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 Is The Sick Sense Scarring Off Your Profits? [4:47m]: Play Now | Play in Popup

Today’s marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it - there’s hope for you and your business.

But some, I fear, have been inflicted by the “Sick Sense” and are suffering as a result.

It doesn’t matter whether you do business online or off-line, the old-school style of interruption marketing (molestation) will not be tolerated. At least not by me. Will you tolerate it?

Have you ever noticed how some sales people (network marketers more often than not) suffer from the Sick Sense? Instead of seeing dead people (like Haley Joel Osment did in the movie Sixth Sense with Bruce Willis), they see something very similar. This illness immediately kills their chances of increasing their profits or gaining more clients.

I share what they see in this video. Let me know if you’ve ever come across people like this - so I know I’m not alone in my frustrations.

Watch to see if you’re been afflicted with the Sick Sense from past old-school marketing training, and learn the cure.

Then answer the question that will determine how much success you achieve in today’s New Media Marketplace — What do you see when you look across today’s marketplace?

The Sick Sense is a horror story you don’t want to live with.

@CoachDeb

We’ve all been told the virtues of having hope all our lives. God! We’ve bombarded with it this campaign season in the US. But hope is a scam. And it’s one you better understand if you’re going to succeed… in business and in life. Strap yourself in cause we’re going way beyond marketing today.

You’ve probably heard it said that hope is the only thing you can have when facing a crisis. I say BS! Yeah, yeah… blasphemy. I know, I know. Send your letters and emails to….

But follow me here for a minute. It WILL change your business…and your life!

What I just said flies in the face of all you hold as “true.” But where did that belief come from. You or someone else?

For example, over the last 6-months we’ve been bombarded through the media by a “message of hope” from one presidential candidate. The campaign has been a textbook application of Tribal Seduction principles magnified by mainstream media. Now many people think “hope” is the answer. And that is dangerous.

Dangerous! Hope!? Why?

Well, what is hope? Has it ever done one bit of good?

No! Hope is a “wish” for something. A wish that something will happen the way you want. But it could just as easily not. So hope is grounded in uncertainty, doubt, and fear.

Doubt me? Then “hope” the sun will come up tomorrow. “Hope” you’ll have enough money to pay your bills this month. “Hope” you’ll have good health tomorrow. “Hope” you don’t get hit by a car as you cross a street today.

How do you feel now? Like crap right?

Well, snap out of it…

Drop the hope and make it faith

Faith is grounded in absolute certainty. Faith is “knowing” that something is going to happen. You know it in your heart.

Look, as I sat here this morning watching the sun rise over the Pacific, I thought “what a difference from yesterday.” Yesterday started as a crappy day. As I started the day I was pounded by one problem after another. I was frustrated that we’re so close on a project, but yet there were seemingly insurmountable roadblocks in the way.

My focus was there, on my problems and frustration. All I could do is hope. And hope didn’t help me at all. Then Deb and I talked. As usual, spewing the crap that’s in my head out onto the floor acted like a mental diuretic. Only then was I able to drop the hope and muster up faith. And faith is what allowed me to take action.

It’s been said that faith as small as a mustard seed can move mountains. No prophet, no Scripture, and certainly God never said that about hope.

If I stayed in the land of hope, I’d still be the same today. Sitting in the same state waiting for something magical to happen. Waiting for God, government or someone else to come and make something happen for me.

If you’re sitting there “hoping” for more business or a better life — it aint gonna happen.

No, the answer is faith in yourself. Faith in your family. Faith in your fellow citizens. Faith in God. These are the things that will give you the courage to act. And ACTION is the only thing that will change your life.

What will you choose?

I know the sun will come up tomorrow. I have faith in it. I know there will be enough money to pay the bills at the end of the month, because I have faith in my ability to give value and thereby generate cash. I have faith in it and can take it to the bank.

But I also have faith that most people are smart enough to make the shift from hope to faith, get the certainty they need, and take action to change their lives. Are you one of those people?

