Something has been bothering me for quite a while now. I’ve quietly watched entrepreneurs fall prey to the BS advice from off-line marketing “pros” and Internet Marketing “gurus.” But now, the same type of garbage is being pushed by New Media proselytizers too. I may not have all the answers. But I know that here and now, you and I can put a stop to it all.

Look, let’s face it. If you’re looking to use New Media to market it can feel like you’re Dorothy sucked up in a twister and dropped in Oz. And once you land in this majestic world of New Media Oz, how do you make heads or tails out of this fantasy land of reported fame and fortune? And what’s your yellow brick road?

Witches, flying monkeys, a yellow brick road… we’ve got it all

On the outskirts of Oz, the self-appointed elite of the mainstream media and Madison Avenue thumb their noses at New Media. Tucked away in their cold castles of incestuous iniquity they gaze into their crystal balls of packaged propaganda and pronounce New Media a fantasy land populated by “horny teenagers and political pundits.”

We know the New Media marketplace is much more than that. But it does have its share of pitfalls and traps.

For instance, when we were completing research for our book ‘Secrets of Online Persuasion’ we found many well-meaning fans of New Media misleading entrepreneurs who wanted to market with New Media.

Much of that misinformation comes from two camps within New Media itself. I like to think of them as the Wicked Witches of the East and West.

The Wicked Witches of the East

The Wicked Witches from the East should be easy for you to crush as an entrepreneur. These are the people who think “fame” equals profit. And just like in the movie Wizard of Oz Dorothy’s house crushes the Wicked Witch of the East; your house should crush these witches as you land in New Media Oz.

As a matter of fact, this group is so laughable that South Park did a full episode poking fun at the new breed of “Internet Stars” who think by getting hundreds of thousands of views they’ll get rich. Sadly this is a rabbit trail that many entrepreneurs get lured down.

This quick 3-minute mashup shows their skit that’s spot-on with the dollar value of what many people consider “New Media stars.” They spoof on many of the “stars” that have gone viral or gotten media accolades. (Warning: as usual for South Park, this is NOT kid friendly.)

Fact #1: fame does NOT equal profit (especially when marketing with New Media.

OK… we all know the movie storyline. “Ding dong, the witch is dead.” But just when you think things are fine, along comes another witch. And we’ve got the same thing here in New Media Oz.

Enter – the Wicked Witches of the West

This group is much more dangerous for business owners, especially start-ups. This group of witches is made up of Social Media evangelists who think they run a business just because they use a communication channel.

Like the winged monkeys from the Land of Oz these evangelists swoop down in fanatical devotion to “Social Media” proselytizing newcomers into the religion of “transparency” and “conversation.”

Like their Madison Avenue and Internet Marketing guru counterparts, they’re careful to capitalize on a kernel of relative truth. They leverage the hype and pomp of their brethren in the Eastern coven and talk up “famous” examples as “proof” of the power of New Media.

Beware the coven of blog, social media, or any other New Media evangelist who doesn’t have a business other than the content they push out.

“Thought leadership” is fine. But as an entrepreneur, as a business owner, as anyone who wants to make real money marketing with New Media — make sure what you’re consuming is coming from someone who has a successful (that means profitable) business under his or her belt.

It doesn’t matter if that business is online or off-line. The business owner’s mindset is what’s most important. It’s what will help insure that what you hear from them is focused on profit, not fluff.

Far too many voices in New Media cry out from caverns of “creativity.” But they’re witches barely making it from paycheck to paycheck.

Fact #2: never take advice on how to make money from someone driving a Festiva.

All I can say is guard yourself against the dangerous spells that witches in both these covens cast. The cacophony of Web 2.0 evangelists who parrot each other in endless loops of “openness” are equally as dangerous to your profitable success as closed-minded old media warlords.

The yellow brick road of profit

In the Wizard of Oz, Dorothy wanted desperately to get home to Kansas. As soon as she landed in Oz, that’s all she thought about.

It’s the same in New Media Oz, except that the “home” you want to get to is one of profit. And honestly, we’re different than Dorothy because we don’t mind visiting Oz on a regular basis. It’s fun and profitable… but only if you have the yellow brick road to keep you on track.

Here in New Media Oz, that yellow pathway to success is based on one very simple concept:

New Media, the internet, radio… heck, any media is nothing more than a communication channel. And a channel is just a conduit through which content, attention, and connection flow.

