Meet Coach Deb in Dallas

Deborah Micek will be in Dallas to speak about New Media, Twitter, making money using Social Media and Boosting your brand’s ROI at The Gateway to Wealth Seminar – hosted by Gary Ambrose & Keith Wellman.

Meet Coach Deb in Dallas this weekend with VIP ticket that gets you in as her guest for FREE.

Guaranteed to discuss things about using Twitter and Social Media that have never been discussed publicly to date. Trend setting presentation by Coach Deb this weekend.

@CoachDeb

PS: There’ll be a Tweetup Thursday nite for all the Dallas peeps – even if you’re not able to attend this weekend’s conference. Send Deb an @CoachDeb msg on Twitter if you plan to make it & want details.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Friday Night Live: New Media Marketing Successes, Strategies & Tips

Last night Coach Deb was live with Mike Filsaime at the MarketingDotCom command center in Long Island, NY. In a fun and light “Friday Night Live” format Deb and Mike share a wealth of strategies and tips from successes achieved with New Social Media.

Watch the replay below now and you’ll learn things like:

  • How to get hundreds of people to LIVE! off-line events using twitter and other Social Media
  • Tips on hastags and FriendFeed
  • How to get 23,000 visitors from Twitter
  • A sneak preview of the NEW New Media online marketing software & social site-building system — Quan$ite™

The first few minutes start out slowly as the crew gets things set up, but I promise you it’s worth the wait once Deb and Mike get rolling. ;-)

watch this new media & social media marketing video

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Tribal Seduction is Bringing the SEXy Back To Marketing

I have a confession to make: I’m on a personal mission to bring SEXy back to marketing.  No, no, no, not the bleached blondes in swimsuits beer commercial kind of sexy marketing but the Seductive Engaging eXpression of Your image and brand kinda SEXy.

Think about it – what is Seduction?  It’s a mutually beneficial exchange between two people who find each other attractive. Attraction is sexy.  How?  Because to attract someone you have to get their attention. Seduction is a GREAT way to not only grab someone’s attention – but capture it for life.

Applying seduction to your marketing is the hottest way to market in this new media marketplace.  Long before someone buys what you sell, they buy who YOU are.  If you can create a compelling, attractive and engaging online persona, you’ll connect with Your Tribe.

Engage – Connect – Convert

That’s the cornerstone of marketing in the new millennium. Twitter, Facebook, MySpace and LinkedIn are the tools that allow you to engage a tribe of like-minded followers.

Tribal Seduction is the ace up your sleeve… your secret, persuasive platform that will enable you to lead your tribe.

Sound intriguing? Be sure to join Coach Deb next Thursday for a special teleclass for Tribal Seduction members. (Who are Tribal Seduction Members? The ones who are subscribed to this blog.)

TOPIC: Tribal Seduction – The Hottest Way To Market

ON:    Thursday, May 28th / Friday, May 29th (in Australia)
AT:    7pm ET US / 10am NSW / 9am QLD / 4pm PT / 1pm HI

You do NOT want to miss this call – Coach Deb & JP will be announcing a HUGE Moving Sale promotion exclusively for members of their Tribe. (They’re giving away over $2,000 on this call!)

Stay tuned!  Sign up below to get more info.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Take Action To Protect Your Brand

There’s a rising trend in social media: squatters.  Seems that the latest Twitter trend is for squatters to snatch up trademark Twitter IDs.  Nicole Kidman, Coca Cola, and Nike have all had their names snatched up by others.  (You can read the full Squatters Creating Twittering Confusion article.)  Even Kayne West spoke out against Twitter and called on the site to take down the user tweeting under his name.

We all don’t have the power of Kanye or Coca Cola or Nike but there are steps we can take to protect our name and our brand across the different social media networks.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Protecting Your Social Media Identity.  It’s a short video – designed to motivate you to TAKE ACTION to protect your brand, build your reputation online, and get you Traffic & online presence all over the internet!

There are specific action steps for you to take to lock up your first and last name, brand and company name on the different social networks.

ACTION STEP: Lock up your first and last name on the different social networks. Lock up your brand or company name.

Be sure to lock up your name on the following sites:

  • Twitter
  • Facebook
  • Squidoo
  • FriendFeed
  • Plurk
  • YouTube
  • LinkedIn
  • MySpace

Try to grab the same user name if you can.  Lock up your name and brand even if you’re not going to be actively using them.

And share your own favorites by clicking the comment button below.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


What’s the #1 Thing You MUST have on Your Blog? Reality Mastermind Reveals All LIVE Thursday!