The very simple CHARM Formula of Tribal Seduction is a 165-degree twist on “old school” sales formulas. You know, things like “always be closing,” or AIDA et al. This video shows the CHARM Formula in real-life action. Watch and see if you agree that business people who adhere to the “old school” formulas come off as nothing but Marketplace Molesters.

This is one of the most viewed videos in the world today. And when you watch it, you’ll see why. On the surface it’s one man giving away hugs. But what the video really reveals is even more powerful for entrepreneurs, business owners, and even affiliate marketers.

It’s a perfect example of Tribal Seduction in real-world action.

As you watch the video observe how:

• “free” to the general public is a tough sell
• social proof of the first hug recipients spreads like wildfire
• meeting the un-spoken needs, wants, and dreams of your Tribe is the key to success
• the Tribe rallies to defend the leader when people try to stop him
• and, the ultimate — - how AUTHENTIC emotional bonding is what creates power, profit, and raving fans

If you take the time to define who your Loyals really are. If you learn what their REAL wants, needs, and dreams are. And if you honestly take the time to develop a strategy for emotionally bonding with your Tribe while providing value — then you’ll see the CHARM Formula bring you success.

The 90-second video intro:

Earth Hour. A 60-minute event that moves from time zone to time zone with people all around the world “volunteering” to participate and “make a difference” by powering down.

But is this event really what it appears to be on the surface?

Is it an innocent “celebration”… or a seductive ritual?

The first time I heard about the Earth Hour initiative I thought to myself; what’s the point? What’s the tangible and lasting benefit to mankind? There’s got to be a goal here. Besides, the name kinda sounds like the Darma initiative from the TV show Lost. And anyone who watches that show knows, they had a goal.

So I did some research. And you know what I found? Well, the Earth Hour organizers themselves have admitted that the event “would have little impact on carbon emissions.”

OK, so no tangible benefit. Onward we go…

There must be a hidden agenda or goal then. You an I are smart enough to know that an event of this scale comes about without some type of end result in mind. So I dug deeper.

At first I thought it was just basic indoctrination through a Tribal ritual to strengthen the faith of the followers. But then i saw the quote from James Leape of WWF International where he said, “We need to harness some of the cooperative spirit we’ve seen with Earth Hour to find a global solution.”

Ahhhh…. OK, the lights turned on for me. It was then I was able to see clearly that it’s an execution of a basic Tribal Seduction strategy.

• Stir up emotions
• Link them to an issue, event or person (in this case a natural phenomena positioned as a problem)
• Then capitalize on that emotional connection.

And this might just be one of the greatest feats of MASS Tribal Seduction ever executed. Mass participation in a global event that has no outcome other than for people feel good about themselves. But that’s up to you to decide.

Remember — Tribal Seduction, like persuasion, the military or any other power, is morally neutral. It can be used to advance any agenda.

If you’re a business person who’s been exposed to the Tribal Seduction doctrine, you know we focus on harnessing the power of Tribal Seduction for good. To fight Marketplace Molesters. To remove barriers to action for your Tribe. And to help them improve their lives with the goods and services that you offer.

But Tribal Seduction can be used for evil too. Hitler and Jim Jones were masters at Tribal Seduction as well.

And it’s up to you to guard your mind. You need to be just as diligent in protecting yourself against Tribal Seduction, as you are dedicated to ethically using it as a marketing formula. And the way to guard your mind is to control your focus.

That begs the question…

Who’s controlling your focus?

Look, one of the guidelines for ethical behavior from the Society of Professional Journalists states that a journalist must “Distinguish between advocacy and news reporting. Analysis and commentary should be labeled and not misrepresent fact or context.”

It also states that a journalist must “Support the open exchange of views, even views they find repugnant.”

I see both of these guidelines violated by mainstream media on a daily basis. Yet no one cares. They don’t question what they’re being told. They just take it all in as if it were truth.

