Demystifying Killer Keywords: the Replay, Process & Tools

If you missed the Killer Keyword Selection class on Wednesday, or want to re-listen to this hands-on action-generating session, this is for YOU! Here’s your access to the recap; including the audio replay, process overview downloads and resource summary.

Selecting keywords does not have to be a mysterious or complicated process. In fact, the entire process can be narrowed down to three steps:

  1. Be a Detective: Question, investigate, and think creatively
  2. Check your facts
  3. Test, track and modify

Three easy steps are all it takes to create a winning list of killer keywords.

But knowing how to select good keywords is only half the battle. Knowing how and when to use them in a blog post, on Twitter, or in any New Media channel is critical to your ability to turn keywords into cash.

Killer Keywords Explained

Your keyword mastery starts with a simple three-step process. Coach Deb recently guided participants of the Demystifying Killer Keywords telecast through the selection process developed for the Marketing-For-Life course by Tribal Seduction.

To get the most out of this call, be sure to follow these easy-peasy steps:

1. Start by snagging a copy of the Killer Keyword Selection Mini Playbook (because all work should be play!) excerpted from the full Tribal Seduction Marketing-for-Life Course: Module III.

Even if you’ve been through the process of selecting keywords for your Hub Site before, you’ll want to grab a copy of the Playbook and revisit your keywords periodically to ensure they’re up to date and relevant to your tribe.

2. Next, if you missed the live call, or want to re-listen and clean up your
notes  — just click play on the Marketing-For-Life logo below to
listen to the replay.

3. And finally — you’ve got to check out the Killer Keyword research tools and resources for our summary of free and paid keyword research tools.

AND REMEMBER — If you attended the Demystifying Killer Keywords class for subscribers (or you’re listening to the replay), you’re eligible for the SPECIAL DEAL on the Marketing-for-Life program — good ONLY until 11:59pm Friday July 10th!

BE SURE TO USE THIS SPECIAL LINK >> Marketing-for-Life LIVE! Special

Just be sure to act before Friday midnight! We guarantee it will radically transform the way you do business and teach you the secrets of covert marketing to sell more in the New Economy! ;-)

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


The Path To Success Starts Here!

There’s a whole new way to do business today and it requires a whole new approach.  The new way of marketing and selling is heavily reliant on New Media and Social Media.  With your BLOG i360 Hub Site, you have an advantage and are already riding the wave of New Media.  But there’s something else that’s required to succeed. 

If you’re going to market in today’s marketplace, you have to be different. 

And if you’re going to sell in today’s marketplace, you have to be yourself.

It comes down to: people buy who you are before they buy what you’re selling.  That’s true in every aspect of life, but it’s especially true in business.

Paul Harvey, the most famous and engaging radio personality in the United States, summed it up best: Selling is simple if it’s preceded by trust.

That sums up the whole art of marketing and selling.

These are just some of the gems that were shared in the first 20 minutes of last week’s marathon (and by marathon, I mean 2 hours!) Tribal Seduction preview call.

Tribal Seduction Marketing For Life Part I:

Coach Deb updates friends and followers on their move to California and shares a special bonus available to the first five new members of the Tribal Seduction Tribe.

JP Micek outlines the key to success in the New Media Marketplace.

Tribal Seduction Marketing For Life Part II:

JP discusses the importance of leading a tribe and the path to success.  Lisa Hyatt shares how Tribal Seduction helped her find a marketing model that fit for her.

Tribal Seduction Marketing For Life Part III:

Scott Tousignant shares the impact Tribal Seduction has had on his business and life!

Tribal Seduction Marketing For Life Part IV:

James Wedmore talks about how to overcome fear in being yourself.

This Just In: We had so much interest in our call last week that we’ll be hosting another LIVE tribal seduction call next week.  Be sure to save the date:

ON:    Wednesday, June 10th / Thursday, June 11th (in Australia)
AT:    7pm ET US / 10am NSW / 9am QLD / 4pm PT / 1pm HI

You can listen to the replay of last week’s call here by pressing play on the audio files below:

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icon for podpress  Tribal Seduction SEXy Marketing Part I [32:12m]: Play Now | Play in Popup | Download
icon for podpress  Tribal Seduction SEXy Marketing Part II [33:16m]: Play Now | Play in Popup | Download
icon for podpress  Tribal Seduction SEXy Marketing Part III [31:49m]: Play Now | Play in Popup | Download
icon for podpress  Tribal Seduction SEXy Marketing Part IV [19:38m]: Play Now | Play in Popup | Download

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Direct Your Own Marketing Movie to Boost Your Sales

Whether you are marketing online or off-line, marketing with New Media or old media — honesty is critical to your sales success. Denying the facts will get you nowhere. Actually in today’s New Media Marketplace with the unbridled power of Social Media; denial will get you creamed!