Too many people buy into the dream of riches through “internet marketing,” or the mistaken belief that “links” and “attention” through New Media will automatically bring riches. They look to turn a channel into a money source in and of itself.

Links, attention, and conversations may be the supposed “currencies” of the New Media Marketplace. But “links and attention won’t pay the mortgage” as Tim Bourquin pointed out.

What DOES make you money is what sits on both ends of that channel

Your Tribe on one end. And the products/services that will make their life better on the other. How good you are at developing and executing a strategy to use a channel to emotionally connect with your Tribe is what determines how much money you’ll make.

The bottom line is that New Media is just that – a channel of communication. It’s not magic, it’s not going to “save the world” from impending doom, and it’s NOT going to make you money if you don’t have the right strategy.

Yes, New Media is a channel that allows a level of interaction that Web 1.0 and old mass media cannot compete with. For that reason, it’s a channel that’s changing the way you do business whether you’ve stepped into New Media Oz yet or not. Its impact is so powerful that it’s changing the rules of business online and off-line.

Remember that New Media is simply a two-way communication channel. Put your focus on using it to attract, connect with, and convert a crowd of raving fans that rally around you, your brand and the solutions you provide.

Help pave the yellow brick road

If I’ve missed anything, add to the story here and help clarify that yellow brick road for fellow entrepreneurs looking to market with New Media.

What’s your opinion, position, or profitable comment?

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Let’s face it, in today’s’ world of politically correct speech most people walk a line that’s so bland, they blend into the white walls they’re standing in front of. Most people are afraid to say anything that they’ve been indoctrinated to believe is “wrong” or “evil” or… God forbid… something that some man, woman, child, (or cross-dresser, molester or red-footed blue-nose field mouse) may take as “offensive.”

The good news is that this makes it really easy for you to stand out from the crowd. And actually, if you stop being a squishy Jello-like person and stand for something — you’ll attract a crowd.

When you speak your mind, unfiltered and unabashed, you’ll be surprised to see you’ve got a Tribe of raving fans who’ve quietly been thinking what you’ve actually had the guts to say.

The Gabby Cabby example

My good friend Wayne Kelly over at On Air Publicity has a great example of this “get-real” approach. It’s a quick radio interview with the Gabby Cabby.

In the 3-minutes of audio that Wayne shares, you’ll see how a strong, straight-shooting Personal Brand transformed a NYC cabby into a internationally known “expert” on the streets of New York City.

Of course, when you decide to be different, to be edgy, you’d better be able to back up what you’re saying.

• Be passionate about your niche, know your stuff, and use facts to reinforce what may “seem” like outrageous comments.
• DON’T rattle off facts or opinion to hammer people over the head with your views.
• DO use facts to make people think and come to a conclusion on their own.

I have a saying that I’ve used for years… “Most people think in screams, and speak in whispers.” In world dominated by brainwashed Jello-minded people, you don’t need to scream to get noticed. (Leave that to the Marketplace Molesters.)

Just speak what your Tribe is thinking and you’ll not only get attention — you’ll be remembered.

When is the last time you spoke without filters? And what happened?

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What makes a Marketplace Molester? And how do Tribal Seducers act in contrast? Knowing the difference can set you up to attract crowds of raving fans… or be scorned and hated by the masses.

Here we’ve got some examples of a Marketplace Molester, Physical Spammer, and a legendary Tribal Seducer in and about Sydney.

Now with New Media… it’s easier than ever to be a Tribal Seducer. Why would anyone want to take the Marketplace Molester approach?

Have you seen them?

So know that you know what a Marketplace Molester looks like in the real world, can you think of some that you’ve seen online?

What about Tribal Seducers — online or off-line? I bet they’re fewer you can think of. But the ones that do pop to mind, you’re probably a fan of (or at least respect.)

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Seeing that this week was kicked off with Veterans Day here in the U.S., I thought it would be timely to share a quick New Media Marketing example where over $4.2 million dollars was raised for military families in 7-days! It is a good example of how New Media combined with Tribal Seduction strategies work with any size Tribe.

Rush Limbaugh was the catalyst for this big charity drive for the Marine Corps-Law Enforcement Foundation. (An organization dedicated to helping the children of Marines or Federal law enforcement personnel who lost their lives while serving our country.)

Now… love him or hate him — no one can deny that a loyal Tribe of 22-million weekly listeners is pretty solid evidence that Rush is a master at playing the Tribal Seduction game.