This is what creates a dangerous situation. Why? Because when a person bases their beliefs on what they’ve been led to believe is “the truth,” they’re handing over control.

Truth is relative because beliefs shape reality. People have different beliefs, and so they have different realities. And reality is truth. But facts are always facts… until someone puts them into perspective.

Follow along and see if you agree…

Most people would say that jury trials are about the law. But they’re not. They’re about what 12 people feel and think. The prosecutor and the defense attorney pull the facts together to paint a picture. And that’s where filtered facts get packaged together to create a perception. A truth that people will buy into. A pre-packaged perception designed to generate specific emotions in the jury.

Unfortunately the fact is today that most media is just biased perception pre-packaged for mass consumption by people who are too lazy to control their focus and think on their own.

Harsh? Yes.

But I’m sorry, I hate people being led astray by anyone. I don’t care if they’re Marketplace Molesters, smooth talking politicians, or the mass media.

The fact is — when you fail to question what the lemmings are doing and just take in what the media says — you’ve handed over control of your life. And on this issue of climate change, the pre-packaged perception that we’ve been fed for the last 5-10 years, is that the earth is warming. Even more, that WE human beings are responsible for it.

My response to those two claims — so what, and B.S.!

Big deal the earth is warming! It’s a natural cycle. And B.S. that it’s man made.

Ah, now you’ve gone over the deep end J.P., you say. You don’t know what you’re talking about. Don’t you know that there are stories all over the news today that there’s a crack in the ice in Antarctica?

OK. Perfect. Fact is it’s an ice shelf that cracked, right.

First question then… why did it crack? Seismic activity? Ice sheets moving on water? (The Antarctic ice shelf floats you know.) Or possibly warming temperatures?

But even more than that — where’s your focus?
The Southern Hemisphere.
Why?
Who put it there?
You?
Or the media?

This is what we’re talking about here.
Who is in control?

But J.P., but J.P…. most scientists say that the earth has warmed about one degree in the last 100 years.

Yeah, but does that automatically mean that mankind is to blame? And what does that mean historically anyway.

Listen; if I say “this is the hottest Summer ever,” and my 96-year old grandmother says the same thing, who’s right?

A 2003 study by Harvard and Smithsonian Center for Astrophysics “20th Century Climate, Not So Hot,” determined that “the 20th century is neither the warmest century nor the century with the most extreme weather of the past 1,000 years.” http://cfa-www.harvard.edu/press/archive/pr0310.html Two institutions that could hardly be tagged as being in the pockets of “big oil.”

And I bet your perception of today’s news would be very different when we look at the whole world too. In fact, are you game to do that right now?

Good! Here’s a quote pulled from DailyTech.com that culled some very interesting facts from major global temperature trackers.

“In the last year, we have seen the largest one-year temperature change ever recorded for global temperatures. However, it’s been a cooling trend, not warming. Record snows and cold are being reported from all over the northern hemisphere this winter.”

“Over the past year, anecdotal evidence for a cooling planet has exploded. China has its coldest winter in 100 years. Baghdad sees its first snow in all recorded history. North America has the most snow cover in 50 years, with places like Wisconsin the highest since record-keeping began. Record levels of Antarctic sea ice, record cold in Minnesota, Texas, Florida, Mexico, Australia, Iran, Greece, South Africa, Greenland, Argentina, Chile — the list goes on and on.”

“No more than anecdotal evidence, to be sure. But now, that evidence has been supplanted by hard scientific fact. All four major global temperature tracking outlets (Hadley, NASA’s GISS, UAH, RSS) have released updated data. All show that over the past year, global temperatures have dropped precipitously.”

All four major global temperature tracking outlets have data showing that global temperatures have dropped big time. So much so that the drop in global temperatures this past year has wiped out one century of warming.

Think about that. Best guesses by scientists are that we went up one degree Celsius, in 100 years. And now, in one year that increase has been wiped out.