So what’s the answer to effectively marketing an imperfect product in an imperfect world?

Watch this quick video and find out. I filmed it myself while driving home in Hawaii so the camera angle is off in some parts — but the topic and tips are so good I decided to publish it and give you a good laugh at the same time as a good profit-boosting strategy.

Get the Flash Player to see this player.

So there you have it, even in the video you see imperfection is not something you need to hide.

What’s your take?

  • Have you ever felt like you had to deny an imperfection in your product or services?
  • How do you feel when a Marketplace Molester or List Pimp tries to tell you you’re just imagining things?
  • How could you “frame” imperfections in a way that actually grows your Tribe?

Share your thoughts in some graffiti in the comment area down below. ;-)

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Are You Losing Your Tribe With Words; or Winning Their Loyalty With Blood & Broken Bones?

We all know proof sells by building trust. You can provide proof in the form of words, pics & testimonials. But when it comes to proof, nothing has more of an impact than your ACTIONS!

And there’s a certain type of action that wins you a Tribe of Loyals who stick by you through thick-and-thin… even in the tough New Economy we’re all facing. It’s a level of committed action that bonds you and your Tribe together.

Let’s have a quick meeting on the beach & you’ll see what I mean:

Get the Flash Player to see this player.

Now this doesn’t necessarily mean going out and getting in actual physical duels or fights for your Tribe, industry or niche. That probably wouldn’t be good for business unless your Tribe is fans of UFC (Ultimate Fighting) or WWE (World Wrestling Entertainment)… or the Jerry Springer show. LOL!

Seriously though! How many of us really go out into the marketplace and get bloody for our Tribe. Standing up for the rights of Loyals of our Tribe or our Tribe as a whole. Taking the arrows leading the charge on a topic, cause or opportunity affecting our Tribe.

A practical example of getting bloody for your Tribe…

Listen… to survive and succeed in business in the New Economy it takes more exceeding of expectations & delivering an outstanding quality of product or service. That’s a basic expectation that must be met. More importantly, there’s no “blood on your face” and hence no emotional bonding. One simple way to get both is to advocate for the rights and needs of your Tribe.

For example, I’m vigilant in advocating for the rights of small business owners with state and Federal government. I take action not just because I’ve been an entrepreneur since starting my  first business at age 12; but because I know we as a group are in the cross-hairs of the looters in office.

I’m passionate about revealing the path to prosperity, which is now contrary to common consensus. I don’t care if I turn off some who “don’t get it.” Their opinion doesn’t matter to me. I only care for the Small Business owners and solopreneurs who battle to overcome barriers carelessly thrown in their way on a daily basis… and any entrepreneur who knows me knows I’m willing to “get bloody” doing that.

How do you get bloody for YOUR Tribe?

Realize this truth — people may buy from a good marketer or salesperson. But they will only stand loyaly behind a leader in good times and bad. And a leader has to be willing to get bloody and risk broken bones.

  • How have you gotten bloody for your Tribe in the past? Could you do it again? Or maybe even on an ongoing basis?
  • What are you doing to go beyond boring words to prove yourself to your Tribe?
  • What could you do to win the trust of more members of your Tribe turning them into Loyals?

Share your experiences, thoughts & ideas in some graffiti in the comment area below. Let the tribe know what you’re willing to do to win their loyalty. ;-)

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Coach Deb debates Seduction on Andy Bumatai TV Show

First Tweetup in TV History was held on Wednesday, January 21, 2008 when Deborah Micek (Aka: Coach Deb) was interviewed by Andy Bumatai on his TV Show about Twitter and Social Media with two other guests, Arleen Anderson and Lincoln Jacobe.

The book Andy Bumatai referenced on the show was Twitter Revolution found directly on Amazon.

Part 1 from TV show
Andy Bumatai introduces “Social Media” to the audience and relates it to current events.