I’m a big proponent of modeling success to cut the learning curve. I’m impatient and I don’t like to work any harder than I have to. So I’m always looking for real-life examples to get where I want faster and with fewer mistakes. I don’t care what side of the political isle, industry, business, or obscure niche I find an example.

In the case of this charity fund raiser case, Rush developed a New Media Marketing strategy that you can learn from and model, no matter what the size of your Tribe.

Extensive details leading up to this 7-day campaign aren’t necessary, but I’ll add some of the most surprising to the story as we go along.

So let’s get rolling. You with me?

Record breaking charity event — New Media powered…

Five channels were used to make this game plan work. One “traditional” channel, and four New Media channels.

The traditional:

• Radio

The New Media channels:

• Podcasts
• Online Video (YouTube)
• eBay
• Blogs

What’s encouraging for small business owners and entrepreneurs about this example? It’s that mainstream, traditional media outlets had nothing to do with the success of the effort.

Getting the word out was a grassroots effort. It spread virally when the Tribe (and those sympathetic to the Tribe’s cause,) began using New Media channels like blogs along with additional podcasts and online videos.

The result — 201,000 pages created in one week around a unique keyword developed for this campaign. You can see this awesome display of the power of New Media power in the actual search results on Google.

Yes, yes. I know. You might be thinking, “Yeah, but Rush has a Tribe of 22-million people. That won’t work for me.”

Am I telling you that you can go out and make millions of dollars in 7-days? No way! That would be a load of BS. ;-P

What I am saying though, is these New Media channels work in proportion to the size of your Tribe. They work every time you use them. Yet, you do need to be using them in a strategic way.

Here’s what I mean…

Tribal Seduction in action

Technology only goes so far. It’s the publicity and marketing strategy of this 7-day campaign that really yielded the results. Makes sense, right?

There were a number of Tribal Seduction principles employed to get the word out, raise awareness and raise the record-shattering money in 7-days. But three really jump to the forefront.

Follow along with me here for three minutes and you’ll see all three principles in action:

1. You must know your Primal Key

Since I kept background details to a minimum, you may be wondering what was actually auctioned off on eBay.

It was a letter. Sure it had some liberal U.S. Senators signatures on it. But it was still just a few pieces of paper. Yet those few pages of paper yielded $2.1 million dollars!

Obviously no paper is worth that much money. So why was so much money raised both within the auction bidding and directly in donations to the charity?

It is the “e” from the Tribal Seduction formula DAVeK — emotion!

The value people assign to a purchase is determined by the emotion they attach to it. The sooner you realize that people assign monetary value based on emotion, the sooner you’ll unlock the full profit potential of your business. It’s not about the product itself.

I don’t care if you provide personal services, sell your own products, or promote the products of others — you had better get your Tribe emotionally connected with something bigger than any product or service.

In Tribal Seduction this is your “Primal Key.”

Your Primal Key should be something the Tribe can bond together over. People can’t emotionally bond with a product. But they can bond with you and each other when they are emotionally vested in the mission or movement surrounding an object, product, or service.

In this example, Rush did it with a letter. He triggered emotions of patriotism and honor for our fallen heroes.

Apple did it with the iPod. Their Primal Key is a movement built around freedom and flexibility.

What is your Primal Key?

Answer that and you’ll unlock your full Tribal Seduction power.

2. Be true to your personal brand to gather a huge Tribe of Loyals

Rush never pulls any punches. He speaks from the heart and says what his audience is already thinking. He gives voice to their thoughts, concerns, and ideas.

Rush doesn’t care what the “haters” say. Only what the Loyals have to say. It’s like I’ve said for years; if your message is not strong enough to turn some people off, it’ll never be strong enough to turn anybody on.

You need to be just as true to your style, your beliefs, and the language of your Tribe. These are the things that build your personal brand and allow you to connect on an emotional level with your Loyals. And emotional bonding is one of the most critical Tribal Seduction factors you can have.

3. Throw yourself fully in the game to get your Tribe surging behind you

Rush put his money where his mouth was. He pledged to match the final bid on eBay with his own money. The final bid was $2,100,100.00. Rush’s matching of that gave the Marine Corps-Law Enforcement Foundation over $4.2-million.

By throwing himself fully in the game, it encouraged others who could not afford to get in on the eBay bidding to take action on their own. They donated directly to the Marine Corps-Law Enforcement Foundation. This helped raise hundreds of thousands in additional donations.

Again this is a solid principle. It’s got nothing to do with the size of your Tribe.

