wonders when you validate members of your business team — is there a way to spread that through your Tribe, through all your prospects and clients?

Click the play button below, sit back and watch, and see if you can’t help but smile. Then let me know what you think about my question; can you use validation with your Tribe as a whole?

See! Told you that you wouldn’t be able to keep from smile. :)

It’s obvious that this video itself (online video) is a tactic for applying the Validation Strategy on a massive scale (with over 2.1 million views on YouTube alone.)

And I think New Media offers a host of opportunities for Group Validation using at least three of of the five New Media Marketing channels (online video, Podcasts & blogs.) But I’d like to hear what you think…

So what do you think?

Do you think you can use Validation on a broader scope with your prospects, customers and clients; with your Tribe as a whole? Got some ideas?

Have you been “Validated” recently? If so, where and how did it feel?

Have you ever seen or experienced “Group Validation”? If so, by whom and what was the impact on the crowd?

Leave your thoughts in some graffiti down in the comment area below. ;-)

John-Paul Micek is a co-founder of the entreprenuerial development company RPM Success Group® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Hub Site Software.

Post to Twitter Tweet This Post

8 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Are You Losing Your Tribe With Words; or Winning Their Loyalty With Blood & Broken Bones?

We all know proof sells by building trust. You can provide proof in the form of words, pics & testimonials. But when it comes to proof, nothing has more of an impact than your ACTIONS!

And there’s a certain type of action that wins you a Tribe of Loyals who stick by you through thick-and-thin… even in the tough New Economy we’re all facing. It’s a level of committed action that bonds you and your Tribe together.

Let’s have a quick meeting on the beach & you’ll see what I mean:

Get the Flash Player to see this player.

Now this doesn’t necessarily mean going out and getting in actual physical duels or fights for your Tribe, industry or niche. That probably wouldn’t be good for business unless your Tribe is fans of UFC (Ultimate Fighting) or WWE (World Wrestling Entertainment)… or the Jerry Springer show. LOL!

Seriously though! How many of us really go out into the marketplace and get bloody for our Tribe. Standing up for the rights of Loyals of our Tribe or our Tribe as a whole. Taking the arrows leading the charge on a topic, cause or opportunity affecting our Tribe.

A practical example of getting bloody for your Tribe…

Listen… to survive and succeed in business in the New Economy it takes more exceeding of expectations & delivering an outstanding quality of product or service. That’s a basic expectation that must be met. More importantly, there’s no “blood on your face” and hence no emotional bonding. One simple way to get both is to advocate for the rights and needs of your Tribe.

For example, I’m vigilant in advocating for the rights of small business owners with state and Federal government. I take action not just because I’ve been an entrepreneur since starting my  first business at age 12; but because I know we as a group are in the cross-hairs of the looters in office.

I’m passionate about revealing the path to prosperity, which is now contrary to common consensus. I don’t care if I turn off some who “don’t get it.” Their opinion doesn’t matter to me. I only care for the Small Business owners and solopreneurs who battle to overcome barriers carelessly thrown in their way on a daily basis… and any entrepreneur who knows me knows I’m willing to “get bloody” doing that.

How do you get bloody for YOUR Tribe?

Realize this truth — people may buy from a good marketer or salesperson. But they will only stand loyaly behind a leader in good times and bad. And a leader has to be willing to get bloody and risk broken bones.

  • How have you gotten bloody for your Tribe in the past? Could you do it again? Or maybe even on an ongoing basis?
  • What are you doing to go beyond boring words to prove yourself to your Tribe?
  • What could you do to win the trust of more members of your Tribe turning them into Loyals?

Share your experiences, thoughts & ideas in some graffiti in the comment area below. Let the tribe know what you’re willing to do to win their loyalty. ;-)

Post to Twitter Tweet This Post

6 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


You’re Invited! Listen in & Learn How To How Attract Your OWN Tribe of Faithful Followers

Coach Deb & Kevin Hogan on influence & persuasion online & off-lineThis Tuesday February 10th — best-selling author & the undisputed king of influence & persuasion; Kevin Hogan — will be interviewing Coach Deb.

Kevin will be grilling her in his usual explicit fashion on how to use Tribal Seduction to attract your OWN Tribe.

Attend for FREE and learn the answers to these questions:

  • Why is your Tribe (your followers & raving fans) the secret to your success in today’s economy?
  • Where do you find those you will attract, lead & convert into raving fans?
  • How do you influence them to follow you instead of someone else?
  • And more (as Kevin is known to come with PLENTY of hard-hitting questions)

Coach Deb will also share with you:

  • How to connect with your tribe so you don’t alienate them
  • Where you should meet with your tribe (online and offline) to maximize bonding, rapport & trust

Deb of course authored of ‘Secrets of Online Persuasion‘ with me, and she also authored the original and definitive hands-on guide to leveraging Twitter for your business — ‘The Twitter Revolution‘. She’ll be giving a rockin’ presentation & playshop at Kevin’s world-renowned ‘Influence: Boot Camp‘ in Las Vegas this March.