Part 2 from TV Show -
Where Guests are introduced & the discussion begins!

Part 3 from TV Show -
Where @AlohaArleen & @CoachDeb begin to debate about what Seduction really is (and is NOT):

Part 4 from TV Show -
When guests gave business owners tips on how they can use Twitter for business & marketing:

It got a little heated on the Andy Bumatai set when @AlohaArleen said she begged to differ with @CoachDeb and stated, “I don’t want to seduce my audience.”

New Media Marketing with Coach Deb

Here’s a “behind the scene shot” of the studio.

NOTE: Deborah Micek couldn’t bring the Twitter Revolution book on the set b/c of the green screen the TV show was filmed in front of. Since the cover of the book was green it woulda looked funky with the background pouring through!

You’ll find more behind the scenes shots to see how the production was put together, and some of the LIVE audience members there for the LIVE Tweetup on Deborah Micek’s Facebook profile.

But back to the debate… Who doesn’t want to charm and seduce their audience? Now it’s your turn to get in on the debate. What have you learned from this blog about Tribal Seduction? And what would you say to someone who doesn’t get it yet?

Perhaps you’re a student from the Tribal Seduction Course, and you know even more about what Seduction really is and is not. Share your thoughts about seducing your audience (as opposed to the typical old-school marketing slam and spam strategies used) in the comment section below.

How would you describe Tribal Seduction in business to someone who is unfamiliar with this new form of marketing in the 21st Century?

Author: Deborah Cole Micek
Social Media Strategist
AKA: @CoachDeb on Twitter

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


What’s the Seductive Profit-Producing Power Behind $1,200 Jimmy Choo Pumps?

Saturday night Deb and I stopped at Ala Moana mall before heading out to dinner in Honolulu. As Deb was doing her “shoppinnnng” thing I was on the hunt scouting for examples of Tribal Marketing. I found it at our second stop — the Jimmy Choo store.

With my shoe fetish in control I “dragged” Deb into the store. (Yeah, kicking and screaming. lol) And within two-minutes I was struck by a Tribal Seduction marketing principle I failed to pick up on in previous visits. The profit-producing power of story.

Why is that Jimmy Choo shoes command $400 to $4,000 and more?

Tribal marketing with story -Jimmy Choo shoes

Sure Jimmy Choo shoes are hand made (first in London by Choo himself, then after 96′ in Italy.) And yes Jimmy Choo Ltd. has a team of four designers who’s only job is to create to-die-for shoes and handbags.

But what’s the real profit power behind the Jimmy Choo brand? It’s something that as a Jimmy Choo lover you might not have realized, because it’s something that is never said. It just is. (A key in effectively using Tribal Seduction marketing.)

Ultimately the Jimmy Choo brand is not only the story of the man behind the name, but also the fortuitous linking of his story with the greatest real-life fairy tale of the 20th Century.

Jimmy Choo was born in Malaysia in 1961 to a family of shoe makers and made his first shoe when he was 11 years old. OK, authenticity. Good start for a story.

After attending college in London he opened his own workshop in 1986 and gained international fame when his creations were featured in a record eight pages in a 1988 issue of Vogue magazine. Public recognition of passionate pursuit of excellence. Another good element of the story.

But the real boost in the Jimmy Choo story comes with the loyal patronage (and vocal sharing of passionate love for hand made Jimmy Choo shoes) by Princess Diana. The real-life fairy tale Princess became the catalyst for dozens of other celebrities to become Jimmy Choo Loyals as well; spreading the story, passion and love of shoes even further.

Jimmy Choo = beauty, elegance and sexiness… protected by price

Tribal Seduciton marketing with story - Jimmy Choo shoes

Today the Jimmy Choo philosophy, as stated on jimmychoo.com is:

… to create exclusive shoes and accessories that are both luxurious and practical for all occasions, while at the same time creating a look that’s instantaneously recognized as “Jimmy Choo”. The understated distinctiveness of the brand, and its integrity, is controlled with the limited distribution of the products to a few select retailers.

Jimmy Choo shoes are void of obvious labels and logos. Yes, you are marketing and reinforcing the brand when wearing the shoes. But with a Tribal Marketing approach it’s subliminal and seductive, not in your face. It takes a true shoe lover to know and recognize Jimmy Choo’s. You know you’ve met another member of your Tribe when someone recognizes your Jimmy Choo shoes.