Did I change the facts? Or did I just expand your focus?

And what does this mean when we talk about the mainstream media? Could it be that journalists who have a particular focus have looked for evidence to back their beliefs, then package up those perceptions for people to mindlessly devour like marbles in a game of Hungry-Hungry-Hippo?

If that’s true, it begs the questions:

How much more pre-packaged perceptions have been used to seduce the public at large?
How much effort has gone into creating fear and angst?

Since everyone knows that bad news sells better than good, I bet you’d say quite a bit. And you’d be right.

Perception pre-packaged for Tribal Seduction on a global scale

For a hundred years now we’ve had wacko scientists trying to advance radically swinging agendas. Cooling, warming, cooling, and now warming again. Perfect host material for a parasitic industry that profits from chaos and crisis.

The cycle of seduction perpetrated by mainstream media is detailed in a study from researchers at BusinessandMedia.org titled “Fire and Ice.”(PDF) Through their own words in print it reveals this constantly shifting focus of fear in major media.

In 1979, Newsweek had run a cover on global cooling, the coming ice age. There was a cover story in the magazine Science News with a picture of a glacier, totally surrounding Manhattan with only Empire State Building protruding.

The New York Times headline on May 21, 1975 “Scientists Ponder Why The World’s Climate Is Changing; A Major Cooling Widely Considered to Be Inevitable.”

Go back to March 27, 1933 and the Times had another bundle of pre-packaged perception to seduce the public with. “America’s Longest Warm Spell Since 1776; Temperature Line Records a 25-Year Rise.”

And less than 10-years before that on September 18, 1924, the headline read; “MacMillan Reports Signs of New Ice Age.”

It’s the same today with Algore’s movie depicting Greenland sinking and a flood wiping out Manhattan. But there’s nobody saying that’s going to happen. Algore doesn’t even say it. He just wants the picture to scare everybody that sees the movie and have the perception that it’s happening.

It doesn’t matter — global cooling, global warming;

…it’s “A crisis”
…it’s “we’re in trouble”
…it’s “we need big government to fix it”
…”we need to punish people”
…”we need to control their lives”

…oops — NO! They’d never actually admit that last one.
But that’s what we’re talking about here.

An entire worldwide Tribe of people being seduced into following story lines that are only meant to stir up angst, worry and panic. All done intentionally so that you “tune in tomorrow.”

And all the while the mass media outlets and politicians are laughing all the way to the bank.

What’s your perspective?

It’s been said that most people’s historical time line starts when they’re born. I’ve found that to be true myself. Sadly, that lack of historical perspective leaves people at the mercy of the media, politicians, and any charlatan who wants to hock some faith, formula or goods.

And that my friends leads us back to the original question:

• Is Earth Hour the ultimate Tribal Seduction?
• Is an hour without power going to do anything but give us a taste life in the 1800’s?
• Or will turning off our mercury filled fluorescent bulbs just make us feel good?

ADD-ON Reference:

Check out this in-depth documentary that exposes many of the “facts” and “research” used by man-made global warming proselytizers, what the truth is. The Great Global Warming Swindle. The final 10-minutes lays out how the radical environmental movement is actually killing the poor of the world.

“Don’t go into blogging to make a living,” says HDNet chairman Mark Cuban. Philip Kaplan from the online advertising firm AdBrite cautions that “only 3 percent of active sites make more than $1,000 a month from advertising.”

These are two quotes from the NY Times article “So You Want to Be Blogging Star” by Paul Boutin. Quotes obviously meant to entice bloggers into sharing some buzz love. (No love for the NY Times here. Just buzzing for your benefit. )

Don’t expect to get rich blogging

That’s the message right up front in the article.

I say; “No Duh” to that.

If you’re counting on getting rich from ads on your blog, you’ve got an uphill battle on icy ground. AlGore’s got a better chance of getting hit by a rogue iceberg than a blogger making six-figures from ads.