Learn directly from someone who started at zero and built a loyal, active and powerful Tribe… AND how you can do the same!

REGISTER NOW

The interview is Tuesday February 10th at 6 PM Pacific, 8 PM Central, 9 PM Eastern.

Register for the number to call and access code simply by sending a blank email to: registerdeb@kevinhogan.com

Kevin’s team will hook you up and send you a reminder before we go live on Tuesday too. Coach Deb & Kevin will share a little about the ‘Influence: Boot Camp’ and how — if it’s right for you — you can get the opportunity to attend with a substantial discount and gifts.

Post to Twitter Tweet This Post

No Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Can Caring About Twitter Unfollows kill Your Profits?

Tribal Marketing for dollarsYesterday @TerryBean asked a question via twitter that many entrepreneurs worry themselves sick over (and thereby hamstring their success), not just on Twitter, but on many Social and New Media Marketing channels.

Terry asked; “Do you worry about losing followers? If so do you think you lose them from not tweeting enough or tweeting too much?”

My multi-Tweet reply addressed a core issue WAY more important than too few or too many updates. I answered Terry:

  • Msg 1 “If your not strong enough to turn some people off, you’ll NEVER be strong enough to attract a Tribe of true Loyals (cont)”
  • Msg 2 “You need to establish your Persuasive Selling Platform – then stand boldly on it. Too many/few Tweets is least of concerns. ;-)

My first statement there got picked up and used by Ken Burbary in a post yesterday discussing unfollow tools and their impact: “Twitter: Unfollow me, it’s not personal.” Ken correctly touches on the fact that Twitter has a “culture.” But that point has much larger ramifications to the way you do business. In fact; emotions and interactions tangled up in “culture” is the entire basis for Tribal Marketing.

Unfollows will never hurt you, but beating yourself with sticks will break your business bones

“Twitter culture” is no different than any other human interaction, online in New Media or off-line face-to-face. People with jobs dabbling in Social and New Media to gain friends and “converse” can afford to get sucked into a never-ending downward spiral of narcissistic analysis.

But for entrepreneurs, marketers and business owners; analysis of this type without a benchmark or platform against which to judge reactions creates

Read the rest of this entry »

Post to Twitter Tweet This Post

25 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


What’s the Seductive Profit-Producing Power Behind $1,200 Jimmy Choo Pumps?

Saturday night Deb and I stopped at Ala Moana mall before heading out to dinner in Honolulu. As Deb was doing her “shoppinnnng” thing I was on the hunt scouting for examples of Tribal Marketing. I found it at our second stop — the Jimmy Choo store.

With my shoe fetish in control I “dragged” Deb into the store. (Yeah, kicking and screaming. lol) And within two-minutes I was struck by a Tribal Seduction marketing principle I failed to pick up on in previous visits. The profit-producing power of story.

Why is that Jimmy Choo shoes command $400 to $4,000 and more?

Tribal marketing with story -Jimmy Choo shoes

Sure Jimmy Choo shoes are hand made (first in London by Choo himself, then after 96′ in Italy.) And yes Jimmy Choo Ltd. has a team of four designers who’s only job is to create to-die-for shoes and handbags.

But what’s the real profit power behind the Jimmy Choo brand? It’s something that as a Jimmy Choo lover you might not have realized, because it’s something that is never said. It just is. (A key in effectively using Tribal Seduction marketing.)

Ultimately the Jimmy Choo brand is not only the story of the man behind the name, but also the fortuitous linking of his story with the greatest real-life fairy tale of the 20th Century.

Jimmy Choo was born in Malaysia in 1961 to a family of shoe makers and made his first shoe when he was 11 years old. OK, authenticity. Good start for a story.

After attending college in London he opened his own workshop in 1986 and gained international fame when his creations were featured in a record eight pages in a 1988 issue of Vogue magazine. Public recognition of passionate pursuit of excellence. Another good element of the story.

But the real boost in the Jimmy Choo story comes with the loyal patronage (and vocal sharing of passionate love for hand made Jimmy Choo shoes) by Princess Diana. The real-life fairy tale Princess became the catalyst for dozens of other celebrities to become Jimmy Choo Loyals as well; spreading the story, passion and love of shoes even further.

Jimmy Choo = beauty, elegance and sexiness… protected by price

Tribal Seduciton marketing with story - Jimmy Choo shoes

Today the Jimmy Choo philosophy, as stated on jimmychoo.com is:

… to create exclusive shoes and accessories that are both luxurious and practical for all occasions, while at the same time creating a look that’s instantaneously recognized as “Jimmy Choo”. The understated distinctiveness of the brand, and its integrity, is controlled with the limited distribution of the products to a few select retailers.

