Just before the turn of the 20th-Century, the sultan of a Middle East protectorate had an idea to make sure he got the respect he deserved from a high-powered British business magnate arriving for negotiations. He had a tunnel installed in the anteroom next to his throne chamber so the British entrepreneur would have to arrive in the sultan's chamber for the meeting on his knees.

When the British businessman arrived at the palace to make the deal, he looked at the waist-high tunnel and instead of going forward on his knees, he did it the reverse way. The sultan, sitting on his throne at the other end of the tunnel saw emerging not a lowered head, but another part of the anatomy.

Well, that was not the last time a business owner got things ass-backward. It's happening EVERY DAY right now all around us with the way small business owners, marketers and sales professionals try to sell in today's marketplace.

In a booming economy you might be able to get away with following the crowd. Fall-in with the "common consensus" on marketing in good times and you may manage to stumble your way into a half-decent living.

BUT in the New Economy -- doing things ass-backwards can quite literally put you out on the street!

Think You'll Survive Marketing Ass-Backward in The New Economy?

Now It's Time to Unlock the Truth About What REALLY Sells in Today's Marketplace!

Everyone knows that tools, technology, and software are great "helpers." They do work for you, leverage your time, and multiply your profits. And today with New Media and Social Media communication channels there are more free and low-cost ways to connect with your prospects, clients and Tribe than ever before in history.

But you're intelligent enough to know that most entrepreneurs experience only a fraction of the full potential possible even with the best tools and software. To get maximum impact out of any technology or communication channel, something more is needed.

Look, let's take one of the most advanced cars in the world; the Ferrari Enzo. Just about anyone who knows how to drive a car can hop in and sputter their way around the block.

But the men and women who not only keep the car on the track; but pass competitors, win races and have fun while doing it -- they have something different working for them. They understand that it's not the car that needs to be mastered... but themselves.

Successfully passing competitors, winning races and having fun selling and marketing in today's marketplace requires the same type of approach.

The single key that will unlock
the door to a seven figure business for you

Here's a million-dollar secret that we share with our elite private coaching clients. When you use it, you will get inside your prospect's head, win their trust and transform them into life-long "Loyals" (customers and clients who join your Tribe and buy from you over and over again no matter what the economy is doing.)

Sound hard to believe? Keep reading and I'll prove my point to you.

Just like with driving that Ferrari at 180-mph or more, the key that will determine your ultimate level of your success in the New Media marketplace AND the New Economy -- is where you put your focus first.

The problem with the way you've been told to market is that it's ass-backward. The dirty little secret is that the best marketing products, programs, and promises will NEVER deliver the results claimed unless:

That's the raw, naked truth in business and in life. And it's an absolute necessity whether you're selling with New Media, old media or face-to-face. As you analyze each word on this page, that fact will become clear.

Listen, it took us 5-years of trial-and-error to learn how to successfully market (and more importantly SELL) online. And it was no easy journey.

And today is even more challenging...

You're not only dealing with a totally new New Media Marketplace; you've got governmental barriers and other challenges of the New Economy to deal with too.

The truth is:

"Gathering, winning-over and successfully selling to your Tribe requires you
to start 180-degrees opposite of where you've been taught."

Re-read that last quote. What could it cost you over the next 6-months if you ignore that fact? In this economy would you even be in business half a year from now?

Seriously -- what if everything you were doing (or planning to do) in this marketplace were diametrically opposed to what will work?

... Pretty scary, huh?!

Well the point is not to frighten you (though you should be scared if you continue with "business as usual.") The point is to wake you up to the reality of what it takes to be successful in marketing and sales right now, today... and everyday moving forward from here that you decide to stay in business.

How people think...

There's a reality to selling successfully - both online AND offline. A reality that the experts keep hidden from you. Not to say this is being done maliciously. But ignorance of the real facts costs you lost time and profits just the same.

It's like the movie The Matrix. In the movie the majority of people live in a stupefied world of thoughtless compliance. They accept what's fed to them as reality. And the lives they think they are leading are really nothing but a lie.

Just like Neo being exposed to the reality of the computer-generated world created to keep people in comas, imagine what it would be like if the same were to happen you. Except in your case, the truth of the New Media Marketing Matrix is what you are exposed to.

Sooner or later the real impact of the New Media Marketplace will hit everyone. Some unexpected players will use it to rise to unimagined heights of success. Unfortunately, for most it will be too late by the time that awakening happens... they'll be out of money, out of business, or out on the street.

Agree with his policies or not -- just think about how Barrack Obama was packaged and ran his marketing campaign vs. John McCain and you'll begin to see how important this new way of marketing and selling is.

Look, it's easy to see the facts when you open your eyes. Just scratch the surface and the changes in the marketplace are undeniable. YouTube serves up over 100-million videos each day. The top viewed videos are all entertaining or emotionally engaging... or both. In most cases they are produced by "real people." They're not professional productions. FaceBook, Twitter and MySpace gain 10's of thousands of new members each day. Worldwide these three Social Media giants alone have over 400-million users. these are people who shun slick marketing approaches and the tactics of the typical sales-starved Marketplace Molester. Blogs, podcasts, and other social media put the power of connection and commentary in the hands of the average person. Try to control things with typical marketing methods and you'll be punished as a manipulator at best. A new kind of influence and persuasion is needed. It' not just online either. Newspapers are laying off thousands and going broke. People are tuning out and are turned off by conventional marketing approaches. And technology is on their side off-line with tools like TIVO® and DVR's giving viewers the power to zap TV commercials. People are getting to watch only what they want without being "sold." Content is NOT king. In many ways -- plain old content is working against you. Something more is needed...

The bottom line is this -- people are now going online for experiences and emotional connections.

And even more importantly for business people like you and I -- your clients and prospects are being programmed to expect interaction... NOT interruption!

Interrupt and be ignored...
Molest and Die!

The toleration level for interruption marketing is getting lower and lower. On