The story behind the brand is protected and kept intact by the unique use of materials and exclusivity of both pricing and distribution.

Sure customer service and the experience of buying Jimmy Choo shoes is part of the aura. But the true profit-producing power of the brand remains the authentic story of the founder imperceptibly linked with the fairy tale stories of the rich-and-famous Jimmy Choo Loyals. It happens when you first slip your foot into the shoe… or watch your lady slip her’s into a pair. :)

What about you?

  • What’s your story? Have you given thought to how it relates to your business?
  • Do you agree that the Jimmy Choo story teamed with the fairy tale is a big part of profit-producing power of the Jimmy Choo brand?
  • Are you passionate about Jimmy Choo or any other brand because of the story behind it?

Share your thoughts in some graffiti below.

John-Paul Micek is a co-founder of the entreprenuerial development company RPM Success Group® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Hub Site Software.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


The Black Triad: Will These New Media Marketing Killers Bring You Down?

Marketplace Molester Alert

The scourge: the Black Triad
The villains: Marketplace Molesters, List Pimps & Conversational Sociopaths
The innocent: consumers of all ages
The hero: you
Your role: Tribal Seducer
Your reward: a new, fun and profitable way to win the hearts, minds and pocketbooks of thousands of raving fans


Can’t see the video above? You need to
upgrade to the the lastest version of Adobe Flash It’s free.

As a business owner and marketer, there’s a very good possibility you’ve been wildly mislead, confused and digitally drugged by self-proclaimed marketing gurus who have brainwashed you into thinking that there’s only one way to market successfully.

The truth is; the way of the old internet marketing “ABC” (Always Be Closing) methodology is the path to financial suicide in today’s New Media Marketplace.

Today’s consumer is sick-and-tired of being assaulted by pathetic adolescent marketing that is clearly out for self-pleasure. The New Media marketplace with the power of Social Media has raised people’s expectations for rapport and lowered tolerance for marketplace molestation. (Isn’t that true for you?)

Your calling…

Your goal can no longer be only to “sell.” You must be guided by Profit Trinity™ Attract-Connect-Convert. And if you want to get and keep a Tribe of raving paying fans, they want to know you’re protecting them. That you are taking a stand and actively combating the Black Triad.

There is a new better way to sell today, without “selling.” the New economy and New Media marketplace demand it. Those who get it will reap the rewards no matter what the economy is doing.

This video is your invitation to join in defeating the Black Triad. And it’s your awakening to a new way to win the hearts, minds and pocketbooks of more raving PAYING fans than you can possibly imagine.

Die Black Triad! Die!

Marketplace Molesters, List Pimps, and Conversational Sociopaths… all must die a digital death.

    When you’ve run across any of the Black Triad, how did you feel?

    Will you do your part in ensuring their defeat?

    And equally as important, will you shun the path of the Black Triad, embrace the new way and be guided by the Profit Trinity™?

You can be sure it’ll be the deciding factor between your marketing generating a financial boom or bust. ;-)

JP Micek JP Micek

John Paul Micek is a co-founder of the RPM Success Group ® Inc., the leader in software, systems & coaching to double your profits in 12mos or less in the New Economy. QuanSite New media marketing software is one of those tools. He is author of the 1st published book on New Media marketing, the best seller Secrets Of Online Persuasion.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Is The Sick Sense Scaring Off Your Profits?

Today’s marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it – there’s hope for you and your business.

But some, I fear, have been inflicted by the “Sick Sense” and are suffering as a result.

It doesn’t matter whether you do business online or off-line, the old-school style of interruption marketing (molestation) will not be tolerated. At least not by me. Will you tolerate it?

Have you ever noticed how some sales people (network marketers more often than not) suffer from the Sick Sense? Instead of seeing dead people (like Haley Joel Osment did in the movie Sixth Sense with Bruce Willis), they see something very similar. This illness immediately kills their chances of increasing their profits or gaining more clients.

I share what they see in this video. Let me know if you’ve ever come across people like this – so I know I’m not alone in my frustrations.

Watch to see if you’re been afflicted with the Sick Sense from past old-school marketing training, and learn the cure.

Then answer the question that will determine how much success you achieve in today’s New Media Marketplace — What do you see when you look across today’s marketplace?

The Sick Sense is a horror story you don’t want to live with.