The real profit pulling power of blogging is stardom

Boutin does get it partially right when he says “…amassing a large audience is the goal.” (Though I think that was part of a statement meant more as a backhanded critique than a word of advice.)

“Large” is not necessary to create a nice cash flow. But becoming a star in your niche to attract and gather a tribe of raving fans is a requirement.

A strong personal brand and passion for your niche teamed is what makes a blog a powerful New Media marketing tool. That’s what will build trust, rapport, and reputation equity. Once you have those things, it’s a relatively straight forward process to turn those assets into profit.

Some good points

The article does share some good points, especially for New Media marketers just starting out with a blog.

Some of the better points are:

• Write about what you want to write about, in your own voice
• Fit blogging into the holes in your schedule
• Just post it already!
• Keep a regular rhythm
• Give credit where credit is due
• Place, plug and promote yourself

Book-ended by back stabbing

Ahh… but alas, Boutin bookends the good with a snide implication that blogging is am “unhealthy obsession.”

Maybe for those without a plan that’s true. But if your goal is stardom in your niche — obsession is not only healthy, it’s profitable too.

What makes a Marketplace Molester? And how do Tribal Seducers act in contrast? Knowing the difference can set you up to attract crowds of raving fans… or be scorned and hated by the masses.

Here we’ve got some examples of a Marketplace Molester, Physical Spammer, and a legendary Tribal Seducer in and about Sydney.

Now with New Media… it’s easier than ever to be a Tribal Seducer. Why would anyone want to take the Marketplace Molester approach?

Have you seen them?

So know that you know what a Marketplace Molester looks like in the real world, can you think of some that you’ve seen online?

What about Tribal Seducers — online or off-line? I bet they’re fewer you can think of. But the ones that do pop to mind, you’re probably a fan of (or at least respect.)

We’ve just arrived to San Francisco where we’ll be speaking about Web 2.0 and New Media Marketing at this year’s *WIMME event with Paulie Sabol, Donna Fox, Mike Filsaime, Stephen Pierce and other leading internet marketing gurus.

Try not to feel sorry for us as we’re busy traveling and “networking” as we speak and promote our book, blog software and business in San Fransisco, California.

Sure, we’ll be mega busy… but if this “Networking” Video gives you any indication how “tough” it is living the ultimate business owner’s lifestyle, how networking for joint venture partners and deals is REALLY done - then you’ll not only NOT feel bad for us… you’ll want to JOIN us this Saturday morning at the Marriott Hotel in San Francisco for the WIMME event!

* WIMME = World Internet Marketing Main Event Formally called TIMME which the above video was from the night after we spoke from the main stage to promote our book, Secrets of Online Persuasion, and Blogi360 - originally called Blog Interactive 360 when the course was first released.

I gotta’ say, ever since that night, Harris Fellman (the funny guy who coined the word “POG” won my lasting friendship with all the laughs he gave me! Plus - he’s a really cool guy with a ton of integrity. And he really knows how to market using Web 2.0 Mafiosa style.

Oh - btw: if anyone’s wondering where I am at this networking soiree, I’m behind the camera - and even though I was primarily drinking iced tea, these guys had me laughing so freaking hard, I couldn’t hold the camera straight. Sorry about that!

But you’ll be able to catch me in the pictures at the end - I’m right in the middle on the last shot.

Note to self - at THIS year’s WIMME event in San Fransisco - give the camera to someone ELSE while shooting video - so people will know who is behind the camera.

Anyhoo - I’m looking forward to getting away, and “networking” at this week’s WIMME in San Francisco. We’ll be speaking Saturday morning (that’s this weekend) - as we’ll be hosting the “New Media Marketing Mimosa Party” soooo - let’s hold the evening partying for SATURDAY Night, so we can celebrate the event’s success and “network” with all of you who are here in San Fransisco with us.

Deal?!