Change is inevitable. Any savvy online entrepreneur who wants to remain relevant and be ahead of the curve understands that change requires surfing the bleeding edge of technology.

So the question in our minds must always be: “What’s on the horizon and how can I use that to get ahead of my competitors today?

JOIN COACH DEB & Chat LIVE!

Thirty years ago, there was no internet. Five years ago YouTube was still just a dream. If you watched Biz Stone and Evan Williams on The View this morning, you’ll know that three years ago, Twitter didn’t tweet.

Today, we literally don’t have to leave our computers to book a flight, pay a bill, find a new home or even connect with our tribe of loyals.

The Internet, YouTube and Twitter are part of our daily lives.

No one could predict the impact each development would have. In fact Bill Gates famously admitted:

Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn’t like somebody told me about it and I said, ‘I don’t know how to spell that.’ I said, ‘Yeah, I’ve got that on my list, so I’m okay.’ But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy.

Don’t get taken by surprise!

Join me this Thursday for a special Ustream LIVE broadcast where I’ll share The #1 Thing you MUST be focused on when creating your Web Presence. I’ll be streaming LIVE from Hawaii with the Reality Mastermind Guyz.

Visit Chat with Coach Deb for more details on the show, and join my Tribe to get on tomorrow’s FREE Broadcast.

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Do You Practice What It Takes to be Successful Marketing with Social Media? (Coach Deb/Kevin Hogan: Bootleg Audio)

n this bootleg New Media marketing audio podcast, multiple best-selling author Keving Hogan interviews Coach Deb on what it takes to be a success using Social Media.

This 62-minute audio podcast is JAM-packed with tips, strategies & tactics on the fastest way to grow your business using New Media channels like Facebook, Twitter, blogs & mobile media. You’ll get the answers to questions like:

  • What are you doing that could be making you UN-successful in today’s New Media marketplace?
  • Are you making personal branding Faux Pas on a daily basis?
  • What do you need to do different to be successful selling and marketing with using New & Social Media channels?
  • What’s the fastest, easiest, funnest way to create, attract & grow a Tribe of raving fans?
  • …And much, much more in this fast-paced Tribe-building hour of insightful interview

The conference Deb and Kevin mention is Kevin’s world-renowned ‘Influence: Boot Camp‘. She’ll be giving a rockin’ presentation & playshop in Las Vegas at this event this March. The bonus $297 DVD set (”Social Media Simplified” with herself, Mari Smith, Simon Leung, Denise Wakeman & Nancy Marmolejo) offers in the audio as a FREE bonus is only vaild when using this link for the March Influence: Boot Camp.

Listen in or download to your iPod/mp3 player to listen in on the road. *Note: the echo in the beginning goes away after 1st 45-seconds. It is a bootleg after all. :)

Enjoy! ;-)

Play Now:
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icon for podpress  New Media marketing audio podcast: Do You Practice What It Takes To Be a Success Marketing with Social Media? [62:34m]: Play Now | Play in Popup | Download

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Personal New Year’s Message from Coach Deb – Go Big Time in ‘09

Brand You!

Brand New You!

Are you ready for a Brand New You in the New Year?

Are you ready to go BIG TIME in ‘09?

Get the Flash Player to see this player.

When people see or hear your name, what instantly comes to their mind? Do you know? Do your clients know your niche/speciality and how you can help them best? If not – the time is now to get that laser focused message across in a big way for the new year. Who’s with me?

I thought it was easier to share my thoughts via video of a major distinction I made in 2008 that has catapulted me for going Big Time in ‘09. My wish for you is to make similar distinctions so you can go Big Time in ‘09!

I’ve met so many wonderful people this year on Twitter and all the different places I spoke throughout the year, that I wanted to set up something special for the followers/fans/friends who’ve asked me for a private coaching session to help them with their brand, their business and their goals.

Since I’m in the giving spirit – you get to take advantage of crazy low private coaching rates and grab them now before the New Year is up, and before the clock strikes midnight. I’m looking to Coach 12 phenomenal business women and a few good men who know 2009 is his/her year. If that’s you – you’ll especially love this video and this post, because you get the opportunity to lock up a consulting session (or two) at crazy holiday rates. (Yes, I’ll honor this special for current private coaching clients as well – since it’s a limited offer and time for these sessions.)

Normally I don’t do single 30-minute coaching sessions, but I’m in the holiday spirit, and wanted to give my followers what they’ve been asking for. So – you’ll find a quickie coaching session is available as an option along with a special 60 minute session rate, if you want to go long. I even included a special “6-pack” if you’re a heavy “success drinker“.