@CoachDeb


Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion and creators of the BLOG i360™ New Media Marketing system.
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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Why Hope is a Seduction You Can’t Afford

We’ve all been told the virtues of having hope all our lives. God! We’ve bombarded with it this campaign season in the US. But hope is a scam. And it’s one you better understand if you’re going to succeed… in business and in life. Strap yourself in cause we’re going way beyond marketing today.

You’ve probably heard it said that hope is the only thing you can have when facing a crisis. I say BS! Yeah, yeah… blasphemy. I know, I know. Send your letters and emails to….

But follow me here for a minute. It WILL change your business…and your life!

What I just said flies in the face of all you hold as “true.” But where did that belief come from. You or someone else?

For example, over the last 6-months we’ve been bombarded through the media by a “message of hope” from one presidential candidate. The campaign has been a textbook application of Tribal Seduction principles magnified by mainstream media. Now many people think “hope” is the answer. And that is dangerous.

Obama the messiah and the message of hope

Dangerous! Hope!? Why?

Well, what is hope? Has it ever done one bit of good?

No! Hope is a “wish” for something. A wish that something will happen the way you want. But it could just as easily not. So hope is grounded in uncertainty, doubt, and fear.

Doubt me? Then “hope” the sun will come up tomorrow. “Hope” you’ll have enough money to pay your bills this month. “Hope” you’ll have good health tomorrow. “Hope” you don’t get hit by a car as you cross a street today.

How do you feel now? Like crap right?

Well, snap out of it…

Drop the hope and make it faith

Faith is grounded in absolute certainty. Faith is “knowing” that something is going to happen. You know it in your heart.

Hawaii sunrise, fatih in action

Look, as I sat here this morning watching the sun rise over the Pacific, I thought “what a difference from yesterday.” Yesterday started as a crappy day. As I started the day I was pounded by one problem after another. I was frustrated that we’re so close on a project, but yet there were seemingly insurmountable roadblocks in the way.

My focus was there, on my problems and frustration. All I could do is hope. And hope didn’t help me at all. Then Deb and I talked. As usual, spewing the crap that’s in my head out onto the floor acted like a mental diuretic. Only then was I able to drop the hope and muster up faith. And faith is what allowed me to take action.

It’s been said that faith as small as a mustard seed can move mountains. No prophet, no Scripture, and certainly God never said that about hope.

If I stayed in the land of hope, I’d still be the same today. Sitting in the same state waiting for something magical to happen. Waiting for God, government or someone else to come and make something happen for me.

If you’re sitting there “hoping” for more business or a better life — it aint gonna happen.

No, the answer is faith in yourself. Faith in your family. Faith in your fellow citizens. Faith in God. These are the things that will give you the courage to act. And ACTION is the only thing that will change your life.

What will you choose?

I know the sun will come up tomorrow. I have faith in it. I know there will be enough money to pay the bills at the end of the month, because I have faith in my ability to give value and thereby generate cash. I have faith in it and can take it to the bank.

But I also have faith that most people are smart enough to make the shift from hope to faith, get the certainty they need, and take action to change their lives. Are you one of those people?


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


How CHARM Builds Your Tribe; Street-Level Style

The very simple CHARM Formula of Tribal Seduction is a 165-degree twist on “old school” sales formulas. You know, things like “always be closing,” or AIDA et al. This video shows the CHARM Formula in real-life action. Watch and see if you agree that business people who adhere to the “old school” formulas come off as nothing but Marketplace Molesters.

This is one of the most viewed videos in the world today. And when you watch it, you’ll see why. On the surface it’s one man giving away hugs. But what the video really reveals is even more powerful for entrepreneurs, business owners, and even affiliate marketers.

It’s a perfect example of Tribal Seduction in real-world action.


As you watch the video observe how:

  • “free” to the general public is a tough sell
  • social proof of the first hug recipients spreads like wildfire
  • meeting the un-spoken needs, wants, and dreams of your Tribe is the key to success
  • the Tribe rallies to defend the leader when people try to stop him
  • and, the ultimate — – how AUTHENTIC emotional bonding is what creates power, profit, and raving fans

If you take the time to define who your Loyals really are. If you learn what their REAL wants, needs, and dreams are. And if you honestly take the time to develop a strategy for emotionally bonding with your Tribe while providing value — then you’ll see the CHARM Formula bring you success.


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater.

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8 Comments

Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.