PS: Thanks to the powerful Blogi360 system, I can be in TWO places at one time! Right now, I’m at my booth in San Fransisco, setting things up, meeting a ton of new people, and JP is entertaining a bunch of cool folks at the WIMME event, with his new magic tricks he’s been practicing on me and all our neighbors. (Tribal Seduction at its best!) All the while as we’re busy connecting with our tribe, attracting new tribe members and checking into our hotel, our Blogi360 is busy posting and updating social networking sites FOR me - so I don’t have to!

Ahhhh - Here’s a toast to having the best systems for your business so you can have a life - or make money while Blogi360 does the “grunt work” so I don’t have to! LOL!

Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact Deborah at [MotivationMD@gmail.com]. Or, share your thoughts & comments below.

Interruption. Abuse. Molestation. We don’t tolerate it face-to-face. So you’d think it would be common sense to avoid such things when marketing online. Sadly, many business owners and marketers still don’t get it. And New Media evangelists don’t help since most miss the mark with their advice too!

Rare thinking people like you already realize, the interactivity and illusional control of New Media require that your marketing methodology change.

The toleration level for interruption marketing is getting lower and lower. Abuse of customers and molestation of prospects meets with retaliation by hordes of people rapidly spreading warnings across syndicated channels.

Yet the typical old-school marketer reacts by showing you that you’re #1 in their unique way.

Look around you. Locally or nationally, inside your industry or outside your niche, it’s the same. Online and off-line you see response rates for mainstream businesses and major online marketers alike plummeting.

For example, have you heard that "the conversion rates for the top internet marketers in many cases are down as much as 40% over the last 24-months?" And "list churn" (the constant loss and replacement of new prospects) due to overly-aggressive marketing has turned from being an "equally balanced loss and gain" to a carnivorous cancer that is "slowly and consistently eating away at list size."

Just imagine. If old-school interruption marketing methods are becoming less and less effective for the "big players," how much more of a negative impact do you think it has on the average small business owner, sales professional, or online marketer?

Delusional comas, List Pimps and waves of persuasion

If you’ve ever felt like you’re at a disadvantage to "more experienced" marketers — good news! There’s no need to worry!

The less you know about old-school marketing time-lines and the thoughtless application of persuasion triggers, the better off you are. That’s because marketing with New Media is, in many ways, the reverse of traditional marketing. It’s easier to start out fresh in a new direction than to slow your momentum and do a complete 180-degree turn.

Yet even if you are a more experienced marketer, there is not only hope — you can have an even greater advantage once you reverse your mindset.

Now — whether you are a New Media marketing newbie, experienced marketer, or even brand new to branding and business online — I would like to help you experience the growth and profits that can come from applying the right formula with the right mindset.

The sharp decline in the effectiveness the traditional interruption style marketing has two root causes. Two causes that, with small actions on your part, can be reversed.

Let’s take a look at both of these causes, and some New Media marketing and Tribal Seduction solutions you can use reverse both of them into advantage FOR you!

Cause #1: The Delusional Coma

When you look at the tactics of "marketing gurus" or online heavy hitters, anyone with common sense can see why their conversion rates are plummeting. Their mindset is to think of people as a "herd."

Now, there is validity to the idea that "group think" and emotional triggers cause subconsciously automated reactions with groups. It’s true. (*Note: these psychological truths are used in New Media marketing to effectively persuade people into action. But it is done through seduction instead of coercion.)

But that does not mean that you abuse those psychological loopholes solely for your advantage. And picturing your prospects and customers as a herd of unthinking cows is not going to break you out of a delusional coma.

That mindset is downright offensive. And marketers tactics spawned by this thinking are no different than pimps who exploit the base needs of teen runaways.

Most valid persuasion triggers have been abused, overused, and perverted online into subversive tactics that are haphazardly tossed around like pixie dust. Like a soldier in battle who no longer flinches at gunfire, the average person becomes desensitized to the bombardment of manipulative methodology.