Jimmy Choo shoes are void of obvious labels and logos. Yes, you are marketing and reinforcing the brand when wearing the shoes. But with a Tribal Marketing approach it’s subliminal and seductive, not in your face. It takes a true shoe lover to know and recognize Jimmy Choo’s. You know you’ve met another member of your Tribe when someone recognizes your Jimmy Choo shoes.

The story behind the brand is protected and kept intact by the unique use of materials and exclusivity of both pricing and distribution.

Sure customer service and the experience of buying Jimmy Choo shoes is part of the aura. But the true profit-producing power of the brand remains the authentic story of the founder imperceptibly linked with the fairy tale stories of the rich-and-famous Jimmy Choo Loyals. It happens when you first slip your foot into the shoe… or watch your lady slip her’s into a pair. :)

What about you?

  • What’s your story? Have you given thought to how it relates to your business?
  • Do you agree that the Jimmy Choo story teamed with the fairy tale is a big part of profit-producing power of the Jimmy Choo brand?
  • Are you passionate about Jimmy Choo or any other brand because of the story behind it?

Share your thoughts in some graffiti below.

John-Paul Micek is a co-founder of the entreprenuerial development company RPM Success Group® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Hub Site Software.

Post to Twitter Tweet This Post

19 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Free Tribal Marketing Playbook Added. Did You Get Your Copy?

Tribal Marketing Playbook - how to influence, persuade and market online with new media and off-lineWe recently added a free bonus download for new subscribers to the Seducer’s Journal here at TribalSeduction.com — the Tribal Marketing Playbook We sent a download link to all current subscribers last week, but if you missed that email we’ll be resending that in a follow-up email later today — so keep an eye out for it.

In the Tribal Marketing Playbook you’ll learn:

  • What the Tribal Marketing construct is
  • Why seeing your target audience just as one Tribe will short-change your results
  • How to use the Tribal Marketing Power Matrix to leverage your time for bigger returns with less effort
  • How using only the "obvious" approach to marketing to a Tribe can cost you more time, effort and money than the Tribal Marketing Influence Pathway
  • Why the Influence Ladder is your key to high-leverage persuasion (online or off-line)
  • And lots of interactive strategy sheets to put ideas you get into action. (Why it’s called a "Playbook" Wink)

You definitely want to grab this Playbook and devour every page as quickly as possible. It will open your eyes to an entire new way of marketing and growing business. One that’s more fun and profitable!

So as a current subscriber to watch for your direct email later today. And if you like what your Tribal Marketing Playbook does to expand possibilities for you and give you new actionable ideas for marketing your business, please invite your friends to subscribe to the Seducer’s Journal.

If you’re not yet a subscriber to The Seducer’s Journal, you can grab a free 6-month subscription by registering at the top of the left-hand sidebar, or on the home page.

Enjoy!

Post to Twitter Tweet This Post

1 Comment

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Why Seduction Trumps Function (How Twitter is Staying King of the Hill)

Plurk, Jaiku, identi.ca. All New Media marketing channels. Services that are trying to topple the king of the micro-blogging hill — Twitter. But they’re all falling short. And understanding why they’re failing will help you attract, grow and protect your business — no matter whether you’re selling widgets in Peoria or downloads worldwide.

New Media marketing with Twitter

See — it’s not just the Twitter API or its coding that is insulating Twitter.

Nope! Far from it.

And it’s not all the cool apps that have been built around Twitter (like Summize, Twemes, Twhirl, etc.) They help solidify Twitter’s position. But they’re all actually a RESULT of Twitter’s leadership, not the cause of it.

The reason Twitter still stands as the top choice for the #1 choice of micro-blogging for New Media marketing goes much deeper than coding, apps or APIs.

It’s all about seduction…

Three Tribal Seduction™ principles keeping Twitter at #1

Let’s take a look at the real reasons for Twitter’s current ability to fend off all comers, and see how you can apply these lessons in your own business.

1) Fantasy (or “story”)

New Media marketing with the Twitter bird

Twitter, Tweets, the Twitter Fail Whale and the entire cast of cartoon-like characters in Twitterland — they all make using Twitter fun. It’s engaging and entertaining.

It’s a fantasy land where you can make up your own stories.

2) Insider language

If you use Twitter you’ve probably grown accustomed to using terminology like Twemes, TwitCast, TwitAholic, follow, @, DM’s, and more.

It’s an environment we can escape into using a language that “outsiders” just don’t understand. That’s key in Tribal Seduction for the same reason it’s key to the power of cults. It makes members of the Tribe

Read the rest of this entry »

Post to Twitter Tweet This Post

13 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.