Deb and I saw this in action back in September of 2005 after hurricane Katrina hit Louisiana and Mississippi. We issued a $1,000 matching challenge and our Tribe of just a couple hundred Loyals, and they responded to raise over $13,700 in donations in 48-hours.

Don’t let the size of your Tribe stop you from playing full out.

Get in the game!

So what’s your Primal Key? Is your personal brand defined? Are you willing to throw yourself fully into the game?

Let’s hear what you’ve got!

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Do you remember hearing in part one of this article why old-school interruption style marketing is dead? It’s true, especially online. We looked at one cause, the "Delusional Coma". Then we showed how you can reverse that common online marketer disease and use it to your advantage with the Tribal Seduction Formula; CHARM™ (Captivate – Hook – Advance – Reinforce – Motivate).

As you read through part two here, you’ll quickly see how to turn the challenges of marketing and selling online into big advantages for you.

Let’s get right to the second major cause for the death of interruption style marketing…

Reversal #2: The waves and the weather

In the regular off-line world, weather is simply a set of meteorological conditions we experience in any geographic area. The marketplace is no different.

If you were to assume the conditions of the online marketplace are the same as last year, that would be just as silly as crossing the Rocky Mountains in January without checking the weather forecast. Don’t try this at home kids… either one will lead to injury or death!

Today’s online marketplace is a new world thanks to the influence of New Media and Web 2.0. And this is a big problem for many marketers.

Old school marketers resistant to marketplace changes are like Eskimos building igloos in Hawaii. They can be the best at what they do, but continue to rebuild what won’t work in this new online environment.

Three years ago a shift in the mainstream marketplace began like tiny waves lapping away at the shoreline. Today, those changes have become a tsunami of change sweeping across the business landscape.

That tidal wave of transformation is powered not so much by New Media itself. But by the illusion of control that New Media gives to the "man or woman on the street." (Yes, it is an illusion, and we’ll be discussing in detail how you can covertly harness and benefit from this sociological fact as time goes on.)

The reality of the marketplace is this; the "average Joe and Jane" have grabbed their surf boards and are freely riding the waves of the New Media marketplace. They "get it." The ones sitting on the shoreline watching in fear are small business owners, marketers, and sales professionals.

Some eager marketers do dive in. They doggie-paddle furiously, trying to peddle their wares using New Media channels with old-school marketing tactics. But as they flail about in the fast moving waters, they’re caught up in hidden rip-tides and swept away very quickly. Their videos, posts, podcasts, and entire web presence flounders as the marketplace pummels them like a 40-foot wave on a black-flag beach day.

There are only so many more days they can crawl back up on the beach of constrained thinking and return to poorly veiled versions of their old tactics. Soon the rising tide consumer control will swamp the beach, and their businesses. Trust me — you DO NOT want to join them.

So how can you dive in to the New Media marketplace and not get swamped?

Well, there is the obvious — following along, engaging, and making connections here at Tribal Seduction.

But the most important action you can do is to grasp this simple Tribal Seduction mindset:

People buy WHO you are, NOT what you are selling.

Re-read that and let it sink in for a minute.

No matter how good you are at what you do in life, it’s not as important as who it is you are.

once you grasp that mindset, get out into waters of the New Media Marketplace. there are three ways for you to start applying this new mindset to make a heck of lot more money (and make it easier too.)

1. Find the influence leaders (those who gather Tribes of raving fans in social networks, blogs, podcasts, online video, and even off-line on specialized cable channels. Observe who these people are, what they do, and how their fans respond.

2. Start interacting to establish your online persona and brand.

 

Scott has a great series filled with lots of tips and strategies for networking in online communities. And Deb has a great video series on how to harness the power of MySpace and its’170-million+ members.

3. If you’re the sharp marketer I know you are, (and yes I know that you’re a savvy person because you’ve read this far,) then building a true "Web presence", not just a Web site should be tops on your list too.

"Web site" vs. a "Web Presence"

A Web site sits there and you work for it. You drive the traffic, the content is only seen by people who come to it, and it is a one-way channel.

A Web presence on the other hand — it lives and works for you… 24-7-365! Add content to different New Media channels and each channel will work for you, bringing people from targeted Tribe to you. You can use individual channels like blogs, podcasts, online video and social networks combining them on your own with list-building and conversion sites. OR you can use a complete integrated Web presence builder like the BLOG i360 New Media marketing system.