The Reversal

So how do you know if you’re living in a delusional coma? And how do you break out of it?

It’s simple. If you continue to do things the way they’ve always been done, refusing to reverse course even in the face of a rapidly changing marketplace — you are in a coma!.

And notice, we are talking about the ability to "reverse," not just adapt. That’s because the aggressive battlefield-like marketplace of the 20th Century has been replaced. Today’s marketplace has an environment more like a noble court structure, where courtesans and coquettes hold the real power.

The battle for hearts and minds still rages on. Except now it requires a covert, seductive approach. Breaking free is a matter of reversing your mindset. And this my friend, is easier than you might think.

Take for example the normal "relationship building" sequence of the typical online marketer.

An old-school marketer manages to "capture" your attention and get you to subscribe to a "free" offer. Next, what follows week after week is a constant barrage of self-serving, contextually disconnected sales pitches.

Remember, with their mindset, you’re assumed to just be another "cow" in the "herd." So if you liked free offer A, then just like all the other cows, you’ll moo for product B, C and D too.

There’s no serious effort or energy dedicated to connecting with you and building a bridge of friendship, or likability. And there’s certainly no effort to win your trust, other than tricks and triggers and the stacking of dubious "proof."

Instead as an active New Media marketer… you reverse your mindset, and not necessarily the delivery channel. Here’s what I mean.

Email is not the problem in this example. It’s just a delivery channel. Blaming email is like blaming a gun for killing someone. It’s the person pulling the trigger that’s the problem, not the tool.

The CHARM™ Formula

The point is not to stop using email, as many New Media marketing "experts" would advise. What you need to do is to time your email offer based on C.H.A.R.M.™ That is the Tribal Seduction Formula of: Captivate - Hook - Advance - Reinforce - Motivate.

In this example we’ll assume the email is to your own subscriber list. So we’ll assume that you’ve applied the formula at the first Seduction Level; converting a visitor into a friend (subscriber.)

At this 1st level of list building, you are looking to gather members of your target Tribe from the open marketplace. To apply this Tribal Seduction formula you:

1. Captivate attention
2. Hook emotions
3. Advance trust
4. Radiate desire
5. Motivate action… which in this case was joining your subscriber list.

All this can be done in one single interaction at this initial level… IF, and ONLY IF you have an actual Web presence (not just a plain old Web site.)

Now, let’s see how the CHARM™ formula works at the next seduction level. That is converting a friend to family (which means they become a customer or client.) People have become a subscriber, a friend, because they had a high enough level of trust to be moved to a 1st level action.

If you don’t apply the entire sequence of the Tribal Seduction Formula again at this 2nd level, you’ll be trying to Move them to action (the last step in the formula) based on the lower level of trust established in the Level 1 Seduction.

Basically, it’s cheating.

You’re cheating your Tribe, and you’re cheating yourself

You can try to move people to hte next level without repeating the CHARM™ Formula, but count on your conversions being a fraction of what they could be if you applied the formula again. (Keep cheating like this over and over again and you’re smart enough to see how this approach quickly destroys even the largest of prospect lists.)

We’ll be going into the CHARM™ Formula in much more depth here at TribalSeduction.com as time goes on, and showing how to apply it at all seduction levels.

For now, just understand that every point where you are attempting to move a person to action is a gap. Picture a deep gorge or ravine. That gap must always be bridged with trust. The trust built at the 1st Seduction Level is just a rope bridge. You can’t drive a bike or car over it yet, and you certainly can’t cross with a tractor trailer full of products.

By repeatedly applying the Tribal Seduction Formula you are nurturing relationships to turn visitors into friends, and friends into family. And all things being equal, people will always buy from friends and family. That is a an irrefutable and incontrovertible fact.

Applying the CHARM™ Formula of "Captivate - Hook - Advance - Reinforce - Motivate" doesn’t mean more work. It just requires a little different strategy applied with the right mindset. Both of these are the opposite of the way most marketers think. Repeated testing shows the Tribal Seduction Formula yields an increase of 800% to 1000% higher response than old school online marketing methods!