Grab these New Year Coaching specials now – before JP Micek discovers what I’ve done, and takes this post down!

NOTE: I can only meet with about 5-7 people from here to the new year, but you can still lock in the rate today, and then Deborah Carraro (our new business manager) will schedule your session for mid-late January – depending on when your order comes in. Just call her up after you’ve grabbed what you need using the links below and she’ll call you back when she’s in the office in the order the calls and orders are received.

Office line: (415) 723-9715


Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Can Caring About Twitter Unfollows kill Your Profits?

Tribal Marketing for dollarsYesterday @TerryBean asked a question via twitter that many entrepreneurs worry themselves sick over (and thereby hamstring their success), not just on Twitter, but on many Social and New Media Marketing channels.

Terry asked; “Do you worry about losing followers? If so do you think you lose them from not tweeting enough or tweeting too much?”

My multi-Tweet reply addressed a core issue WAY more important than too few or too many updates. I answered Terry:

  • Msg 1 “If your not strong enough to turn some people off, you’ll NEVER be strong enough to attract a Tribe of true Loyals (cont)”
  • Msg 2 “You need to establish your Persuasive Selling Platform – then stand boldly on it. Too many/few Tweets is least of concerns. ;-)

My first statement there got picked up and used by Ken Burbary in a post yesterday discussing unfollow tools and their impact: “Twitter: Unfollow me, it’s not personal.” Ken correctly touches on the fact that Twitter has a “culture.” But that point has much larger ramifications to the way you do business. In fact; emotions and interactions tangled up in “culture” is the entire basis for Tribal Marketing.

Unfollows will never hurt you, but beating yourself with sticks will break your business bones

“Twitter culture” is no different than any other human interaction, online in New Media or off-line face-to-face. People with jobs dabbling in Social and New Media to gain friends and “converse” can afford to get sucked into a never-ending downward spiral of narcissistic analysis.

But for entrepreneurs, marketers and business owners; analysis of this type without a benchmark or platform against which to judge reactions creates

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Seduced by Social Media Sites, or In-Love With Your New Media Marketing Hub?

It’s a mistake I see far too many marketers and entrepreneurs making. They are being lured into seductive social media communities, wooed by and caught up in the passion of these interactive environments. They without the right strategy, they invest hours of their time forgetting that the only tangible benefit (their database of friends or followers) is controlled by a 3rd party who can change the rules of the game at any time.

A perfect example is how most users of Twitter have had a rude awakening over the last 48-hours or so. They awoke yesterday to find their “following” and “followers” lists slashed in half… or more! Hundreds and even thousands of contacts gone! POOF!

Twitter’s explanation:

new media marketing channel - twitter

Poor excuse, but who’s to blame?

Twitter’s “spam” excuse is a poor one. I and several other people I know on Twitter personally visit the page of each new Follower as new requests come in. So to see several hundred followers disappear and have Twitter say they “spammers” is clearly BS.

That’s to be expected and nothing to get upset about. It’ a danger you should expect. Twitter can do and say anything they want. And so can any other Social Network. Any of them can change the rules of the game whenever they want. They can arbitrarily put caps on the number of followers or friends you can have. Even delete people from your list at their whim.

See, the problem is not with Twitter, Facebook, or any other “free” Social Networking channel. The blame rests with you if you leave it to these services to have control over your contact list. Harsh, but true.

Some people learn the hard way that Social Networks are merely communication channels, not storage facilities. Let’s help you avoid any hard lessons in the future.

Protecting yourself and safe-guarding your hard work

So how do you protect yourself from the painful loss of contacts and connections you’ve worked hard to gain from Social Networks? It’s simple!

Keep the focus on your New Media Marketing Hub!

Social Networks are ONLY channels to leverage. They are NOT to be trusted with your most valuable asset; your contacts. They are conduits through which you attract and connect — but the core of all your efforts, the home base for all your Tribe – must be your Hub!

Your New Media Marketing Hub is where the ever-upwardly spiraling Tribal Seduction ™ Action Trinity (Attract-Connect-Convert) yields the greatest long-term results.

Your New Media Marketing Hub is the Alpha and the Omega of ALL that you do online. It is what will grow and protect your Tribe, your business, and your bank account. Your Hub is the home where your love, passion and primary attention belongs. Not out on the streets of the Social Networking communities.

What a New Media Marketing Hub IS and IS NOT

Before we take a look at the 5 simple steps to maximizing the profit impact of your New Media Marketing Hub, let’s get clear on what a hub is and is not.