No matter which route you start with, remember the Tribal Seduction mindset of "WHO is more important than WHAT."

Don’t worry about finding people succeeding in Tribal Seduction in your niche. It’s actually an advantage to model ideas from outside your niche or industry. Just start out with two or three of the most popular shows, sites, or personas for each channel and follow them regularly.

When you do this you’ll begin to see the "Who you are, not what you’re selling" principle at work. And as you learn more secret tells of Tribal Seduction, you’ll be able to put it to work for you.

You can use both the Delusional Coma and the Waves and Weather to your advantage. These two factors are working together, and they’re changing the rules for marketing online.

No longer can you just be a Marketplace Molester, "info-product" pusher or List Pimp

It’s true both online and off-line, (unless you want to work 4-times as hard for a fraction of the results.) The big bucks and the big fame are being garnered by those who use the Tribal Seduction Formula of CHARM to continuously move people to higher and higher levels of seduction.

If it’s not obvious to you yet, it will become crystal clear as we begin to reveal more of the Tribal Seduction mindset needed to win friends and influence people in today’s marketplace.

As we roll into Tribal Seduction strategies, and various studies or commentaries on online marketing strategies that work with people (instead of using them) — you’ll see how you can win where yesterday’s gurus are faltering.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact J.P. at [krazycapitalist@gmail.com]. Or, share your thoughts & comments below.

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Interruption. Abuse. Molestation. We don’t tolerate it face-to-face. So you’d think it would be common sense to avoid such things when marketing online. Sadly, many business owners and marketers still don’t get it. And New Media evangelists don’t help since most miss the mark with their advice too!

Rare thinking people like you already realize, the interactivity and illusional control of New Media require that your marketing methodology change.

The toleration level for interruption marketing is getting lower and lower. Abuse of customers and molestation of prospects meets with retaliation by hordes of people rapidly spreading warnings across syndicated channels.

Yet the typical old-school marketer reacts by showing you that you’re #1 in their unique way.

Look around you. Locally or nationally, inside your industry or outside your niche, it’s the same. Online and off-line you see response rates for mainstream businesses and major online marketers alike plummeting.

For example, have you heard that "the conversion rates for the top internet marketers in many cases are down as much as 40% over the last 24-months?" And "list churn" (the constant loss and replacement of new prospects) due to overly-aggressive marketing has turned from being an "equally balanced loss and gain" to a carnivorous cancer that is "slowly and consistently eating away at list size."

Just imagine. If old-school interruption marketing methods are becoming less and less effective for the "big players," how much more of a negative impact do you think it has on the average small business owner, sales professional, or online marketer?

Delusional comas, List Pimps and waves of persuasion

If you’ve ever felt like you’re at a disadvantage to "more experienced" marketers — good news! There’s no need to worry!

The less you know about old-school marketing time-lines and the thoughtless application of persuasion triggers, the better off you are. That’s because marketing with New Media is, in many ways, the reverse of traditional marketing. It’s easier to start out fresh in a new direction than to slow your momentum and do a complete 180-degree turn.

Yet even if you are a more experienced marketer, there is not only hope — you can have an even greater advantage once you reverse your mindset.

Now — whether you are a New Media marketing newbie, experienced marketer, or even brand new to branding and business online — I would like to help you experience the growth and profits that can come from applying the right formula with the right mindset.

The sharp decline in the effectiveness the traditional interruption style marketing has two root causes. Two causes that, with small actions on your part, can be reversed.

Let’s take a look at both of these causes, and some New Media marketing and Tribal Seduction solutions you can use reverse both of them into advantage FOR you!

Cause #1: The Delusional Coma

When you look at the tactics of "marketing gurus" or online heavy hitters, anyone with common sense can see why their conversion rates are plummeting. Their mindset is to think of people as a "herd."

Now, there is validity to the idea that "group think" and emotional triggers cause subconsciously automated reactions with groups. It’s true. (*Note: these psychological truths are used in New Media marketing to effectively persuade people into action. But it is done through seduction instead of coercion.)

But that does not mean that you abuse those psychological loopholes solely for your advantage. And picturing your prospects and customers as a herd of unthinking cows is not going to break you out of a delusional coma.

That mindset is downright offensive. And marketers tactics spawned by this thinking are no different than pimps who exploit the base needs of teen runaways.

Most valid persuasion triggers have been abused, overused, and perverted online into subversive tactics that are haphazardly tossed around like pixie dust. Like a soldier in battle who no longer flinches at gunfire, the average person becomes desensitized to the bombardment of manipulative methodology.