Wouldn’t you be willing to take a little different set of actions, to make a lot more money?

In part 2 of this article, we’ll reveal how you can win more business with Reversal #2: The waves and the weather.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact J.P. at [krazycapitalist@gmail.com]. Or, share your thoughts & comments below.

Next in Series

OK, from all the feedback we’ve gotten from subscribers and clients — the new site name Tribal Seduction is a hit! And so is the focus on identifying, tracking, gathering, and profiting from Tribes within the New Media Marketplace.

Yet some people have been asking why we decided to not just take up the same topic over at Advanced Business Blogging. Well, to be perfectly honest, one big reason is that we feel the site has run it’s course.

The short story is that it just didn’t meet our long term strategy for helping business owners, marketers, and sales professionals like you really master the New Media Marketplace.

More specifically though, there are MAJOR advancements we wanted to make for you like:

1. Every week some of the videos, podcasts, and posts here at Tribal Seduction will be part of our next book. We needed a site where members of the TS Tribe could actually be part of the book.

2. We have a team of weekly guest contributors (all experts in areas of mass persuasion) lined up for Tribal Seduction. Plus regular contributors as well, “knights of the round table” you might say. Advanced Business Blogging was too closely brand associated with Deb and I personally.

3. Advanced Business Blogging was way too restrictive of a site name. Sure there are many people interested in learning about blogging for business. But our coaching, consulting, and speaking engagements over the last 18-months have all been focused on helping business people develop complete “Mortar and New Media Marketing strategies.”

The response to that unique blending of persuasion with technology has been very well received. If we’re going to help as many business people as we want, the entire Web experience needed to be upgraded.

4. We want to expand on the New Media Marketing Matrix we reveal in the popular Pushbutton Persuasion course. That exposition would be ‘lost’ on Advanced Business Blogging.

5. Our research and work with offline businesses and politicians has shown that there is an unbelievable potential for using New Media channels as a way to capitalize on the Tribal Marketplace. The ability to gather, serve, and seduce Tribes of hungry people is where the true wealth and power is. Tribes, Tribal Seduction, and the role of courtier must be the focus.

6. A lot of the hype you hear about blogs, podcasts, and social networks really needs to be dragged into the light of reality. Helping business people profitably bask in this light would be hindered by a name like “Advanced Business Blogging.” It would seem hypocritical to expose the facts about blogging dangerous to business people there. Plus, the very people we are helping might likely be turned off by such a site name.

7. Blogging (by technical terms) for business, no matter how “advanced,” seems like a lot of work to business people. With the release of our New Media Marketing system, BLOG i360, we needed a new platform to show how well it compliments Tribal Seduction strategies. After all — it’s the ONLY Web site that works FOR you!

Associating BLOG i360 with Advanced Business Blogging would be like trying to associate a Gulfstream 550 with a lawn-mower-engine powered Prius. Both will get you across the country. But the Gulfstream does it in style. And it gets you to your destination in a tiny fraction of the time that the Prius could ever hope to achieve.

I could go on, but you get the idea.

Bottom line is this…

If you are migrating over from Advanced Business Blogging, you’re going to feel right at home. You may feel a little stretched at first with some of the strategies covered here. But you’ll settle in quickly.

If you’re just being introduced to our team and these powerful strategies, joining the TS Tribe will bring you up to speed real quick!

In both cases — you are going to be simply blown away by the advantage you gain over your competitors.

With each new article, podcast, and video you’ll agree that this Web site is one of the most innovative and ground breaking expositions of online influence, persuasion, and seduction of the masses you will ever see!

From simple, practical, hands-on coaching; to strategic analysis and guidance — it all starts full speed next week!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of the ONLY Web site that works FOR you; BLOG i360™. You can reach J.P. at [krazycapitalist@gmail.com]