  • A New Media Marketing Hub is NOT a blog.

    A blog helps with two parts of the Tribal Seduction? Action Triad: Attraction and Connection. Conversion cannot be done efficiently on a regular blog.

  • A New Media Marketing Hub is NOT a regular sales site.

    This type of site may be optimized for Conversions, but no matter how well written the copy, no matter how persuasive the videos, no matter how shocking the offer is – it will fail miserably when it comes to the Attraction and Connection of the Action Triad. (And in many cases, this type of site works against you no matter how you send people there, even from your blog.)

  • A New Media Marketing Hub IS a single site that combines Attraction, Connection, and Conversion.

    By having one central destination for your Tribe, the hard pitch can fall away. Instead, with a little bit of careful planning, application of Tribal Seduction principles and an understanding of human nature — you can strategically hide “pathways” to conversion that your Tribe will discover on their own.

These seemingly hidden pathways are a core component of Tribal Seduction mastery. When you leverage your Hub this way, people discover offerings on their own. And when you have automated persuasion triggers that are activated when they arrive on those particular pages – they own the decision. You are only there as the trusted provider, not hard-pushing salesperson.

When it’s done properly, no rapport is broken…
And even if you don’t make a sale, trust is actually increased!

More on this important Tribal Seduction principle in the future. But for now, suffice it to say that if you have people jumping around to different URLs, you will break rapport, lose sales… and most damaging of all – chip away trust!

How to keep a profitable perspective and make your “Hub” work for you

So how do you maximize the profit impact of your New Media Marketing Hub?

I’ve kept it real simple here and broken things down into 5 steps. Some require you to take action, other things happen auto-magically. And I’ve provided some images to help you envision how this would work for you.

Steps 1 and 2

In Step 1 you start at your hub with the creation of content that’s valuable to your Tribe. You choose a media format, post it and you’re off!

In Step 2, like the rays of the sun shining out across the sky; you begin to radiate additional sources of exposure for your new content. Some of these destinations you may have to actually take action yourself. (BLOGi360 members are lucky since most all of Step 2 is automated within the system as soon as they hit the “Save” button.)

New Media Marketing Hub - Step 1 & 2

Step 3

In Step 3 you (or one of your team) must

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.


Why Seduction Trumps Function (How Twitter is Staying King of the Hill)

Plurk, Jaiku, identi.ca. All New Media marketing channels. Services that are trying to topple the king of the micro-blogging hill — Twitter. But they’re all falling short. And understanding why they’re failing will help you attract, grow and protect your business — no matter whether you’re selling widgets in Peoria or downloads worldwide.

New Media marketing with Twitter

See — it’s not just the Twitter API or its coding that is insulating Twitter.

Nope! Far from it.

And it’s not all the cool apps that have been built around Twitter (like Summize, Twemes, Twhirl, etc.) They help solidify Twitter’s position. But they’re all actually a RESULT of Twitter’s leadership, not the cause of it.

The reason Twitter still stands as the top choice for the #1 choice of micro-blogging for New Media marketing goes much deeper than coding, apps or APIs.

It’s all about seduction…

Three Tribal Seduction™ principles keeping Twitter at #1

Let’s take a look at the real reasons for Twitter’s current ability to fend off all comers, and see how you can apply these lessons in your own business.

1) Fantasy (or “story”)

New Media marketing with the Twitter bird

Twitter, Tweets, the Twitter Fail Whale and the entire cast of cartoon-like characters in Twitterland — they all make using Twitter fun. It’s engaging and entertaining.

It’s a fantasy land where you can make up your own stories.

2) Insider language

If you use Twitter you’ve probably grown accustomed to using terminology like Twemes, TwitCast, TwitAholic, follow, @, DM’s, and more.

It’s an environment we can escape into using a language that “outsiders” just don’t understand. That’s key in Tribal Seduction for the same reason it’s key to the power of cults. It makes members of the Tribe

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Coach Deb - Deborah Cole


Entrepreneur / Speaker / RaceCar Driver

Deborah Cole is founder of RPM Success Group ® Inc, the leader in Social Media software, training and consulting for maximizing small business profits. Coach Deb authored the best-selling books "Secrets Of Online Persuasion" and the 1st book published on Twitter, in 2008: "Twitter Revolution" Visit her NEW Blog CoachDeb.TV to see the latest videos on Social Media Marketing.

Want to attract more customers for your business? Find out how to do it now with your FREE "FLIGHT PLAN" at QuanSite.com, the world's leading New Media online marketing software.