The Reversal

So how do you know if you’re living in a delusional coma? And how do you break out of it?

It’s simple. If you continue to do things the way they’ve always been done, refusing to reverse course even in the face of a rapidly changing marketplace — you are in a coma!.

And notice, we are talking about the ability to "reverse," not just adapt. That’s because the aggressive battlefield-like marketplace of the 20th Century has been replaced. Today’s marketplace has an environment more like a noble court structure, where courtesans and coquettes hold the real power.

The battle for hearts and minds still rages on. Except now it requires a covert, seductive approach. Breaking free is a matter of reversing your mindset. And this my friend, is easier than you might think.

Take for example the normal "relationship building" sequence of the typical online marketer.

An old-school marketer manages to "capture" your attention and get you to subscribe to a "free" offer. Next, what follows week after week is a constant barrage of self-serving, contextually disconnected sales pitches.

Remember, with their mindset, you’re assumed to just be another "cow" in the "herd." So if you liked free offer A, then just like all the other cows, you’ll moo for product B, C and D too.

There’s no serious effort or energy dedicated to connecting with you and building a bridge of friendship, or likability. And there’s certainly no effort to win your trust, other than tricks and triggers and the stacking of dubious "proof."

Instead as an active New Media marketer… you reverse your mindset, and not necessarily the delivery channel. Here’s what I mean.

Email is not the problem in this example. It’s just a delivery channel. Blaming email is like blaming a gun for killing someone. It’s the person pulling the trigger that’s the problem, not the tool.

The CHARM™ Formula

The point is not to stop using email, as many New Media marketing "experts" would advise. What you need to do is to time your email offer based on C.H.A.R.M.™ That is the Tribal Seduction Formula of: Captivate – Hook – Advance – Reinforce – Motivate.

In this example we’ll assume the email is to your own subscriber list. So we’ll assume that you’ve applied the formula at the first Seduction Level; converting a visitor into a friend (subscriber.)

At this 1st level of list building, you are looking to gather members of your target Tribe from the open marketplace. To apply this Tribal Seduction formula you:

1. Captivate attention
2. Hook emotions
3. Advance trust
4. Radiate desire
5. Motivate action… which in this case was joining your subscriber list.

All this can be done in one single interaction at this initial level… IF, and ONLY IF you have an actual Web presence (not just a plain old Web site.)

Now, let’s see how the CHARM™ formula works at the next seduction level. That is converting a friend to family (which means they become a customer or client.) People have become a subscriber, a friend, because they had a high enough level of trust to be moved to a 1st level action.

If you don’t apply the entire sequence of the Tribal Seduction Formula again at this 2nd level, you’ll be trying to Move them to action (the last step in the formula) based on the lower level of trust established in the Level 1 Seduction.

Basically, it’s cheating.

You’re cheating your Tribe, and you’re cheating yourself

You can try to move people to hte next level without repeating the CHARM™ Formula, but count on your conversions being a fraction of what they could be if you applied the formula again. (Keep cheating like this over and over again and you’re smart enough to see how this approach quickly destroys even the largest of prospect lists.)

We’ll be going into the CHARM™ Formula in much more depth here at TribalSeduction.com as time goes on, and showing how to apply it at all seduction levels.

For now, just understand that every point where you are attempting to move a person to action is a gap. Picture a deep gorge or ravine. That gap must always be bridged with trust. The trust built at the 1st Seduction Level is just a rope bridge. You can’t drive a bike or car over it yet, and you certainly can’t cross with a tractor trailer full of products.

By repeatedly applying the Tribal Seduction Formula you are nurturing relationships to turn visitors into friends, and friends into family. And all things being equal, people will always buy from friends and family. That is a an irrefutable and incontrovertible fact.

Applying the CHARM™ Formula of "Captivate – Hook – Advance – Reinforce – Motivate" doesn’t mean more work. It just requires a little different strategy applied with the right mindset. Both of these are the opposite of the way most marketers think. Repeated testing shows the Tribal Seduction Formula yields an increase of 800% to 1000% higher response than old school online marketing methods!

Wouldn’t you be willing to take a little different set of actions, to make a lot more money?

In part 2 of this article, we’ll reveal how you can win more business with Reversal #2: The waves and the weather.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact J.P. at [krazycapitalist@gmail.com]. Or, share your thoughts & comments below.

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