When Transparency Kills: A Marketing Lesson From Barrack Obama (video)
by J.P. Micek · Filed Under: Marketing & Politics · Tribal Seduction Strategies
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New Media transparency can kill your business, or boost it. And this week we got a great example from the world of politics.
Entrepreneurs can learn a LOT about marketing from politics. No matter what your political stripes, the Obama campaign holds a wealth of strategies you can use creating a Tribe of raving fans in your business.
Here’s a quick video analysis that will expose one thing you better have in your marketing if you want to WIN and KEEP raving fans.
Watch and see now!
So what do you think?
Does transparency only count for presidential candidates and corporate big wigs? Or could it hurt or help you too? Share your thoughts below.
Got an example of how transparency helped you make a sale? Share your win here too!
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John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah Micek are authors of the hit book Secrets Of Online Persuasion, and creators of the BLOG i360™ New Media Marketing Site Creater. |
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When Transparency Kills: A New Media Marketing Lesson: Play Now | Play in Popup | Download
11 Responses to “When Transparency Kills: A Marketing Lesson From Barrack Obama (video)”
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I just spoke about this today John, to other internet marketers. Once I just was “me” and really let people inside, my success practically doubled and my ability to communicate “effectively” has improved big time.
We need to get this message out there on a much greater level! Nice video, and even nicer view of the ocean!! What a ride!
For sure Zach! It’s amazing the level of influence you can gain when you have a well-defined persona and personal brand to guide all your actions. Keep it up. you’re sure to find more help here too.
J.P.
Nice examples of effective entrepreneurship both with your content and with your leveraging of time to deliver your message. Thanks for your leadership.
Mark
JP, in your book, do you and your wife get into the “BIG aha moment” that got you to pack up from Joisey and head to hawaii? To be livin’ in Hawaii you guys are really kickin’ some major butt. I went to Maui 4 yrs ago and it seemed that those living there, none the less on the water, are REALLY rockin’
I am inspired more so than ever before! Thanks in advance!
–z–
Great stuff J.P. How true. When I was a flight attendant after loosing everything we were in training and most of the flight attendants were so worried about being thrown out if they made a mistake. I used to say, just be who you are then you don’t have to worry about screwing up because you have nothing to hide. Great reminder. But you took it a bit further about building the “Platform” that’s great. Keep up the great work! Roger – TriVisionGlobal
Mark — TY, TY! Just my attempt @ flawlessy combining politics, media, & business for your profit.
Zach – we touch on that very briefly in Secrets of Online Persuasion, but we are working on a book that deals more directly w making that kind of “BIG Move” no matter where a person may be @ now.
Roger – Mahalo! Building your Persuasive Selling Platform on true persona is a key to successful Tribal Seduction. But as evidenced by Obama’s recent performance, his strategists dropped the ball there. Or could be, maybe they know fewer peeps would vote for him if they did see complete transparency….. Nah! That couldn’t be it! Could it?
So true, JP. In teaching, the educators I respect unfailingly are those who are genuine, in class or out. Doesn’t matter at all if I agree with them, not in the least. I respect them.
Same thing goes for online marketers. Those who are obviously out to make the buck without regard for being genuine get my unsubscribe right away. The problem is they don’t get enough unsubscribes.
Too many people don’t realize that their disingenuousness ultimately limits their success. Any success that is reached blinds them to the real possibilities.
DrTodd
http://www.MapYourAptitude.com
@DrTodd — AMEN!
thanks JP, looking forward to that “new project” as well as your book…amazon has already shipped it
[...] & transparency are Social and New Media buzz-words. That’s [...]
Great vlog, JP! Really solid insight. I am going to use this video for some research I am doing about transparency. Thanks for posting.
Isaac Viel